Everybody's watching to see what ABC does in the aftermath of its Roseanne crisis. Will it bring back its canceled Roseanne reboot without Roseanne Barr but with the rest of the cast? Or will it find some other way to appeal to the heartland viewers that loved Roseanne?
One possible way out for ABC: Leverage a hit sitcom, The Goldbergs, that it already has in its line-up, along with the planned Goldbergs spin-off.
Roseanne may have gotten all the attention for its broad appeal to red state and blue state viewers, but The Goldbergs, which just wrapped its fifth season, is also doing that for ABC while also skewing young and female. A hour-long family-friendly comedy block made up of The Goldbergs and its spin-off could be ABC's not-so-secret weapon for the fall.
Related: Former Roseanne' Advertisers May Want to Check Out These Shows Next
First of all, people love the show
Looking at a sample of more than 15,000 Emotional Reactions (ERs) on Twitter, as analyzed by emotion measurement AI company Canvs, viewer feelings about The Goldbergs characters and plotlines skews heavily toward love and excitement. Perhaps the best news for ABC is the enthusiasm expressed about The Goldbergs spinoff, which the show teased with a special episode in January. The spinoff, dubbed Schooled for awhile but officially untitled for now, is slated for ABC's fall season.
Loyal audiences consume more
Data from Inscape.tv, the TV measurement company with glass-level data from a panel of more than 8 million smart TVs and devices, shows that as the current season went along, so did the appetite for consuming new episodes:
Younger audience
ABC on the whole counts the 35-54 demo as its largest segment, with around 40% of viewers under age 40.
The bulk of its footprint for prime time programming, including Roseanne and Black-ish, is a carbon copy of that breakdown. The network's mornings shows and Jimmy Kimmel Live all have pie charts that look the same as the one above. This is, for all intents and purposes, ABC's demographic offering. Now, look below at demographic data for The Goldbergs; 60% of the audience is under age 44.
Young-mom audience
Overall, ABC does well in attracting female viewers 54% on average, with a big assist from Good Morning America, which skews 58% female. But not only is The Goldbergs stacking up younger audiences, they are predominantly female viewers (57%, more even than American Idol, which skews 53% female). For brands looking to reach young moms, The Goldbergs is a sweet spot.
The Goldbergs keeps viewers tuned into the ads
iSpot data shows that while shows including Good Morning America, The View, General Hospital, World News and Jimmy Kimmel Live have very good viewer retention rates compared to other programming on ABC, The Goldbergs is a particular standout. Viewers are more likely to interrupt their viewing (interruptions include changing the channel and bringing up the program guide) during the commercials on The Bachelor and Grey's Anatomy and even suspense-driven American Idol compared to The Goldbergs.
The Goldbergs may be about a family from Philly but it resonates everywhere, as shown in this viewer heatmap from Inscape (darker areas represent markets where The Goldbergs viewership is higher per capita with the baseline is normalized by population density).
Bonus buzz: The only real controversy for this show is when creator Adam F. Goldberg set off a Twitter storm over a Spaceballs reference. Which is hilarious.
Most recent headlines
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...
20/12/2025
Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
19/12/2025
Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...
Everybody's watching to see what ABC does in the aftermath of its Roseanne crisis. Will it bring back its canceled Roseanne reboot without Roseanne Barr but with the rest of the cast? Or will it find some other way to appeal to the heartland viewers that loved Roseanne?
