Sony Pixel Power calrec Sony

Why GPUs Are Great for AI

04/12/2023

GPUs have been called the rare Earth metals - even the gold - of artificial intelligence, because they're foundational for today's generative AI era.

Three technical reasons, and many stories, explain why that's so. Each reason has multiple facets well worth exploring, but at a high level:

GPUs employ parallel processing.

GPU systems scale up to supercomputing heights.

The GPU software stack for AI is broad and deep.

The net result is GPUs perform technical calculations faster and with greater energy efficiency than CPUs. That means they deliver leading performance for AI training and inference as well as gains across a wide array of applications that use accelerated computing.

In its recent report on AI, Stanford's Human-Centered AI group provided some context. GPU performance has increased roughly 7,000 times since 2003 and price per performance is 5,600 times greater, it reported.

A 2023 report captured the steep rise in GPU performance and price/performance. The report also cited analysis from Epoch, an independent research group that measures and forecasts AI advances.

GPUs are the dominant computing platform for accelerating machine learning workloads, and most (if not all) of the biggest models over the last five years have been trained on GPUs [they have] thereby centrally contributed to the recent progress in AI, Epoch said on its site.

A 2020 study assessing AI technology for the U.S. government drew similar conclusions.

We expect [leading-edge] AI chips are one to three orders of magnitude more cost-effective than leading-node CPUs when counting production and operating costs, it said.

NVIDIA GPUs have increased performance on AI inference 1,000x in the last ten years, said Bill Dally, the company's chief scientist in a keynote at Hot Chips, an annual gathering of semiconductor and systems engineers.

ChatGPT Spread the News ChatGPT provided a powerful example of how GPUs are great for AI. The large language model (LLM), trained and run on thousands of NVIDIA GPUs, runs generative AI services used by more than 100 million people.

Since its 2018 launch, MLPerf, the industry-standard benchmark for AI, has provided numbers that detail the leading performance of NVIDIA GPUs on both AI training and inference.

For example, NVIDIA Grace Hopper Superchips swept the latest round of inference tests. NVIDIA TensorRT-LLM, inference software released since that test, delivers up to an 8x boost in performance and more than a 5x reduction in energy use and total cost of ownership. Indeed, NVIDIA GPUs have won every round of MLPerf training and inference tests since the benchmark was released in 2019.

In February, NVIDIA GPUs delivered leading results for inference, serving up thousands of inferences per second on the most demanding models in the STAC-ML Markets benchmark, a key technology performance gauge for the financial services industry.

A RedHat software engineering team put it succinctly in a blog: GPUs have become the foundation of artificial intelligence.

AI Under the Hood A brief look under the hood shows why GPUs and AI make a powerful pairing.

An AI model, also called a neural network, is essentially a mathematical lasagna, made from layer upon layer of linear algebra equations. Each equation represents the likelihood that one piece of data is related to another.

For their part, GPUs pack thousands of cores, tiny calculators working in parallel to slice through the math that makes up an AI model. This, at a high level, is how AI computing works.

Highly Tuned Tensor Cores Over time, NVIDIA's engineers have tuned GPU cores to the evolving needs of AI models. The latest GPUs include Tensor Cores that are 60x more powerful than the first-generation designs for processing the matrix math neural networks use.

In addition, NVIDIA Hopper Tensor Core GPUs include a Transformer Engine that can automatically adjust to the optimal precision needed to process transformer models, the class of neural networks that spawned generative AI.

Along the way, each GPU generation has packed more memory and optimized techniques to store an entire AI model in a single GPU or set of GPUs.

Models Grow, Systems Expand The complexity of AI models is expanding a whopping 10x a year.

The current state-of-the-art LLM, GPT4, packs more than a trillion parameters, a metric of its mathematical density. That's up from less than 100 million parameters for a popular LLM in 2018.

