Sony Pixel Power calrec Sony

Planet Earth is under (cyber) attack - who can save it?

31/07/2017

-- Planet Earth is under (cyber) attack - who can save it?

By Simon Harper, Sony

Following the WannaCry ransomware attack, the need for a media company to have effective business continuity and disaster recovery strategies has never been more important: and it starts with ensuring that your data cannot be deleted.

It sounds like the plot to a mediocre science fiction film.

The year is 2017. A ransomware virus has caused untold havoc among the IT systems of planet earth, disabling private companies and hindering public services. Cyber criminals are demanding huge sums of cash in return for releasing their victims from the vicelike grip of this digital demon. Who can save them?

Yet, this is no movie. This is the scenario that occurred in May following WannaCry, a ransomware attack that exploited vulnerability in Microsoft Windows.

This particular cyber assault hit 150 countries, 1000s of computers and brought several hospitals in the UK to a standstill, causing vital operations to be cancelled.

From Honda's Sayama car plant in northwest Tokyo to traffic cameras in Melbourne, many thousands of individuals, companies and services were affected in what became a global IT crisis.

Eventually it was halted, almost by mistake, when a 22-year old researcher from Devon, Marcus Hutchins, inadvertently activated the ransomware's kill switch while attempting to uncover more about its origins.

The world breathed a collective sign of relief but not before many people had handed over the $300 bitcoin ransom to take back control of their computer systems.

That is what ransomware does. It holds your files hostage until you pay a ransom to have it removed. Typically, it spreads as a Trojan virus, arriving in a computer system through a network service or via a downloaded file, disguised as legitimate software.

In the case of WannaCry, the malware encrypted files using ciphers that allowed hackers to directly decrypt system files. To remove it, a decryptor was required. This decryptor costs hundreds of dollars in bitcoins (the digital payment system) in order to make it work.

Media companies are weak and vulnerable If you work in media (and you've read this far) and you are still wondering why this is all relevant to you, let's explain.

Cybercrime is on the rise and there is every chance your company could be affected next.

In the eight months that followed its inception in October 2016, the UK's National Cyber Security Centre (NCSC) recorded 480 major cyber incidents that required its attention.

The majority of those incidents, 451, were what is referred to as level 3 attacks ie those that are typically confined to single organisations. At the time of writing, there have been no level 1 national cyber security incidents, that being the highest ranking for crimes of this nature.

The latter is great news but the former illustrates just how vulnerable individual companies are. And few are more vulnerable than media companies.

Media companies are particularly susceptible because many keep all, or a major chunk, of their data assets in just one location, despite warnings to the contrary.

But there are solutions Valuable data should always be backed-up in at least one, preferably two, places.

This is because the best defence against ransomware is an efficient backup and disaster recovery plan. It won't make an attack completely painless but it will allow a company to restore its data and systems.

Backing up important data should be done on a daily basis so, if your company is attacked, you won't have to pay to get your data back. It's pretty simple really.

Unfortunately, malware can now locate online and offline backups and can even encrypt or delete those backup files. However secure, cloud-based backups can fall victim to ransomware too.

One potential solution is to ensure that your data - either the local version or its backup or both cannot be overwritten or deleted. This is where WORM (write once, read many) becomes crucial.

The WORM has turned WORM is a data storage technology that allows information to be written once and prevents the drive from erasing that data.

Additional data can be added until the capacity is full but any recorded data cannot be deleted or overwritten. The written data housed on the storage medium can be read as many times as desired.

One purpose of WORM is to allow big financial and legal organisations to meet regulatory retention requirements but it also extremely useful when it comes to archiving and, importantly, when dealing with the consequences cybercrime and IT systems failure. Both of these things are particularly relevant for media companies.

A brief history of WORM

The earliest forms of WORM storage were punched cards and paper tape, both of which were used in computers up until the 1970s.

WORM storage took on a new form in the 1980s, using a 12-inch (30cm) disk in acartridge, with an ablative optical layer.

IBM gave the WORM concept its approval by announcing its first product in April 1987: the 3363 Optical WORM drive.

The first WORM compact disc (CD-R) was introduced in 1990.

Read-only Memory (ROM), found on all PCs since the 1980s, is a type of WORM storage.

The early 2000s saw the introduction of magnetic WORM devices.

In 2017, the choice of WORM storage now extends to the cloud and virtual storage with many of the big players now offering WORM services.

Types of WORM There are several storage formats that can be WORM including hard disk drives (HDD), tape drives, cloud and virtual storage and optical disc.

