TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea.
1. Ad Rates in your advertising scheduling software
We will define the campaign's Ad Rates in VSNCrea as the first step for our TV Ads. Therefore, our advertising scheduling software counts with a specific where we will define its name, date range and channel. In this screen, we will also set the number of seconds for each TV Ads and the Ad Rate type. VSNCrea allows us to select between fixed rates or cost per rating for the commercials. In addition, we can set a different percentage of the price or jingles or graphic insertions or establish several free commercials as a bonus for our clients.
2. Set the price for your TV Ads
The next step we will take with our advertising scheduling software is setting up the price for each program, time range or block in our channel schedule. Once we've defined the price, we will create the commercial contracts and assign them to their Ad Rate.
We will create a new contract or campaign, set the channel, the Ad Rate and the currency for billing. We will set the dates for the campaign and establish the amount of money our client will spend on the campaign. The other parameters will be automatically calculated once we schedule our TV Ads.
3. Create a service order for our TV Ads
Once we've set the price, we will schedule our TV Ads, jingles or graphic insertions using the service orders. We will select from the commercial productions inside our catalog for the campaign. If the media is archived in our MAM System, like VSNExplorer, we can preview it. We can define which commercials will be part of the service order and schedule them individually in our content blocks.
To make this scheduling easier, we can create time windows. Therefore, the scheduling menu will only show the time windows we've selected when scheduling our TV Ads. For example, if this campaign is focused only on prime time, we can choose that time window and our menu will only show prime time as an option for scheduling.
4. Scheduling the TV Ads
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
5. Fast scheduling option in VSNCrea
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
6. Advanced reports for our advertising
VSNCrea not only allows the advanced scheduling of our TV Ads, but also enables the creation of reports to know the performance of our channel's advertising. In the video example, we show you the graphical view of the report, in which we can see the spot's ROI according to the client, or we can see it by contracts or campaigns.
You can create your custom reports by specifying the type. For example, you can add columns such as name, price, days or any of the metadata fields available in VSNCrea. In less than thirty seconds we can create an exportable report of results in .pdf, .csv or any other format and we can send all this information to billing systems. If you want to know more about VSNCrea and the functionalities of our BMS, do not hesitate to book a demo with our professionals.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
06/06/2026
Check Out Leading Monitor Brands
We'll have monitors of all shapes and sizes at GearExpo UK, so whether you're looking to upgrade or expand your set...
06/06/2026
Two Originals offerings join MPC line-up
Following on from their partnership announcement at NAMM 2026, Spitfire Audio and Akai Pro have announced the relea...
05/06/2026
Built from the same recordings as flagship library
Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...
05/06/2026
High-end converter, interface & headphone amp upgraded
Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...
05/06/2026
Win a Soundgas Type 636P & Type G preamps
Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...
05/06/2026
New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...
05/06/2026
Hitachi and Intel announced a strategic collaboration to explore opportunities t...
05/06/2026
05 Jun 2026
VEON's Kyivstar to Expand Digital Mobility Ecosystem with Acqui...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
RT confirms multi-channel and free to air coverage of the expanded tournament with enhanced digital features and the return of Total Football for young fans
S...
03/06/2026
03 Jun 2026
VEON to Release 2Q26 Earnings on July 31, 2026 Dubai and New York, June 3, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON or t...
03/06/2026
RT has today announced Heineken 0.0 as the broadcast sponsor of their FIFA World Cup 2026 coverage.
The sponsorship, brokered by Dentsu, will see Heineken 0....
02/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
02/06/2026
Powerful new vocal-production tool announced
Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...
02/06/2026
Launched alongside Go Green sale extension
McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...
02/06/2026
Create custom tools for Ableton Live 12 Suite
Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...
02/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
02/06/2026
Plus UAD Half Yearly Sale now live
The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...
02/06/2026
Rohde & Schwarz to present comprehensive performance, conformance and spectrum-m...
02/06/2026
BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
02 Jun 2026
VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...
02/06/2026
Praise for series three:
The Times - sun-dappled pleasure
The Daily Mail - The Homes Counties' Charlie's Angels
The Sun - 4* this [is an] enjoya...
02/06/2026
Wuppertal June 2, 2026
Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea. 
