-- --
Facebook
Twitter
Google
Pinterest
With IBC 2018 fast approaching, industry specialists at Ostmodern and Ori discuss what they think the defining trends will be at this year's show taking place from 14 to 18 September at the RAI in Amsterdam.
From AI to mobile edge computing and eSports - Ostmodern and Ori, share their thoughts on how these and other developments will impact the broadcast industry at IBC and beyond.
-- --
ORI Mahdi Yahya, CEO
Broadcasters and telcos develop a competitive edge'
At IBC this year, expect mobile edge computing (MEC) to be a hot topic as a new wave of video and content services, originally designed for the cloud, start to find new opportunities at the network edge.
Adopting a similar model to public cloud providers, telcos will be debating how they can increase network access and find new monetisation opportunities. They can open up their network edge assets to service developers, which includes everyone from streaming giants like Netflix and Amazon Prime, to traditional broadcasters like the BBC. Developers can make the best use of available network capacity and resources to deliver live and on-demand content at a national level, or even at specific locations.
Media services are often hampered by conditions that affect networks, such as traffic congestion during peak periods. This can affect the overall quality of live events, such as a World Cup match or the first broadcast of the latest Game of Thrones episode. However, MEC can provide developers with on-demand access to the bandwidth and compute power they need to deliver high-quality content and programming.
In addition, by leveraging available resources and caching data at the network edge (much closer to the consumers than current cloud offerings), developers can support a range of new business models, such as the delivery of 8K content or streaming services that incorporate AR and VR. At a defining time for a growing ecosystem, IBC will provide the perfect backdrop to discuss these new industry developments.
Ostmodern -Tom Williams, CEO
AI will be top of the agenda
Just a decade ago, the term artificial intelligence (AI) sounded as though it belonged in sci-fi. In recent years, AI and machine learning have moved from experimentation to reality, across broadcast production, content creation and delivery. These technologies will be a major talking point in Amsterdam.
AI presents a wealth of opportunities for content providers: from overcoming challenges of metadata, to improved viewer recommendations, and new ways of creating revenue. If applied properly and ethically, as well as being combined with human selection, AI may offer valuable insight into how audiences are watching content, what their content preferences are, and their specific viewing behaviours. This information will help OTT providers to evolve their services in line with viewers' expectations, to become even more user-friendly and intuitive, helping to retain and grow their audience base.
Design will become a major differentiator
Today's audiences are bombarded with choice when it comes to content and services. In an era where there are more screens and services competing for viewers' attention than ever before, retaining an audience means having unique and intuitive design. With over 200 OTT services now available in the US alone, a service's user experience is critical to stand out from the crowd. With this in mind, discussions will focus on how and why product design is now driving ROI for broadcasters and content rights holders.
The live experience will be a topic of interest for OTT providers
This year, some of the digital giants have been buying rights to live sport and music events. Amazon's recent purchase of one of the Premier League rights packages, and its entry into live sport, will undoubtedly be a key talking point at IBC 2018. It's a clear example of trend that is altering the media and entertainment landscape. Over the next few years, as tech players become more active in live broadcasting and their impact is felt, the market in general will evolve dramatically.
Amongst the discussions at the RAI, expect to hear conversations around the challenges of working with live data and how OTT providers like Amazon and Netflix will need to adjust their business models to make live streaming a success. Also, we expect there to be much talk about how broadcasters will have to adapt their offerings to this changing landscape if they are to survive.
Attendees will press play on eSports
Last year proved to be strong for eSports, with the Dota International tournament giving away a prize pot of $10 million for the winning team, and BT Sport broadcasting the FIFA 17 Ultimate Team Championship series. Early in 2018, the NBA became the world's first professional sports association to launch its own eSports league. By 2020, it's estimated that the global eSports audience will reach 600 million, demonstrating that it's now serious business.
At IBC this year, conversations on eSports will advance as more businesses realise its potential. As a result of declining live sport viewers, particulars among younger audiences, many traditional players will follow BT's lead and turn their attention to this in an effort to boost audience engagement.
We expect to hear more discussions about what traditional broadcasters can learn from eSports providers, and how this new content can help capture and grow online viewers, as well as open up new revenue streams.
Facebook
Twitter
Google
Pinterest
-- --
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
28/08/2025
IBC stand 5.F81
Wowza to Reveal Next-Gen Video Streaming Innovations at IBC 2025
Amsterdam, August 28, 2025 Wowza, a leader in video streaming infrastructur...
-- -- 
