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Internet Initiative Japan Inc. and DivX Announce Industry First Live Event Stream using DivX Live with HEVC

17/03/2014

Rovi Corporation (NASDAQ: ROVI) today announced that the Internet Initiative Japan Inc. (IIJ, NASDAQ: IIJI, TSE1: 3774), a provider of Internet access, as well as video and networking services to operators and residential users in Japan, is collaborating with DivX and Elemental Technologies to deliver the worlds first public use of real-time DivX Live streaming in HD 720p resolution using the High Efficiency Video Coding (HEVC/H.265) codec. DivX Live is MPEG-DASH compliant, offers support for H.264 and HEVC, and is designed for resolutions up to 4K with video delivery to a wide range of multi-screen devices, including mobile phones, tablets, PCs, set-top boxes and smart TVs.

Online viewers will have the opportunity to experience the worlds first DivX Live streaming as part of DivXs support of a classical music concert Tokyo-HARUSAI Marathon Concert vol.4 The Life of Richard Strauss Celebrating the 150th Anniversary of the Composers Birth, airing on March 23, 2014. As one of the first formats compliant with MPEG-DASH, DivX Live incorporates support for HEVC to enable a new generation of TV Everywhere streaming services that can provide high-quality access to linear programming and live-event broadcasting. Elemental provides the Elemental Live real-time HEVC/H.265 encoder with support for DivX Live profiles. The solution is designed to enable broadcasters and content providers to take advantage of the HEVC compression standard to deliver high-quality entertainment experiences at as little as half the bitrate of current H.264 technology. Expected to be broadly available later this year, DivX Live is also being developed to provide an advanced feature set with support for multi-language subtitles and audio tracks, trick-play track for smooth fast forward and rewind and flexible ad-insertion.

The ability to support higher quality video while being bandwidth efficient is vital to delivering next-generation video content to consumers favourite devices, said Kenichiro Hayashi, general manager, product promotion department, IIJ. By leveraging DivX Live, were offering differentiated services that allow our consumers to experience the most popular content in real-time. We are excited to harness the power of DivX Live for the digital delivery of one of Japans most significant music events.

Todays announcement further demonstrates the true power of DivX HEVC technologies to enable live and on-demand streaming of next-generation video experiences across multiple screens, said Dr. Kanaan Jemili, senior vice president, product management at Rovi. We are pleased to join forces with one of the most established network solution providers in Japan to deliver a live, seamless streaming experience to consumers.

Airing on March 23, the Life of Richard Strauss concert is part of one of Japans largest music events, Spring Festival in Tokyo 2014 and is scheduled to be available on its microsite (http://www.harusailive.jp/) and across multiple screens. DivX and Elemental plan to provide technical support to IIJ for the HEVC-enabled portion of the broadcast which will involve Elemental Live delivering DivX Live HEVC/H.265 profiles compliant with MPEG-DASH and theDivX Web Player software for Windows and Mac.
LINK: http://www.tv-bay.com/news/Internet_Initiative_Japan_Inc__and_DivX_Ann...
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