Blackmagic Design has announced that Shanghai based Huangyi Photography and Videography Services used ATEM 1 M/E Production Studio 4K to live produce Beijing Hyundais Lingdong launch event at the Shanghai Expo Center.
Huangyi provided the live feed of the event for Chinas top video sites, including LeTV, Tencent Video, iQiyi and Youku. LeTV also live VR streamed the event using an 4K EFP system built with a variety of Blackmagic Designs Ultra HD products, including ATEM 1 M/E Production Studio 4K, Teranex Express and HyperDeck Studio Pro.
Beijing Hyundai, an automobile manufacturing company headquartered in Beijing and a joint-venture between Beijing Automotive Group and Hyundai Motor Company, attached great importance to the Elantra Lingdong, its strategic model specifically developed for the Chinese market and all major auto media outlets were present. At the one hour launch event, some of the highest level executives from Beijing Hyundai and Hyundai Motor gave presentations to the audience and unveiled the new car together with its celebrity spokesperson, Hu Ge. As the presentations by the executives and art performance shows happened, live video from cameras, pre recorded videos, dazzling computer generated graphics or slides were displayed on the background video wall to enhance the presentations and performances.
According to Xueqing Wang, technical director for the launch event, the ATEM 1 M/E Production Studio 4K managed all the live feeds from eight cameras, including four set up in front of the stage, two mounted on jibs on either side of the stage, a roaming camera and a Steadicam. The four fixed cameras and the roaming camera were connected via SDI to the ATEM switcher, while the two on jibs were connected via wireless transmitters.
The program output from the ATEM 1 M/E Production Studio 4K was sent to a different switcher, which mixed the program with pre recorded presentation slides, computer graphics and clips and then sent it to the video wall on the stage. An aux output was sent to a Blackmagic Mini Converter SDI Distribution 4K, which distributed the signal to the webcast systems of LeTV, Tencent Video, iQiyi and Youku.
The ATEM 1 M/E Production Studio 4K has the reliability required for serious live production. It ran some ten hours without stop every day two days straight for rehearsal but it appeared to feel no pressure at all and when the show was on, it worked without a glitch, said Wang. The ATEM switcher is also easy to use with all its features at my fingertip, so the operator doesnt have to scour the menus for some feature.
He noted that the audio mixing capabilities of the ATEM switcher were helpful in the live production. The audio signal going to the ATEM from the external mixer could be embedded in the SDI outputs, eliminating the need for external audio embedding devices.
A 4K EFP system built purely with Blackmagic Ultra HD products was also used by LeTV for its live VR streaming of the event. Eight camera feeds from a VR rig went into a stitching station equipped with a DeckLink SDI 4K, which was used to output the stitched 360 VR 4K video.
To send the 360 video over a long distance from the rig to an ATEM 1 M/E Production Studio 4K switcher, they relied on a pair of Mini Converter Optical Fiber 4Ks to handle conversions between SDI and optical fiber. After overlaying LeTVs logo at the ATEM switcher, the 360 video was then sent to a Teranex Express standards processor, which downconverted the 4K signal to HD for LeTVs streaming system to push it to the Internet. A 4K signal from the ATEM switcher was also recoded by a HyperDeck Studio Pro SSD recorder for future use.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
Blackmagic Design has announced that Shanghai based Huangyi Photography and Videography Services used ATEM 1 M/E Production Studio 4K to live produce Beijing Hyundais Lingdong launch event at the Shanghai Expo Center. 
