Sony Pixel Power calrec Sony

Why GPUs Are Great for AI

04/12/2023

GPUs have been called the rare Earth metals - even the gold - of artificial intelligence, because they're foundational for today's generative AI era.

Three technical reasons, and many stories, explain why that's so. Each reason has multiple facets well worth exploring, but at a high level:

GPUs employ parallel processing.

GPU systems scale up to supercomputing heights.

The GPU software stack for AI is broad and deep.

The net result is GPUs perform technical calculations faster and with greater energy efficiency than CPUs. That means they deliver leading performance for AI training and inference as well as gains across a wide array of applications that use accelerated computing.

In its recent report on AI, Stanford's Human-Centered AI group provided some context. GPU performance has increased roughly 7,000 times since 2003 and price per performance is 5,600 times greater, it reported.

A 2023 report captured the steep rise in GPU performance and price/performance. The report also cited analysis from Epoch, an independent research group that measures and forecasts AI advances.

GPUs are the dominant computing platform for accelerating machine learning workloads, and most (if not all) of the biggest models over the last five years have been trained on GPUs [they have] thereby centrally contributed to the recent progress in AI, Epoch said on its site.

A 2020 study assessing AI technology for the U.S. government drew similar conclusions.

We expect [leading-edge] AI chips are one to three orders of magnitude more cost-effective than leading-node CPUs when counting production and operating costs, it said.

NVIDIA GPUs have increased performance on AI inference 1,000x in the last ten years, said Bill Dally, the company's chief scientist in a keynote at Hot Chips, an annual gathering of semiconductor and systems engineers.

ChatGPT Spread the News ChatGPT provided a powerful example of how GPUs are great for AI. The large language model (LLM), trained and run on thousands of NVIDIA GPUs, runs generative AI services used by more than 100 million people.

Since its 2018 launch, MLPerf, the industry-standard benchmark for AI, has provided numbers that detail the leading performance of NVIDIA GPUs on both AI training and inference.

For example, NVIDIA Grace Hopper Superchips swept the latest round of inference tests. NVIDIA TensorRT-LLM, inference software released since that test, delivers up to an 8x boost in performance and more than a 5x reduction in energy use and total cost of ownership. Indeed, NVIDIA GPUs have won every round of MLPerf training and inference tests since the benchmark was released in 2019.

In February, NVIDIA GPUs delivered leading results for inference, serving up thousands of inferences per second on the most demanding models in the STAC-ML Markets benchmark, a key technology performance gauge for the financial services industry.

A RedHat software engineering team put it succinctly in a blog: GPUs have become the foundation of artificial intelligence.

AI Under the Hood A brief look under the hood shows why GPUs and AI make a powerful pairing.

An AI model, also called a neural network, is essentially a mathematical lasagna, made from layer upon layer of linear algebra equations. Each equation represents the likelihood that one piece of data is related to another.

For their part, GPUs pack thousands of cores, tiny calculators working in parallel to slice through the math that makes up an AI model. This, at a high level, is how AI computing works.

Highly Tuned Tensor Cores Over time, NVIDIA's engineers have tuned GPU cores to the evolving needs of AI models. The latest GPUs include Tensor Cores that are 60x more powerful than the first-generation designs for processing the matrix math neural networks use.

In addition, NVIDIA Hopper Tensor Core GPUs include a Transformer Engine that can automatically adjust to the optimal precision needed to process transformer models, the class of neural networks that spawned generative AI.

Along the way, each GPU generation has packed more memory and optimized techniques to store an entire AI model in a single GPU or set of GPUs.

Models Grow, Systems Expand The complexity of AI models is expanding a whopping 10x a year.

The current state-of-the-art LLM, GPT4, packs more than a trillion parameters, a metric of its mathematical density. That's up from less than 100 million parameters for a popular LLM in 2018.

In a recent talk at Hot Chips, NVIDIA Chief Scientist Bill Dally described how single-GPU performance on AI inference expanded 1,000x in the last decade. GPU systems have kept pace by ganging up on the challenge. They scale up to supercomputers, thanks to their fast NVLink interconnects and NVIDIA Quantum InfiniBand networks.

For example, the DGX GH200, a large-memory AI supercomputer, combines up to 256 NVIDIA GH200 Grace Hopper Superchips into a single data-center-sized GPU with 144 terabytes of shared memory.

Each GH200 superchip is a single server with 72 Arm Neoverse CPU cores and four petaflops of AI performance. A new four-way Grace Hopper systems configuration puts in a single compute node a whopping 288 Arm cores and 16 petaflops of AI performance with up to 2.3 terabytes of high-speed memory.

And NVIDIA H200 Tensor Core GPUs announced in November pack up to 288 gigabytes of the latest HBM3e memory technology.

Software Covers the Waterfront An expanding ocean of GPU software has evolved since 2007 to enable every facet of AI, from deep-tech features to high-level applications.

The NVIDIA AI platform includes hundreds of software libraries and apps. The CUDA programming language and the cuDNN-X library for deep learning provide a base on top of which developers have created software like NVIDIA NeMo, a framework to let users build, customize and run inference on their o
LINK: https://blogs.nvidia.com/blog/why-gpus-are-great-for-ai/...
See more stories from nvidia

North America Stories

29/08/2026

Scripps Hires NBCU Sales Veteran Jen Carfley

Share Copy link Facebook X Linkedin Bluesky Email...

29/08/2026

Comcast's Universal Ads Taps Tracer to Upgrade Operations

Share Copy link Facebook X Linkedin Bluesky Email...

29/08/2026

PlayBox Technology to Showcase the Future of Media Orches...

PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what...

