Sony Pixel Power calrec Sony

Why GPUs Are Great for AI

04/12/2023

GPUs have been called the rare Earth metals - even the gold - of artificial intelligence, because they're foundational for today's generative AI era.

Three technical reasons, and many stories, explain why that's so. Each reason has multiple facets well worth exploring, but at a high level:

GPUs employ parallel processing.

GPU systems scale up to supercomputing heights.

The GPU software stack for AI is broad and deep.

The net result is GPUs perform technical calculations faster and with greater energy efficiency than CPUs. That means they deliver leading performance for AI training and inference as well as gains across a wide array of applications that use accelerated computing.

In its recent report on AI, Stanford's Human-Centered AI group provided some context. GPU performance has increased roughly 7,000 times since 2003 and price per performance is 5,600 times greater, it reported.

A 2023 report captured the steep rise in GPU performance and price/performance. The report also cited analysis from Epoch, an independent research group that measures and forecasts AI advances.

GPUs are the dominant computing platform for accelerating machine learning workloads, and most (if not all) of the biggest models over the last five years have been trained on GPUs [they have] thereby centrally contributed to the recent progress in AI, Epoch said on its site.

A 2020 study assessing AI technology for the U.S. government drew similar conclusions.

We expect [leading-edge] AI chips are one to three orders of magnitude more cost-effective than leading-node CPUs when counting production and operating costs, it said.

NVIDIA GPUs have increased performance on AI inference 1,000x in the last ten years, said Bill Dally, the company's chief scientist in a keynote at Hot Chips, an annual gathering of semiconductor and systems engineers.

ChatGPT Spread the News ChatGPT provided a powerful example of how GPUs are great for AI. The large language model (LLM), trained and run on thousands of NVIDIA GPUs, runs generative AI services used by more than 100 million people.

Since its 2018 launch, MLPerf, the industry-standard benchmark for AI, has provided numbers that detail the leading performance of NVIDIA GPUs on both AI training and inference.

For example, NVIDIA Grace Hopper Superchips swept the latest round of inference tests. NVIDIA TensorRT-LLM, inference software released since that test, delivers up to an 8x boost in performance and more than a 5x reduction in energy use and total cost of ownership. Indeed, NVIDIA GPUs have won every round of MLPerf training and inference tests since the benchmark was released in 2019.

In February, NVIDIA GPUs delivered leading results for inference, serving up thousands of inferences per second on the most demanding models in the STAC-ML Markets benchmark, a key technology performance gauge for the financial services industry.

A RedHat software engineering team put it succinctly in a blog: GPUs have become the foundation of artificial intelligence.

AI Under the Hood A brief look under the hood shows why GPUs and AI make a powerful pairing.

An AI model, also called a neural network, is essentially a mathematical lasagna, made from layer upon layer of linear algebra equations. Each equation represents the likelihood that one piece of data is related to another.

For their part, GPUs pack thousands of cores, tiny calculators working in parallel to slice through the math that makes up an AI model. This, at a high level, is how AI computing works.

Highly Tuned Tensor Cores Over time, NVIDIA's engineers have tuned GPU cores to the evolving needs of AI models. The latest GPUs include Tensor Cores that are 60x more powerful than the first-generation designs for processing the matrix math neural networks use.

In addition, NVIDIA Hopper Tensor Core GPUs include a Transformer Engine that can automatically adjust to the optimal precision needed to process transformer models, the class of neural networks that spawned generative AI.

Along the way, each GPU generation has packed more memory and optimized techniques to store an entire AI model in a single GPU or set of GPUs.

Models Grow, Systems Expand The complexity of AI models is expanding a whopping 10x a year.

The current state-of-the-art LLM, GPT4, packs more than a trillion parameters, a metric of its mathematical density. That's up from less than 100 million parameters for a popular LLM in 2018.

In a recent talk at Hot Chips, NVIDIA Chief Scientist Bill Dally described how single-GPU performance on AI inference expanded 1,000x in the last decade. GPU systems have kept pace by ganging up on the challenge. They scale up to supercomputers, thanks to their fast NVLink interconnects and NVIDIA Quantum InfiniBand networks.

For example, the DGX GH200, a large-memory AI supercomputer, combines up to 256 NVIDIA GH200 Grace Hopper Superchips into a single data-center-sized GPU with 144 terabytes of shared memory.

Each GH200 superchip is a single server with 72 Arm Neoverse CPU cores and four petaflops of AI performance. A new four-way Grace Hopper systems configuration puts in a single compute node a whopping 288 Arm cores and 16 petaflops of AI performance with up to 2.3 terabytes of high-speed memory.

