Adobe: Video the Most Effective Marketing Tool Small Businesses Are Underutilizing
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton May 14, 2021
0 Comments
Unlocking the power of video for small businessSaying that today's small business owner has to wear many hats is an understatement. Not only do you have to juggle the day-to-day of running a successful business, you have to stay on top of the latest in social media - from new platforms to viral videos - to make sure you're connecting with your customers in meaningful and relevant ways. With so many new platforms and types of content available at your customers' fingertips, it can be difficult to know where to focus your marketing efforts so that you're actually catching their attention.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/05/14180634/Adobe_unlocking1000.png alt= class=lazyload wp-image-2410289 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/05/14180634/Adobe_unlocking1000.png 1000w, https://gcs.creativecow.net/wp-content/uploads/2021/05/14180634/Adobe_unlocking1000-300x131.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/05/14180634/Adobe_unlocking1000-768x336.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/05/14180634/Adobe_unlocking1000-624x273.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/05/14180634/Adobe_unlocking1000-50x22.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/05/14180634/Adobe_unlocking1000-100x44.png 100w data-sizes=(max-width: 1000px) 100vw, 1000px />Enter video. We've seen the popularity of video increase over the past decade, but 2020 was the year it skyrocketed. Consumers are watching more videos online than ever before and are showing no signs of slowing down, making it a powerful tool and must-have part of your small business marketing strategy. According to a survey we conducted of small business owners, 88 percent said that video drives more social media engagement than static images, and 86 percent said it leads to an increase in revenue for their business overall.
The popularity of using video as a digital marketing tool for small businesses is slowly starting to grow. Nearly half of respondents said their video production increased over the last year, with another 10 percent of small businesses indicating that they started to experiment with editing video for the first time in 2020. However, despite the positive impact video can have on the bottom line, the majority of small businesses (65 percent) still are not using video as part of their marketing and social media strategy.
So, whether you have already added video to your social media toolkit or are just getting started, below are actionable tips and findings that you can use to up level your marketing game.
Shoot videos right from your phoneMaking videos does not have to be expensive or a time-consuming process. The majority of small businesses use their smartphones to shoot and capture footage (66 percent), and create their own videos in-house, eliminating the added expense of using an outside expert.
Getting started is quick and easy with an editing tool like Premiere Rush that allows you to both shoot and edit video directly from your phone or computer, and publish straight to your social channels. Easy-to-use features such as Auto Reframe, Speed Ramping, and Color Presets give you an edge when it comes to quickly being able to up level video content already on your phone or desktop. Plus, they help with being able to use one piece of footage and differentiate it for different social channels, whether automatically adjusting aspect ratio for different social channels, speeding up footage or slowing it down, and changing the color of clips to create different moods or effects. Check out our quick tips for shooting awesome videos from your phone, creating the most engaging social media videos and our best practices for sharing on different social media platforms, and you will be off to the races in no time.
Want to take your videos further? Try importing your Premiere Rush videos directly into Premiere Pro for deeper editing.
Choose the content and cadence that is right for youWhat kind of videos should you be posting to your channel, and how often? Finding the perfect balance that works best for your business might take a little bit of experimentation, but our survey found that 41 percent of businesses find a posting cadence of 1-2 videos per month to be the most effective, while 31 percent prefer a more frequent schedule of 1-3 videos per week.
Of course, you want to create the content that resonates the most with your audience and customers, and keep them engaged and coming back for more, but what does that look like? To help jump-start that inspiration, we have pulled seven types of videos that you can start folding into your digital marketing strategy.
Take your videos to the next level with animationMake your videos really stand out by adding simple animated elements, like moving stickers or GIFs, to capture people's attention. More than 78 percent of respondents said adding these animated elements made their videos perform better than videos without, but only half of small businesses are incorporating this easy-to-add feature into their content.
Check out all of the animated templates in Adobe Spark that will make your social videos pop in just one tap and give Spark's animation styles a try by remixing the short social videos below!
New Lunch Items!
We Serve Takeout
Mother's Cooking
Free Delivery
Cocktail Night
Adobe Survey Key Takeaways
#1: Video is the most effective marketing to
North America Stories
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
At this year's Google I/O conference, NVIDIA and Google Cloud are accelerating the work of more than 100,000 developers in the companies' joint develope...
Adobe: Video the Most Effective Marketing Tool Small Businesses Are Underutilizing 