Optical disc archives use multi-layer Blu-ray technology and blue laser to record and store data for near-line, offline or archive. Optical has a long life span, can cope with most environmental conditions (dirt, heat, vibrations etc) and is familiar to many through its consumer manifestations
LINK: http://object-matrix.com/planet-earth-is-under-cyber-attack-who-can-sa...
See more stories from matrixstore

Most recent headlines

13/12/2025

YouTube TV to Launch Genre Packages

In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...

13/12/2025

Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network

SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

12/12/2025

Hailey Gates and Alia Shawkat Welcome You to the Village of Atropia

Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

12/12/2025

Spotify and ATP Tour Launch First Episode of New Video Series

Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...

12/12/2025

Arkansas TV Drops PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...

12/12/2025

Wisycom and DPA Microphones Appoint Rene Moerch as Group...

Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...

12/12/2025

SMPTE Releases Updated Engineering Report on Artificial I...

SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...

12/12/2025

Keepit and Ingram Micro form strategic relationship in Po...

Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...

12/12/2025

Atomos Enhances FUJIFILM GFX ETERNA 55 with RAW Capabilit...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...

12/12/2025

Professional Wireless Systems Provides Comprehensive RF S...

Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...

12/12/2025

AIMS Announces Inaugural IPMX Product Testing and Certifi...

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...

12/12/2025

DHD Gears for Hamburg Open 2026 with Latest Audio Product...

DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...

12/12/2025

Chaos Brings macOS Support and AI Tools to V-Ray for Blen...

Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...

12/12/2025

UltraLEDs Launches Precision LED Tape for Professional Fi...

Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use. P...

12/12/2025

Zixi Appoints Roi Sasson as Vice President Engineering

Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...

12/12/2025

BitFire and Appear Partner to Advance Cloud and Edge Work...

BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...

12/12/2025

HPA Announces Tech 2026 Retreat Agenda

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

BitFire, Appear Form Strategic Partnership Integrating IP-Based Solutions

HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...

12/12/2025

TV Tech, TVBEurope to Explore MXLs Impact on Media Production

The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...

12/12/2025

Wrapbook Acquires TV and Film Production Scheduling Platform Cinapse

LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...

12/12/2025

Ross Video Expands South Asian Operations

DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...

12/12/2025

Rise AV Launches Asia Pacific Council and Mentoring Program

LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...

12/12/2025

Tubi To Introduce Matter Casting For Fire TV

SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...

12/12/2025

HPA Announces Tech Retreat Highlights

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

Cheers to AI: ADAM Robot Bartender Makes Drinks at Vegas Golden Knights Game

In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...

12/12/2025

President of Ireland Catherine Connolly visit to RT Raidi na Gaeltachta in Casla, Connemara

Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...

12/12/2025

TV Host and social media sensation Eric Roberts revealed as sixth contestant for Dancing with the Stars 2026

Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...

12/12/2025

December 11, 2025

Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...

11/12/2025

AI for Sustainability: Lessons from Sarajevo

Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...

11/12/2025

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tuesday Tech Talks'

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...

11/12/2025

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of All Sports-Media Trades

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...

11/12/2025

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with Sam McCleery and John Kosner

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...

11/12/2025

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to Amazon's NBA on Prime Video'

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...

11/12/2025

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of Monsters, Inc.'

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...

11/12/2025

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Truck Fleet to 1080p, HDR, and ST 2110

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...

11/12/2025

Spotify and The Game Awards Debut Gaming-Inspired Spotify Singles From Labrinth, Evanescence x GUNSHIP, and Bilmuri

Having the right song soundtrack your moves can make all the difference when gam...

11/12/2025

Celebrate Taylor Swift's Record-Breaking Year and New Docuseries with Exclusive Playlist Cover Art Stickers

It's been a big year for Taylor Swift. Her highly anticipated album The Life...

11/12/2025

L3Harris Ramps Up Production of Next-Gen Missile Tracking Satellites at Expanded Florida Facility

New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...

11/12/2025

L3Harris Delivers First Meadowlands Production Unit to US Space Force

The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....

11/12/2025

L3Harris Demonstrates Interoperable Network to Unify Department of War and U.S. Government Agencies

The L3Harris demonstration united tactical communications devices, counter-UAS c...

11/12/2025

2025: L3Harris Year in Review

Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain. With an unrelenting commitment to excellence, our...

11/12/2025

Nielsen reveals exclusive new data and insights in annual Tops of Sports report

A Majority of the World's Population (51%) Identify As Soccer Fans The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...

11/12/2025

Zixi Names Roi Sasson Vice President, Engineering

WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....