The new app Los40 proposes see, feel and connect to your universe through social networks Esta app, disponible para iOS y Android, destaca especialmente por su vocaci n audiovisual, incluyendo alertas de v deos en vivo y la disponibilidad bajo demanda de v deo.
Los40 cierra el a o de su cincuenta aniversario con el lanzamiento de una app desde la que se podr acceder a la emisora de PRISA Radio desde los once pa ses donde est presente: Argentina, Colombia, Costa Rica, Chile, Espa a, M xico, Panam , Paraguay, Ecuador, Guatemala y Rep blica Dominicana.
La fuerza prescriptora de la emisora se adapta a los nuevos formatos digitales, facilitando la interacci n natural con una audiencia que a partir de ahora no solo podr utilizar la app para escuchar Los40, sino tambi n para ver, sentir y conectarse a su universo a trav s de las redes sociales. La nueva APP es un paso m s en nuestra voluntad por adaptarnos especialmente en este 50 aniversario al nuevo contexto de consumo musical, y por potenciar y optimizar la prescripci n de la m sica y el entretenimiento , asegura Sandra Rotondo, directora general de M sica de PRISA Radio.
Este nuevo desarrollo cuenta, ya disponible para dispositivos iOS and Android, con un dise o mucho m s limpio e intuitivo pero sobre todo con una gran apuesta por los contenidos innovadores y la inmediatez del directo que mejora la experiencia de usuario y muestra en el player las canciones que est n sonando y las que ya lo han hecho. En la app destaca especialmente su vocaci n audiovisual, incluyendo alertas de v deos en vivo y la disponibilidad bajo demanda de los mejores v deos, desde entrevistas y reportajes a los virales del momento. Queremos ofrecer una experiencia de consumo nica, combinando lo mejor del directo, la participaci n del usuario y el descubrimiento de los mejores contenidos musicales. Todo ello en exclusiva para la comunidad de Los40 a nivel global , explica Carlos Relloso, Chief Digital Transformation Officer de PRISA Radio.
multiplatform talent
Los DJs de Los40 cuentan con un protagonismo especial dentro de la APP, pensada que todos sus seguidores puedan vivir una experiencia continua y aut ntica con ellos, teniendo cada uno un espacio para compartir sus playlists, entradas en los blogs y para conectar directamente con las Redes Sociales.
La app cuenta con una lista de Los40 m s accesible y con las canciones disponibles en audio y v deo y mucho m s f ciles de compartir; una secci n de podcast a la carta con los programas completos de la emisora y un top de mejores momentos para los que no tienen tiempo de nada; funciones como la de despertador y temporizador y la actualidad con noticias imprescindibles son algunas de las originales propuestas que permitir n vivir Los40 en la palma de la mano.
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The new app Los40 proposes see, feel and connect to your universe through social networks Esta app, disponible para iOS y Android, destaca especialmente por su vocaci n audiovisual, incluyendo alertas de v deos en vivo y la disponibilidad bajo demanda de v deo. 
