Sony Pixel Power calrec Sony

Why GPUs Are Great for AI

04/12/2023

GPUs have been called the rare Earth metals - even the gold - of artificial intelligence, because they're foundational for today's generative AI era.

Three technical reasons, and many stories, explain why that's so. Each reason has multiple facets well worth exploring, but at a high level:

GPUs employ parallel processing.

GPU systems scale up to supercomputing heights.

The GPU software stack for AI is broad and deep.

The net result is GPUs perform technical calculations faster and with greater energy efficiency than CPUs. That means they deliver leading performance for AI training and inference as well as gains across a wide array of applications that use accelerated computing.

In its recent report on AI, Stanford's Human-Centered AI group provided some context. GPU performance has increased roughly 7,000 times since 2003 and price per performance is 5,600 times greater, it reported.

A 2023 report captured the steep rise in GPU performance and price/performance. The report also cited analysis from Epoch, an independent research group that measures and forecasts AI advances.

GPUs are the dominant computing platform for accelerating machine learning workloads, and most (if not all) of the biggest models over the last five years have been trained on GPUs [they have] thereby centrally contributed to the recent progress in AI, Epoch said on its site.

A 2020 study assessing AI technology for the U.S. government drew similar conclusions.

We expect [leading-edge] AI chips are one to three orders of magnitude more cost-effective than leading-node CPUs when counting production and operating costs, it said.

NVIDIA GPUs have increased performance on AI inference 1,000x in the last ten years, said Bill Dally, the company's chief scientist in a keynote at Hot Chips, an annual gathering of semiconductor and systems engineers.

ChatGPT Spread the News ChatGPT provided a powerful example of how GPUs are great for AI. The large language model (LLM), trained and run on thousands of NVIDIA GPUs, runs generative AI services used by more than 100 million people.

Since its 2018 launch, MLPerf, the industry-standard benchmark for AI, has provided numbers that detail the leading performance of NVIDIA GPUs on both AI training and inference.

For example, NVIDIA Grace Hopper Superchips swept the latest round of inference tests. NVIDIA TensorRT-LLM, inference software released since that test, delivers up to an 8x boost in performance and more than a 5x reduction in energy use and total cost of ownership. Indeed, NVIDIA GPUs have won every round of MLPerf training and inference tests since the benchmark was released in 2019.

In February, NVIDIA GPUs delivered leading results for inference, serving up thousands of inferences per second on the most demanding models in the STAC-ML Markets benchmark, a key technology performance gauge for the financial services industry.

A RedHat software engineering team put it succinctly in a blog: GPUs have become the foundation of artificial intelligence.

AI Under the Hood A brief look under the hood shows why GPUs and AI make a powerful pairing.

An AI model, also called a neural network, is essentially a mathematical lasagna, made from layer upon layer of linear algebra equations. Each equation represents the likelihood that one piece of data is related to another.

For their part, GPUs pack thousands of cores, tiny calculators working in parallel to slice through the math that makes up an AI model. This, at a high level, is how AI computing works.

Highly Tuned Tensor Cores Over time, NVIDIA's engineers have tuned GPU cores to the evolving needs of AI models. The latest GPUs include Tensor Cores that are 60x more powerful than the first-generation designs for processing the matrix math neural networks use.

In addition, NVIDIA Hopper Tensor Core GPUs include a Transformer Engine that can automatically adjust to the optimal precision needed to process transformer models, the class of neural networks that spawned generative AI.

Along the way, each GPU generation has packed more memory and optimized techniques to store an entire AI model in a single GPU or set of GPUs.

Models Grow, Systems Expand The complexity of AI models is expanding a whopping 10x a year.

The current state-of-the-art LLM, GPT4, packs more than a trillion parameters, a metric of its mathematical density. That's up from less than 100 million parameters for a popular LLM in 2018.

In a recent talk at Hot Chips, NVIDIA Chief Scientist Bill Dally described how single-GPU performance on AI inference expanded 1,000x in the last decade. GPU systems have kept pace by ganging up on the challenge. They scale up to supercomputers, thanks to their fast NVLink interconnects and NVIDIA Quantum InfiniBand networks.

