
We've surpassed our initial expectations and are thrilled with the levels of enthusiasm and engagement among exhibitors and visitors for this year's show, said IBC head of sales, Steve Connolly
By Tom Butts
Published: June 29, 2022 Updated: June 30, 2022
We've surpassed our initial expectations and are thrilled with the levels of enthusiasm and engagement among exhibitors and visitors for this year's show, said IBC head of sales, Steve Connolly
target=_blank title=Share on LinkedIn class=share-linkedin>
With IBC returning to Amsterdam's RAI this September for the first time in three years, organisers are giving an upbeat message to the media tech industry.
IBC head of sales Steve Connolly told journalists the number of exhibitors at this year's event is currently sitting at 850 but that number could potentially reach 1,000 by September. We've seen a crazy amount of demand over the last six months, he said. We've surpassed our initial expectations and are thrilled with the levels of enthusiasm and engagement among exhibitors and visitors for this year's show.
However, Connolly also noted that attendance figures are more difficult to estimate. In terms of in-person attendance, it's harder to predict, especially when you look at other trade shows at the beginning of the year and how much of their final registration comes through in the last three weeks, he added.
However, to give you some kind of guideline and mathematical formula, when we had 55,000 square metres of space, we had 53,000 visitors. I would expect our final square metres [of exhibit space] to be around about 35-36,000 square meters, so following that trend, you can expect some numbers around that.
Regarding Covid protections, IBC CEO Michael Crimp said the show will follow current EU Covid protocols, which are minimal at this point. He added that IBC will monitor safety protocols and will change them if needed. If medical advice is to do differently, we will introduce them so you can imagine we've got a Plan B' and Plan C' in place, he said.
Show agenda IBC 2022 will focus on the current and future trends that have emerged since the 2019 show-many of which were accelerated by pandemic.
The conference takes place on September 9th and 10th and is aiming to bring brings together some of the industry's most influential thought leaders to present keynotes, panel discussions and IBC Technical Papers, It is centred on the theme What's next? Designing the future together,' and will explore core trends and technologies shaping the future of media, including metaverse, data-driven ad strategies, hybrid business models and cloud migration. Confirmed headline speakers include:
Eddie Drake, head of Ttchnology at Marvel Studios
Anthony Guarino, executive vice president, Worldwide Technical Operations at Paramount Global
Renard Jenkins, senior vice president, Production Integration and Creative Technology Services at Warner Bros. Discovery
Michael Wise, SVP and chief technology officer at Universal Pictures
Raymundo Barros, CTO at Globo
Archana Anand, chief business officer at ZEE5 Global
New this year is the free IBC Changemaker sessions, hosted by IBC's Partners' Programme, which which bring together industry trailblazers such as RISE, albert, MovieLabs, HBS, Soho Media Club to explore topics such as raising equality, advancing sustainability and mental health awareness-as well as the latest thinking in creativity and technology.
IBC confirms return to physical show following pandemic cancellations
Sony confirms return to IBC
Avid returns to IBC
Also featured at the 2022 show is IBC's Partnership Pavilion and free-to-attend IBC Owner sessions, which will enable attendees to engage with and gain insights from the six leading international bodies behind IBC: IABM, IEEE BTS, IET, RTS, SCTE, and SMPTE. Other free-to-attend sessions include panel discussions, product demonstrations and case studies presented on the Content Everywhere Stage in its new purpose-built home in the expanded Hall 5. A four-day programme will cover: live streaming and VoD; achieving low latency; content discovery and recommendations; audience engagement; monetisation models and ad tech; software development strategies; and device fragmentation.
Adding to the broad and diverse range of content is IBC's new Showcase Theatre in Hall 12, which will feature live demos, masterclasses and thought-leadership insights on key trends and opportunities from leading technology providers such as Accenture, Amazon Web Services (AWS), EVS and Zixi. The Innovation Stage in Hall 2 will feature thought leadership speakers and other sessions.
