Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music
30/11/2019
PDF Version
Nov 29, 2019
Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music
J Balvin shares how he transcends barriers through music and pulls in a global audience with his vision of music as a color palette for all to feel SAN FRANCISCO, Nov. 29, 2019 (GLOBE NEWSWIRE) -- Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is unveiling the second commercial of its first Dolby Atmos Music campaign featuring the LATIN GRAMMY award-winning and global chart-topping Colombian reggaeton artist, J Balvin.
The campaign is based on the insight that people want to feel a deeper connection with their favorite artists through music1, the kind a Dolby Atmos Music experience can authentically deliver.
We continue our Dolby Atmos Music journey with J Balvin exploring how colors and culture define his iconic musical style, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. We share J's mission to bring his music to the world for everyone to feel.
The :90 second film goes deep into J Balvin's creative process and his first experience with Dolby Atmos Music. Spotlighting his recently released single Blanco, J Balvin discusses his perspective of music as a color palette, the impact of growing up in Colombia and moving to New York to chase his dreams, and how these influences define his distinct sound. This exclusive portrait film from Dolby presents his inner monologue of transcending barriers through music, pulling the audience closer in so they can feel the colors as he does.
I see music as colors. With this new album that were making, we really want people to feel the colors, said J Balvin. Dolby Atmos lets you feel the layers of music; you can feel the layers of the gradients in the colors. I've never heard music like this. I love it.
The piece follows Sunday's debut of a two-minute film featuring Lizzo, which explored the emotion behind music and the beauty of a Dolby Atmos experience.
In the weeks to come, Dolby will give people an intimate look into the creative minds of other top artists through a series that showcases their personal ethos, stories, and close relationship with fans. Dolby joined forces with these trailblazers in music because they inspire others by living unapologetically, and their art is leading culture. The campaign features real stories from each artist and highlights their latest singles.
The films were directed by the award-winning Toronto based director Karena Evans at m ss ng p eces. She is one of entertainment's most sought-after talents and is known for her cinematic, authentic, and narrative-focused directorial style. Karena is behind Drake's 2018 music video God's Plan, and is revered for telling diverse, inclusive stories about the human condition.
The genesis of this campaign is inspired by Dolby's mission itself - a pure transmission of artist intention, said Karena Evans. We decided to approach this campaign unconventionally through interior monologues to explore the purity of thought and creativity. At its core, this is what Dolby Atmos is.
What is Dolby Atmos Music
Imagine if there were a way to connect with music at its fullest capacity and creative potential - not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos does just that. Whether it's a complex harmony of instruments placed around a listener, the unleashing of a legendary guitar solo, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
How to experience Dolby Atmos Music
Dolby is working closely with artists, record labels, streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world's largest record labels - Universal Music Group and Warner Music Group - have announced plans to release tracks in Dolby Atmos from some of the biggest names in music. You can enjoy music in Dolby Atmos via Amazon Music HD on Echo Studio, at your local Dolby Cinema or in your home through movies released in Dolby Atmos, on special released albums available on Blu-ray, or at a number of night clubs around the world where electronic musicians are performing live in Dolby Atmos. To learn more, visit music.dolby.com.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have - with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, DolbyDimension, and Dolby Voice - revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
About J Balvin
Reggaeton's Global Ambassador - J Balvin is now one of the top streaming music artists in the world, regardless of language, and has developed a legion of fans represented by over 65 Million social media followers. Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. Simultaneously, Balvin has become Latin music's strongest cultural envoy to both the fashion and pop art communities, while becoming one of the music industry's most in-demand collaborators, and worldwide major festival performers. This year has already seen J Balvin perform in the opening segment of The GRAMMY Awards, named the Prem
LINK: | http://investor.dolby.com/news-releases/news-release-details/dolby-pre... |
See more stories from dolby |
More from Dolby
28/02/2024
Dolby Showcases the Immersive power of Dolby Cinema in Latest Love More Global Brand Campaign
28 February 2024, 08:00 (PST) Dolby Showcases the Immersive power of Dolby Cine...
19/01/2024
Dolby and Jennifer Lopez celebrate her new album This Is MeNow featuring single Can't Get Enough in Dolby Atmos as...
