TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea.
1. Ad Rates in your advertising scheduling software
We will define the campaign's Ad Rates in VSNCrea as the first step for our TV Ads. Therefore, our advertising scheduling software counts with a specific where we will define its name, date range and channel. In this screen, we will also set the number of seconds for each TV Ads and the Ad Rate type. VSNCrea allows us to select between fixed rates or cost per rating for the commercials. In addition, we can set a different percentage of the price or jingles or graphic insertions or establish several free commercials as a bonus for our clients.
2. Set the price for your TV Ads
The next step we will take with our advertising scheduling software is setting up the price for each program, time range or block in our channel schedule. Once we've defined the price, we will create the commercial contracts and assign them to their Ad Rate.
We will create a new contract or campaign, set the channel, the Ad Rate and the currency for billing. We will set the dates for the campaign and establish the amount of money our client will spend on the campaign. The other parameters will be automatically calculated once we schedule our TV Ads.
3. Create a service order for our TV Ads
Once we've set the price, we will schedule our TV Ads, jingles or graphic insertions using the service orders. We will select from the commercial productions inside our catalog for the campaign. If the media is archived in our MAM System, like VSNExplorer, we can preview it. We can define which commercials will be part of the service order and schedule them individually in our content blocks.
To make this scheduling easier, we can create time windows. Therefore, the scheduling menu will only show the time windows we've selected when scheduling our TV Ads. For example, if this campaign is focused only on prime time, we can choose that time window and our menu will only show prime time as an option for scheduling.
4. Scheduling the TV Ads
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
5. Fast scheduling option in VSNCrea
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
6. Advanced reports for our advertising
VSNCrea not only allows the advanced scheduling of our TV Ads, but also enables the creation of reports to know the performance of our channel's advertising. In the video example, we show you the graphical view of the report, in which we can see the spot's ROI according to the client, or we can see it by contracts or campaigns.
You can create your custom reports by specifying the type. For example, you can add columns such as name, price, days or any of the metadata fields available in VSNCrea. In less than thirty seconds we can create an exportable report of results in .pdf, .csv or any other format and we can send all this information to billing systems. If you want to know more about VSNCrea and the functionalities of our BMS, do not hesitate to book a demo with our professionals.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
A fresh look at how the Irish helped shape the foundations of the United States
...
25/06/2026
Six free workshops across two days
Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...
25/06/2026
Popular pedalboard PSU gets an upgrade
The DC7 v2 is a new and improved version of the renowned effects pedal PSU from CIOKS, and is said to be the thinnest...
25/06/2026
Optimised for lush, enveloping sounds
Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...
25/06/2026
27 June 2026, Westminster University Harrow Campus
GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...
25/06/2026
alt= data-nectar-img-srcset=https://www.antonbauer.com/wp-content/uploads/2026/0...
25/06/2026
Thursday 25 June 2026
Read all about it! The Paper will return for a second sea...
25/06/2026
Thursday 25 June 2026
How to watch the 2026/27 EFL season on Sky Sports
Which EFL matches are Sky Sports showing on the 2026/27 opening weekend?
Sky Sports w...
25/06/2026
Launching today (Thursday 25 June), new RT podcast Ramble with Joe McGucken is a series of curiosity-driven conversations where actor, writer and comedian Joe ...
24/06/2026
Plus: VoiceAssist Basic now available to UA LUNA users
NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...
24/06/2026
New heavy-duty mic stand joins range
The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...
24/06/2026
Latest major plug-in update goes live
Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...
24/06/2026
When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...
TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea. 