Both Avid and Sony have already confirmed their return to the trade show floor in Amsterdam, with brands exhibiting set to include ARRI, AWS, Blackmagic Design, Canon, EVS, Fraunhofer, Grass Valley, Hewlett Packard, MediaKind, Meta, Nagra, Ross Video, Sony, Synamedia, and many more.
The IBC Accelerator Media Innovation Programme returns to Amsterdam in 2022, bringing together pioneering media companies and leading edge technology partners as they collaborate to solve real-world challenges and drive advances across a range of areas. This year's Accelerator projects, presented on the Innovation Stage, are:
Cloud-based Live Events, Analytics and Low Latency Protocols'
Unified Cloud Architecture to Streamline the Localisation Process'
Next Generation News Studio'
5G and the Arena of the Future for XR Events'
5G Remote Production in the Middle of Nowhere'
6DOF Audio-led Narrative and Music Experiences in the Metaverse'
Volumetric Video for Broadcasting, Metaverse Production and RT3D Assets'
Media Content Sharing, Monetization and Micropayment Systems via Blockchain'
Acceler
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
16/09/2026
Grass Valley honored alongside industry leaders for the development of web-based, frame-accurate remote monitoring systems for distributed broadcast production ...
16/09/2026
Blackmagic Design Cameras Capture Harvard Law School Alumni Event
Brie Clayton September 16, 2026
0 Comments
URSA Broadcast G2 and Pocket Cinema Camer...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Screen Australia funds games projects in every state and territory as Screen Cur...
16/09/2026
Garda whistleblowers come forward to
RT Investigates from inside the
Garda Pr...
16/09/2026
AI factories are the infrastructure of the intelligence era. Scaling them respon...
15/09/2026
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...
15/09/2026
Quantum Corp. today announced the release of Quantum Autonomous Data Management ...
15/09/2026
Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...
15/09/2026
Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...
15/09/2026
SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...
15/09/2026
Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...
15/09/2026
Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...
15/09/2026
Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...
15/09/2026
Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...
15/09/2026
Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...
15/09/2026
Sony Electronics has announced two new G Master super-telephoto prime lenses for...
15/09/2026
GlobeCast provides facility for AI-power automated production core...
15/09/2026
Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...
15/09/2026
New Thunderbolt audio interfaces aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...
15/09/2026
Completes core wireless system line-up
The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company...
15/09/2026
High-frequency dynamics plug-in upgraded
Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...
15/09/2026
DAW update launched alongside all-in-one subscription bundle
The latest version of Universal Audio's DAW software has just arrived, and has been release...
15/09/2026
Three popular hardware units go virtual
Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...
15/09/2026
When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...
15/09/2026
OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...
15/09/2026
Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro
Brie Clayton September 14, 2026
0 Comments
Production team builds premium p...
15/09/2026
Grass Valley Launches AVORA at IBC2026
Brie Clayton September 14, 2026
0 Comments
New standalone solution gives production teams everything they need ...
15/09/2026
Brandon Woody Joins Berklee Student Ensemble for Signature Series Concert The acclaimed trumpeter, composer, and bandleader will lead a Berklee student ensemb...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026
Applications are open for Screen Australia's annual Future Leaders Dele...
15/09/2026
Ian Buck, vice president of hyperscale and high-performance computing at NVIDIA,...
15/09/2026
On a sweltering August evening in Silicon Valley, as the sun dropped and air conditioning loads spiked, Silicon Valley Power sent a signal to an AI factory to a...
15/09/2026
Know everything. Do anything.
That was the message NVIDIA founder and CEO Jensen Huang brought to Salesforce Dreamforce Tuesday, joining CEO Marc Benioff onsta...
15/09/2026
Air pollution is a serious public health risk, contributing to an estimated 30,0...
15/09/2026
Red Seat Ventures' Supercast Launches Live Streaming, Bringing Real-Time Vid...