Pronology Remains Golden at Academy Awards

Pronology, a developer of cutting-edge tapeless workflow solutions, continues its winning streak with the Academy of Motion Picture Arts and Sciences as the organization once again employs Pronology s media asset management solutions for the 88th annual OSCARS telecast, which aired Sunday, February 28 on ABC. The production team has been relying on Pronology s user-friendly interface to give them the ability to monitor and approve all pre-recorded content for what s now the sixth consecutive year.

"Pronology is grateful to have the opportunity to put our solutions to the test and prove ourselves each and every year for The Academy, says Jonathan Aroesty, president of Pronology. "Putting together a broadcast of this magnitude, with so many moving parts and assets, is a huge undertaking. Pronology is extremely proud that our solutions, including our brand new mRes standalone multi-resolution encoder, have once again provided an extraordinary level of visibility and creative control over the thousands of pre-produced audio and video elements quickly, so that producers can make approval decisions. This is incredible when you re talking about such an enormous, complex show like the Oscars."

At the heart of the Pronology solution is its interactive interface that enables users to log, annotate, organize, view and remotely exchange content and information instantaneously. This allows all members of the creative team to collaborate in real time. Pronology s advanced solutions once again proved to be particularly handy for managing the voiceovers for this year s nominee packages, which were recorded on-site at the Dolby Theatre at the Hollywood & Highland Center. The use of Pronology s asset management software offered a secure portal for the audio department to arrange, share and transfer content to Chainsaw, the edit facility charged with compositing and delivering all of the final elements.

"Pronology was once again an integral part of the workflow during both the pre-show and air of the 88th Oscar telecast, "says Academy Awards Engineer-in-Charge Tim Kubit. "A production of this magnitude requires hundreds of playback elements, the creation of which need to be reviewed, commented on and approved in a secure environment by many people prior to the live broadcast. Pronology s asset management software ensured data protection throughout the creative and approval process, allowing our team to work efficiently and securely."

Prior to the broadcast, every clip must be formally "approved by ABC Broadcast Standards and Practices (BS&P). With Pronology, the BS&P team was able to monitor the deliveries coming from Chainsaw in real time, directly from its offices across town. As soon as content was created, it could be approved for air, greatly eliminating any potential workflow bottlenecks and further streamlining the process.

What was fresh to the mix this year was Pronology s new mRes standalone multi-resolution encoder. Previously part of Pronology s MAM system, the company s custom-built, standalone encoder seamlessly records three tiers of video - a high-resolution media file, an edit proxy and a live web-streamable proxy - without missing a frame of action. Pronology s new clip controller application allows the encoder to be operated with a simple-to-deploy, easy-to-use standalone control application. Additionally, it integrates with most storage and NLE systems.

mRes proved valuable for the performing artists as well as having the secure web-streamable proxy enabled them to view their performances both during rehearsals as well as post-event. The company s asset management software also ensured data security, which is of the utmost concern. These safeguards guaranteed that all of the show content remained confidential, with only designated, authorized personnel able to access it.

About Pronology

Pronology s digital asset management tools simplify the tasks of content creation and distribution for today s file-based workflows by offering a single platform that unifies the production process from acquisition to archive. Pronology allows a limitless number of users to simultaneously and remotely acquire, manage, approve, log, distribute, transcode and archive content using a standard web browser. Its user-friendly interface has been designed by users, for users, to accommodate a wide range of possible workflows. For more information, please contact us at 212-660-1600/ info@pronology.com or visit us online at www.pronology.com.

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