Sony Pixel Power calrec Sony

Spotify Helps Kick Off the Americas Kings League Santander as the Official Audio Partner

17/01/2024

Spotify is ready to amp up the fun on and off the pitch as the official audio partner of the Americas Kings League Santander. We've previously partnered with Kings League and Queens League Spain, and this new partnership will expand on the exclusive content we're creating for football fans around the world.

Kings League Santander was founded in 2023 by Grupo Kosmos and former Barcelona and Spain defender Gerard Piqu . Gameplay consists of seven-a-side football, as well as elements of competitive football mixed with luck and entertainment. Games captured millions of views from fans who loved the creative format.

Now the league is coming to Latin America and, with Spotify's support, fans will be able to connect more with their favorite teams both off and on the field.

On-platform play Spotify is the only audio-streaming platform where users can discover music favorites from club presidents including Chicharito (Olimpo United), Germ n Garmendia (Real Titan), WestCol and Arc ngel (West Santos FC), Donato (Los Chamos FC), Jero Freixas (Muchachos FC), Los Futbolitos, and Alofoke (Gal cticos del Caribe), among others.

Within Spotify's Americas Kings League Santander on-platform hub, fans will be able to listen to the official competition playlist, which will be updated as the rounds progress. Additionally, each of the 12 clubs will have its own playlist. The hub is a fan's top companion as they prepare for the matches every week.

On-field fun For this new collaboration, Spotify will play a key role thanks to the Spotify Secret Weapon. At the start of each game, the coaches of each team will draw a random card from a briefcase with many options that put them at either an advantage or disadvantage, depending on their luck. These Spotify Secret Weapons range from a shootout in favor, the expulsion of a rival for four minutes, or a double goal.

The games may not have kicked off yet, but you can get ready now for the Americas Kings League Santander by checking out our official playlist.
LINK: https://newsroom.spotify.com/2024-01-17/spotify-helps-kick-off-the-ame...
See more stories from spotify

More from Spotify

19/04/2024

How Spotify Approaches Safety With Sarah Hoyle, Global Head of Trust and Safety

Spotify's mission is to unlock the potential of human creativity by giving a million artists the opportunity to live off their art and billions of fans the ...

19/04/2024

Spotify and Taylor Swift Create a One-of-a-Kind Library To Celebrate THE TORTURED POETS DEPARTMENT'

It's a beautiful day to be a Swiftie. Today, Taylor Swift dropped her 11th s...

17/04/2024

Spotify's Michael Krause Talks Industry Trends Ahead of Our Music and Podcasting Summits in Germany

On April 18 and 19, experts from across the audio industry-including artists, pu...

17/04/2024

Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK

With its particular combination of talent, ambition, culture, and, of course, wo...

17/04/2024

NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course

At Spotify, we want to equip student creators with the tools and resources neede...

12/04/2024

KAROL G Teams Up With Spotify and FC Barcelona To Release Special Matchday Shirts, Merchandise Collection, and Matchday Playlist

Spotify is once again bringing together record-breaking legends from the worlds ...

11/04/2024

5 Spotify Premium Hacks You Need To Know

Finding the perfect song, pod, or audiobook can be transformative, which is why we here at Spotify continuously innovate our products and features to provide th...

11/04/2024

Canadian Music Has Evolved Into a Global Export. Canada Must Evolve With It.

As the Canadian Radio-television and Telecommunications Commission (CRTC) updates the country's Broadcasting Act, it faces a fundamental question: Who count...

11/04/2024

Spotify and Substack Partner To Bring Even More Podcasts to Listeners

At Spotify, we always want to deliver more value for podcast creators and their fans. That's why we're excited to announce a new integration with Substa...

10/04/2024

Meet the New Generation of Colombian Urban Artists Making Waves

In recent years, reggaeton has become practically synonymous with Colombia. The country has infused its own sounds and a unique flow into the genre, establishin...

10/04/2024

Conoce a la nueva generacin de artistas urbanos colombianos que la estn rompiendo

En los ltimos a os, el reggaeton se ha convertido pr cticamente en un sin nimo ...

