comScore Launches Plan Metrix in GermanycomScore Introduces an Advanced Audience Planning Tool that Goes Beyond Demographics Alone Leveraging Data from Kantar Media
Germany, Frankfurt, September 7, 2017 - comScore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users' online behavior with their offline attitudes and interests. This product allows publishers to describe their desktop audiences with advanced audience descriptors, and media planners and advertisers to plan media according to these segments.
Plan Metrix taps into comScore's strategic partnership with Kantar Media that allows both companies to provide an enhanced digital media planning service to their clients. The product combines best-in-class TGI survey data from Kantar Media and MMX digital measurement from comScore.
As marketers look to plan in a more holistic way along with a growing need to measure the impact of traditional platforms alongside online, there is a growing need to deliver solutions that meet the industry's needs. said Andy Brown, CEO & Chairman of Kantar Media. Our ability to offer a balanced context across all media forms, combined with the rich digital assets of comScore and our shared commitment to drive innovation and growth in the region will deliver faster solutions to our clients. We're delighted to see our TGI data is now available in comScore Plan Metrix for Germany.
Plan Metrix reports more than 15,000 different attributes in Germany across a range of lifestyles, interests, and activities, including automotive, beauty, electronics/computers, financial, food & beverage, health, home & living, retail & apparel, sports & leisure, travel and more.
Our global partnership with Kantar Media has already been extremely positive. Together we can combine our digital assets to enhance our client's consumer targeting and digital media planning capabilities. said Jacques Tchenio, Vice President of Sales, Central Europe at comScore. We are pleased to introduce comScore Plan Metrix in Germany, giving our clients more advanced audience segments that are better aligned with how digital media is analyzed and planned today.
Since 2015, comScore and Kantar Media have brought together complementary expertise in technology, data assets and consumer panels to develop world-class solutions in cross-media audience, campaign measurement, and brand measurement. Plan Metrix will launch across several markets in 2017, as comScore continues to expand our global measurement footprint.
Plan Metrix Shows Top Indexing News/Information Properties Where Users Expect Advertising to Be Entertaining
Plan Metrix data demonstrates that within the top digital media news and information properties in Germany, Express.de (50 percent more likely), Tagesspiegel.de (36 percent more likely), and Tagesschu.de (29 percent more likely) had higher likelihood of visitors who expected advertising to be entertaining than the Total Internet. Other high-indexing News and Information media properties include HMPG News, RP-Online.de, Daserste.de and Bild.de.
Top Indexing News/Information Media Sites for Users that Expected Advertising to Be Entertaining, Ranked by Composition Index - Unique Visitors*
Based on Top Digital Media Properties by Unique Visitors Where Users Expect Advertising to Be Entertaining
Source: comScore Plan Metrix, Germany, June 2017, Total Audience (Desktop)
News/Information Media Sites Visited by Total Internet Users that Expected Advertising to Be Entertaining Composition Index Unique Visitors
EXPRESS.DE 150
TAGESSPIEGEL.DE 136
TAGESSCHAU.DE 129
HPMG News 125
RP-ONLINE.DE 124
DASERSTE.DE 122
BILD.DE* 119
ZEIT.DE 116
STERN.DE 115
SPIEGEL.DE* 114
WELT.DE* 113
SUEDDEUTSCHE.DE* 109
N-TV.DE 107
FAZ Sites 104
Focus Online 103
WETTER.DE 102
MSN News 101
WetterOnline GmbH 99
WETTER.COM 97
T-Online.de Nachrichten 91
Composition Index UV for an entity = (Composition % of Unique Visitors for Target Audience for the entity / Composition % of Unique Visitors for Target Audience for Total Internet) x 100.
Index of 100 indicates average representation.
Get Started Using Plan Metrix
To learn more about Plan Metrix and how planning based on Advanced Audiences can enrich your media plan, please contact us today.
Editor note
TGI surveys enable advertisers, agencies and media owners to identify and target their key audiences by measuring consumer media consumption, brand usage and attitudes.
comScore MMX measures person-level digital media usage helping publishers to better demonstrate the value of their media, while enabling agencies and advertisers to better plan digital campaigns to reach target audiences.
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
For further information, please visit us at www.kantarmedia.com
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comScore Launches Plan Metrix in GermanycomScore Introduces an Advanced Audience Planning Tool that Goes Beyond Demographics Alone Leveraging Data from Kantar Media
