
ITV Launches I'm A Celebrity...Get Me Out Of Here! in Fortnite with John Lewis & Partners
As part of the brand new series of I'm A Celebrity... Get Me Out Of Here!, ITV is launching a bespoke I'm A Celebrity experience in Fortnite Creative live today. The iconic Castle set has been recreated allowing players to take on their very own Castle Coin Challenges and camp trials throughout the series. The I'm A Celebrity Castle Trials' will be updated weekly throughout the course of the show with new games and content.
In a media first, John Lewis & Partners will be the castle map's integrated commercial partner, brokered by media agency MGOMD as part of the John Lewis Christmas campaign. John Lewis inspired festive games will feature in the map each week along with a branded shop where players can obtain supplies and power up Christmas lights for their virtual camp. Launching with a special preview video from leading Fortnite YouTube creator Ali-A, this exciting partnership will be supported across ITV owned channels and further commercial partner integration both in-game and more widely across I'm A Celebrity will be unveiled later in the series.
The campaign has been created by Metavision, the agency and studio bringing entertainment IP and brands to the Metaverse (as part of the ITV Group), in collaboration with Fortnite Creative team 3D Lab. It builds on ITV's strategy for the Metaverse, with the launch of an in-game version of The Void in Fortnite Creative earlier this year and a recent partnership between ITV Studios' The Voice and Metaverse platform Avakin Life.
Rhys Hancock, Co-Founder and MD, Metavision, said: The Metaverse represents an exciting opportunity for entertainment and commercial brands to connect with the audiences of tomorrow in the spaces where they hang out and play. We're thrilled to be bringing I'm A Celebrity and John Lewis to Fortnite Creative in a genuine first campaign of its kind over the next three weeks. Working with John Lewis and their media agency MGOMD has enabled our vision for a true 360 content partnership across TV, online and the Metaverse. There's a lot more to come from this campaign, including some unexpected surprises.
Bhavit Chandrani, Director of Creative & Digital Partnerships, ITV, said: Bringing our IP into the Metaverse creates huge opportunities for us across our programming and also allows us to take those shows and our clients into another world where younger audiences live. This is a really exciting step to be both launching I'm A Celebrity in Fortnite and to be partnering with John Lewis to extend such an iconic media campaign into this new world.
Claire Pointon, Customer Director at John Lewis & Partners, said: We are excited to be collaborating with ITV and Metavision on this innovative and unique campaign. Launching our Christmas story Unexpected Guest into the Fortnite Metaverse will bring to life the advert in a new and original format to our customers. Im A Celebrity is synonymous with the Christmas period and this is the perfect partnership as we celebrate the moments that lead up to Christmas, bringing more magic and escapism to the nation. Gamification and the Metaverse are growing at pace and as a brand we are constantly searching for activity that will modernise our brand and continue to keep us relevant in everyday moments for our customers. We look forward to continuing this partnership as it develops further into this new and exciting world .
Natalie Bell, CEO at MG OMD, said: This is a hugely exciting project for the agency to be involved in, which sees us take the iconic brand of John Lewis into new territories, environments & audiences. The integrated partnership between John Lewis, MG OMD, ITV and Metavision has really enabled us to bring to life the amazing Christmas ad #unexpectedguest, via a truly cutting edge activation.
Im A Celebrity...Get Me Out Of Here! airs at 9pm on ITV. Players can enter the I'm A Celebrity Castle Trials experience through Fortnite Creative by entering the code 6991-4289-2871 in the Discover tab.
This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...
22/06/2026
Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...
22/06/2026
All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...
22/06/2026
OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...
22/06/2026
CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...
22/06/2026
Polymarket has announced a partnership with GRID, an official esports data platf...
22/06/2026
As sports venues continue to evolve into more video-centric, fan-engagement-driv...
22/06/2026
As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...
22/06/2026
By Kristin Feeley, Director, Documentary Film & Artist Programs
the memories of your elders [are] a scaffolding for you to build your identity on - and t...
22/06/2026
New hyper-resolution analyser EQ revealed
CEDAR Audio's all-new Icons plug-in series has just gained its newest member, Blade. Described by the compan...
22/06/2026
Turn any live input into a cinematic soundscape
Designed for use in the studio and on stage, Sampleson's latest creation is capable of taking any audio ...
22/06/2026
Adds guitar strings to Eurorack rigs
ADDAC System are renowned for their weird and wonderful synth designs, and their line-up includes plenty of gear that...
22/06/2026
FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...
22/06/2026
In our latest blog, Tim Pearson explores NAGRA Venturi, the new streaming security solution for the AI era from NAGRAVISION. Designed to aggregate and analyze ...
22/06/2026
Expanded integrations give advertisers access to distinct contextual signals acr...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Xilica today announced the release of Dynamic Voice Lift, a new feature in Xilica Designer v4.12 that brings adaptive speech reinforcement to large meeting spac...
22/06/2026
Monday 22 June 2026
Official trailer released for Katie Price: Nothing to Hide,...
22/06/2026
The next era of AI will not be defined by compute alone. Its growth will be dete...
22/06/2026
Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...
22/06/2026
At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...
22/06/2026
For the past two years, the U.S. National Science Foundation's National Arti...
22/06/2026
JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
21/06/2026
New series now live on Udemy
Regular SOS contributor and Cubase workshop columnist John Walden has just released a new Cubase video course that is now avail...
21/06/2026
Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...
21/06/2026
Sunday 21 June 2026
Sky announces immersive documentary series The Wargame
The Wargame first looks
ZIP (2MB)
Sky today confirms the commission of The Wargam...
20/06/2026
New add-on creates doubles & vocal stacks
IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...
20/06/2026
What exactly is Apogee Control V3?
Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
19/06/2026
Company launch comprehensive mix-comparison tool
The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...
19/06/2026
Major Sampler upgrades introduced
The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...
19/06/2026
Four times the power of their predecessors
Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...