09/04/2024

Spotify CLASSICS: The 100 Greatest R&B Songs of the Streaming Era

In February, we launched Spotify CLASSICS, our first-ever program to celebrate catalog music. Our inaugural list focused on the Classic Hip-Hop and R&B Albums o...

08/04/2024

Spotify Premium Users Can Now Turn Any Idea Into a Personalized Playlist With AI Playlist in Beta

We know that discovery happens on Spotify, with nearly two billion discoveries h...

05/04/2024

RADAR Spain Returns With 6 Artists Shaping the Country's Hottest Music Trends

Since its launch in 2020, RADAR has served as Spotify's program to spotlight...

04/04/2024

Christian Luiga Named Spotify's Chief Financial Officer

Spotify today announced the appointment of Christian Luiga as its new Chief Financial Officer. Christian joins Spotify from Saab AB, a European defense and secu...

04/04/2024

How Spotify and Samsung Brought Fresh Finds to Life in Chicago, From Live Performances to Interactive Experiences

Listeners looking to discover music from some of the most promising independent ...

02/04/2024

Spotify Premium Listeners in Canada, Ireland, and New Zealand Can Soon Access More Than 250,000 Audiobooks

Attention booklovers in Canada, Ireland, and New Zealand! Listening to your favo...

27/03/2024

Paving the Way' for Spotify's NextGen Scholarship Recipients

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry's future....

26/03/2024

Sube la temperatura con las canciones del verano 2024 en Argentina y Brasil

De diciembre a marzo, cuando los ciudadanos del hemisferio sur disfrutan del verano, la m sica se convierte en una poderosa representaci n de las culturas y cos...

26/03/2024

Aumente o Som com as Msicas do Vero de 2024 da Argentina e do Brasil

De dezembro a mar o, medida que as pessoas em todo o Hemisf rio Sul aproveitam o ver o, a m sica surge frequentemente como uma representa o poderosa das cult...

26/03/2024

Turn Up the Heat With Argentina's and Brazil's 2024 Songs of Summer

From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region's cultures...

25/03/2024

Spotify Tests Video-Based Learning Courses in the UK

Today we're launching a test for video-based courses on Spotify in the U.K. We've partnered with educational tech companies including BBC Maestro, PLAYv...

21/03/2024

Spotify Celebrates Ramadan With Listening Trends From Around the World

March marks the beginning of Ramadan, a cherished cultural event celebrated by Muslims worldwide. As families and communities come together to observe, contempl...

20/03/2024

Five Artists Reflect on Five Years of Spotify in India, Reaching New Fans, and the True Power' of Music

Since launching in India in 2019, Spotify has opened up opportunities for artist...

19/03/2024

The Biggest Takeaways From Spotify's Annual Music Economics Report

At Spotify, we believe that artists deserve clarity when it comes to the economics of music streaming-that's why we publish data showing our impact on the i...

19/03/2024

As Maiores Concluses do Relatrio Anual de Economia Musical do Spotify

No Spotify, acreditamos que os artistas merecem clareza no que diz respeito economia do streaming de m sica - por isso que publicamos dados que mostram o no...

19/03/2024

Las Conclusiones Ms Importantes Del Informe Anual De Spotify Sobre La Economa Musical

En Spotify, creemos que los artistas merecen claridad cuando se trata de la econ...

19/03/2024

Les points cls du rapport annuel sur l'conomie de la musique de Spotify

Spotify pense que les artistes m ritent de la clart en mati re d' conomie du streaming musical. C'est pourquoi la plateforme publie chaque ann e des do...

18/03/2024

USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More

Listeners turn to Spotify to connect with their favorites-from artists and album...

13/03/2024

Music Videos Rolling Out in Beta to Premium Spotify Users Across Select Markets

In the early neon-infused '80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fa...

12/03/2024

Five Years of Spotify in India: A Look Back at Our Greatest Hits

February marked Spotify's fifth year in India, and since our debut, we've focused on lifting up the country's creator community, localizing content ...

08/03/2024

On International Women's Day, Spotify Celebrates the Impact of Three Years of EQUAL

Spotify is dedicated to fostering gender equity in the music industry and beyond...

