ITV Launches I'm A Celebrity...Get Me Out Of Here! in Fortnite with John Lewis & Partners
As part of the brand new series of I'm A Celebrity... Get Me Out Of Here!, ITV is launching a bespoke I'm A Celebrity experience in Fortnite Creative live today. The iconic Castle set has been recreated allowing players to take on their very own Castle Coin Challenges and camp trials throughout the series. The I'm A Celebrity Castle Trials' will be updated weekly throughout the course of the show with new games and content.
In a media first, John Lewis & Partners will be the castle map's integrated commercial partner, brokered by media agency MGOMD as part of the John Lewis Christmas campaign. John Lewis inspired festive games will feature in the map each week along with a branded shop where players can obtain supplies and power up Christmas lights for their virtual camp. Launching with a special preview video from leading Fortnite YouTube creator Ali-A, this exciting partnership will be supported across ITV owned channels and further commercial partner integration both in-game and more widely across I'm A Celebrity will be unveiled later in the series.
The campaign has been created by Metavision, the agency and studio bringing entertainment IP and brands to the Metaverse (as part of the ITV Group), in collaboration with Fortnite Creative team 3D Lab. It builds on ITV's strategy for the Metaverse, with the launch of an in-game version of The Void in Fortnite Creative earlier this year and a recent partnership between ITV Studios' The Voice and Metaverse platform Avakin Life.
Rhys Hancock, Co-Founder and MD, Metavision, said: The Metaverse represents an exciting opportunity for entertainment and commercial brands to connect with the audiences of tomorrow in the spaces where they hang out and play. We're thrilled to be bringing I'm A Celebrity and John Lewis to Fortnite Creative in a genuine first campaign of its kind over the next three weeks. Working with John Lewis and their media agency MGOMD has enabled our vision for a true 360 content partnership across TV, online and the Metaverse. There's a lot more to come from this campaign, including some unexpected surprises.
Bhavit Chandrani, Director of Creative & Digital Partnerships, ITV, said: Bringing our IP into the Metaverse creates huge opportunities for us across our programming and also allows us to take those shows and our clients into another world where younger audiences live. This is a really exciting step to be both launching I'm A Celebrity in Fortnite and to be partnering with John Lewis to extend such an iconic media campaign into this new world.
Claire Pointon, Customer Director at John Lewis & Partners, said: We are excited to be collaborating with ITV and Metavision on this innovative and unique campaign. Launching our Christmas story Unexpected Guest into the Fortnite Metaverse will bring to life the advert in a new and original format to our customers. Im A Celebrity is synonymous with the Christmas period and this is the perfect partnership as we celebrate the moments that lead up to Christmas, bringing more magic and escapism to the nation. Gamification and the Metaverse are growing at pace and as a brand we are constantly searching for activity that will modernise our brand and continue to keep us relevant in everyday moments for our customers. We look forward to continuing this partnership as it develops further into this new and exciting world .
Natalie Bell, CEO at MG OMD, said: This is a hugely exciting project for the agency to be involved in, which sees us take the iconic brand of John Lewis into new territories, environments & audiences. The integrated partnership between John Lewis, MG OMD, ITV and Metavision has really enabled us to bring to life the amazing Christmas ad #unexpectedguest, via a truly cutting edge activation.
Im A Celebrity...Get Me Out Of Here! airs at 9pm on ITV. Players can enter the I'm A Celebrity Castle Trials experience through Fortnite Creative by entering the code 6991-4289-2871 in the Discover tab.
This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
ITV Launches I'm A Celebrity...Get Me Out Of Here! in Fortnite with John Lewis & Partners
