
TVBEurope talks to AWS Nina Walsh about the companys involvement in James Camerons latest epic
By Jenny Priestley
Published: December 15, 2022
TVBEurope talks to AWS' Nina Walsh about the company's involvement in James Cameron's latest epic
target=_blank title=Share on LinkedIn class=share-linkedin>
At just over three hours long, Avatar: The Way of Water is epic in many different ways. Filming began in 2017, eventually wrapping in November 2018. Four years later, the film arrives in cinemas around the world this weekend.
One of the reasons for such a long time between the end of the production and the film's release is that it contains a huge amount of visual effects, created by Weta FX in New Zealand.
Director James Cameron revealed earlier this summer that the film is being released in 4K with high dynamic range visuals, which meant its frame rate increased from 24 to 48 frames per second. This led to a huge workload for Weta, with the company averaging around 500 iterations per shot.
The company soon realised it didn't have the compute capacity to handle the huge amount of data needed to complete its work on the film, and so it turned to the cloud and Amazon Web Services.
Weta is almost 30 years old and there are so many in-house built tools, and complex multiple pipelines, Nina Walsh, media and entertainment business development leader, A/NZ at Amazon Web Services (AWS), tells TVBEurope.
They had started working on Avatar: The Way of Water already but it was still in the early stages at the time we began talking. We knew they had to deliver this enormous film by the end of 2022, so we began working backwards from that in terms of how we could help give them the ability to do that.
In fact, on AWS Weta has created 3.3 billion thread hours for the film. From a capacity scaling perspective, they got to over a million virtual CPUs, which is eye-watering, if you think about it, adds Walsh.
A lot of the water scenes are truly amazing, she continues. The compute capacity required to deliver those shots and make them look realistic is enormously large. Hence why I think looking at other projects that they were working on, Black Panther and others, and what they were using from a compute perspective, the alarm bells started going off pretty early to say we're going to run out of room.
Director James Cameron and actor Sam Worthington behind the scenes of 20th Century Studios' Avatar: The Way of Water Opting to use the cloud, meant that Weta didn't need to build another data centre, thus helping them to save money, but it also opened up the company geographically. Weta opened an office in Vancouver earlier this year, and they've just announced a studio for Melbourne as well, explains Walsh.
It also allows the company to employ artists who aren't based anywhere near one of its on-premise sites. Looking at where the global artist workforce is, the logistics of shipping a workstation to someone out in the middle of Spain or wherever, is a little bit old school, Walsh adds. So they were looking at possible options to innovate around the way that they were actually working and the way that they're engaging those artists remotely.
That of course means security is incredibly important no matter what project the company is working on. Walsh stresses that security is deemed job zero at AWS. Our reputation in this industry is very important, media and entertainment is a global focus for us, she adds. We've invested a lot in this area, including hiring people like me into the business from the industry to work with our customers.
Having been in the visual effects industry myself, I've been through many a security audit and there just is no room for error. Everything has to be highly controlled. That's why we work with organisations like MovieLabs and the Trusted Partner Network. We've got our own Amazon Studios as well that have their own audit process. We work with our customers to make sure that they are setting up and protecting their side of the infrastructure.
With any project of this size, challenges arise, both for the creatives and for AWS itself. Walsh admits one of the issues on Avatar: The Way of Water was getting everyone used to change. I think innately people prefer to keep doing things the way that they've done them previously, she explains. We had great buy-in on all levels, which was awesome, and that's how we were able to get to this point. We had C-suite level engagement, medium level, and then we had some of the junior teams like the wranglers, for example, who were very keen to try new things and innovate and experiment
Walsh adds that where the partnership between Weta and AWS really blossomed was in the engagement across all levels of both businesses. I also think having our service teams be so approachable and engaged with customers really builds trust with them because they can ask questions directly to the product manager of a certain service.
With Avatar in particular, Weta obviously used a lot of EC2 Instance types, so they were having regular calls with our specialists in that team to say, we need this amount of graphics, RAM and CPU, which instance types should we be using? It was a very iterative process, testing out what we could do from our side to support their needs. And the same from a storage perspective. We've got a number of storage offerings, and they used a number of different ones throughout the process. Some worked really well, some didn't.
On set of 20th Century Studios' Avatar: The Way of Water There were also unique challenges to this project, not least the issue of time zones. From 2020, when we started working with Weta through till now, we didn't have that ability to get people down to Wellington, explains Walsh.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
01/11/2025
NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
31/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
31/10/2025
While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
31/10/2025
The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
31/10/2025
CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
31/10/2025
NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
31/10/2025
While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
31/10/2025
Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
31/10/2025
Back to All News
Family, Food, and Films: Netflix's Dining with the Kapoors...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
31/10/2025
Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...
30/10/2025
Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
30/10/2025
As the year comes to a close, we can feel the invigorating wind sweeping in for ...
30/10/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
30/10/2025
Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...
30/10/2025
MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...
30/10/2025
PLANO, Texas Technology solutions provider Diversified has named Paul Lidsky as CEO, tasked with guiding the company's next stage of growth, driving market ...
30/10/2025
CUPERTINO, Calif. Interra Systems today unveiled ORION stream recording support and seamless integration with BATON Media Player, a combination that lets broadc...
30/10/2025
WILMINGTON, Del. InterDigital today announced the acquisition of Deep Render, an artificial intelligence startup with a team of AI experts focused on video code...
30/10/2025
NEW YORK TAG Video Systems has earned a higher-rated Digital Product Passport (DPP) Committed to Sustainability badge and the Aclymate Climate Wise Silver Tier ...
30/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, the Nexstar Media Group, Inc. has announced that its...
30/10/2025
Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the...
30/10/2025
NEW YORK Advertising technology company Operative Media has named Mike Napadano as its new CEO....
30/10/2025
Walmart Inc. has chosen Marshall Electronics cameras for use across its brand-new corporate campus studios and event center. The installation includes Marshall ...
30/10/2025
NETGEAR, Inc. (NASDAQ: NTGR), a global leader in intelligent networking solutions designed to power extraordinary experiences, today announced the launch of its...
30/10/2025
Clear-Com recently contributed its award-winning Gen-IC virtual intercom solution to power real-time communications for On-Air Student TV, a 24-hour global st...
30/10/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced t...
30/10/2025
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces that its new Model 394 GPI Interface and Model 39...
30/10/2025
Broadpeak , a leader in streaming and monetization at scale, has been selected by leading Malaysian content and entertainment company Astro to enable two major ...
30/10/2025
Riedel Communications is pleased to announce that Ulrich Voigt has joined the company as Director Live Production Solutions, taking over the SimplyLive business...
30/10/2025
LiveU, the global leader in live IP-video contribution, production, and distribution, today announced a new partnership with Kinetiq, the AI-powered platform un...