Sony Pixel Power calrec Sony

Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music

30/11/2019

Back

PDF Version

Nov 29, 2019

Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music

J Balvin shares how he transcends barriers through music and pulls in a global audience with his vision of music as a color palette for all to feel SAN FRANCISCO, Nov. 29, 2019 (GLOBE NEWSWIRE) -- Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is unveiling the second commercial of its first Dolby Atmos Music campaign featuring the LATIN GRAMMY award-winning and global chart-topping Colombian reggaeton artist, J Balvin.

The campaign is based on the insight that people want to feel a deeper connection with their favorite artists through music1, the kind a Dolby Atmos Music experience can authentically deliver.

We continue our Dolby Atmos Music journey with J Balvin exploring how colors and culture define his iconic musical style, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. We share J's mission to bring his music to the world for everyone to feel.

The :90 second film goes deep into J Balvin's creative process and his first experience with Dolby Atmos Music. Spotlighting his recently released single Blanco, J Balvin discusses his perspective of music as a color palette, the impact of growing up in Colombia and moving to New York to chase his dreams, and how these influences define his distinct sound. This exclusive portrait film from Dolby presents his inner monologue of transcending barriers through music, pulling the audience closer in so they can feel the colors as he does.

I see music as colors. With this new album that were making, we really want people to feel the colors, said J Balvin. Dolby Atmos lets you feel the layers of music; you can feel the layers of the gradients in the colors. I've never heard music like this. I love it.

The piece follows Sunday's debut of a two-minute film featuring Lizzo, which explored the emotion behind music and the beauty of a Dolby Atmos experience.

In the weeks to come, Dolby will give people an intimate look into the creative minds of other top artists through a series that showcases their personal ethos, stories, and close relationship with fans. Dolby joined forces with these trailblazers in music because they inspire others by living unapologetically, and their art is leading culture. The campaign features real stories from each artist and highlights their latest singles.

The films were directed by the award-winning Toronto based director Karena Evans at m ss ng p eces. She is one of entertainment's most sought-after talents and is known for her cinematic, authentic, and narrative-focused directorial style. Karena is behind Drake's 2018 music video God's Plan, and is revered for telling diverse, inclusive stories about the human condition.

The genesis of this campaign is inspired by Dolby's mission itself - a pure transmission of artist intention, said Karena Evans. We decided to approach this campaign unconventionally through interior monologues to explore the purity of thought and creativity. At its core, this is what Dolby Atmos is.

What is Dolby Atmos Music

Imagine if there were a way to connect with music at its fullest capacity and creative potential - not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos does just that. Whether it's a complex harmony of instruments placed around a listener, the unleashing of a legendary guitar solo, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.

How to experience Dolby Atmos Music

Dolby is working closely with artists, record labels, streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world's largest record labels - Universal Music Group and Warner Music Group - have announced plans to release tracks in Dolby Atmos from some of the biggest names in music. You can enjoy music in Dolby Atmos via Amazon Music HD on Echo Studio, at your local Dolby Cinema or in your home through movies released in Dolby Atmos, on special released albums available on Blu-ray, or at a number of night clubs around the world where electronic musicians are performing live in Dolby Atmos. To learn more, visit music.dolby.com.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have - with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, DolbyDimension, and Dolby Voice - revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

About J Balvin

Reggaeton's Global Ambassador - J Balvin is now one of the top streaming music artists in the world, regardless of language, and has developed a legion of fans represented by over 65 Million social media followers. Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. Simultaneously, Balvin has become Latin music's strongest cultural envoy to both the fashion and pop art communities, while becoming one of the music industry's most in-demand collaborators, and worldwide major festival performers. This year has already seen J Balvin perform in the opening segment of The GRAMMY Awards, named the Prem
LINK: http://investor.dolby.com/news-releases/news-release-details/dolby-pre...
See more stories from dolby

More from Dolby

23/04/2025

Dolby Ushers in the Future of In-car Entertainment at Auto Shanghai 2025

April 23 2025, 02:00 (PDT) Dolby Ushers in the Future of In-car Entertainment at Auto Shanghai 2025 Dolby and industry partners demonstrate robust momentum ...

31/03/2025

Dolby Laboratories to Bring Dolby Cinema to India, Delivering a Premium Cinema Experience for Moviegoers

March 31 2025, 16:00 (PDT) Dolby Laboratories to Bring Dolby Cinema to India, D...

31/03/2025

Dolby and AMC Entertainment announce major expansion of Dolby Cinema at AMC in the US

March 31 2025, 05:30 (PDT) Dolby and AMC Entertainment announce major expansion...

24/03/2025

Dolby and Christie to introduce new Dolby Vision laser projection system

March 24 2025, 05:42 (PDT) Dolby and Christie to introduce new Dolby Vision laser projection system jpg CYPRESS, Calif. - March 24, 2025 - Christie and Do...

