Sony Pixel Power calrec Sony

The Handmaid's Tale, The O.C., and 7 Other Shows That Have Formed Our Music Tastes

01/05/2018

If you ugly cry during This Is Us, it could be that The Cinematic Orchestra's heartbreaking song is tugging at you just as much as Rebecca and Jack. And if Phantom Planet or Snow Patrol have shown up in your Spotify playlists, chances are it's because you're feeling nostalgic for The O.C. or Grey's Anatomy. TV shows of a newer era are known not only for evoking an urge to binge watch, but for uncovering new artists and influencing the music we listen to.

When shows began writing music into the key moments in their scripts as opposed to doing it after the fact-shows of the early 2000s like The Sopranos and The O.C. get much of the credit for jumpstarting the approach-audiences became even more addicted and artists had a new platform for their music to reach the masses.

Theres a difference between finding music just to bridge scenes and be a part of the background, and using the music to help move the narrative along. Music has actually become a character in itself, says Xavier Jernigan, Spotify's head of North America for shows and editorial and host of Showstopper, Spotify's podcast that takes listeners inside the playlists of favorite TV shows. (Bonus: Every episode of Showstopper has an accompanying playlist so you can really dive into the music.)

Jernigan names The Sopranos season finale-that unforgettable diner scene featuring Journeys "Dont Stop Believin' -as a turning point. It marked such a seminal moment in a TV series and gave that song a whole new life-it jumped up the charts, he notes. Maggie Phillips, music supervisor for Hulu's The Handmaid's Tale, agrees: TV has grown and changed since then. There is so much great content now and thus the soundtracks are better and more elevated, she says.

For example, season two of The Handmaid's Tale, which premieres April 25, features a mix of indie and older but perhaps forgotten female artists. Primarily, songs are used as a tool to illustrate what's going on in June's head. They act in the same way as the voiceovers do. June as a handmaid can't speak up, or talk about her life, but we connect with her by hearing what's going on in her head through voiceover or song, Phillips says.

To further showcase the synergy between show narrative and soundtrack, Spotify and Hulu recently expanded their partnership through a new all-you-can-stream subscription plan, Spotify Premium, now with Hulu.

Hulu is doing the storytelling, and Spotify can help extend that story with the music and delving into the playlists. It extends the life of these shows, Jernigan says. Below, he shares what TV-music marriages are on his must-see, must-listen lists.

Insecure: Sometimes a particular song by a particular artist can be a statement the show is making. Its exactly what encouraged them to have Kendrick Lamars song right as the first song. It was like, We are here.' When youre in the world of Insecure thats a different LA then say, NCIS: Los Angeles. This is L.A., but it's not Hollywood.

Dawson's Creek: In the 90s, shows like Dawson's Creek used contemporary music like the Paula Cole theme song to tap into the sound of the moment.

The O.C.: They took what Dawsons Creek was doing because it's the same kind of show, updated it, and took it to another level.

Glee: That one was dope because it introduced people to the world of a capella. It used the common thread of music to help aid in acceptance.

How to Get Away with Murder: Music added a cool factor. How to Get Away with Murder brought out a different layer of emotion that people really identify with.

This is Us: The soundtrack is hopeful. Its grounded in the journeys that this family is going through, collectively and individually.

Big Little Lies: They use some current songs that just have that older sound; they use a lot of Leon Bridges, for example. It makes the show feel a little more timeless.

Atlanta: Theyre using music to highlight that city in a way that hasnt been done before. Its an insider view, and its the kind of music people who actually live in Atlanta listen to.

Craving more music and TV insights? Watch the above shows and more on Hulu, and relive your favorite soundtracks on Showstopper.
LINK: https://newsroom.spotify.com/2018-04-25/the-handmaids-tale-the-oc-and-...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

06/02/2026

MNC Software Launches Tapestry Orchestration Platform at...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...

06/02/2026

Hippotizer MX Series Drives 52TB of Video for Junior Euro...

The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...

06/02/2026

Sonnet Technologies at the 2026 NAB Show

NAB Show 2026 | April 19 22 | Booth # N2471 At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...

