
Just as there are widely understood empirical laws of nature - for example, what goes up must come down, or every action has an equal and opposite reaction - the field of AI was long defined by a single idea: that more compute, more training data and more parameters makes a better AI model.
However, AI has since grown to need three distinct laws that describe how applying compute resources in different ways impacts model performance. Together, these AI scaling laws - pretraining scaling, post-training scaling and test-time scaling, also called long thinking - reflect how the field has evolved with techniques to use additional compute in a wide variety of increasingly complex AI use cases.
The recent rise of test-time scaling - applying more compute at inference time to improve accuracy - has enabled AI reasoning models, a new class of large language models (LLMs) that perform multiple inference passes to work through complex problems, while describing the steps required to solve a task. Test-time scaling requires intensive amounts of computational resources to support AI reasoning, which will drive further demand for accelerated computing.
What Is Pretraining Scaling? Pretraining scaling is the original law of AI development. It demonstrated that by increasing training dataset size, model parameter count and computational resources, developers could expect predictable improvements in model intelligence and accuracy.
Each of these three elements - data, model size, compute - is interrelated. Per the pretraining scaling law, outlined in this research paper, when larger models are fed with more data, the overall performance of the models improves. To make this feasible, developers must scale up their compute - creating the need for powerful accelerated computing resources to run those larger training workloads.
This principle of pretraining scaling led to large models that achieved groundbreaking capabilities. It also spurred major innovations in model architecture, including the rise of billion- and trillion-parameter transformer models, mixture of experts models and new distributed training techniques - all demanding significant compute.
And the relevance of the pretraining scaling law continues - as humans continue to produce growing amounts of multimodal data, this trove of text, images, audio, video and sensor information will be used to train powerful future AI models.
Pretraining scaling is the foundational principle of AI development, linking the size of models, datasets and compute to AI gains. Mixture of experts, depicted above, is a popular model architecture for AI training. What Is Post-Training Scaling? Pretraining a large foundation model isn't for everyone - it takes significant investment, skilled experts and datasets. But once an organization pretrains and releases a model, they lower the barrier to AI adoption by enabling others to use their pretrained model as a foundation to adapt for their own applications.
This post-training process drives additional cumulative demand for accelerated computing across enterprises and the broader developer community. Popular open-source models can have hundreds or thousands of derivative models, trained across numerous domains.
Developing this ecosystem of derivative models for a variety of use cases could take around 30x more compute than pretraining the original foundation model.
Developing this ecosystem of derivative models for a variety of use cases could take around 30x more compute than pretraining the original foundation model.
Post-training techniques can further improve a model's specificity and relevance for an organization's desired use case. While pretraining is like sending an AI model to school to learn foundational skills, post-training enhances the model with skills applicable to its intended job. An LLM, for example, could be post-trained to tackle a task like sentiment analysis or translation - or understand the jargon of a specific domain, like healthcare or law.
The post-training scaling law posits that a pretrained model's performance can further improve - in computational efficiency, accuracy or domain specificity - using techniques including fine-tuning, pruning, quantization, distillation, reinforcement learning and synthetic data augmentation.
Fine-tuning uses additional training data to tailor an AI model for specific domains and applications. This can be done using an organization's internal datasets, or with pairs of sample model input and outputs.
Distillation requires a pair of AI models: a large, complex teacher model and a lightweight student model. In the most common distillation technique, called offline distillation, the student model learns to mimic the outputs of a pretrained teacher model.
Reinforcement learning, or RL, is a machine learning technique that uses a reward model to train an agent to make decisions that align with a specific use case. The agent aims to make decisions that maximize cumulative rewards over time as it interacts with an environment - for example, a chatbot LLM that is positively reinforced by thumbs up reactions from users. This technique is known as reinforcement learning from human feedback (RLHF). Another, newer technique, reinforcement learning from AI feedback (RLAIF), instead uses feedback from AI models to guide the learning process, streamlining post-training efforts.
Best-of-n sampling generates multiple outputs from a language model and selects the one with the highest reward score based on a reward model. It's often used to improve an AI's outputs without modifying model parameters, offering an alternative to fine-tuning with reinforcement learning.
Search methods explore a range of potential decision paths before selecting a final output. This post-training technique can iteratively improve the model's responses
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...