Sony Pixel Power calrec Sony

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

12/03/2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada transparente a c mo la econom a del streaming sigue apoyando a los artistas y alimentando el crecimiento explosivo de la industria musical. Loud & Clear es una iniciativa anual que busca desmitificar c mo los artistas generan ingresos a trav s del streaming, aclarar la distribuci n de regal as y resaltar el panorama musical global que est en constante evoluci n. El informe m s reciente destaca ingresos r cord, una mayor diversidad de artistas y una industria musical m s globalizada que nunca.

Una industria en auge Los servicios de streaming musical ahora cuentan con m s de 500 millones de suscriptores de pago en todo el mundo (seg n IFPI), y un futuro con mil millones de oyentes de pago est cada vez m s cerca. En 2024, s lo Spotify pag $10 mil millones de d lares a la industria musical, m s que cualquier una nica empresa en un solo a o. La mejor noticia? Este aumento en los pagos est beneficiando a artistas de todos los niveles.

Rompiendo fronteras y ampliando la representaci n El crecimiento de la industria musical no es solo financiero, sino tambi n cultural. Cada vez m s artistas est n alcanzando el xito fuera de sus pa ses de origen, con m s idiomas y voces diversas llegando al mainstream. En 2024, los artistas que generaron al menos $100,000 d lares en regal as grabaron m sica en m s de 50 idiomas, mientras que los artistas que generaron al menos $1 mill n de d lares en Spotify lo hicieron en 17 idiomas diferentes, m s del doble de los idiomas presentes en estos niveles en 2017.

Las mujeres tambi n est n logrando avances hist ricos en Spotify. El n mero de artistas femeninas que generan m s de $1 mill n de d lares al a o se ha cuadruplicado desde 2017. En mercados como Canad , Corea del Sur, Suecia y Argentina, la representaci n femenina entre los principales artistas es particularmente fuerte.

El factor exportaci n: el fandom global impulsa el xito de los artistas Hoy en d a, los artistas ya no dependen nicamente de sus mercados locales. M s del 50% de los artistas que generaron al menos $1,000 d lares en regal as en Spotify en 2024 obtuvieron la mayor parte de sus ingresos de oyentes fuera de su pa s de origen. Esto demuestra el papel clave que juega la exportaci n en el xito y la sostenibilidad de una carrera musical.

Alrededor de un tercio de estos artistas obtuvieron m s del 75% de sus regal as de fuera de su pa s, mostrando el poder del streaming global para impulsar los ingresos de los artistas. Y en el nivel de los $100,000 d lares, las conexiones internacionales son a n m s profundas: m s del 80% de estos artistas han colaborado con m sicos de otros pa ses.

M s artistas, m s xito Spotify ha ayudado a democratizar la industria musical para artistas en todas las etapas de sus carreras. Desde 2017, el n mero de artistas que generan entre $1,000 y $10 millones de d lares anualmente se ha triplicado.

Un dato clave: casi una cuarta parte de los 12,500 artistas que generaron m s de $100,000 d lares en 2024 no estaban lanzando m sica profesionalmente hace cinco a os.

El xito en la era del streaming ya no depende de un cat logo de d cadas ni de un hit n mero uno en las listas.

M s del 80% de los artistas con mayores ingresos en Spotify ni siquiera aparecen en el Global Daily Top 50, lo que demuestra que los m sicos independientes y los g neros de nicho pueden prosperar en la nueva econom a del streaming. Mientras tanto, en 2024, los artistas y sellos independientes generaron colectivamente m s de $5 mil millones de d lares en Spotify, representando aproximadamente la mitad del total de regal as de Spotify por otro a o.

Regal as r cord e impacto en la industria Spotify sigue liderando la industria musical en pagos de regal as, con m s de $10 mil millones de d lares distribuidos en 2024, multiplicando por diez los pagos en los ltimos diez a os. Desde su creaci n, la compa a ha pagado aproximadamente $60 mil millones de d lares en regal as.

Los pagos a los editores y compositores tambi n han alcanzado nuevos picos, superando los $4.5 mil millones de d lares en los ltimos dos a os, con un crecimiento de dos d gitos s lo entre 2023 y 2024.

El futuro: los fans impulsan la evoluci n de la m sica El futuro de la m sica est siendo moldeado por su fuerza m s apasionada: los fans. A medida que contin an apoyando a los artistas a trav s de plataformas de streaming, surgir n nuevas oportunidades de innovaci n, colaboraci n y expresi n creativa.

