Eight out of ten pay TV subscribers opt for a packaged service

Eight out of ten pay TV subscribers opt for a packaged service At the end of the second quarter of this quarter year it had 5.85 million subscribers to pay TV, 102,000 more than the previous quarter.

Total TV subscribers pay at the end of the second quarter of 2016 was 5.85 million, an increase of just over 100,000 subscribers compared to the previous quarter, according to the National Commission Markets and Competition (CNMC ).

TV services XDSL / FTTH and cable TV grew by 148,000 and 34,000 subscribers, respectively.

Of the total of subscribers to pay television, 83.4% had contracted service under some packaged form.

This figure grew 209,000 in the quarter, bringing the total television package containing payment 4.88 million at the end of the quarter.

The form of packaging with more growth remained the package quintuple counted more than 293,000 new net additions in the quarter and reached a total of 4.2 million subscribers.

Income

Revenues from pay-TV grew 33.2%. Free TV obtained 548.9 million euros, pay television services 686.2 million and 98.7 million radio.

Technology more revenue growth was the IP TV subscribers (TV XDSL / FTTH) increased compared to the second quarter of the previous year of 56%, to 230.1 million euros.

Advertising revenue from television and radio, including conventional advertising, sponsorship, teleshopping and product placement telepromotion, totaled 628.7 million euros (98.6 million 530.1 million radio and television).

In the case of television, 12.2 million euros were for pay television and 517.9 to-air television. Within the segment open, private television stations obtained 487.2 million euros, 91.9% of total advertising investment in television.

Meanwhile, the group of public obtained 30.7 million, the remaining 5.8% of television advertising revenue.

The two main groups of television, Mediaset and Atresmedia together accounted for 88% of TV advertising revenue.

TV consumption

If we focus on the use of television, the average was 231 minutes (3 hours and 51 minutes) per person per day, as recorded in the second quarter of 2015. In relation to the first quarter of the year mark, this consumption it meant a decrease of 17 minutes of viewing of television a day.

On the platform, the use of television, both open and paid, was distributed as follows: 78.5% for DTT, 3% for satellite television and 18.4% for cable platforms and TV-XDSL / FTTH.

For groups, Mediaset and Atresmedia stood as audience leaders, obtaining 31.7 and 26.9 points respectively audience.

For channels, the two were seen Telecinco and Antena 3 generalists, with an average audience with an audience share of 15.9% and 12.8%, respectively.

Aged between 18 and 64 major options were Mediaset and Atresmedia with 32.9 and 28.7 points respectively.

In the segment of population over 65 years hearings of the 3 main groups were: Mediaset (27.9), Atresmedia (24.8) and CRTVE (20.6). Fourth highlighted the 13TV channel with a market share in this segment of the population, of 4.4 points.

LINK:	http://www.panoramaaudiovisual.com/en/2016/12/28/ocho-de-cada-diez-abo...
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