And NVIDIA H200 Tensor Core GPUs announced in November pack up to 288 gigabytes of the latest HBM3e memory technology.

Software Covers the Waterfront An expanding ocean of GPU software has evolved since 2007 to enable every facet of AI, from deep-tech features to high-level applications.

The NVIDIA AI platform includes hundreds of software libraries and apps. The CUDA programming language and the cuDNN-X library for deep learning provide a base on top of which developers have created software like NVIDIA NeMo, a framework to let users build, customize and run inference on their o
LINK: https://blogs.nvidia.com/blog/why-gpus-are-great-for-ai/...
See more stories from nvidia

North America Stories

08/11/2025

Station Execs Bullish on Prospects for 2026 Ad Market, Deregulation

While most station groups reported major declines in ad revenue in the third quarter, thanks to a steep decline in political advertising compared to a year ago,...

08/11/2025

Nielsen: Alabama Is Most Watched College Football Team

NEW YORK Nielsen has announced that it has started releasing rankings of the most watched college football teams. In its first ranking, through the first 10 wee...

08/11/2025

OpenDrives Event Marks Transition Into Data Services Company

LOS ANGELES OpenDrives recently hosted an event at its headquarters here marking the soft launch of Astraeus, its new data services platform....

08/11/2025

WRAL's Sockett honored for service to community

Capitol Broadcasting Company Director of Technology Peter Sockett was honored on October 29, 2025, with the Wade H. Hargrove Community Leadership Award from the...

08/11/2025

Berklee Artists Return to Perform at Boston Snowport Holiday Market

Berklee Artists Return to Perform at Boston Snowport Holiday Market The performances, a weekly highlight of the holiday market, are the result of a partnershi...

08/11/2025

Berklees 2026 Alumni Grammy Nominees: See the Full List

Berklees 2026 Alumni Grammy Nominees: See the Full List From R&B and Americana to gospel, jazz, and game scoring, Berklee talent was recognized across a range...

07/11/2025

SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Track & Field League

SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...

07/11/2025

SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts, Isabel Freedman

SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...

07/11/2025

PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Facility with an On-Site Truck Compound

PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...

07/11/2025

Analysis: No Matter the Sport, Women Need a Fair Share of the Biggest Stages

Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large Tuesday, November 4, 2025 - 10:19 Print Th...

07/11/2025

DAZN to Stream First Live Football Match on TikTok

DAZN to stream first live football match on TikTok By George Bevir Friday, November 7, 2025 - 09:55 Print This Story DAZN has partnered with TikTok to str...

07/11/2025

SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing the Action to Life

SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...

07/11/2025

TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College Hoops Slate Ever

TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...

07/11/2025

BLKNWS: Terms & Conditions is a Cinematic Symphony of Black Greatness and Resilience

Kahlil Joseph attends the 2025 Sundance Film Festival BLKNWS: Terms & Condition...

07/11/2025

Fire Through Dry Grass: Remembering My Co-Director, Andres Jay Molina

By Alexis Neophytides For Jay and me, filmmaking wasn't just a response to crisis, it was a way through it. I first met Jay in the summer of 2019. He was ...

07/11/2025

A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War's Arsenal of Freedom

A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War...

07/11/2025

Fincons Group reveals how to unlock the potential of GenA...

Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...

07/11/2025

EBU Selects the LiveU EcoSystem to Deliver Round the Cloc...

The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...

07/11/2025

Atomos Launches Ninja TX GO

Atomos introduced Ninja TX GO, a new HDMI monitor-recorder that brings the performance of the acclaimed Ninja TX to an even wider community of filmmakers and cr...

07/11/2025

Visual Data Media Services Completes Acquisition of Sound...

Visual Data Media Services, a global leader in content localisation and media supply chain services, today announced the completion of its acquisition of Sound ...

07/11/2025

NBC Sports Brings NASCAR Viewers Closer to the Action Wit...

When NBC Sports' Director of Remote Technical Operations for Motorsports Matt Hogencamp walks onto a NASCAR track, he's not thinking about lap times or ...

07/11/2025

Headroom Productions Brings Unmatched RF Precision To The...

When it comes to outfitting complex, multi-venue reality shows with flawless audio capture, few do it better than Headroom Productions. Based in Canada and led ...

07/11/2025

Riedel RefCam and Easy5G to Make Handball Debut at the Me...

The European Handball Federation (EHF) will introduce Riedel's RefCam and Easy5G systems at the final weekend of the Men's EHF EURO 2026. The RefCam, a ...