10/03/2025

Dolby and General Motors Bring Dolby Atmos to Cadillac's Entire 2026 EV Lineup

March 10 2025, 06:01 (PDT) Dolby and General Motors Bring Dolby Atmos to Cadill...

19/02/2025

Relive the Revolution in Dolby as Purple Rain Returns Exclusively to Dolby Cinema

February 19 2025, 05:30 (PST) Relive the Revolution in Dolby as Purple Rain Ret...

07/01/2025

Dolby Revs Up In-Car Entertainment Innovations at CES 2025

January 7 2025, 05:30 (PST) Dolby Revs Up In-Car Entertainment Innovations at CES 2025 Dolby will spotlight its latest innovations in automotive, including ...

15/12/2024

Mahindra brings Dolby Atmos to their Electric Origin SUVs range - BE 6 and XEV 9e, for an elevated entertainment expe...

December 15 2024, 20:30 (PST) Mahindra brings Dolby Atmos to their Electric Ori...

09/12/2024

Emperor Cinemas to Adopt New Dolby Vision + Dolby Atmos Offering for Premium Moviegoing Experience

December 9 2024, 18:00 (PST) Emperor Cinemas to Adopt New Dolby Vision Dolby ...

02/12/2024

Antigravity Academy and Dolby Creator Lab Launch Short Film Studio for Next-Generation Filmmakers

December 2 2024, 10:02 (PST) Antigravity Academy and Dolby Creator Lab Launch S...

25/10/2024

Dolby and Jin from BTS Celebrate His New Single I'll Be There in Dolby Atmos

October 25 2024, 16:00 (PDT) Dolby and Jin from BTS Celebrate His New Single I'll Be There in Dolby Atmos Love Jin More In Dolby | #LoveMoreInDolby S...

23/10/2024

Kenneth Branagh Theatre Company's Production of King Lear Takes the Stage in Dolby Atmos at The Shed's Griffin Theate...

October 23 2024, 05:30 (PDT) Kenneth Branagh Theatre Company's Production o...

13/09/2024

Dolby Unveils New, Live Streaming Offering for the Sport and Entertainment Industries at IBC 2024

September 13 2024, 01:30 (PDT) Dolby Unveils New, Live Streaming Offering for t...

31/07/2024

THEO Technologies is joining Dolby!

July 31 2024, 09:00 (PDT) THEO Technologies is joining Dolby! We're excited to announce that we've acquired THEO Technologies, a provider of video p...

16/06/2024

Megabox Adopting New Dolby Vision + Dolby Atmos Offering for Premium Movie Theaters

16 June 2024, 17:35 (PDT) Megabox Adopting New Dolby Vision Dolby Atmos Offer...

06/06/2024

Dolby Laboratories Announces Agreement to Acquire GE Licensing from GE Aerospace

June 6 2024, 05:30 (PDT) Dolby Laboratories Announces Agreement to Acquire GE Licensing from GE Aerospace Acquisition to strengthen Dolby's licensing bu...

29/05/2024

VIZIO and Dolby Usher in Premium Sound Era For All

May 29 2024, 05:30 (PDT) VIZIO and Dolby Usher in Premium Sound Era For All With Dolby Atmos across its entire 2024 soundbar lineup, VIZIO and Dolby are lea...

21/05/2024

Ioan Allen, a Creator of the Dolby Stereo Film Program, Receives Medal From the Festival de Cannes, Marking 50 Years ...

May 21 2024, 09:35 (PDT) Ioan Allen, a Creator of the Dolby Stereo Film Program...

10/04/2024

Dolby and Electronic Music Visionary Anyma Celebrate the Transcendent Experience of Dolby Atmos Music in Dolby's Lov...

10 April 2024, 09:00 (PDT) Dolby and Electronic Music Visionary Anyma Celebrate...

02/04/2024

Dolby Expanding the Best Way to Experience Movies by Making Dolby Vision and Dolby Atmos Available to All Premium The...

April 2 2024, 05:30 (PDT) Dolby Expanding the Best Way to Experience Movies by ...

28/02/2024

Dolby Showcases the Immersive power of Dolby Cinema in Latest Love More Global Brand Campaign

February 28 2024, 08:00 (PST) Dolby Showcases the Immersive power of Dolby Cine...

19/01/2024

Dolby and Jennifer Lopez celebrate her new album This Is MeNow featuring single Can't Get Enough in Dolby Atmos as...

January 19 2024, 09:00 (PST) Dolby and Jennifer Lopez celebrate her new album T...

11/01/2024

Revolutionary Dolby Cinema Innovations to be Honored with Two Scientific and Engineering Awards from the Academy of M...

January 11 2024, 11:30 (PST) Revolutionary Dolby Cinema Innovations to be Honor...

