Everybody's watching to see what ABC does in the aftermath of its Roseanne crisis. Will it bring back its canceled Roseanne reboot without Roseanne Barr but with the rest of the cast? Or will it find some other way to appeal to the heartland viewers that loved Roseanne?
One possible way out for ABC: Leverage a hit sitcom, The Goldbergs, that it already has in its line-up, along with the planned Goldbergs spin-off.
Roseanne may have gotten all the attention for its broad appeal to red state and blue state viewers, but The Goldbergs, which just wrapped its fifth season, is also doing that for ABC while also skewing young and female. A hour-long family-friendly comedy block made up of The Goldbergs and its spin-off could be ABC's not-so-secret weapon for the fall.
Related: Former Roseanne' Advertisers May Want to Check Out These Shows Next
First of all, people love the show
Looking at a sample of more than 15,000 Emotional Reactions (ERs) on Twitter, as analyzed by emotion measurement AI company Canvs, viewer feelings about The Goldbergs characters and plotlines skews heavily toward love and excitement. Perhaps the best news for ABC is the enthusiasm expressed about The Goldbergs spinoff, which the show teased with a special episode in January. The spinoff, dubbed Schooled for awhile but officially untitled for now, is slated for ABC's fall season.
Loyal audiences consume more
Data from Inscape.tv, the TV measurement company with glass-level data from a panel of more than 8 million smart TVs and devices, shows that as the current season went along, so did the appetite for consuming new episodes:
Younger audience
ABC on the whole counts the 35-54 demo as its largest segment, with around 40% of viewers under age 40.
The bulk of its footprint for prime time programming, including Roseanne and Black-ish, is a carbon copy of that breakdown. The network's mornings shows and Jimmy Kimmel Live all have pie charts that look the same as the one above. This is, for all intents and purposes, ABC's demographic offering. Now, look below at demographic data for The Goldbergs; 60% of the audience is under age 44.
Young-mom audience
Overall, ABC does well in attracting female viewers 54% on average, with a big assist from Good Morning America, which skews 58% female. But not only is The Goldbergs stacking up younger audiences, they are predominantly female viewers (57%, more even than American Idol, which skews 53% female). For brands looking to reach young moms, The Goldbergs is a sweet spot.
The Goldbergs keeps viewers tuned into the ads
iSpot data shows that while shows including Good Morning America, The View, General Hospital, World News and Jimmy Kimmel Live have very good viewer retention rates compared to other programming on ABC, The Goldbergs is a particular standout. Viewers are more likely to interrupt their viewing (interruptions include changing the channel and bringing up the program guide) during the commercials on The Bachelor and Grey's Anatomy and even suspense-driven American Idol compared to The Goldbergs.
The Goldbergs may be about a family from Philly but it resonates everywhere, as shown in this viewer heatmap from Inscape (darker areas represent markets where The Goldbergs viewership is higher per capita with the baseline is normalized by population density).
Bonus buzz: The only real controversy for this show is when creator Adam F. Goldberg set off a Twitter storm over a Spaceballs reference. Which is hilarious.
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
Everybody's watching to see what ABC does in the aftermath of its Roseanne crisis. Will it bring back its canceled Roseanne reboot without Roseanne Barr but with the rest of the cast? Or will it find some other way to appeal to the heartland viewers that loved Roseanne?