Con un acceso global a sonidos y culturas m s diverso que nunca, los artistas seguir n rompiendo barreras y los fans jugar n un papel a n m s importante en definir la pr xima era de la m sica. La industria no solo est creciendo, sino que est evolucionando hacia un ecosistema donde oyentes y creadores prosperan juntos.

Visita Loud & Clear de Spotify para conocer m s sobre la econom a del streaming musical.
LINK: https://newsroom.spotify.com/2025-03-12/mas-alla-de-las-ganancias-como...
See more stories from spotify

More from Spotify

07/05/2025

Experience a New Dimension of Music Discovery With More Controls and Enhanced Tools

Discovering music should feel effortless and fun. That's why Spotify continu...

06/05/2025

Spotify Amplifies Colombia's Booming Local Music Scene With Sbele a Eso' Initiative

In Colombia, music isn't just background noise-it's center stage. It'...

06/05/2025

La nueva apuesta de Spotify para destacar la msica local en Colombia: Sbele a Eso'

En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...

06/05/2025

Spotify Introduces Plays, a New Way To See What Content Is Resonating With Podcast Fans

At Spotify, we always seek ways to connect users with their next favorite podcas...

06/05/2025

In Mumbai, Our Public Affairs Chief, Dustee Jenkins, Spotlights the Role of Spotify in the Growth of India's Music Industry

Since Spotify's 2019 launch in India, the growth of the country's local ...

05/05/2025

Loreen, Nemo, and More Reimagine Eurovision Anthems for Spotify Singles

As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...

02/05/2025

Following Landmark Court Ruling, Spotify Submits New App Update to Apple to Benefit U.S. Consumers

Updated May 2: In a victory for consumers, artists, creators, and authors, Apple...

02/05/2025

Spotify and FC Barcelona Collab With Travis Scott on a Special Cactus Jack Shirt and Exclusive Concert

Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...

02/05/2025

Spotify Sparks UK Returns To Bring Together Advertisers and Creators

With more than 678 million users worldwide tuned in to Spotify, we're at the heart of music and culture. Our unrivaled global community of artists, songwrit...

01/05/2025

Best in Class' Touts the Anthems That Defined Student Listening in Celebration of This Year's 2025 College Graduates

After four years of lectures, study sessions, exams, and parties, college senior...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

29/04/2025

Spotify rapporterar intkter fr frsta kvartalet 2025

Idag rapporterar vi f r det f rsta kvartalet 2025, och vi inleder ret starkt med ett resultat som vertr ffar f rv ntningarna inom v ra nyckeltal. Vi levererad...

29/04/2025

Spotify Reports First Quarter 2025 Earnings

Today, we announced our first quarter 2025 earnings, starting the year off strong by outperforming across key metrics, including the highest Q1 Subscriber net a...

29/04/2025

Celebrate Arab Heritage Month With the Local Genres and Artists Making Waves Globally

April is Arab Heritage Month, a time to celebrate the vibrant creators from acro...

28/04/2025

From Audio to Video, Spotify's $100 Million Payout Fuels Creator Success Stories

Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...

28/04/2025

Spotify Lends a Helping Hand to NYC Neighbors, the 9/11 Memorial & Museum

Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...

24/04/2025

Spotify Expands AI Playlist in Beta to Premium Listeners in 40+ New Markets

Playlists have always been at the heart of the Spotify experience. Since AI Playlist in beta launched last year, Premium users have used it to create millions o...

24/04/2025

How Latin Artists Are Thriving Both at Music Festivals and on Spotify

From the California desert and Chicago's Grant Park to New York City's Flushing Meadows Corona Park and beyond, music festivals this spring and summer w...

24/04/2025

82 Artists, 10 Countries, Limitless Sounds: Meet the RADAR Asia Class of 2025

The sounds of Asia are as diverse and vibrant as the continent itself. From the lively beats of Indonesian pop to the gritty rhymes of Pinoy hip-hop, the region...

22/04/2025

Celebrate Earth Day With New Music Featuring the Sounds of Nature

Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live&#...

22/04/2025

Spotify and ELLE Once Again Collaborate in Celebration of Emerging Women in Music

Spotify has an unwavering commitment to supporting emerging artists across all g...

22/04/2025

Celebrate Earth Day With Audiobooks That Educate and Entertain

This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...