19 January 2024, 09:00 (PST) Dolby and Jennifer Lopez celebrate her new album T...
11/01/2024
Revolutionary Dolby Cinema Innovations to be Honored with Two Scientific and Engineering Awards from the Academy of M...
11 January 2024, 11:30 (PST) Revolutionary Dolby Cinema Innovations to be Honor...
10/01/2024
Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024
10 January 2024, 05:30 (PST) Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024 Throughout the show, Dolby will highlight the nex...
17/11/2023
Dolby and Ed Sheeran celebrate the transformative experience of Dolby Atmos Music in new Love More global brand cam...
17 November 2023, 00:00 (PST) Dolby and Ed Sheeran celebrate the transformative...
10/11/2023
Winners of 2024 The Dolby Institute x Ghetto Film School New Voices. New Visions. Competition Announced
10 November 2023, 10:00 (PST) Winners of 2024 Dolby Institute x Ghetto Film Sch...
28/08/2023
Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023
28 August 2023, 05:30 (PDT) Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023 Dolby Atmos FlexConnect, a first coming to TCL TVs ...
29/06/2023
Dolby Releases Native Dolby Vision and Dolby Atmos Plug-ins for Unreal Engine
29 June 2023, 05:30 (PDT) Dolby Releases Native Dolby Vision and Dolby Atmos Plug-ins for Unreal Engine Starting today, developers can bring best-in-class ...
12/06/2023
Dolby Laboratories Expands Partnership with Cinpolis by Extending Multi-Year Agreement
12 June 2023, 05:30 (PDT) Dolby Laboratories Expands Partnership with Cin polis...
18/05/2023
Dolby Achieves Milestone of 500th Theatrical Film in Dolby Vision and Dolby Atmos with Mission: Impossible - Dead R...
18 May 2023, 05:30 (PDT) Dolby Achieves Milestone of 500th Theatrical Film in D...
04/05/2023
Premiere of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year 2 Winning Films
4 May 2023, 07:30 (PDT) Premiere of the Dolby Institute x Ghetto Film School Fi...
24/04/2023
Dolby Showcases Global Momentum at 2023 CinemaCon
24 April 2023, 05:30 (PDT) Dolby Showcases Global Momentum at CinemaCon 2023 Hits Milestone of 500th Theatrical Film in Dolby Vision and Dolby Atmos with M...
23/03/2023
Audible Launches Collection of Immersive, Cinematic Listening Experiences in Dolby Atmos
23 March 2023, 08:00 (PDT) Audible Launches Collection of Immersive, Cinematic ...
20/03/2023
Dolby Atmos Arrives in PUBG MOBILE To Bring Immersive Audio to the Battleground
20 March 2023, 09:00 (PDT) Dolby Atmos Arrives in PUBG MOBILE To Bring Immersive Audio to the Battleground Dolby Atmos puts the grit in each hit in Arena Mo...
16/03/2023
Macklemore to Perform Surprise One-Night Only Performance Live in Dolby Atmos at SXSW
16 March 2023, 05:30 (PDT) Macklemore to Perform Surprise One-Night Only Perfor...
16/03/2023
Dolby Launches New Dolby Atmos Renderer Application
16 March 2023, 05:30 (PDT) Dolby Launches New Dolby Atmos Renderer Application The Dolby Atmos Renderer application is a new all-in-one tool for Dolby Atmos...
10/03/2023
Dolby Invites the Public and SXSW Guests to Dolby House to Experience the Future of Entertainment
10 March 2023, 05:30 (PST) Dolby Invites the Public and SXSW Guests to Dolby H...
06/01/2023
Dolby Kicks Off an Incredible CES Week Starting with Imagine Dragons' First-Ever Live Performance in Dolby Atmos
6 January 2023, 12:15 (PST) Dolby Kicks Off an Incredible CES Week Starting wit...
28/12/2022
Imagine Dragons and Dolby to Kick Off CES with a Special Live Concert in Dolby Atmos at Dolby Live at Park MGM
28 December 2022, 13:30 (PST) Imagine Dragons and Dolby to Kick Off CES with a ...
13/12/2022
Opening of Smithsonians Latest Exhibit Entertainment Nation
13 December 2022, 08:05 (PST) Opening of Smithsonians Latest Exhibit Entertainment Nation Dolby and the Dolby Family celebrated the ribbon cutting of the S...
