Sony Digital Rapids Pixel Power calrec Sony

Where ABC Still Strikes Gold(bergs)

13/06/2018

Everybody's watching to see what ABC does in the aftermath of its Roseanne crisis. Will it bring back its canceled Roseanne reboot without Roseanne Barr but with the rest of the cast? Or will it find some other way to appeal to the heartland viewers that loved Roseanne?

One possible way out for ABC: Leverage a hit sitcom, The Goldbergs, that it already has in its line-up, along with the planned Goldbergs spin-off.

Roseanne may have gotten all the attention for its broad appeal to red state and blue state viewers, but The Goldbergs, which just wrapped its fifth season, is also doing that for ABC while also skewing young and female. A hour-long family-friendly comedy block made up of The Goldbergs and its spin-off could be ABC's not-so-secret weapon for the fall.

Related: Former Roseanne' Advertisers May Want to Check Out These Shows Next

First of all, people love the show

Looking at a sample of more than 15,000 Emotional Reactions (ERs) on Twitter, as analyzed by emotion measurement AI company Canvs, viewer feelings about The Goldbergs characters and plotlines skews heavily toward love and excitement. Perhaps the best news for ABC is the enthusiasm expressed about The Goldbergs spinoff, which the show teased with a special episode in January. The spinoff, dubbed Schooled for awhile but officially untitled for now, is slated for ABC's fall season.

Loyal audiences consume more

Data from Inscape.tv, the TV measurement company with glass-level data from a panel of more than 8 million smart TVs and devices, shows that as the current season went along, so did the appetite for consuming new episodes:

Younger audience

ABC on the whole counts the 35-54 demo as its largest segment, with around 40% of viewers under age 40.

The bulk of its footprint for prime time programming, including Roseanne and Black-ish, is a carbon copy of that breakdown. The network's mornings shows and Jimmy Kimmel Live all have pie charts that look the same as the one above. This is, for all intents and purposes, ABC's demographic offering. Now, look below at demographic data for The Goldbergs; 60% of the audience is under age 44.

Young-mom audience

Overall, ABC does well in attracting female viewers 54% on average, with a big assist from Good Morning America, which skews 58% female. But not only is The Goldbergs stacking up younger audiences, they are predominantly female viewers (57%, more even than American Idol, which skews 53% female). For brands looking to reach young moms, The Goldbergs is a sweet spot.

The Goldbergs keeps viewers tuned into the ads

iSpot data shows that while shows including Good Morning America, The View, General Hospital, World News and Jimmy Kimmel Live have very good viewer retention rates compared to other programming on ABC, The Goldbergs is a particular standout. Viewers are more likely to interrupt their viewing (interruptions include changing the channel and bringing up the program guide) during the commercials on The Bachelor and Grey's Anatomy and even suspense-driven American Idol compared to The Goldbergs.

The Goldbergs may be about a family from Philly but it resonates everywhere, as shown in this viewer heatmap from Inscape (darker areas represent markets where The Goldbergs viewership is higher per capita with the baseline is normalized by population density).

Bonus buzz: The only real controversy for this show is when creator Adam F. Goldberg set off a Twitter storm over a Spaceballs reference. Which is hilarious.
LINK: https://www.broadcastingcable.com/news/where-abc-still-strikes-gold-be...
See more stories from bandc

Most recent headlines

21/06/2018

Turner Sports and Reporter Allie LaForce Reach Multi-Year Agreement

Turner Sports and Reporter Allie LaForce Reach Multi-Year Agreement Thursday, June 21, 2018 Share: Share on facebook Share on Twitter Email this article D...

21/06/2018

Turner's Adult Swim brand launches on NENT Group's Viafree

Turner's Adult Swim brand launches on NENT Group's Viafree Thursday, June 21, 2018 Share: Share on facebook Share on Twitter Email this article D...

21/06/2018

The Challenge: Everest - Dreiteilige Dokumentation auf CNN International

The Challenge: Everest - Dreiteilige Dokumentation auf CNN International Thursday, June 21, 2018 Share: Share on facebook Share on Twitter Email this art...

21/06/2018

Increased presence in the...

play SHARE VIDEO B-Tech is back at InfoComm after a 10 year break in a move that underlines the brackets and mounts manufacturer's growing presence in the...

21/06/2018

macom's expanded tech lab...

AV consultancy macom has expanded its technology laboratory with an executive briefing area, digital reality application, co-working room and a huddle space. ...

21/06/2018

Vestergaard joins TW...

Thomas Vestergaard TW Audio has appointed Thomas Vestergaard as senior education and training specialist with a remit to work on customer product training, app...

21/06/2018

Where will you watch the next World Cup? Perhaps...

Tables can be transformed into football pitches, hosting real 3D matches thanks to an augmented reality system. Researchers from University of Washington, Fac...

