Handmade at Amazon Expanding by Popular Demand: Introduces Acceories, Baby and Toys & Games Categories

Handmade at Amazon Expanding by Popular Demand: Introduces Accessories, Baby and Toys & Games Categories

New categories offer more than 20,000 items sold directly from Artisans

100 percent increase in Handmade Artisans using FBA service for FREE two-day delivery to Prime customers

SEATTLE--(BUSINESS WIRE)--May 12, 2016-- Amazon (NASDAQ: AMZN) announced today Handmade at Amazon (www.amazon.com/handmade), a store featuring genuinely handmade items crafted and sold directly from artisans, has introduced new product categories of handmade items including Accessories, Baby and Toys & Games. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items. To start, the new handmade product categories will offer more than 20,000 items sold directly from artisans.

The most frequent piece of feedback we receive from customers and artisans is they want even more categories of handcrafted items, said Steve Johnson, Director for Handmade at Amazon. We are excited to better serve our growing number of artisans by unveiling the Accessories, Baby and Toys & Games categories, while providing our customers that love handmade items a quick and simple way to purchase fun and unique items with the familiar Amazon experience they know and trust. Handmade at Amazon has been performing beyond our expectations. In fact, leading up to Mother's Day we saw sales jump more than 50 percent.

The new Handmade at Amazon categories includes:

Accessories: To keep up with the latest summer fashion trends, customers can find Italian leather handbags, plaid zipper clutches and bow ties.

Baby: For families or gift givers searching for baby-themed items with a personal story, check out floral bib/burp cloth gift sets, teething rings and boat shaped wooden toy box & kids seat.

Toys & Games: For the little ones around the house and family fun, customers will enjoy wooden memory games, Dalmatian d cor puzzles and felt tool set toys.

Since launching the Handmade store last fall, the number of items has grown by 4x to more than 400,000 quality handcrafted items from all 50 states and more than 80 countries around the world. For the artisans choosing to use the Fulfillment by Amazon (FBA) service to reach Prime customers with FREE two-day shipping, approximately 95 percent of those artisans have made a sale. Handmade at Amazon has added thousands of Prime-eligible items. Since the beginning of the year, there's been a 100 percent increase in handmade artisans taking advantage of the FBA service to deliver items quickly to Prime customers.

Before opening my Handmade at Amazon shop, I only sold locally in the Bay Area. Now I am able to share my art and passion with customers nationwide. It has been exciting getting orders from all over the country and knowing that customers across the U.S. are wearing my jewelry, said Megan Stoltz, small business owner of Audacia Designs, based in San Francisco. I have seen huge growth in my sales since joining Handmade at Amazon. The amount of jewelry I sell each month continues to increase as I test new ways of selling my items. Using the Fulfilled by Amazon service has made it simple to give my customers an easy and free shipping option which has consequently increased my sales.

We've been in business for 59 years, yet in the last six months our business has grown 40 percent. The Martha Stewart American Made store on Handmade at Amazon has been the key to that growth, said Matt Beaudoin, artisan for Mystic Knotwork, based in Connecticut. Amazon encourages us to profile our work giving customers an authentic experience. They provide us the freedom to do what we do best.

All products available on Handmade at Amazon are factory-free and must be made by hand. The new product categories will add to the previously featured Jewelry, Home D cor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture categories launched last fall.

To explore products and view highlighted artisan videos on Handmade at Amazon, click here.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

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