07/11/2025

Broadcast Solutions Expands its Management Team

Leading systems integrator Broadcast Solutions is taking a forward-looking approach and expanding its management team. Effective from 1 November 2025, Stefan Br...

07/11/2025

New Calrec 48 fader Argo M takes centre stage at Tonmeist...

Calrec is set to make a major impact at Tonmeistertagung 2025, featuring its cutting-edge broadcast audio solutions including the German debut of its brand new ...

07/11/2025

Grass Valley Demonstrates Leadership in Hybrid and Softwa...

Grass Valley will showcase its latest advancements in live production, networking, playout, and media management at Inter BEE 2025, taking place November 19 21 ...

07/11/2025

IABM Strengthens APAC Member Engagement with Dynamic Pres...

IABM continues to strengthen its presence in the Asia-Pacific region at Inter BEE 2025 with a dedicated IABM Hub including member pavilion, the IABM Industry Im...

07/11/2025

Ikegami to Demonstrate its Latest-Generation Broadcast Pr...

Following a successful IBC Amsterdam in September and NAB New York in October, Ikegami will demonstrate examples from its wide range of broadcast television pro...

07/11/2025

Pixellot Signs Landmark Five-Year Contract Extension with...

Pixellot, the largest streamer of global youth and amateur sports, today announced a five-year extension of its partnership with PlayOn Sports, the premier fan ...

07/11/2025

ES Media Group hires industry veteran Brian Clark to driv...

ES Media Group, which specialises in providing professional services to the broadcast industry, has announced the hire of industry heavyweight Brian Clark as Gl...

07/11/2025

Boston Conservatory at Berklee Presents Opera Adaptation of Little Women

Boston Conservatory at Berklee Presents Opera Adaptation of Little Women Marc Adamo's acclaimed opera brings Louisa May Alcott's beloved story to life...

07/11/2025

Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students

Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students This year's event featured performances from student K-pop group B-Girls, the Ove...

07/11/2025

DoubleVerify Taps Into IMDb for Insights on Streaming Content

NEW YORK DoubleVerify has launched a streaming TV offering designed to give advertisers greater transparency, control and efficiency across their streaming TV i...

07/11/2025

Telefnica Selects Ateme for New Cloud-Native VOD Platform

PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...

07/11/2025

SMPTE to Hold Its Annual Meeting on Dec. 10 Via Zoom

The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....

07/11/2025

CIMM, TVB Study Examines Local TV Measurement Problems, Solutions

NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...

07/11/2025

Altice USA to Become Optimum Communications

LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...

07/11/2025

Strategies for Simplifying Ad Ops to Drive Revenue

As audiences consume media across more platforms than ever, advertisers are demanding outcome-driven, cross-platform campaign strategies. But fragmented and out...

07/11/2025

Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition

November 7th, 2025 Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition Two Nights of Live Performances at the Miami Beach Bandshell ...

07/11/2025

'The Night My Dad Saved Christmas 2', Starring Santiago Segura, Ernesto Sevilla and Pablo Chiapella, Arrives on Netflix on December 6

Back to All News The Night My Dad Saved Christmas 2, Starring Santiago Segura, ...

06/11/2025

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Track & Field Event

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...

06/11/2025

ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKings

ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...

06/11/2025

Peter Hujar's Day Makes the Ordinary Monumental

Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival) By Bailey Pennick The premise is si...

06/11/2025

New Gracenote Report Highlights Impact of Ineffective Content Discovery on Consumer Happiness with Streaming

With nearly 50% of streamers willing to cancel a service based on difficulty fin...

06/11/2025

ESPN Strikes Exclusive Betting Partnership With DraftKings

BRISTOL, Conn., and BOSTON ESPN and DraftKings today announced an agreement naming DraftKings the sports programmer's exclusive official sportsbook and odds...

06/11/2025

Canon Introduces New PTZ Cameras for Live Event, Studio Production

MELVILLE, N.Y. Canon USA has launched the CR-N400 and CR-N350, two new Pan-Tilt-Zoom (PTZ) cameras designed to deliver high image quality, versatile connectivit...

06/11/2025

World Series Game 7 Delivers 27.3 Million Viewers

NEW YORK Fox Sports said its coverage of the Los Angeles Dodgers' win over the Toronto Blue Jays in the decisive Game 7 of the 2025 World Series delivered 2...

06/11/2025

Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions

NEW YORK DoubleVerify and Roku, Inc. are reporting that they have seen a marked reduction in fraudulent ad requests imitating Roku device traffic across the s...

06/11/2025

Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming

CAMBRIDGE, England Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming service...