21/06/2018

Nanolaser copies chameleon ability to change colour

Scientists have designed a nanolaser that can change colour in the same the way that chameleons are able to change the colour of their skin. Scientists at North...

21/06/2018

Google to open first AI research centre in Africa

Jeff Dean, senior fellow, Google AI. (Image credit: Google) -- -- Facebook Twitter Google Pinterest We've seen people across Africa do amazing thi...

21/06/2018

Edgeware releases live big event' OTT solution

-- -- Facebook Twitter Google Pinterest Edgeware, a pioneer of TV CDN technology, has announced a suite of new features that lets broadcasters and cont...

21/06/2018

ZNBC chooses PlayBox Technology for its Lusaka HQ

-- -- Facebook Twitter Google Pinterest Zambia's state-owned television and radio network, Zambia National Broadcasting Corporation, has chosen Pla...

21/06/2018

StarTimes invests in 12 channel IP streaming platform with PlayBox Neo

-- -- Facebook Twitter Google Pinterest PlayBox Technology announced the completion of a new television playout system at the Beijing headquarters of S...

21/06/2018

Civil Society saves Encounters - this time

-- -- Facebook Twitter Google Pinterest Encounters, the South African International Documentary Festival, has been an essential fixture in the South Af...

21/06/2018

Kenya Film Commission supports Supa Modo at ZIFF

-- -- Facebook Twitter Google Pinterest The Zanzibar International Film Festival, taking place in Stone Town Zanzibar from 7 to 15 July 2018, with the ...

21/06/2018

ICG Selects 22nd Annual Emerging Cinematographer Honorees

-- The International Cinematographers Guild (ICG, IATSE Local 600) has named nine honorees for the 2018 Annual Emerging Cinematographer Awards (ECA), spotligh...

21/06/2018

DiGiCo Is The Architect For Paloma Faith

It has been another outstanding year for multi award-winning UK songstress, Paloma Faith. The Architectis her fourth studio album and probably her best yet: a f...

21/06/2018

Zanzibar TV Series in Competition Announced - ZIFF and The Africa Channel

21 June, 2018 - 08:02 The Africa Channel, proud sponsors of the inaugural Zanzibar TV Series Festival and The Zanzibar International Film Festival (ZIFF), a...

21/06/2018

Actor/director Tyler Perry could launch his own OTT service

Perry was talking about his deal with Viacom Author: Jenny PriestleyPublish date: Jun 21, 2018Social count: 0 0 SHARES Actor/director Tyler Perry has sai...

21/06/2018

Instagram officially launches longform video hub, IGTV

Platform is expected to focus on content around 10 minutes long Author: Jenny PriestleyPublish date: Jun 21, 2018Social count: 0 0 SHARES Instagram has o...

21/06/2018

Red Bee Medias OTT services brings the World Cup to McDonalds in Sweden

All McDonalds restaurants in the country are streaming matches from Russia Author: Jenny PriestleyPublish date: Jun 21, 2018Social count: 0 0 SHARES McDo...

21/06/2018

EBU expresses "disappointment" at Copyright Directive

Directive would require all authors and performers to be notified on any use of their work Author: Jenny PriestleyPublish date: Jun 21, 2018Social count: 0 ...

21/06/2018

BBC extends Ultra HD trial to Wimbledon

UHD coverage will be available via iPlayer Author: Jenny PriestleyPublish date: Jun 21, 2018Social count: 0 0 SHARES The BBC has announced it will extend...

21/06/2018

Sony Pictures Television announces reorganisation

Global networks operations and worldwide distribution/home entertainment will combine into a single business unit Author: Jenny PriestleyPublish date: Jun 21...

21/06/2018

Freeview MD Guy North to step down

Will leave the company in October Author: Jenny PriestleyPublish date: Jun 21, 2018Social count: 0 0 SHARES Freeview managing director Guy North has anno...

21/06/2018

Focusing too much on delivering live can be detrimental

A MediaTech 360 panel considers what the future holds for OTT broadcasters and sports rights Author: Colby RamseyPublish date: Jun 21, 2018Social count: 0 ...

21/06/2018

Clear-Com Debuts COMduit AV Signal Transport and Conversion for Remote Productions

Clear-Com Debuts COMduit AV Signal Transport and Conversion for Remote Productio...

21/06/2018

Media Alert: Why This Year's Summer Solstice Is Longest Ever, Spokesperson Available

**Media Alert** This Summer Solstice, Earth's Days Are Longer Than Ever Ea...

21/06/2018

The Latest Banging Add-Ons in the PreSonus Shop!

Click here for more! New from PreSonus Tom Brechtlein Drum Loops Tom Brechtlein is a drummer's drummer-a seasoned vet with a versatile skill set that i...

