ProSiebenSat.1 TV Deutschland in 2017
ProSiebenSat.1 TV Deutschland: best quarter of 2017
SAT.1: a strong final sprint
ProSieben: number 1 for younger viewers
kabel eins: success with factual entertainment and classics
sixx scores points with in-house productions, top American series, and exclusive web content
SAT.1 Gold celebrates a record year before its fifth birthday
ProSieben MAXX also celebrating the best year since its inception
kabel eins Doku rising steadily
Unterf hring, December 29, 2017. The trend is upward. ProSiebenSat.1 TV Deutschland finishes 2017 with its best quarter of the year with 27.9 percent audience share, and a good December at 27.3 percent. On average for the year, SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku achieve an audience share of 27.0 percent in 2017. By way of comparison, in December ProSiebenSat.1 TV Deutschland is 3.6 percentage points ahead of the IP Group (RTL, VOX, SUPER RTL, n-tv, NITRO, RTLplus: 23.7 percent audience share). In the fourth quarter the difference is 3.0 percentage points (IP Group: 24.9 percent audience share) while the average for the year is 1.6 percentage points (IP Group: 25.4 percent audience share).
Wolfgang Link, CEO of ProSiebenSat.1 TV Deutschland, remarks, The review of 2017 takes on two aspects. In the summer particularly, our channels were not as successful as we would have wished. In the fourth quarter we were able to extend our lead over the IP Group to 3.0 percentage points, thanks to significantly better performance. I take a very optimistic view of 2018. On our big channels we have a good balance of successful tried-and-true programming and innovative new formats. I'm especially looking forward to Das Ding des Jahres' on ProSieben.
Channel results:
SAT.1: strong up-current for the year-end sprint
SAT.1 continues to gain in the fourth quarter with 8.8 percent audience share, or 0.8 percentage points more than the third quarter of 2017 (Q3: 8.0 percent audience share). The fourth quarter saw ratings hits in the morning with the popular SAT.1 Fr hst cksfernsehen (up to 20.5 percent audience share) and in the evening with the successful shows The Voice of Germany (likewise up to 20.5 percent audience share) and LUKE! Die Woche und ich (up to 18.0 percent audience share) with the exceptionally talented and two-time comedy award-winning Luke Mockridge. Surefire hits for the year as a whole included a strong start for the hit American series Lethal Weapon (11.2 percent audience share), German-made movies like Honig im Kopf (23.2 percent audience share) and Fack ju G the (23.0 percent audience share), the sketch comedy series Knallerkerle (up to 19.0 percent audience share), the best seasons of Hochzeit auf den ersten Blick (up to 16.0 percent audience share) and The Biggest Loser on SAT.1 (up to 15.8 percent audience share), and the sports event of the year, the Super Bowl (up to 44.8 percent audience share). SAT.1 finishes the year with 8.4 percent (relevant target audience 14-to-59 year-old demographic: 8.3 percent audience share), and December with 8.8 percent audience share.
ProSieben remains the clear number 1 for younger viewers in the German television market
In many ways 2017 was a difficult year for ProSieben. Still, the channel is holding fast with a large lead as the top destination on German television for younger viewers. With 16.4 percent audience share the channel is the clear market leader for viewers from 14 to 29. By comparison, together Das Erste and ZDF reach 8.2 percent of younger viewers: precisely half of ProSieben's share. In the classic target audience (14-to-49 year-olds) ProSieben ends the year in its traditional location in the second position of the channel rankings at 9.5 percent audience share. This year ProSieben impressed all target audiences with its shows, with brilliant results from tried-and-true brands like Germany's next Topmodel - by Heidi Klum, Schlag den Star, Das Duell um die Welt, Die beste Show der Welt, and The Voice of Germany. ProSieben also earned points with new shows like Beginner gegen Gewinner with Joko Winterscheidt, Schlag den Henssler, and Die Promi-Darts-WM 2017. Wissens-TV on ProSieben also showed strong results. ProSieben engaged younger viewers' enthusiasm for special topics with Galileo, Galileo Big Pictures, Green Seven Report, 10 Fakten, Ein Mann, eine Wahl with Klaas Heufer-Umlauf, and Uncovered with Thilo Mischke. In 2017 ProSieben became godparent to the little polar bear Quintana from Munich's Hellabrunn Zoo as part of Green Seven.
kabel eins: strong factual entertainment and popular classic feature films
With peak values during the year of up to 12.0 percent audience share ( Stephen Kings Es ), kabel eins is among the most popular channels for classic feature films in 2017. Kabel eins also scored at above-average strength with its factual entertainment formats produced in-house such as the successful documentary Rosins Restaurants (up to 7.3 percent audience share), the undercover investigative report Achtung Abzocke (up to 7.5 percent audience share), K1 Magazin (up to 7.8 percent audience share), the SPIEGEL TV series Die spektakul rsten Kriminalf lle (up to 5.0 percent audience share), and Die gr ten Trends 2017 (up to 6.0 percent audience share). Other guaranteed ratings winners at kabel eins include unique documentations and entire themed weeks for the birthdays of big international stars, such as Die Arnold Schwarzenegger Story (7.0 percent audience share). In December kabel eins reached 4.8 percent audience share, and the channel likewise closes 2017 with an audience share of 4.8 percent among 14- to 49-year-old viewers.
sixx scores points with in-house productions, top American series for young women, an
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ProSiebenSat.1 TV Deutschland in 2017