15/04/2025

Indian Artists Are Reaching More Global Fans Than Ever Before (and the Data Proves It)

In March this year, Spotify unveiled its annual Loud & Clear report, a transpare...

15/04/2025

Spotify Expands Its Audiobooks Offering To Listeners In Germany, Austria, Switzerland, and Liechtenstein

As the world's most popular audio-streaming subscription service, Spotify is...

14/04/2025

Rocket Scientist Aisha Bowe Shares Her Space-Bound Soundtrack in Honor of Historic Blue Origin Flight

On Monday, April 14, Blue Origin's NS-31 mission lifted off from Launch Site...

14/04/2025

Celebrating the Vibrant Traditions That Make Global Fandoms Unique With New Campaign

Whether it's having first access to tickets, being a part of once-in-a-lifet...

11/04/2025

Spotify Invests 1 Million To Help Authors and Publishers Produce More Audiobooks

Since entering the audiobooks space in 2022, Spotify has positively impacted the industry, paying out hundreds of millions of dollars to rights holders on an an...

11/04/2025

Uncover a Cult Conspiracy in New Scripted Thriller DIAL' From Spotify Argentina and Kuarzo

Latin America's love for scripted audio is about to get a thrilling new chap...

08/04/2025

FC Barcelona Star Lamine Yamal Shares His Favorite Locker Room Jams On the Latest Edition of Bara Matchday

As part of the first-of-its kind partnership between Spotify and FC Barcelona, w...

03/04/2025

Spotify Tunes Up Platform To Make It Easy for Advertisers To Buy, Create, and Measure

Spotify Advertising hit a new high note today as we unveiled how we're makin...

03/04/2025

The Three Key Takeaways for Advertisers From Our Spotify Advance Event

The next stage of Spotify Advertising has arrived. Today, during our Spotify Advance event in New York City, we unveiled a host of updates that make it easier f...

03/04/2025

Spotify Celebrates Its Next Stage of Advertising in New York City

Some of the biggest names in marketing, advertising, publishing, traditional and social media, and the creative worlds gathered yesterday at Chelsea Factory in ...

01/04/2025

Inside USHER's Star-Studded Black Box' Event in London

USHER's London takeover is in full swing. After kicking off his sold-out run of shows at the O2 Arena to rave reviews, the R&B icon joined forces with Spoti...

27/03/2025

The Spotify Partner Program Expands To Nine New Markets, Giving More Creators New Ways To Monetize Their Content

Since announcing the Spotify Partner Program last fall, we've heard from cre...

26/03/2025

Svenska artister genererar rekordutbetalningar frn Spotify: 1,9 miljarder under 2024

nda sedan Spotify grundades har vi arbetat h rt f r att ka betalningsviljan f r...

26/03/2025

Meet the New Class of Artists Shaping the Future of Spanish Music

Spotify's RADAR program spotlights rising talent from around the world, and in Spain, it's been making waves since 2020. Five years in, RADAR Spain has ...

20/03/2025

Our New Concerts Near You Playlist Makes It Fun and Easy To Discover Touring Artists

Spotify listeners love discovering new artists and songs, but they also love fin...

18/03/2025

Celebrate Women's History Month With These Empowering Audiobooks

Looking for inspiration this Women's History Month? Discover the stories of trailblazing women with audiobooks on Spotify. Our Women's History Month aud...

18/03/2025

Podcasts Take Center Stage at SXSW as Top Creators Discuss Video's Impact

From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, ha...

14/03/2025

Bill Simmons Reflects on Five Years of The Ringer

Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...

13/03/2025

How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market

Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...

13/03/2025

Spotify Audiobooks Launches a New Publishing Program for Independent Authors

At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...

12/03/2025

Como o Impacto Cultural e Financeiro da Indstria Musical Define Seu Sucesso em 2025

O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...

12/03/2025

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...

12/03/2025

Nourish Mind, Body, and Soul This Ramadan With Spotify

Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...

12/03/2025

How the Music Industry's Cultural and Financial Impact Define Its Success in 2025

Spotify has just unveiled this year's Loud & Clear report, a transparent loo...

11/03/2025

Salsa's Rhythmic Revival: A New Generation Discovers the Genre's Timeless Appeal

Salsa is making a comeback, captivating new listeners with its infectious energy...

11/03/2025

Canada's Own Rupi Kaur Curates the Latest Edition of Local Spot, Revealing the Songs and Artists That Shaped Her

For many people, music can serve as a reflection of their roots and upbringing. ...