ThinkAnalytics, the leader in Al-based content discovery, audience insights, and targeted advertising, today announced that Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising to enrich its new Connected TV (CTV) advertising offering, Titan Audience Segments. Available via its advertising arm, Titan Ads, Titan Audience Segments unlocks the unique, fully consented comprehensive viewership data from millions of Titan OS TVs to help advertisers confidently reach targeted CTV audiences at scale.
ThinkAdvertising uses proprietary AI and machine learning algorithms to process billions of viewing behaviors, transforming them into actionable audiences and affinity categories, plus household composition data. With the world's largest data set of over 470 million real-time viewers and over 20 years of experience across 47 languages, ThinkAdvertising features unmatched machine learning with global perspective and viewership insights. ThinkAdvertising is proven to increase click-through rates and purchases while reducing reliance on third party data.
Titan OS, the European independent Operating System for Smart TVs, currently reaches over 4 million active households across Europe on Philips Smart TVs. By the end of the rollout of its selection of FAST (Free Advertising-based Streaming TV) channels on Sony s Android TVs, its reach will increase to over 9 million. It will also soon extend to JVC devices through a strategic agreement with Currys. Titan Ads, the premium marketplace for CTV powered by Titan OS, also grows advertisers campaign reach to over 30 million streaming households across Europe through partnerships with local ad sales houses, content providers, and telcos including Virgin Media in the UK.
Today, ThinkAdvertising is used to unlock Titan OS viewership data to create Titan Audience Segments: targeted audience profiles advertisers can trust. These audiences can be reached across multiple ad formats, including Titan OS' rapidly growing FAST channel lineup, including Euronews, Bloomberg TV, FIFA+, the Sony One channel portfolio, and Hearst Networks channel lineup. Advertisers can then also reach lookalike audiences based on these profiles on multiple devices in millions of households across the Titan CTV universe, leveraging unique partnerships with market-leading content producers and platforms.
Rees Hughes, VP, Data at Titan OS, said: We're really excited to partner with ThinkAnalytics to further unlock our unique, comprehensive viewership data from the millions of Titan OS viewers in Europe. By combining extensive viewer understanding with high quality data, Titan Audience Segments enables advertisers to confidently target the viewers most valuable to them across the Titan universe.
Peter Docherty, CTO at ThinkAnalytics, commented, By enriching its own unique viewership data with our AI and modeling based on the real time analysis of nearly half a billion viewers' behaviour, Titan OS can now offer advertisers an incredible opportunity to target audiences accurately and boost the ROI on their advertising spend. Titan OS is leading the way in CTV advertising while ensuring the highest standards of user privacy. We trust this is the start of a long partnership as Titan OS continues to evolve its offerings for TV manufacturers, content providers and telcos.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
ThinkAnalytics, the leader in Al-based content discovery, audience insights, and targeted advertising, today announced that Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising to enrich its new Connected TV (CTV) advertising offering, Titan Audience Segments. Available via its advertising arm, Titan Ads, Titan Audience Segments unlocks the unique, fully consented comprehensive viewership data from millions of Titan OS TVs to help advertisers confidently reach targeted CTV audiences at scale.