For example, the DGX GH200, a large-memory AI supercomputer, combines up to 256 NVIDIA GH200 Grace Hopper Superchips into a single data-center-sized GPU with 144 terabytes of shared memory.

Each GH200 superchip is a single server with 72 Arm Neoverse CPU cores and four petaflops of AI performance. A new four-way Grace Hopper systems configuration puts in a single compute node a whopping 288 Arm cores and 16 petaflops of AI performance with up to 2.3 terabytes of high-speed memory.

And NVIDIA H200 Tensor Core GPUs announced in November pack up to 288 gigabytes of the latest HBM3e memory technology.

Software Covers the Waterfront An expanding ocean of GPU software has evolved since 2007 to enable every facet of AI, from deep-tech features to high-level applications.

The NVIDIA AI platform includes hundreds of software libraries and apps. The CUDA programming language and the cuDNN-X library for deep learning provide a base on top of which developers have created software like NVIDIA NeMo, a framework to let users build, customize and run inference on their o
LINK: https://blogs.nvidia.com/blog/why-gpus-are-great-for-ai/...
See more stories from nvidia

North America Stories

22/11/2025

Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Students

Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Studen...

21/11/2025

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in Software-Defined Live Production

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...

21/11/2025

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage at PayPal Park

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...

21/11/2025

NWSL Caps 2025 Season With Awards Show, Skills Challenge Productions

NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...

21/11/2025

USL and NEP Ready for Largest USL Championship Final Production Ever

USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...

21/11/2025

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Season 3

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...

21/11/2025

Dinner and a Movie: Jared Lank on Powwow Highway and Luskinikn

Jared Lank and his mother in the '90s...

21/11/2025

L3Harris Recognizes Employee Achievements with LHX Excellence Awards

MELBOURNE, Fla., Nov. 21, 2025 - L3Harris Technologies (NYSE: LHX) has announced this year's LHX Excellence Awards, the company's most prestigious recog...

21/11/2025

FCC Proposes Upper C-Band Rules for 2027 Auction

WASHINGTON The Federal Communications Commission by a 3-0 vote opened a notice of proposed rulemaking (NPRM) to advance Congress's mandate to clear a minimu...

21/11/2025

FCC Votes to Clear at Least 100MHz of Upper C-Band Spectrum

WASHINGTON The Federal Communications Commission by a 3-0 vote adopted a Notice of Proposed Rulemaking (NPRM) to advance Congress's mandate to clear a minim...

21/11/2025

Spectrum Expands 4K Content to Apple TV 4K and Roku Devices

STAMFORD, Conn. Charter's Spectrum has expanded the devices that can offer 4K content on the Spectrum TV app to compatible Apple TV 4K and Roku devices....

21/11/2025

Study: Salaries in Content, Connectivity Industries Continue To Grow

NAPERVILLE, Ill. Media industry employers are continuing their multiyear trend of increasing salaries for all worker segments but lag general industry raises, s...

21/11/2025

NAB Opens Nominations for 2026 Technology Awards

WASHINGTON The National Association of Broadcasters said it is accepting nominations for the 2026 NAB Technology Awards, honors that recognize excellence in bro...

21/11/2025

AAT Introduces Automated RF Line Analysis

American Amplifier Technologies has released a vector network analysis module....

21/11/2025

The Best Movie Musicals on Every Streaming Platform

The Best Movie Musicals on Every Streaming Platform From Wicked to The Sound of Music, heres where to stream all the classic movie musicals and recent hits on...

20/11/2025

MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Baseball,' Peacock-Exclusive Games, and More

MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...

20/11/2025

MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Linear Platform, MLB.TV Exclusively to ESPN App

MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Li...

20/11/2025

MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of Dreams

MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of ...

20/11/2025

MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year Deals

MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year DealsESPN gets new 30-game package, MLB.TV; NBC extends Sunday nights; Netflix adds tentpo...

20/11/2025

SVG Students To Watch: Henry Thuss, Indiana University

SVG Students To Watch: Henry Thuss, Indiana UniversityThe Southern California product has his goals set on the front benchBy Brandon Costa, Director of Digital ...

