We've surpassed our initial expectations and are thrilled with the levels of enthusiasm and engagement among exhibitors and visitors for this year's show, said IBC head of sales, Steve Connolly
By Tom Butts
Published: June 29, 2022 Updated: June 30, 2022
We've surpassed our initial expectations and are thrilled with the levels of enthusiasm and engagement among exhibitors and visitors for this year's show, said IBC head of sales, Steve Connolly
target=_blank title=Share on LinkedIn class=share-linkedin>
With IBC returning to Amsterdam's RAI this September for the first time in three years, organisers are giving an upbeat message to the media tech industry.
IBC head of sales Steve Connolly told journalists the number of exhibitors at this year's event is currently sitting at 850 but that number could potentially reach 1,000 by September. We've seen a crazy amount of demand over the last six months, he said. We've surpassed our initial expectations and are thrilled with the levels of enthusiasm and engagement among exhibitors and visitors for this year's show.
However, Connolly also noted that attendance figures are more difficult to estimate. In terms of in-person attendance, it's harder to predict, especially when you look at other trade shows at the beginning of the year and how much of their final registration comes through in the last three weeks, he added.
However, to give you some kind of guideline and mathematical formula, when we had 55,000 square metres of space, we had 53,000 visitors. I would expect our final square metres [of exhibit space] to be around about 35-36,000 square meters, so following that trend, you can expect some numbers around that.
Regarding Covid protections, IBC CEO Michael Crimp said the show will follow current EU Covid protocols, which are minimal at this point. He added that IBC will monitor safety protocols and will change them if needed. If medical advice is to do differently, we will introduce them so you can imagine we've got a Plan B' and Plan C' in place, he said.
Show agenda IBC 2022 will focus on the current and future trends that have emerged since the 2019 show-many of which were accelerated by pandemic.
The conference takes place on September 9th and 10th and is aiming to bring brings together some of the industry's most influential thought leaders to present keynotes, panel discussions and IBC Technical Papers, It is centred on the theme What's next? Designing the future together,' and will explore core trends and technologies shaping the future of media, including metaverse, data-driven ad strategies, hybrid business models and cloud migration. Confirmed headline speakers include:
Eddie Drake, head of Ttchnology at Marvel Studios
Anthony Guarino, executive vice president, Worldwide Technical Operations at Paramount Global
Renard Jenkins, senior vice president, Production Integration and Creative Technology Services at Warner Bros. Discovery
Michael Wise, SVP and chief technology officer at Universal Pictures
Raymundo Barros, CTO at Globo
Archana Anand, chief business officer at ZEE5 Global
New this year is the free IBC Changemaker sessions, hosted by IBC's Partners' Programme, which which bring together industry trailblazers such as RISE, albert, MovieLabs, HBS, Soho Media Club to explore topics such as raising equality, advancing sustainability and mental health awareness-as well as the latest thinking in creativity and technology.
IBC confirms return to physical show following pandemic cancellations
Sony confirms return to IBC
Avid returns to IBC
Also featured at the 2022 show is IBC's Partnership Pavilion and free-to-attend IBC Owner sessions, which will enable attendees to engage with and gain insights from the six leading international bodies behind IBC: IABM, IEEE BTS, IET, RTS, SCTE, and SMPTE. Other free-to-attend sessions include panel discussions, product demonstrations and case studies presented on the Content Everywhere Stage in its new purpose-built home in the expanded Hall 5. A four-day programme will cover: live streaming and VoD; achieving low latency; content discovery and recommendations; audience engagement; monetisation models and ad tech; software development strategies; and device fragmentation.
Adding to the broad and diverse range of content is IBC's new Showcase Theatre in Hall 12, which will feature live demos, masterclasses and thought-leadership insights on key trends and opportunities from leading technology providers such as Accenture, Amazon Web Services (AWS), EVS and Zixi. The Innovation Stage in Hall 2 will feature thought leadership speakers and other sessions.
Both Avid and Sony have already confirmed their return to the trade show floor in Amsterdam, with brands exhibiting set to include ARRI, AWS, Blackmagic Design, Canon, EVS, Fraunhofer, Grass Valley, Hewlett Packard, MediaKind, Meta, Nagra, Ross Video, Sony, Synamedia, and many more.
The IBC Accelerator Media Innovation Programme returns to Amsterdam in 2022, bringing together pioneering media companies and leading edge technology partners as they collaborate to solve real-world challenges and drive advances across a range of areas. This year's Accelerator projects, presented on the Innovation Stage, are:
Cloud-based Live Events, Analytics and Low Latency Protocols'
Unified Cloud Architecture to Streamline the Localisation Process'
Next Generation News Studio'
5G and the Arena of the Future for XR Events'
5G Remote Production in the Middle of Nowhere'
6DOF Audio-led Narrative and Music Experiences in the Metaverse'
Volumetric Video for Broadcasting, Metaverse Production and RT3D Assets'
Media Content Sharing, Monetization and Micropayment Systems via Blockchain'
Acceler
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
We've surpassed our initial expectations and are thrilled with the levels of enthusiasm and engagement among exhibitors and visitors for this year's show, said IBC head of sales, Steve Connolly
