TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea.
1. Ad Rates in your advertising scheduling software
We will define the campaign's Ad Rates in VSNCrea as the first step for our TV Ads. Therefore, our advertising scheduling software counts with a specific where we will define its name, date range and channel. In this screen, we will also set the number of seconds for each TV Ads and the Ad Rate type. VSNCrea allows us to select between fixed rates or cost per rating for the commercials. In addition, we can set a different percentage of the price or jingles or graphic insertions or establish several free commercials as a bonus for our clients.
2. Set the price for your TV Ads
The next step we will take with our advertising scheduling software is setting up the price for each program, time range or block in our channel schedule. Once we've defined the price, we will create the commercial contracts and assign them to their Ad Rate.
We will create a new contract or campaign, set the channel, the Ad Rate and the currency for billing. We will set the dates for the campaign and establish the amount of money our client will spend on the campaign. The other parameters will be automatically calculated once we schedule our TV Ads.
3. Create a service order for our TV Ads
Once we've set the price, we will schedule our TV Ads, jingles or graphic insertions using the service orders. We will select from the commercial productions inside our catalog for the campaign. If the media is archived in our MAM System, like VSNExplorer, we can preview it. We can define which commercials will be part of the service order and schedule them individually in our content blocks.
To make this scheduling easier, we can create time windows. Therefore, the scheduling menu will only show the time windows we've selected when scheduling our TV Ads. For example, if this campaign is focused only on prime time, we can choose that time window and our menu will only show prime time as an option for scheduling.
4. Scheduling the TV Ads
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
5. Fast scheduling option in VSNCrea
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
6. Advanced reports for our advertising
VSNCrea not only allows the advanced scheduling of our TV Ads, but also enables the creation of reports to know the performance of our channel's advertising. In the video example, we show you the graphical view of the report, in which we can see the spot's ROI according to the client, or we can see it by contracts or campaigns.
You can create your custom reports by specifying the type. For example, you can add columns such as name, price, days or any of the metadata fields available in VSNCrea. In less than thirty seconds we can create an exportable report of results in .pdf, .csv or any other format and we can send all this information to billing systems. If you want to know more about VSNCrea and the functionalities of our BMS, do not hesitate to book a demo with our professionals.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
Answering questions about AI in game audio
GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
New directional headset mic on show at IBC
Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Monday 7 September 2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Freddie Meredith Images
ZIP (3MB)
Saturday Night Live UK announces ...
07/09/2026
Monday 7 September 2026
Sky and NFTS team up to launch new routes into screen careers
Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Monday 7 September 2026
Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026.
Developed from...
07/09/2026
552,000 streams on RT Player
The historic fight, which saw Katie Taylor become...
06/09/2026
Recreates Rolands TB-303 & MC-202
BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
05/09/2026
MK2 & Bass system control app improved
HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Powerful new soft synth announced
Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...
04/09/2026
Free virtual instrument range expanded
The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...
04/09/2026
Company recognised for second time
Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...
04/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
Create musical synth bass sounds from scratch
Anthony Marinelli Music have recently announced the launch of Bass DNA, a new online course that teaches music...
03/09/2026
Most powerful Tonex hardware to date
IK Multimedia's latest release introduces their most advanced Tonex hardware unit to date, combining their AI Machi...
03/09/2026
Upmix & downmix software upgraded
Penteo Audio Plugins have announced that the latest version of their powerful upmix and downmix software is now available....
03/09/2026
With the start of the new apprenticeship year, young talent has once again begun their professional careers at SGL Carbon's sites in Germany. Recently, the ...
03/09/2026
With the industry increasingly embracing hybrid, software-defined production models, Calrec will preview a series of Argo and ImPulseV software enhancements at ...
03/09/2026
Luxembourg, 03 September 2026 - SES, a space solutions company, extends its collaboration with the Peruvian Navy (Marina de Guerra del Per ) to deliver sovereig...
03/09/2026
Thursday 3 September 2026
Jeff Goldblum announced as host of Saturday Night Liv...
03/09/2026
Wuppertal September 3, 2026
Gonshiro Strengthens Collaboration With Riedel, AR...
03/09/2026
Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and I...
03/09/2026
First Class Takes is a new six-part series for RT KIDS that captures funny, hon...
02/09/2026
Combines the Phat Drive with high-voltage valve circuit
The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...
02/09/2026
Free version of virtual mixing room plug-in introduced
Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...
02/09/2026
Two new mixing & mastering plug-ins revealed
AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...
02/09/2026
Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...
02/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea. 