In a recent talk at Hot Chips, NVIDIA Chief Scientist Bill Dally described how single-GPU performance on AI inference expanded 1,000x in the last decade. GPU systems have kept pace by ganging up on the challenge. They scale up to supercomputers, thanks to their fast NVLink interconnects and NVIDIA Quantum InfiniBand networks.

For example, the DGX GH200, a large-memory AI supercomputer, combines up to 256 NVIDIA GH200 Grace Hopper Superchips into a single data-center-sized GPU with 144 terabytes of shared memory.

Each GH200 superchip is a single server with 72 Arm Neoverse CPU cores and four petaflops of AI performance. A new four-way Grace Hopper systems configuration puts in a single compute node a whopping 288 Arm cores and 16 petaflops of AI performance with up to 2.3 terabytes of high-speed memory.

And NVIDIA H200 Tensor Core GPUs announced in November pack up to 288 gigabytes of the latest HBM3e memory technology.

Software Covers the Waterfront An expanding ocean of GPU software has evolved since 2007 to enable every facet of AI, from deep-tech features to high-level applications.

The NVIDIA AI platform includes hundreds of software libraries and apps. The CUDA programming language and the cuDNN-X library for deep learning provide a base on top of which developers have created software like NVIDIA NeMo, a framework to let users build, customize and run inference on their o
LINK: https://blogs.nvidia.com/blog/why-gpus-are-great-for-ai/...
See more stories from nvidia

North America Stories

03/10/2026

FCC Updates EEO Rule WordingNo Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

EDO: Spanish-Language TV Ads Outperform Spots in English

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences with AJA

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...

02/10/2026

NESN, SportsNet Pittsburgh Debut New-Look Scorebug, Graphics for NHL Season

Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...

02/10/2026

NBC Sports Leans Into Image Quality, Drones, Distinct Camera Positions, REMI as College-Football Slate Hits Big Stretch

NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...

02/10/2026

SVG GameDay, Ep. 33: National Football Leagues Tim Tubito - Fan Entertainment at Home & Abroad

In-venue and creative video staffers at the professional and collegiate level ha...

02/10/2026

GameTime Productions Delivers National Broadcast Production for AUSL Season

GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...

02/10/2026

Audio-Technica Introduces HP-HBM50x Replacement Headband for ATH-M50x

Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...

02/10/2026

ASG Helps Black Lava Studios Build 9.1.6 Immersive Audio Facility

Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...

02/10/2026

Cobalt Digitals PACIFIC Line Wins Two IBC Best of Show Awards

Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line. TV Tech recognized the ...

02/10/2026

ESPN and TMRW Sports Extend Multi-Year U.S. Media Rights Deal for TGL

ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...

02/10/2026

Devlin Design Group and Clickspring Design Announce Strategic Alliance

Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...

02/10/2026

CSMG Named Exclusive Media Rights Representative for the NCHC

The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...

02/10/2026

NAB NY 2026: Mediaproxy To Showcase AI Monitoring and Browser-Based Multiviewer

Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...

02/10/2026

Mesh Broadcast Services Installs Calrec Argo M in Eclipse Mobile Production Unit

Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...

02/10/2026

Richmond AFL Deploys Vizrts Viz Libero Teams for Coaching and Content

Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...

02/10/2026

Oak View Group Names Cisco as Official Technology Partner for Infrastructure Management Across OVGs Venue Network

Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...

02/10/2026

Clear-Com Arcadia Central Station Installed at Audiovisual Training Centre in d

Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...

02/10/2026

Sportel Announces Awards Jury, Highlighted by Multiple Champions

A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...

02/10/2026

Bantaray Mobile Sports Production Relies on AJA FiDO Converters for Niche Sports Broadcasts

California-based Bantaray Mobile Sports Production has built its mobile producti...

02/10/2026

Overtime Raises New Strategic Investment Led by Eldridge Capital Management

Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...