29/08/2026

Berklee Announces Fall 2026 Signature Series

Berklee Announces Fall 2026 Signature Series This years concerts feature MonoNeon, Brandon Woody, Marcus Gilmore, and Caroline Davis, alongside Berklee Asia R...

28/08/2026

CBS L.A. Runs Two Hot Control Rooms, Dual Broadcasts for Rams-Chargers Preseason Game

KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...

28/08/2026

Buddy Turns Childhood Comfort into Midnight Terror

(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...

28/08/2026

Charter Takes Scripps to Court Over Carriage of Las Vegas' KMCC

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Backlight Expands Creative Operations Platform with AI-p...

Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...

28/08/2026

Emergent Brings Its AI-Enhanced Content Production Platfo...

Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...

28/08/2026

Joseph Bell Announces VFX & Animation World Atlas 2026

Joseph Bell Announces VFX & Animation World Atlas 2026 Joseph Bell August 28, 2026 1 Comment Joseph Bell's Visual Effects & Animation World Atlas ...

28/08/2026

Paris-Troyes en Champagne Goes Live on France.tv with AVEO

Paris-Troyes en Champagne Goes Live on France.tv with AVEO Brie Clayton August 28, 2026 0 Comments Regional audiovisual company builds broadcastgrade ...

28/08/2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026 Brie Clayton August 28, 2026 0 Comments DHD.audio has chosen IBC 2026 as the la...

28/08/2026

Grass Valley AMPP Provides an All-Encompassing Approach t...

Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...

28/08/2026

Yospace releases new Ad Presentation solution

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...

28/08/2026

TSL Showcases Reduced Complexity for Control and Monitori...

TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026 New TSL Hummingbird capabilities including Dante control routing, toge...

28/08/2026

Lutz Rathmann to Become CEO of Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Spectrum Offers Lower-Income Internet Customers Free Amazon Prime

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

FCC Exempts Public Access Channels from Closed Captioning

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Elon Musk's X Launches NFL Gametime on X

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

GlobalM and Lamhas Partner to Expand Managed IP Broadcast...

GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...

28/08/2026

Boland Communications Introduces SMPTE ST 2110 Option for...

Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...

28/08/2026

JT-DMF Invites IBC2026 Attendees to Help Shape the Future...

Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...

28/08/2026

TAG Video Systems Cuts Live Production Latency Below Two...

At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...

28/08/2026

SportsBox BHVs Ultra-Compact 4K Remote Switcher Moves fro...

SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026 SportsBox brings flexibility without compromise to high...

28/08/2026

Riedel Evolves Leadership and Global Go-to-Market Organiz...

Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO Riedel Communications is strengthenin...

28/08/2026

Scripps Research establishes endowed fund honoring institute president and CEO Pete Schultz

LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...

28/08/2026

Chemists develop simpler method to make molecular building block for drug development

LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...

27/08/2026

ESPN Adds College Football Saturdays to Disney+ This Fall

ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...

27/08/2026

IBC 2026: Zixi to Showcase Live Video Platform and Broadcaster v19

Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...

27/08/2026

NDI Surpasses 1.2 Million Hardware Nodes as IBC2026 Showcase Expands

NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...

27/08/2026

Clear-Com FreeSpeak Cell Trialed During Rio Carnival Before Commercial Launch

Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...

27/08/2026

IBC 2026: BVH SportsBox Remote Mixer Becomes Reality

BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...

27/08/2026

TOGETHXR and Snapchat Announce Second Snap the Gap Athlete Cohort

TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...

27/08/2026

CNBC UK Selects MediaKind Beam for Live News Infrastructure

MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...

27/08/2026

Monitor Engineer Chris Dwight Deploys Sennheiser Spectera on Puscifer and A Perfect Circle Tours

Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...

27/08/2026

IBC 2026: Telestream Expands UP Platform

Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...

27/08/2026

Swerve TV Signs Multi-Year Partnership with GLORY Kickboxing

Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...

27/08/2026

AFP and Dalet Integrate AFP Content Into Dalet Flex Newsroom Workflow

Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...

27/08/2026

IBC 2026: Grass Valley to Demonstrate Integrated Live Production Environment

Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...

27/08/2026

NWSL and Roku Expand Partnership with Sunday Night Streaming Package

The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...

27/08/2026

Fubo Adds ACC Network Extra and SEC Network+ to Streaming Service

FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...

27/08/2026

Moment Branding: Using Sound to Create More Powerful Fan Experiences

Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...

27/08/2026

IBC 2026: MultiDyne to Debut MDoG-8800 12G Fiber Transport Module

MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...

27/08/2026

IBC 2026: JT-DMF To Host Ask Me Anything' Sessions

The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...

27/08/2026

Homestream Syncs Duke, Auburn and Georgia Tech Football, Basketball Radio Calls to Live TV Broadcasts

Homestream, a mobile app that automatically syncs a team's local radio broad...

27/08/2026

Spikes Under the Lights Brings Collegiate Volleyball to AT&T Stadium in a Made-for-TV Event Built for Scale

A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...

27/08/2026

25 Seasons of New York Yankees on YES Network: The Day 1 Crew Looks Back on a Quarter Century in the Bronx - and Stamford

After more than 3,000 games, five members of YES Network's original staff re...

27/08/2026

Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

Advertisers gain granular CTV targeting and turnkey reporting across eligible in...

27/08/2026

Boland Debuts ST 2110 Option for its 4K HDR Monitors

Share Copy link Facebook X Linkedin Bluesky Email...

27/08/2026

Adele Hixon-Day Joins C-SPAN as Chief Development Officer

Share Copy link Facebook X Linkedin Bluesky Email...