WBD edges above Polsat in only change in the top 10 content distributor rankings
Warsaw, Poland, 18.02.26: Nielsen, a global leader in audience measurement, data, and analytics, has today published its All Screens Video Landscape Report looking at data in Poland from January 2026. The report reveals that Warner Bros. Discovery has taken back the top spot in the distributor rankings, a position it has not occupied since May 2025.
The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens TVs, PCs/laptops, smartphones, and tablets. January's data saw Warner Bros. Discovery increase its audience share percentage from 17.59% in December 2025, to 18.35% in January 2026, with Polsat in second place with 17.54% and TVP taking the final podium position with a 17.21% share. All other rankings in the top 10 remain unchanged.
January also saw an increase in the time spent watching content in Poland. Both linear TV and streaming time spent increased by 5% from December 2025 to January 2026. This is a significant increase given that the new TV Universe (which is announced by Nielsen every year) represents new weighting rules for 2026 and subsequently accounts for an approximate 1% growth, meaning January did see audiences watching content for considerably longer.
In terms of screen share splits, Google viewership on the TV from December 2025 to January 2026 dropped slightly (down 2%) as more viewers sought out its content across other screens, whereas for Netflix, there was a 2% increase in viewership on the TV screen (86%, up from 84% in December 2025).
Lucyna Koba, Market Leader, Nielsen Poland, said: January's data marks a significant milestone in the Polish media landscape, with Warner Bros. Discovery reclaiming the top distributor spot for the first time since last spring. As is so often the case, it is a highly competitive battle for the podium' with just over one percentage point currently separating the top three distributors. It's a clear indication that the fight for engagement continues to be intense.
What is particularly striking is the 5% surge in time spent across both linear and streaming platforms. This year's exceptionally harsh winter and subsequent cold weather clearly acted as a catalyst for the increased time spent, keeping audiences indoors and anchored to their screens.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Distributors January 2026 Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, Polsat Box Go, Polsat Go, Polsatnews.pl, Interia.pl
Warner Bros Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: YouTube
TV Puls: TV Puls, Puls2
Telewizja Republika: TV Republika
Meta: Facebook, Instagram
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium, FILMBOX Family, FILMBOX Action, FILMBOX Extra
Netflix: Netflix
Canal : Canal Premium, Planete , Ale Kino , teleTOON , Minimini , CANAL KUCHNIA, Novelas, CANAL EXTRA1, CANAL EXTRA2, Canal Seriale, Canal DOMO, Canal 1, Canal Film, CANAL SPORT, Canal 360, CANAL SPORT5, Canal Dokument, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, DocuBox, CANAL (online)
Press contact Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: 44 7816 252 017
Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: lucyna.koba@nielsen.com
M: 48 602 477 386
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WBD edges above Polsat in only change in the top 10 content distributor rankings
