
Just as there are widely understood empirical laws of nature - for example, what goes up must come down, or every action has an equal and opposite reaction - the field of AI was long defined by a single idea: that more compute, more training data and more parameters makes a better AI model.
However, AI has since grown to need three distinct laws that describe how applying compute resources in different ways impacts model performance. Together, these AI scaling laws - pretraining scaling, post-training scaling and test-time scaling, also called long thinking - reflect how the field has evolved with techniques to use additional compute in a wide variety of increasingly complex AI use cases.
The recent rise of test-time scaling - applying more compute at inference time to improve accuracy - has enabled AI reasoning models, a new class of large language models (LLMs) that perform multiple inference passes to work through complex problems, while describing the steps required to solve a task. Test-time scaling requires intensive amounts of computational resources to support AI reasoning, which will drive further demand for accelerated computing.
What Is Pretraining Scaling? Pretraining scaling is the original law of AI development. It demonstrated that by increasing training dataset size, model parameter count and computational resources, developers could expect predictable improvements in model intelligence and accuracy.
Each of these three elements - data, model size, compute - is interrelated. Per the pretraining scaling law, outlined in this research paper, when larger models are fed with more data, the overall performance of the models improves. To make this feasible, developers must scale up their compute - creating the need for powerful accelerated computing resources to run those larger training workloads.
This principle of pretraining scaling led to large models that achieved groundbreaking capabilities. It also spurred major innovations in model architecture, including the rise of billion- and trillion-parameter transformer models, mixture of experts models and new distributed training techniques - all demanding significant compute.
And the relevance of the pretraining scaling law continues - as humans continue to produce growing amounts of multimodal data, this trove of text, images, audio, video and sensor information will be used to train powerful future AI models.
Pretraining scaling is the foundational principle of AI development, linking the size of models, datasets and compute to AI gains. Mixture of experts, depicted above, is a popular model architecture for AI training. What Is Post-Training Scaling? Pretraining a large foundation model isn't for everyone - it takes significant investment, skilled experts and datasets. But once an organization pretrains and releases a model, they lower the barrier to AI adoption by enabling others to use their pretrained model as a foundation to adapt for their own applications.
This post-training process drives additional cumulative demand for accelerated computing across enterprises and the broader developer community. Popular open-source models can have hundreds or thousands of derivative models, trained across numerous domains.
Developing this ecosystem of derivative models for a variety of use cases could take around 30x more compute than pretraining the original foundation model.
Developing this ecosystem of derivative models for a variety of use cases could take around 30x more compute than pretraining the original foundation model.
Post-training techniques can further improve a model's specificity and relevance for an organization's desired use case. While pretraining is like sending an AI model to school to learn foundational skills, post-training enhances the model with skills applicable to its intended job. An LLM, for example, could be post-trained to tackle a task like sentiment analysis or translation - or understand the jargon of a specific domain, like healthcare or law.
The post-training scaling law posits that a pretrained model's performance can further improve - in computational efficiency, accuracy or domain specificity - using techniques including fine-tuning, pruning, quantization, distillation, reinforcement learning and synthetic data augmentation.
Fine-tuning uses additional training data to tailor an AI model for specific domains and applications. This can be done using an organization's internal datasets, or with pairs of sample model input and outputs.
Distillation requires a pair of AI models: a large, complex teacher model and a lightweight student model. In the most common distillation technique, called offline distillation, the student model learns to mimic the outputs of a pretrained teacher model.
Reinforcement learning, or RL, is a machine learning technique that uses a reward model to train an agent to make decisions that align with a specific use case. The agent aims to make decisions that maximize cumulative rewards over time as it interacts with an environment - for example, a chatbot LLM that is positively reinforced by thumbs up reactions from users. This technique is known as reinforcement learning from human feedback (RLHF). Another, newer technique, reinforcement learning from AI feedback (RLAIF), instead uses feedback from AI models to guide the learning process, streamlining post-training efforts.
Best-of-n sampling generates multiple outputs from a language model and selects the one with the highest reward score based on a reward model. It's often used to improve an AI's outputs without modifying model parameters, offering an alternative to fine-tuning with reinforcement learning.
Search methods explore a range of potential decision paths before selecting a final output. This post-training technique can iteratively improve the model's responses
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...