
-- Planet Earth is under (cyber) attack - who can save it?
By Simon Harper, Sony
Following the WannaCry ransomware attack, the need for a media company to have effective business continuity and disaster recovery strategies has never been more important: and it starts with ensuring that your data cannot be deleted.
It sounds like the plot to a mediocre science fiction film.
The year is 2017. A ransomware virus has caused untold havoc among the IT systems of planet earth, disabling private companies and hindering public services. Cyber criminals are demanding huge sums of cash in return for releasing their victims from the vicelike grip of this digital demon. Who can save them?
Yet, this is no movie. This is the scenario that occurred in May following WannaCry, a ransomware attack that exploited vulnerability in Microsoft Windows.
This particular cyber assault hit 150 countries, 1000s of computers and brought several hospitals in the UK to a standstill, causing vital operations to be cancelled.
From Honda's Sayama car plant in northwest Tokyo to traffic cameras in Melbourne, many thousands of individuals, companies and services were affected in what became a global IT crisis.
Eventually it was halted, almost by mistake, when a 22-year old researcher from Devon, Marcus Hutchins, inadvertently activated the ransomware's kill switch while attempting to uncover more about its origins.
The world breathed a collective sign of relief but not before many people had handed over the $300 bitcoin ransom to take back control of their computer systems.
That is what ransomware does. It holds your files hostage until you pay a ransom to have it removed. Typically, it spreads as a Trojan virus, arriving in a computer system through a network service or via a downloaded file, disguised as legitimate software.
In the case of WannaCry, the malware encrypted files using ciphers that allowed hackers to directly decrypt system files. To remove it, a decryptor was required. This decryptor costs hundreds of dollars in bitcoins (the digital payment system) in order to make it work.
Media companies are weak and vulnerable If you work in media (and you've read this far) and you are still wondering why this is all relevant to you, let's explain.
Cybercrime is on the rise and there is every chance your company could be affected next.
In the eight months that followed its inception in October 2016, the UK's National Cyber Security Centre (NCSC) recorded 480 major cyber incidents that required its attention.
The majority of those incidents, 451, were what is referred to as level 3 attacks ie those that are typically confined to single organisations. At the time of writing, there have been no level 1 national cyber security incidents, that being the highest ranking for crimes of this nature.
The latter is great news but the former illustrates just how vulnerable individual companies are. And few are more vulnerable than media companies.
Media companies are particularly susceptible because many keep all, or a major chunk, of their data assets in just one location, despite warnings to the contrary.
But there are solutions Valuable data should always be backed-up in at least one, preferably two, places.
This is because the best defence against ransomware is an efficient backup and disaster recovery plan. It won't make an attack completely painless but it will allow a company to restore its data and systems.
Backing up important data should be done on a daily basis so, if your company is attacked, you won't have to pay to get your data back. It's pretty simple really.
Unfortunately, malware can now locate online and offline backups and can even encrypt or delete those backup files. However secure, cloud-based backups can fall victim to ransomware too.
One potential solution is to ensure that your data - either the local version or its backup or both cannot be overwritten or deleted. This is where WORM (write once, read many) becomes crucial.
The WORM has turned WORM is a data storage technology that allows information to be written once and prevents the drive from erasing that data.
Additional data can be added until the capacity is full but any recorded data cannot be deleted or overwritten. The written data housed on the storage medium can be read as many times as desired.
One purpose of WORM is to allow big financial and legal organisations to meet regulatory retention requirements but it also extremely useful when it comes to archiving and, importantly, when dealing with the consequences cybercrime and IT systems failure. Both of these things are particularly relevant for media companies.
A brief history of WORM
The earliest forms of WORM storage were punched cards and paper tape, both of which were used in computers up until the 1970s.
WORM storage took on a new form in the 1980s, using a 12-inch (30cm) disk in acartridge, with an ablative optical layer.
IBM gave the WORM concept its approval by announcing its first product in April 1987: the 3363 Optical WORM drive.
The first WORM compact disc (CD-R) was introduced in 1990.
Read-only Memory (ROM), found on all PCs since the 1980s, is a type of WORM storage.
The early 2000s saw the introduction of magnetic WORM devices.
In 2017, the choice of WORM storage now extends to the cloud and virtual storage with many of the big players now offering WORM services.
Types of WORM There are several storage formats that can be WORM including hard disk drives (HDD), tape drives, cloud and virtual storage and optical disc.
Optical disc archives use multi-layer Blu-ray technology and blue laser to record and store data for near-line, offline or archive. Optical has a long life span, can cope with most environmental conditions (dirt, heat, vibrations etc) and is familiar to many through its consumer manifestations
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...