20/11/2025

Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends World Championship Opening Ceremony

Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends W...

20/11/2025

FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of the Hydrogen-Fuelled Motorsport

FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of th...

20/11/2025

Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-Camera Live Workflow with Remote Commentary and Graphics

Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-...

20/11/2025

2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Scenes

2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Sce...

20/11/2025

NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundary Replays, and Skeletal Tracking

NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundar...

20/11/2025

Zodiac Killer Project Refuses to Kill Its Darlings With an Avant-Garde Essay Film

Charlie Shackleton attends the 2025 Sundance Film Festival premiere of Zodiac K...

20/11/2025

Cracking the Code for Resilient, Secure Space-based Communications

L3Harris has achieved NSA Cybersecurity Directorate certification for its KSV-650 space hub end cryptographic unit, ensuring secure, adaptable communications fo...

20/11/2025

Continued Commitment and Investment in Poland

Left to Right: David Taubman, Regional Managing Director, Central and Eastern Europe; Arek Szalpuk, Poland Sr. Account Manager; Mr. Marcin Wi niewski, President...

20/11/2025

Oklahoma Community Television Overcomes ATSC 3.0 Translator Challenge

CINCINNATI Oklahoma Community Television (OCT) has selected GatesAir and Triveni Digital as key technology partners in an ATSC 3.0 deployment that establishes a...

20/11/2025

FCC Launches Wide-Ranging Examination of Network Affiliate Relations

WASHINGTON The Federal Communications Commission has opened a wide-ranging inquiry into the relations between broadcast networks and their affiliates that could...

20/11/2025

IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry

NEW YORK Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 202...

20/11/2025

Graduate Spotlight: Krysta Mirsik DePuy

Graduate Spotlight: Krysta Mirsik DePuy The educator from Hackettstown, New Jersey, shares how it took her 11 years to find the right graduate program for her...

20/11/2025

Rise Awards 2025 Celebrate the Industry's Best

LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...

20/11/2025

Lionsgate, Debmar-Mercury Launch MovieSphere Gold Diginet

SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....

20/11/2025

Clear-Com Unveils New 4-Channel HelixNet Beltpack

ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...

20/11/2025

Kiswe Core Aims to Simplify Cloud-Based Streaming Distribution

NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...

20/11/2025

Dolby Partners Up With Bay Area Super Bowl Host Committee

MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...

20/11/2025

Telus TV+ Expands Distribution to Samsung and LG Smart TVs

STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...

20/11/2025

MLB Strikes Rights Deals With ESPN, NBCUniversal, Netflix

Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive distributor for MLB.TV, put regula...

20/11/2025

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and GenNext All-Stars' Noel

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...

20/11/2025

Netflix Celebrates the Launch of 'Troll 2' With a Spectacular Show in the Sky

Back to All News Netflix Celebrates the Launch of Troll 2 With a Spectacular Sh...

20/11/2025

Into the Omniverse: How Smart City AI Agents Transform Urban Operations

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...

20/11/2025

Ultimate Cloud Gaming Is Everywhere With GeForce NOW

The NVIDIA Blackwell RTX upgrade is nearing the finish line, letting GeForce NOW Ultimate members across the globe experience true next-generation cloud gaming ...

20/11/2025

The Largest Digital Zoo: Biology Model Trained on NVIDIA GPUs Identifies Over a Million Species

Tanya Berger-Wolf's first computational biology project started as a bet wit...

19/11/2025

Sphere Sound Kicks Up Its Heels at Radio City Music Hall

Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...

19/11/2025

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, and More

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...

19/11/2025

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video Production Layout with the LA Clippers

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...

19/11/2025

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital Trends Report

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...

19/11/2025

Inside Brighton & Hove Albion's Fan-First Media Machine

Inside Brighton & Hove Albion's fan-first media machine By George Bevir Tuesday, November 18, 2025 - 10:10 Print This Story Brighton & Hove Albion'...

19/11/2025

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebuilt David Booth Kansas Memorial Stadium

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...