
Powerful new GeForce RTX GPUs, a new generation of hyper-efficient laptops and new Omniverse capabilities and partnerships across the automotive industry were highlights of a news-packed address ahead of this week's CES trade show in Las Vegas.
AI will define the future of computing and this has influenced much of what we're covering today, said Jeff Fisher, senior vice president for gaming products at NVIDIA, as he kicked off the presentation.
Fisher was joined by several leaders from NVIDIA to introduce products and partnerships across gaming and content creation, robotics and next-generation automobiles.
The headline news:
GeForce RTX 40 Series laptops deliver company's largest-ever generational leap in performance and power efficiency to 170+ laptops for gamers and designers.
GeForce RTX 40 Series Studio laptops will bring new power and efficiency to creators, gamers and designers.
NVIDIA launches GeForce RTX 4070 Ti graphics cards, faster than RTX 3090 Ti, bringing power and efficiency of NVIDIA Ada architecture to $799.
DLSS 3 comes to 50 released and upcoming games.
NVIDIA bringing RTX 4080 performance to GeForce NOW cloud-gaming service.
Hyundai Motor Group, BYD and Polestar adopt GeForce NOW for cars.
Foxconn partners with NVIDIA to build automated electric vehicles and manufacture NVIDIA DRIVE Orin computers for the global automotive market.
Mercedes-Benz to use NVIDIA Omniverse to assemble next-generation factories in digital-first approach.
Major updates to NVIDIA Omniverse Enterprise enhance performance and offer new deployment options.
NVIDIA opens Omniverse portals with generative AIs for 3D and RTX Remix; releases AI avatar builder Omniverse ACE in early access.
NVIDIA Isaac Sim gets next-gen simulation tools for robotics development.
Introducing GeForce RTX 40 Series Laptops, RTX 4070 Ti Graphics Cards and DLSS 3 Games Fisher said the performance and power efficiency of the NVIDIA GeForce RTX 40 Series Laptop GPUs enable the greatest ever generational leap, including 14-inch gaming and creating powerhouse laptops, starting at $999 in February.
New GeForce RTX 4070 Ti graphics cards for desktops are faster than last generation's RTX 3090 Ti at nearly half the power, bringing the NVIDIA Ada Lovelace architecture down to $799, with availability starting Jan. 5.
And DLSS 3 is being adopted by developers faster than any prior NVIDIA tech, with 50 released and upcoming titles, including Witchfire, The Day Before, Warhaven, THRONE AND LIBERTY and Atomic Heart.
In addition, RTX 4080 performance is coming to the NVIDIA GeForce NOW cloud-gaming service. As a result, Fisher said millions more gamers will have access to the NVIDIA Ada architecture with GeForce NOW's Ultimate membership.
The new tier will bring NVIDIA Reflex and 240 frames per second streaming to the cloud for the first time, along with full ray tracing and DLSS 3 in games like Portal With RTX.
Momentum for NVIDIA RTX continues to build, Fisher said. Creating has grown beyond photos and videos to virtual worlds rendered with 3D cinematic graphics and true-to-life physics, Fisher said. The RTX platform is powering this growth.
Ray tracing and AI are defining the next generation of content, and NVIDIA Studio is the platform for this new breed of content creators. The heartbeat of Studio is found in NVIDIA Omniverse, where creators can connect accelerated apps and collaborate in real time.
NVIDIA's Stephanie Johnson, vice president of consumer marketing, introduced a new suite of generative AI tools and experimental plug-ins that harness the power of AI. Built with NVIDIA RTX, Omniverse is a platform enabling 3D artists to connect their favorite tools from Adobe, Autodesk, SideFX, Unreal Engine and more. And Omniverse now has a new Connector for Unity, said Stephanie Johnson, vice president of consumer marketing at NVIDIA.
Johnson introduced a suite of new generative AI tools and experimental plug-ins using the power of AI as the ultimate creative assistant. Audio2Face and Audio2Gesture generate animations from an audio file. The AI ToyBox by NVIDIA Research lets users generate 3D meshes from 2D inputs.
Companies have used generative AI technology to build Omniverse Connectors and extensions. Move.AI's Omniverse extension, for example, enables video-to-animation. Lumirithmic generates 3D mesh for heads from facial scans. And Elevate3D generates photorealistic 3D visualizations of products from 360-degree video recordings.
Johnson also announced that NVIDIA RTX Remix, which is built on Omniverse and is the easiest way to mod classic games, will be entering early access soon. The modding community can't wait to get their hands on Remix, she said.
NVIDIA Isaac Sim Brings Significantly Improved Features, Tools for Developing Intelligent Robots Simulation plays a vital role in the lifecycle of a robotics project, explained Deepu Talla, vice president of embedded and edge computing at NVIDIA. Partners are using NVIDIA Isaac Sim to create digital twins that help speed the training and deployment of intelligent robots.
NVIDIA's Deepu Talla, vice president of embedded and edge computing, announced the next release of Isaac Sim, NVIDIA's robotics simulation application and synthetic data generation tool. To revolutionize the way the robotics ecosystem develops the next generation of autonomous robots, Talla announced major updates to the next release of Isaac Sim. This includes improved sensor and lidar support to more accurately model real-world performance, a new conveyor-building tool, a new utility to add people to the simulation environment, a collection of new sim-ready warehouse assets and a host of new popular robots that come pre-integrated.
For the open-source ROS developer community, this release upgrades support for ROS 2 Humble and Window
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
28/08/2025
IBC stand 5.F81
Wowza to Reveal Next-Gen Video Streaming Innovations at IBC 2025
Amsterdam, August 28, 2025 Wowza, a leader in video streaming infrastructur...