07/03/2024

Spotify ajustera ses prix en France prochainement

Prochainement, nos abonn s Spotify Premium en France subiront une augmentation de prix en raison de co ts suppl mentaires sur les services de streaming musica...

07/03/2024

Spotify To Adjust Its Prices Over New Tax in France

Spotify Premium subscribers in France will soon experience a price increase due to additional costs on music streaming services imposed by the government, as pa...

07/03/2024

La Tierra de Texas' Celebrates the Tejano Legacy of Msica Mexicana at the Houston Rodeo

On February 26, 1995, Selena walked into the middle of the Astrodome as the head...

04/03/2024

The European Commission Confirms, Apple's Anti-Competitive Behavior Is Illegal and Harms Consumers

Today's decision marks an important moment in the fight for a more open inte...

04/03/2024

Los artistas colombianos, una fuerza imparable en la escena msical global

Desde los movimientos magn ticos de Shakira, pasando por el electrizante rock en espa ol de Juanes y hasta la vibrante fusi n de pop y vallenato de Carlos Vives...

04/03/2024

Colombian Artists Prove To Be an Unstoppable Force on the Global Music Scene

From Shakira s magnetic moves to Juanes s electrifying Spanish rock and Carlos Vives s vibrant blend of pop and vallenato, Colombian music resonates globally. U...

01/03/2024

Spotify's New Audiobooks Access Tier Gives Booklovers More Listening Options

Spotify is continuously innovating to provide the best possible offering for every kind of audio fan. Since launching Audiobooks in Premium, we've seen a 45...

01/03/2024

A Letter to the European Commission on Apple's Lack of DMA Compliance

Ahead of the European Union's DMA implementation deadline next week, Spotify and many EU companies sent the following letter to the European Commission toda...

29/02/2024

Spotify's Song Psychic Is Ready To Answer Your Burning Questions

Life's full of little mysteries, and sometimes the most fun way to tackle them is with a bit of cosmic guidance. Spotify is ready to take you on a journey o...

27/02/2024

Creators Kevin Norman and Hina Talk Romance Fiction, Audiobooks, and Finding Community Online

Be it a steamy contemporary novel, a charming historical romp, or fantasy with a...

23/02/2024

7 Great Audiobooks That Inspired 2024's Most Nominated Films

Sometimes a story is too good to only exist as a book, which has inspired countless directors to turn must-read novels into feature-length films. And quite ofte...

21/02/2024

Introducing AUX, Spotify's First-of-Its-Kind Music Consultancy for Brands

With a music editorial team and recommendations that have created the most vibrant streaming ecosystem in the industry, Spotify is where more than 600 million f...

17/02/2024

Start a Jam With an Assist From Your Favorite FC Barcelona Player

In September we unveiled Jam, giving music fans a new, personalized way to listen with friends and family. This collaborative experience lets Premium subscriber...

15/02/2024

Reggaetn Mexa, the Homegrown Genre Taking Over Mexico

Reggaet n music has already captivated listeners around the world, but in Mexico the genre reigns supreme. In fact, on Spotify, Mexico listens to reggaet n more...

15/02/2024

Spotify CLASSICS: 30 Classic Hip-Hop and R&B Albums From the Streaming Era

Streaming has transformed not only the way fans listen to music, but also the way artists release music to the world. And while music has become a more song-dri...

15/02/2024

Reggaetn Mexa, el gnero que est arrasando en Mxico

El reggaet n ha conquistado a oyentes de todo el mundo, pero en M xico el g nero reina. De hecho, M xico escucha reggaet n m s que cualquier otro pa s en Spotif...

12/02/2024

Nick Viall Dishes on Relationships, His Podcast, and How He Discovers New Music on Spotify

We love helping listeners discover new music on Spotify, and when it comes to fe...

12/02/2024

RADAR US Is Back With the Raw and Unfiltered Raps of Sexyy Red

RADAR was launched in 2020 to support artists and creators as they chart their paths to superstardom, and it has since become the global home for what's nex...