
-- Planet Earth is under (cyber) attack - who can save it?
By Simon Harper, Sony
Following the WannaCry ransomware attack, the need for a media company to have effective business continuity and disaster recovery strategies has never been more important: and it starts with ensuring that your data cannot be deleted.
It sounds like the plot to a mediocre science fiction film.
The year is 2017. A ransomware virus has caused untold havoc among the IT systems of planet earth, disabling private companies and hindering public services. Cyber criminals are demanding huge sums of cash in return for releasing their victims from the vicelike grip of this digital demon. Who can save them?
Yet, this is no movie. This is the scenario that occurred in May following WannaCry, a ransomware attack that exploited vulnerability in Microsoft Windows.
This particular cyber assault hit 150 countries, 1000s of computers and brought several hospitals in the UK to a standstill, causing vital operations to be cancelled.
From Honda's Sayama car plant in northwest Tokyo to traffic cameras in Melbourne, many thousands of individuals, companies and services were affected in what became a global IT crisis.
Eventually it was halted, almost by mistake, when a 22-year old researcher from Devon, Marcus Hutchins, inadvertently activated the ransomware's kill switch while attempting to uncover more about its origins.
The world breathed a collective sign of relief but not before many people had handed over the $300 bitcoin ransom to take back control of their computer systems.
That is what ransomware does. It holds your files hostage until you pay a ransom to have it removed. Typically, it spreads as a Trojan virus, arriving in a computer system through a network service or via a downloaded file, disguised as legitimate software.
In the case of WannaCry, the malware encrypted files using ciphers that allowed hackers to directly decrypt system files. To remove it, a decryptor was required. This decryptor costs hundreds of dollars in bitcoins (the digital payment system) in order to make it work.
Media companies are weak and vulnerable If you work in media (and you've read this far) and you are still wondering why this is all relevant to you, let's explain.
Cybercrime is on the rise and there is every chance your company could be affected next.
In the eight months that followed its inception in October 2016, the UK's National Cyber Security Centre (NCSC) recorded 480 major cyber incidents that required its attention.
The majority of those incidents, 451, were what is referred to as level 3 attacks ie those that are typically confined to single organisations. At the time of writing, there have been no level 1 national cyber security incidents, that being the highest ranking for crimes of this nature.
The latter is great news but the former illustrates just how vulnerable individual companies are. And few are more vulnerable than media companies.
Media companies are particularly susceptible because many keep all, or a major chunk, of their data assets in just one location, despite warnings to the contrary.
But there are solutions Valuable data should always be backed-up in at least one, preferably two, places.
This is because the best defence against ransomware is an efficient backup and disaster recovery plan. It won't make an attack completely painless but it will allow a company to restore its data and systems.
Backing up important data should be done on a daily basis so, if your company is attacked, you won't have to pay to get your data back. It's pretty simple really.
Unfortunately, malware can now locate online and offline backups and can even encrypt or delete those backup files. However secure, cloud-based backups can fall victim to ransomware too.
One potential solution is to ensure that your data - either the local version or its backup or both cannot be overwritten or deleted. This is where WORM (write once, read many) becomes crucial.
The WORM has turned WORM is a data storage technology that allows information to be written once and prevents the drive from erasing that data.
Additional data can be added until the capacity is full but any recorded data cannot be deleted or overwritten. The written data housed on the storage medium can be read as many times as desired.
One purpose of WORM is to allow big financial and legal organisations to meet regulatory retention requirements but it also extremely useful when it comes to archiving and, importantly, when dealing with the consequences cybercrime and IT systems failure. Both of these things are particularly relevant for media companies.
A brief history of WORM
The earliest forms of WORM storage were punched cards and paper tape, both of which were used in computers up until the 1970s.
WORM storage took on a new form in the 1980s, using a 12-inch (30cm) disk in acartridge, with an ablative optical layer.
IBM gave the WORM concept its approval by announcing its first product in April 1987: the 3363 Optical WORM drive.
The first WORM compact disc (CD-R) was introduced in 1990.
Read-only Memory (ROM), found on all PCs since the 1980s, is a type of WORM storage.
The early 2000s saw the introduction of magnetic WORM devices.
In 2017, the choice of WORM storage now extends to the cloud and virtual storage with many of the big players now offering WORM services.
Types of WORM There are several storage formats that can be WORM including hard disk drives (HDD), tape drives, cloud and virtual storage and optical disc.
Optical disc archives use multi-layer Blu-ray technology and blue laser to record and store data for near-line, offline or archive. Optical has a long life span, can cope with most environmental conditions (dirt, heat, vibrations etc) and is familiar to many through its consumer manifestations
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
03/11/2025
In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...
03/11/2025
Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....
03/11/2025
Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
03/11/2025
As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
03/11/2025
Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
03/11/2025
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
03/11/2025
They've made that decision and ruined an awful lot of people's lives.
...
02/11/2025
Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
01/11/2025
Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
01/11/2025
How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
01/11/2025
tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
01/11/2025
CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
01/11/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
01/11/2025
Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
01/11/2025
Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
01/11/2025
Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
01/11/2025
NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
31/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
31/10/2025
While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
31/10/2025
The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
31/10/2025
CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
31/10/2025
NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
31/10/2025
While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
31/10/2025
Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
31/10/2025
Back to All News
Family, Food, and Films: Netflix's Dining with the Kapoors...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
31/10/2025
Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...
30/10/2025
Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
30/10/2025
As the year comes to a close, we can feel the invigorating wind sweeping in for ...
30/10/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
30/10/2025
Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...