5,822,000 viewers (57.6% audience share) followed the Kings Christmas speech La1 de TVE lider la audiencia con 1.937.000 espectadores y el 19,2% de cuota de pantalla. El discurso obtuvo las mejores cuotas de pantalla entre las mujeres y los mayores de 45 a os, as como en las Comunidades Aut nomas de Castilla y Le n (72,3%), Asturias (69,1%) y Andaluc a (68,5%).
El tercer mensaje navide o del Rey Felipe VI registr una audiencia media de 5.822.000 espectadores y 57,6% de cuota de pantalla en el conjunto del total de cadenas que emitieron el discurso en directo, en la modalidad de simulcast o emisi n en simult neo , entre cadenas nacionales y auton micas, que son medidas por Kantar Media. Como destaca Barlovento Communication en su informe, en relaci n a 2015, este resultado supone un descenso de 844.000 espectadores y 7,5 puntos de cuota de pantalla.
De estas 25 cadenas, la que congreg una mayor audiencia media fue La1 (1.937.00 televidentes y 19,2% de cuota), seguida por Telecinco (1.107.000 y 11,0%) y Antena3 (1.063.000 y 10,5%).
La auton mica de Catalu a TV3 no emiti este a o el mensaje (en 2015: 240.000 espectadores de audiencia media y 3,6% de cuota en la representaci n del conjunto total) y s lo hicieron Cuatro, CYL7 y Real Madrid HD.
El consumo televisivo en la franja (21:00-21:13 horas) es de 10.099.000 espectadores, un 1% menos que el a o pasado (-143.000 televidentes).
En el conjunto de todas las cadenas que emitieron el discurso, la audiencia acumulada ascendi a 6.950.000 espectadores, lo que significa que cerca del 16% de la poblaci n espa ola vio al menos un minuto del mensaje de S.M. El Rey Felipe VI.
La1 fue la cadena l der en ambos sexos y en los mayores de 25 a os. Antena3 por su parte es l der en los j venes de 13 a 24 a os y Clan en los ni os de 4 a 12 a os, con la pel cula Happy Feet 2 . Por regiones, La1 lidera en Madrid, Valencia, Resto, Castilla La-Mancha, Arag n, Asturias, Baleares, Murcia, Castilla y Le n, as como en el target comercial . En Galicia, la emisi n m s vista y l der fue el mensaje en TVG, mientras que en Pa s Vasco la opci n l der es ETB2 con el Teleberri 2 (20,3%) y en Catalu a TV3 con Evening newscast Weekend (18,4%).
El discurso obtuvo las mejores cuotas de pantalla entre las mujeres y los mayores de 45 a os, as como en las Comunidades Aut nomas de Castilla y Le n (72,3%), Asturias (69,1%) y Andaluc a (68,5%).
En relaci n al a o pasado, las cadenas que muestran un crecimiento de audiencia en la retransmisi n del mensaje son las auton micas, como TVG, CSUR, CMM, TPA, IB3, Telemadrid mientras que las cadenas que m s pierden son Telecinco, Antena3 y La1.
En los ltimos dieciocho a os, ha sido el 2000 cuando acumul una mayor audiencia con 9.140.000 espectadores y 87,2%, mientras que este a o es el de menor audiencia totalizada.
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5,822,000 viewers (57.6% audience share) followed the Kings Christmas speech La1 de TVE lider la audiencia con 1.937.000 espectadores y el 19,2% de cuota de pantalla. El discurso obtuvo las mejores cuotas de pantalla entre las mujeres y los mayores de 45 a os, as como en las Comunidades Aut nomas de Castilla y Le n (72,3%), Asturias (69,1%) y Andaluc a (68,5%). 
