GoPro Renews Partnership with A.S.O. and Tour de France

news May 04, 2016

GoPro will continue to support the daily webcast of key races

by providing footage from onboard cameras

GoPro, Inc. is proud to announce it's renewed partnership with A.S.O. that will enable viewers to experience the Tour de France and other key races from the very center of the action. Riders from all teams participating in the Tour de France will be wearing GoPro cameras mounted to their body or bikes to provide cycling fans around the globe with new and exciting angles from the world's toughest race.

Thanks to the reduced weight and small size of the HERO Session fans get to experience the race from right in the middle of the peloton. GoPro cameras add a whole new perspective to cycling and I am proud that we are changing the way people everywhere see sport, said Todd Ballard, Vice President of Global Sports Entertainment Marketing for GoPro. Last year, fans witnessed an entirely new perspective of the Tour. For the first time, viewers rode inside the peloton and were immersed into the action in such a way previously only experienced by the competing cyclists. For 2016, GoPro will be bringing the viewers even more from inside the Tour.

At the same time, GoPro is releasing the Road Cycling Series called Beyond the Race that will provide new insights and behind-the-scenes footage from the teams and the races and tell the most exciting stories from the world of cycling. Beyond the Race will go live on the GoPro YouTube channel ( YouTube.com/GoPro) with the teaser video on April 26, followed by the first episode premiering on May 5. From there, viewers can keep up with the series with bi-weekly episodes throughout the cycling season.

About A.S.O.

Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the non-stadia' events, it has in-house knowledge of professions linked to organisation, media and sales of sports events.

A.S.O. organises 270 days of competition per year, with 70 events in more than 20 countries.

A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motor sports with Le Dakar, golf with the Open de France, sailing with Le Tour de France la Voile and mass events with the Schneider Electric Marathon de Paris.

Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L'Equipe.

For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, Pinterest, Instagram, or LinkedIn.

LINK:	https://gopro.com/news/gopro-renews-partnership-with-aso-and-tour-de-f...
	See more stories from gopro

Most recent headlines