02/10/2026

Milwaukee Bucks Launch Bucks+ Streaming Service For 2026-27 Season

The Milwaukee Bucks have launched Bucks , a direct-to-consumer streaming service that expands access to Bucks games during the 2026-27 season for fans statewide...

02/10/2026

Reps. Raskin, Whitesides Call for Investigation into Trumps Taxpayer-Funded Political Ads

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

WHYY Completes Acquisition of Penn State's WPSU

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

FCC Updates EEO Rule Wording No Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AJA Video Helps Bantaray Mobile Tap Into Niche Sports Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Haymaker VFX acquires SWISS

Haymaker VFX acquires SWISS Brie Clayton October 2, 2026 0 Comments Stockholm-based, globally recognized creative team becomes part of Haymaker VFX in...

02/10/2026

Treasure & Dirt Shot with URSA Cine 17K 65

Treasure & Dirt Shot with URSA Cine 17K 65 Brie Clayton October 2, 2026 0 Comments DP Edward Goldner, ACS, relied on 65mm sensor to capture vast deser...

02/10/2026

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt 5 Adapter

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt...

02/10/2026

Mediaproxy brings AIdriven monitoring and browserbased multiviewing to NAB Show New York

Mediaproxy brings AI driven monitoring and browser based multiviewing to NAB Sho...

02/10/2026

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC Brie Clayton October 1, 2026 0 Comments Manufacturer receives honors from...

02/10/2026

Emergent Names Tom Shelburne Head of Business Development, North America

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Mesh Broadcast Services Adds Calrec Argo M Console

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

International Swimming League Names Gravity Media Official Broadcast Partner

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Big Blue Marble Adds Live Multiview to its Cloud Video Kit

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AI Independence, Interoperability Fuel IP-Based Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Photo Gallery: 34th Annual Broadcasting+Cable Hall of Fame

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Andres Arochi Brings ZEISS Master Primes to Lady Gagas Th...

Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and ...

02/10/2026

Cobalt Digitals Pacific Line Wins Two Future Best of Show...

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC Manufacturer receives honors from both TV Tech and TVB Europe for advancements in...

02/10/2026

Maxon Adds Support for Artist-Controlled Automation with...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...

02/10/2026

Vizrt reimagines live production workflows with fresh Tri...

The strengthened TriCaster portfolio increases accessibility to leading media technology, drives more creative experiences, and scales with every production wit...

02/10/2026

Computer-designed protein targets immune receptor linked to inflammation at a new undruggable site

LA JOLLA, CA-To sense their environment and respond accordingly, cells enlist me...

02/10/2026

NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI

Local AI is becoming more useful by the token. As AI agents move from experiments into everyday development, increasingly capable open models are shrinking to ...

01/10/2026

AWS Elemental Dynamic Multiview Powers New Live Multiview Channels in Big Blue Marbles Cloud Video Kit

Big Blue Marble has announced the addition of live multiview channels to its Clo...

01/10/2026

SVG Sit-Down: Kieran Kunhya of Open Broadcast Systems on the Power of De-Centralized Production

The company CEO sees AI as a tool in speeding and enhancing product development ...

01/10/2026

USA Sports Looks To Set a New Standard' for WNBA Playoffs Coverage Ahead of Fever-Aces Showdown Tonight

Production, tech, crewing, and logistics teams draw on experience of a busy inau...

01/10/2026

Merrell and Sundance Collab Announce Three-Year Global Storytelling Program and 2027 Sundance Film Festival Partnership

The Partnership Will Support Filmmakers Worldwide Through Original Short Films I...

01/10/2026

Mediaproxy Brings AI Monitoring, Web-Based Multiviewing to NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Disguise brings the software behind the worlds biggest st...

For more than two decades, Disguise has powered some of the most ambitious live events and experiences in the world from Bad Bunny and Coachella to the Burj K...

01/10/2026

New California Law Offers Tax Credits For Hiring Local Journalists

Share Copy link Facebook X Linkedin Bluesky Email...