16/10/2022
Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-c...
16 October 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with...
19/09/2022
Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year Two Announced
19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...
19/09/2022
Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year T...
19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...
15/09/2022
Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ARE WILD
15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...
15/09/2022
Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ...
15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...
20/07/2022
Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos
20 July 2022, 05:30 (PDT) Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos Mastering engineers and music creators can access the master...
05/07/2022
Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Dolby Atmos
5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...
05/07/2022
Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Do...
5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...
09/05/2022
WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS
9 May 2022, 05:30 (PDT) WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMM...
03/05/2022
Dolby Laboratories Announces Dr. Shriram Revankar as SVP Advanced Technology Group
3 May 2022, 09:05 (PDT) Dolby Laboratories Announces Dr. Shriram Revankar as SV...
13/04/2022
Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for online shopping
13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...
13/04/2022
Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for ...
13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...
03/02/2022
Dolby acquires Millicast, the real-time, ultra-low-delay video streaming platform
3 February 2022, 13:15 (PST) Dolby acquires Millicast, the real-time, ultra-low...
08/12/2021
Dolby Appoints Tony Prophet to its Board of Directors
8 December 2021, 05:30 (PST) Dolby Appoints Tony Prophet to its Board of Directors SAN FRANCISCO, December 8, 2021 - Dolby Laboratories, Inc. (NYSE:DLB) an...
01/12/2021
New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.
1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music List...
16/11/2021
NIO ET7 Comes Standard with Dolby Atmos
15 November 2021, 16:27 (PST) NIO ET7 Comes Standard with Dolby Atmos JPG NIO X Dolby Atmos.JPG Shanghai - On Nov. 16, NIO announced that Dolby Atmos wi...
11/11/2021
Dolby introduces new and improved Dolby.io Spatial Audio feature for developers
10 November 2021, 15:15 (PST) Dolby introduces new and improved Dolby.io Spatial Audio feature for developers New Spatial Placement capability will enable ...
28/10/2021
Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars
28 October 2021, 01:00 (PDT) Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars jpg Stuttgart/Munich - Mercedes-Benz today announc...
16/10/2021
Robert Park Joins Dolby Laboratories as Chief Financial Officer
15 October 2021, 09:07 (PDT) Robert Park Joins Dolby Laboratories as Chief Financial Officer Seasoned Executive Brings Decades of Financial and Business Le...
14/10/2021
Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performanc...
14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...
14/10/2021
Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performances in Dolby Atmos to...
14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...
05/10/2021
Dolby upgrades Dolby.io, introduces Transcoding, Music Mastering, and more to developer platform
5 October 2021, 06:00 (PDT) Dolby upgrades Dolby.io, introduces Transcoding, Mu...
13/09/2021
Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music
12 September 2021, 16:00 (PDT) Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music Fans can enjoy The Weeknd's Latest Single Tak...
13/09/2021
Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost
12 September 2021, 16:45 (PDT) Dolby and Justin Bieber Team Up to Go Inside the...
13/09/2021
Dolby and Multi-Platinum Singer-Songwriter Olivia Rodrigo Team Up to Share an Intimate Look at He...
12 September 2021, 17:30 (PDT) Dolby and Multi-Platinum Singer-Songwriter Oliv...
12/09/2021
Dolby and Multi-Platinum Singer-Songwriter Olivia Rodrigo Team Up to Share an Intimate Look at Her Hit Song Traitor
12 September 2021, 17:30 (PDT) Dolby and Multi-Platinum Singer-Songwriter Oliv...
10/09/2021
Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy
10 September 2021, 08:30 (PDT) Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy J Balvin's recently released album JOSE is now streaming ...
08/09/2021
Dolby Collaborates With Cinemo To Accelerate Dolby Atmos Music Experience In Cars
8 September 2021, 02:31 (PDT) Dolby Collaborates With Cinemo To Accelerate Dolb...
08/09/2021
Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script 2021 A...
8 September 2021, 05:30 (PDT) Winners of the Dolby Institute x Ghetto Film Scho...
08/09/2021
Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script 2021 Announced
8 September 2021, 05:30 (PDT) Winners of the Dolby Institute x Ghetto Film Scho...