Everybody's watching to see what ABC does in the aftermath of its Roseanne crisis. Will it bring back its canceled Roseanne reboot without Roseanne Barr but with the rest of the cast? Or will it find some other way to appeal to the heartland viewers that loved Roseanne?
One possible way out for ABC: Leverage a hit sitcom, The Goldbergs, that it already has in its line-up, along with the planned Goldbergs spin-off.
Roseanne may have gotten all the attention for its broad appeal to red state and blue state viewers, but The Goldbergs, which just wrapped its fifth season, is also doing that for ABC while also skewing young and female. A hour-long family-friendly comedy block made up of The Goldbergs and its spin-off could be ABC's not-so-secret weapon for the fall.
Related: Former Roseanne' Advertisers May Want to Check Out These Shows Next
First of all, people love the show
Looking at a sample of more than 15,000 Emotional Reactions (ERs) on Twitter, as analyzed by emotion measurement AI company Canvs, viewer feelings about The Goldbergs characters and plotlines skews heavily toward love and excitement. Perhaps the best news for ABC is the enthusiasm expressed about The Goldbergs spinoff, which the show teased with a special episode in January. The spinoff, dubbed Schooled for awhile but officially untitled for now, is slated for ABC's fall season.
Loyal audiences consume more
Data from Inscape.tv, the TV measurement company with glass-level data from a panel of more than 8 million smart TVs and devices, shows that as the current season went along, so did the appetite for consuming new episodes:
Younger audience
ABC on the whole counts the 35-54 demo as its largest segment, with around 40% of viewers under age 40.
The bulk of its footprint for prime time programming, including Roseanne and Black-ish, is a carbon copy of that breakdown. The network's mornings shows and Jimmy Kimmel Live all have pie charts that look the same as the one above. This is, for all intents and purposes, ABC's demographic offering. Now, look below at demographic data for The Goldbergs; 60% of the audience is under age 44.
Young-mom audience
Overall, ABC does well in attracting female viewers 54% on average, with a big assist from Good Morning America, which skews 58% female. But not only is The Goldbergs stacking up younger audiences, they are predominantly female viewers (57%, more even than American Idol, which skews 53% female). For brands looking to reach young moms, The Goldbergs is a sweet spot.
The Goldbergs keeps viewers tuned into the ads
iSpot data shows that while shows including Good Morning America, The View, General Hospital, World News and Jimmy Kimmel Live have very good viewer retention rates compared to other programming on ABC, The Goldbergs is a particular standout. Viewers are more likely to interrupt their viewing (interruptions include changing the channel and bringing up the program guide) during the commercials on The Bachelor and Grey's Anatomy and even suspense-driven American Idol compared to The Goldbergs.
The Goldbergs may be about a family from Philly but it resonates everywhere, as shown in this viewer heatmap from Inscape (darker areas represent markets where The Goldbergs viewership is higher per capita with the baseline is normalized by population density).
Bonus buzz: The only real controversy for this show is when creator Adam F. Goldberg set off a Twitter storm over a Spaceballs reference. Which is hilarious.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
Everybody's watching to see what ABC does in the aftermath of its Roseanne crisis. Will it bring back its canceled Roseanne reboot without Roseanne Barr but with the rest of the cast? Or will it find some other way to appeal to the heartland viewers that loved Roseanne?