21/06/2018

Moshe Kimchi Enjoys Halo RGB and MegaPointe

Moshe Kimchi Enjoys Halo RGB and MegaPointe posted: 21/06/2018 Moshe Kimchi is an Israeli lighting designer whose company, Moshe Kimchi Lighting Design, b...

21/06/2018

The Claypaky Scenius Unico provides eye-opening effects for Katy Perry's Witness: The Tour at the Singapore Indoor Stadium

The Claypaky Scenius Unico provides eye-opening effects for Katy Perrys Witness:...

21/06/2018

All-weather Elation Lighting for Alabama's Hangout Music Festival

All-weather Elation Lighting for Alabama's Hangout Music Festival posted: 21/06/2018 IP65 lighting performs as spec'd, weathers pre-show storm. Ba...

21/06/2018

IMT Vislink Receives $2.3 Million Contract

IMT Vislink Receives $2.3 Million Contract posted: 21/06/2018 U.S. Sports Association Orders Live Video Transmission Systems xG Technology, Inc. ( xG or...

21/06/2018

Synterra chooses PHABRIX Sx Series Portable Test and Measurement solutions for FIFA World Cup in Russia

Synterra chooses PHABRIX Sx Series Portable Test and Measurement solutions for F...

21/06/2018

Russia's Saint Petersburg TV Channel Deploys LDX 82 Series Cameras

Russia's Saint Petersburg TV Channel Deploys LDX 82 Series Cameras posted: 21/06/2018 Superior Image Quality for Live Production Grass Valley, a Belden...

21/06/2018

Primetime Ratings: NBC Wins With Hearty AGT'

Pictured: Yudi (Photo by: Trae Patton/NBC) NBC won the Tuesday ratings race, two hours of America's Got Talent leading the network to a 1.9 rating in view...

21/06/2018

The CW Shares Fall Premiere Dates

Looking ahead to a six-night weekly schedule, The CW has revealed the dates of its fall premieres. The network's fall season officially kicks off with the i...

21/06/2018

"Advertising needs to be more of an application and fit into people's lives

MediaTech 360 welcomed a panel discussion about ad technology and the next frontier for digital advertising Author: Colby RamseyPublish date: Jun 20, 2018Soc...

21/06/2018

National Blueprint Solution successfully connected to EU Hub

Arvato Systems has successfully connected the National Verification Systems to the EU Hub and passed all critical requirements Project on schedule: Austria is ...

21/06/2018

Germany and France stand up for Endemol Shine Group's All Together Now in first European Deals

Global content creator, producer and distributor Endemol Shine Group today annou...

21/06/2018

Video Consumption on Mobile Devices Stabilizes in Q1 2018 at Nearly Three of Every Five Videos Watched

Media Companies Created & Processed Nearly Three Times As Much Video Content in ...

21/06/2018

Adobe Named the Leader Among Experience Optimization Platform Vendors by Independent Research Firm

Adobe (Nasdaq:ADBE) today announced it was recognized as the only Leader in The...

21/06/2018

Presteigne Broadcast Hire Partners With The UK Esports Awards

The UK Esports Awards powered by G FUEL - the brand new awards ceremony that recognises top talent in UK esports - is proud to announce a new partner. Prestei...

21/06/2018

Russias Saint Petersburg TV Channel Deploys LDX 82 Series Cameras for Superior Image Quality in Live Production

Russias Saint Petersburg TV Channel Deploys LDX 82 Series Cameras for Superior I...

21/06/2018

Ratings Roundup: 2018 FIFA World Cup Grabs the Spotlight for Telemundo, Fox Sports

Ratings Roundup: 2018 FIFA World Cup Grabs the Spotlight for Telemundo, Fox Spor...

21/06/2018

Riot Games Boosts At-Home Production at League of Legends Mid-Season Invitational

Riot Games Boosts At-Home Production at League of Legends Mid-Season Invitationa...

21/06/2018

Monumental Sports Network To Livestream HelmetCam Feed for AFL Playoffs Coverage

Monumental Sports Network To Livestream HelmetCam Feed for AFL Playoffs Coverage The regional digital network has partnered with ActionStreamer on the new Helme...

21/06/2018

Minnesota Vikings Unveil Spectacular Media Facilities at TCO Performance Center

Minnesota Vikings Unveil Spectacular Media Facilities at TCO Performance Center Vikings Entertainment Network has a state-of-the-art palace to play in By Bran...

21/06/2018

SVG Sit-Down: Minnesota Vikings' Bryan Harper on the New Era of Content Creation at TCO Studios

SVG Sit-Down: Minnesota Vikings' Bryan Harper on the New Era of Content Crea...

21/06/2018

Meet The Colourist: Manuel Canchola, Mexico City

I adore my job and with the precise tools the Baselight grading system offers it has become like a fantasy that you don't want to wake up from. Meet The Co...