
GPUs have been called the rare Earth metals - even the gold - of artificial intelligence, because they're foundational for today's generative AI era.
Three technical reasons, and many stories, explain why that's so. Each reason has multiple facets well worth exploring, but at a high level:
GPUs employ parallel processing.
GPU systems scale up to supercomputing heights.
The GPU software stack for AI is broad and deep.
The net result is GPUs perform technical calculations faster and with greater energy efficiency than CPUs. That means they deliver leading performance for AI training and inference as well as gains across a wide array of applications that use accelerated computing.
In its recent report on AI, Stanford's Human-Centered AI group provided some context. GPU performance has increased roughly 7,000 times since 2003 and price per performance is 5,600 times greater, it reported.
A 2023 report captured the steep rise in GPU performance and price/performance. The report also cited analysis from Epoch, an independent research group that measures and forecasts AI advances.
GPUs are the dominant computing platform for accelerating machine learning workloads, and most (if not all) of the biggest models over the last five years have been trained on GPUs [they have] thereby centrally contributed to the recent progress in AI, Epoch said on its site.
A 2020 study assessing AI technology for the U.S. government drew similar conclusions.
We expect [leading-edge] AI chips are one to three orders of magnitude more cost-effective than leading-node CPUs when counting production and operating costs, it said.
NVIDIA GPUs have increased performance on AI inference 1,000x in the last ten years, said Bill Dally, the company's chief scientist in a keynote at Hot Chips, an annual gathering of semiconductor and systems engineers.
ChatGPT Spread the News ChatGPT provided a powerful example of how GPUs are great for AI. The large language model (LLM), trained and run on thousands of NVIDIA GPUs, runs generative AI services used by more than 100 million people.
Since its 2018 launch, MLPerf, the industry-standard benchmark for AI, has provided numbers that detail the leading performance of NVIDIA GPUs on both AI training and inference.
For example, NVIDIA Grace Hopper Superchips swept the latest round of inference tests. NVIDIA TensorRT-LLM, inference software released since that test, delivers up to an 8x boost in performance and more than a 5x reduction in energy use and total cost of ownership. Indeed, NVIDIA GPUs have won every round of MLPerf training and inference tests since the benchmark was released in 2019.
In February, NVIDIA GPUs delivered leading results for inference, serving up thousands of inferences per second on the most demanding models in the STAC-ML Markets benchmark, a key technology performance gauge for the financial services industry.
A RedHat software engineering team put it succinctly in a blog: GPUs have become the foundation of artificial intelligence.
AI Under the Hood A brief look under the hood shows why GPUs and AI make a powerful pairing.
An AI model, also called a neural network, is essentially a mathematical lasagna, made from layer upon layer of linear algebra equations. Each equation represents the likelihood that one piece of data is related to another.
For their part, GPUs pack thousands of cores, tiny calculators working in parallel to slice through the math that makes up an AI model. This, at a high level, is how AI computing works.
Highly Tuned Tensor Cores Over time, NVIDIA's engineers have tuned GPU cores to the evolving needs of AI models. The latest GPUs include Tensor Cores that are 60x more powerful than the first-generation designs for processing the matrix math neural networks use.
In addition, NVIDIA Hopper Tensor Core GPUs include a Transformer Engine that can automatically adjust to the optimal precision needed to process transformer models, the class of neural networks that spawned generative AI.
Along the way, each GPU generation has packed more memory and optimized techniques to store an entire AI model in a single GPU or set of GPUs.
Models Grow, Systems Expand The complexity of AI models is expanding a whopping 10x a year.
The current state-of-the-art LLM, GPT4, packs more than a trillion parameters, a metric of its mathematical density. That's up from less than 100 million parameters for a popular LLM in 2018.
In a recent talk at Hot Chips, NVIDIA Chief Scientist Bill Dally described how single-GPU performance on AI inference expanded 1,000x in the last decade. GPU systems have kept pace by ganging up on the challenge. They scale up to supercomputers, thanks to their fast NVLink interconnects and NVIDIA Quantum InfiniBand networks.
For example, the DGX GH200, a large-memory AI supercomputer, combines up to 256 NVIDIA GH200 Grace Hopper Superchips into a single data-center-sized GPU with 144 terabytes of shared memory.
Each GH200 superchip is a single server with 72 Arm Neoverse CPU cores and four petaflops of AI performance. A new four-way Grace Hopper systems configuration puts in a single compute node a whopping 288 Arm cores and 16 petaflops of AI performance with up to 2.3 terabytes of high-speed memory.
And NVIDIA H200 Tensor Core GPUs announced in November pack up to 288 gigabytes of the latest HBM3e memory technology.
Software Covers the Waterfront An expanding ocean of GPU software has evolved since 2007 to enable every facet of AI, from deep-tech features to high-level applications.
The NVIDIA AI platform includes hundreds of software libraries and apps. The CUDA programming language and the cuDNN-X library for deep learning provide a base on top of which developers have created software like NVIDIA NeMo, a framework to let users build, customize and run inference on their o
North America Stories
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...
27/10/2026
The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...
27/10/2026
Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...
27/10/2026
SES and CANAL have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean.
Un...
27/10/2026
Gravity Media deployed a flypack production system and RF cameras for Red Bull R...
27/10/2026
Appear has announced that NSC TV, a TV Globo affiliate in Brazil, has selected t...
27/10/2026
MLB's Ryan Zander discusses the league's work to integrate the ABS Chall...
27/10/2026
Pictured: Filmmaker Vero Kompalic (Photo by Gia Rigoli)
By Vero Kompalic
This is the last picture I ever took in Venezuela.
I had seen the girl in the row ah...
27/10/2026
Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite...
27/10/2026
This note is to provide clarification to a previous distributed press release from NBC.
Game 1 of the WNBA Finals between Atlanta and Golden State delivered 1....
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
First 20 channels move to software-defined playout as TSA considers the requirements of almost 40 additional Movistar Plus linear services.
Telef nica Servici...
27/10/2026
Bitcentral, a news production and media workflow technology company, today announced Fusion MediaShare, a cloud-native service that helps station groups discove...
27/10/2026
Amagi, the media industry cloud company, today announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation, has completed a zero-downtime mi...
27/10/2026
Philippe Mercier, CAS, Captures Explosive Drama and Fast-Paced Action for Qu b c...
27/10/2026
Sfoor Labs releases 37 audio plugins for Windows, including five free effects
Brie Clayton October 27, 2026
0 Comments
Sfoor Labs has released Windows...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Pebble, the leading automation, content management and integrated channel specialist, is building on a successful CABSAT 2026, with major customer projects, new...
27/10/2026
Limecraft today announces version 2026.7 of its cloud-based media production and delivery platform, introducing a Workflow Library, expanded AI-assisted transcr...
27/10/2026
X5 and X20 platforms connect six locations across Santa Catarina, enabling resilient IP distribution and centralised broadcasting operations
Appear ASA (Appear...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...
27/10/2026
There are 57 million people worldwide living with dementia today. For the researchers working to help them, the obstacle isn't a lack of effort - it's t...
26/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/10/2026
The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices
Amagi EVP, Global Sales, SaaS, Dan Marshall has se...
26/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
26/10/2026
Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...
26/10/2026
Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...
26/10/2026
TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...
26/10/2026
The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...
26/10/2026
FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...
26/10/2026
DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...
26/10/2026
How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...
26/10/2026
University of Texas Athletics and the Business of Sports Institute (BOSI) in the...
26/10/2026
Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...