Fantastic support for students! 100% discount on au apps, video and music services for up to 6 months No.2016-006
KDDI CORPORATION
Okinawa Cellular Telephone Company
January 12,2016
KDDI and Okinawa Cellular Telephone Company will launch a campaign on January 14, 2016, to offer free 5GB of data every month up to age 25 to customers aged 25 or under who subscribe to Flat-rate Data 5/8/10/13. Customers aged 25 or under (and their families) who sign up for Flat-rate Data 5/8/10/13 when making a new contract (including MNP) will also be eligible for a 1,000 discount ( 934 in the case of LTE Flat) off monthly flat-rate data charges for up to one year.
Existing au users aged 25 or under can receive the same privileges by changing their phone model during the campaign period.
The smartphone penetration rate among young people in their teens and 20s is around 80% as of the end of September 2015. The average smartphone monthly data usage is 5.3GB in the 13-25 age range (student generation) as against 3.6GB for au overall, and it is continuing to rise.
In addition, approximately 40% of users in the 13-25 age range (student generation) exceed the monthly data quantity under their contract plan, a sign of the need for higher data quantities in the contract plans. (Data from November 2015)
Under the 2016 Student Discount Plan, au will launch a campaign to enable customers aged 25 or under, the heaviest data users, to get more fun out of their smartphones by giving them 5GB of data free every month, thus relieving worries about data quantity. At the same time, to allow enjoyment of apps, video, music and other entertainment content too, customers who sign up for au Smart Pass, Video Pass or Uta Pass with a new contract (or resubscription) and who apply for the Student Discount during the campaign period will receive a discount equivalent to the monthly information charge for up to six months (until usage charges for July 2016).
Customers can also get special privileges for use in actual stores, such as invitations to events and live performances and various discounts.
2016 au Student Discount Monthly flat-rate data charges and monthly data quantity after Student Discount is applied
Flat-rate Data serviceUsuallyStudent Discount is appliedau Smart Value
Flat-rate Data 5 5GB 5,000 10GB
( 5GB) 4,000
(- 1,000) 10GB
( 5GB) 2,590
(- 1,410)
Flat-rate Data 8 8GB 6,700 13GB
( 5GB) 5,700
(- 1,000) 13GB
( 5GB) 4,290
(- 1,410)
Flat-rate Data 10 10GB 8,000 15GB
( 5GB) 7,000
(- 1,000) 15GB
( 5GB) 5,000
(- 2,000)
Flat-rate Data 13 13GB 9,800 18GB
( 5GB) 8,800
(- 1,000) 18GB
( 5GB) 6,800
(- 2,000)
LTE Flat 7GB 5,700 7GB 4,766
(- 934) 7GB 3,356
(- 1,410)
A separate subscription to Kakeho (Unlimited Calling Plan) ( 2,700/month) or Super Kakeho (Unlimited Calling Plan S) ( 1,700/month) is required with a contract for Flat-rate Data 5/8/10/13, and LTE Plan ( 934/month) with a contract for LTE Flat.
A subscription to LTE NET ( 300/month) is required for internet connection for both plans.
Outline of Student Discount Campaign
au Student DiscountPrivilegeEligibility
Privilege (1)
5GB of data free every month 5GB of data free every month
until age 25
Age 25 or under
Purchases phone at same time as new contract (including MNP) or model change
Subscribes to Flat-rate Data 5/8/10/13
Privilege (2)
Discount on flat-rate data charges 1,000 discount every month
on Flat-rate Data charges for up to one year
* 934 discount every month in the case of LTE Flat [New contract (including MNP)]
Student aged 25 or under and students family
Subscribes to Flat-rate Data 5/8/10/13
[Model change]
Student aged 25 or under
Purchases phone at same time as model change
Subscribes to Flat-rate Data 5/8/10/13
Phone use period is 18 months or longer
Privilege (3)
Limited period discount on au services Discount equivalent to
monthly information charge
for au Smart Pass, Video Pass and Uta Pass (total 1,234/month)
(until usage charges for July 2016)
Customer to whom Student Discount (Privilege (2) applies)
Subscribes to various services
For more details, see the Attachment.
Attachment 2016 au Student Discount "Less & More!" Free 5GB of Data Every Month Up to Age 25 Plus 1,000 Discount Every Month for Both Student and Family!
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
21/10/2025
Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
21/10/2025
Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...
Fantastic support for students! 100% discount on au apps, video and music services for up to 6 months No.2016-006
