IBC 0: Discovering challenges and opportunities in the digital world

It's been just over two weeks since IBC and all of us at PayWizard HQ are working hard on new opportunities. Our days at the RAI were jam-packed with meetings - (although we did make sure we had time for our annual Saturday night boat party!) and all in all, we had an exciting few days in Amsterdam.

IBC welcomed a record number of attendees this year - there was close to 53,000 delegates, exhibitors and visitors on the busy show floor discussing all things broadcast. In 2012, IBC was all about going beyond HD, the future of broadcast and how multiscreen was radically changing the TV landscape - but this year we saw exactly how these topics came full circle.

There's no doubt that the internet has had a phenomenal impact on traditional television. Broadcasters and brands are providing their customers with new ways to consume content in the multiscreen environment. But these companies need to keep up with the new opportunities that the internet presents - as the market changes pace, it's not just about delivering content anytime, anywhere - the new challenge lies in continuing to keep the consumer demand for content live and kicking.

In order to do this, companies are investing heavily in delivering content over 4G and LTE networks in order to provide a winning consumer experience. The convergence between telcos and broadcasters is ensuring access to content at all times. But what we're also starting to see is a shift away from traditional broadcasting altogether- as new companies enter the digital market, the focus is more on IP.

The digital world is providing unique opportunities and challenges for broadcasters, and these companies are keeping distribution and monetization at the forefront of their minds. The influx of content anytime, anywhere means broadcasters are constantly looking at how they can monetize the content they produce. Social media and apps are playing an increasingly important role in this as the focus on digital is forcing its way into budgets, making creatives work even harder than before.

But what's entertainment without a captivated audience? It's up to those in the industry to design more engaging experiences which maximizes its value. To do this, we need to be ready to take advantage of the latest technology and be able to handle data. Looking to data gives a more intimate picture of customer behavior and preferences while understanding how they interact with technology.

Whilst these themes are a pressing point for the industry, they are also playing a part in operations here at PayWizard. With monetization playing an increasingly important role in the industry, it's no longer just about delivering content. By combining payment processing with real-time actionable data and targeted marketing offers, not only can broadcasters monetize their content, they can also offer a compelling consumer experience, tailored to the wants and needs of the viewer- allowing them to pay for and watch the content they love, at the push of a button. This is exactly what we are doing for our customers at PayWizard, and our enterprise class software makes this possible - we give our clients the power to create engaging experiences for consumers while maximizing added value through actionable data.

Even though IBC is over for another year, we're still busy as ever at PayWizard HQ and we can't wait to show you what we have coming up next.

Jamie Mackinlay

Commercial Director

LINK:	http://www.paywizard.com/index.php/business-news/264-ibc-2013-discover...
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