10/01/2024

Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024

January 10 2024, 05:30 (PST) Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024 Throughout the show, Dolby will highlight the nex...

17/11/2023

Dolby and Ed Sheeran celebrate the transformative experience of Dolby Atmos Music in new Love More global brand cam...

November 17 2023, 00:00 (PST) Dolby and Ed Sheeran celebrate the transformative...

10/11/2023

Winners of 2024 The Dolby Institute x Ghetto Film School New Voices. New Visions. Competition Announced

November 10 2023, 10:00 (PST) Winners of 2024 Dolby Institute x Ghetto Film Sch...

28/08/2023

Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023

August 28 2023, 05:30 (PDT) Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023 Dolby Atmos FlexConnect, a first coming to TCL TVs ...

29/06/2023

Dolby Releases Native Dolby Vision and Dolby Atmos Plug-ins for Unreal Engine

June 29 2023, 05:30 (PDT) Dolby Releases Native Dolby Vision and Dolby Atmos Plug-ins for Unreal Engine Starting today, developers can bring best-in-class ...

12/06/2023

Dolby Laboratories Expands Partnership with Cinpolis by Extending Multi-Year Agreement

June 12 2023, 05:30 (PDT) Dolby Laboratories Expands Partnership with Cin polis...

18/05/2023

Dolby Achieves Milestone of 500th Theatrical Film in Dolby Vision and Dolby Atmos with Mission: Impossible - Dead R...

May 18 2023, 05:30 (PDT) Dolby Achieves Milestone of 500th Theatrical Film in D...

04/05/2023

Premiere of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year 2 Winning Films

May 4 2023, 07:30 (PDT) Premiere of the Dolby Institute x Ghetto Film School Fi...

24/04/2023

Dolby Showcases Global Momentum at 2023 CinemaCon

24 April 2023, 05:30 (PDT) Dolby Showcases Global Momentum at CinemaCon 2023 Hits Milestone of 500th Theatrical Film in Dolby Vision and Dolby Atmos with M...

23/03/2023

Audible Launches Collection of Immersive, Cinematic Listening Experiences in Dolby Atmos

23 March 2023, 08:00 (PDT) Audible Launches Collection of Immersive, Cinematic ...

20/03/2023

Dolby Atmos Arrives in PUBG MOBILE To Bring Immersive Audio to the Battleground

March 20 2023, 09:00 (PDT) Dolby Atmos Arrives in PUBG MOBILE To Bring Immersive Audio to the Battleground Dolby Atmos puts the grit in each hit in Arena Mo...

16/03/2023

Macklemore to Perform Surprise One-Night Only Performance Live in Dolby Atmos at SXSW

March 16 2023, 05:30 (PDT) Macklemore to Perform Surprise One-Night Only Perfor...

16/03/2023

Dolby Launches New Dolby Atmos Renderer Application

16 March 2023, 05:30 (PDT) Dolby Launches New Dolby Atmos Renderer Application The Dolby Atmos Renderer application is a new all-in-one tool for Dolby Atmos...

10/03/2023

Dolby Invites the Public and SXSW Guests to Dolby House to Experience the Future of Entertainment

10 March 2023, 05:30 (PST) Dolby Invites the Public and SXSW Guests to Dolby H...

06/01/2023

Dolby Kicks Off an Incredible CES Week Starting with Imagine Dragons' First-Ever Live Performance in Dolby Atmos

January 6 2023, 12:15 (PST) Dolby Kicks Off an Incredible CES Week Starting wit...

28/12/2022

Imagine Dragons and Dolby to Kick Off CES with a Special Live Concert in Dolby Atmos at Dolby Live at Park MGM

28 December 2022, 13:30 (PST) Imagine Dragons and Dolby to Kick Off CES with a ...

13/12/2022

Opening of Smithsonians Latest Exhibit Entertainment Nation

December 13 2022, 08:05 (PST) Opening of Smithsonians Latest Exhibit Entertainment Nation Dolby and the Dolby Family celebrated the ribbon cutting of the S...

16/10/2022

Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-c...

October 16 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with...

19/09/2022

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year Two Announced

September 19 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...

19/09/2022

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year T...

19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...

15/09/2022

Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ARE WILD

September 15 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...

15/09/2022

Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ...

15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...

20/07/2022

Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos

20 July 2022, 05:30 (PDT) Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos Mastering engineers and music creators can access the master...

05/07/2022

Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Dolby Atmos

5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...

05/07/2022

Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Do...

5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...

09/05/2022

WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS

9 May 2022, 05:30 (PDT) WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMM...

03/05/2022

Dolby Laboratories Announces Dr. Shriram Revankar as SVP Advanced Technology Group

May 3 2022, 09:05 (PDT) Dolby Laboratories Announces Dr. Shriram Revankar as SV...