06/02/2026

AIMS Announces Certification of First 48 IPMX Products

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...

06/02/2026

Dalet Flex LTS Delivers Smarter Search Faster Editing and...

Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...

06/02/2026

Bitfocus brings on JB and A to boost the US market

Getting closer to the business through highly respected technology partner Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026 Bitfocus is acceleratin...

06/02/2026

1001 Selects Bitmovin Player to Elevate its Video Streami...

Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...

06/02/2026

Chris Myers Joins Net Insight as SVP of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Sen. Cruz Announces Hearing on Broadcast Media Ownership Rules

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

NAB Show Relocates TV and Radio HQ To LVCC Central Hall

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Sony Solutions Widely Deployed for Super Bowl LX in San Francisco

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Telemundo Puerto Rico Launches In Mainland U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

RT announce details of live Winter Olympics 2026 coverage

The Winter Olympics 2026 in Milano Cortina officially get underway this evening (Friday 6 February) with the Opening Ceremony live on RT Player and RT News ch...

06/02/2026

February 05, 2026

How invisible vaccine scaffolding boosts HIV immune response Scripps Research scientists designed a DNA scaffold that carries HIV vaccine proteins into the bo...

05/02/2026

Tech Focus: Wireless Audio, Part 2 - RF Mics Have a Key Role in Sports Broadcasting

Three examples of how wireless microphones are deployed to bring fans in deep an...

05/02/2026

Samsung's Galaxy S25 Ultra Camera To Capture the Opening Ceremony

Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed The Opening C...

05/02/2026

Kiswe to Power Mountain West Conference's New Direct-to-Consumer Streaming Platform

Kiswe has partnered with the Mountain West Conference to power the next iteratio...

05/02/2026

NBCUniversal, Roku Launch the NBC Winter Olympics Experience

NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal's comprehensive CTV coverage of ...

05/02/2026

Vizrt Transforms Corporate Communications with AI-Powered Augmented Reality in Zoom

Vizrt, which specializes in live production technology as well as transforming v...

05/02/2026

Canon Intros RF7-14mm Fisheye Zoom, RF14mm Prime Lens

Canon USA has launched the RF7-14mm F2.8-3.5 L fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon's legacy of innovative optics, ...

05/02/2026

UMass Lowell's Tsongas Center Upgrades with Ikegami UHK-X600 Cameras

The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...

05/02/2026

Exchange, NBCUniversal to Provide Service Members with Free Streaming of Winter Olympics

Once again, service members and Veterans worldwide will enjoy free access to NBC...

05/02/2026

Advanced Systems Group Appoints Industry Veteran Derek Pezzotti to Lead Sports and Venue Market Growth

Advanced Systems Group, LLC (ASG), a technology and services provider for media ...

05/02/2026

Broadcast Management Group Expands Management Team to Support Managed Services and Live Production Growth

Broadcast Management Group (BMG) is strengthening its leadership team to support...

05/02/2026

NBC Sports Selects Comcast Technology Solutions for Production of Winter Olympics

NBC Sports selects Comcast Technology Solutions (CTS) to provide multiscreen vid...

05/02/2026

AIM Sports Group Enhances AIM Sportsplex With Spiideo's Advanced Automated Video Technology

AIM Sports Group, a sports enterprise dedicated to elevating youth athletics thr...

05/02/2026

Inside the 2026 Milano Cortina IBC: How Tech Makes a Difference for Rightsholders, Fans, the Environment

Designed for efficient use of shared services and resources, the home of OBS pro...

05/02/2026

SVG Students To Watch: Brandon Malin, University of Michigan

The Yankees fan from Connecticut is executive producer of BTN StudentU for the Wolverines In the live-sports-video industry, the future is bright. Our series S...

05/02/2026

OBS Is Ready To Deliver for Milano Cortina Opening Ceremony

In an Olympic first, the ceremony will be held in four locations simultaneously...

05/02/2026

Remembering Charlie Jablonski, an Olympic Broadcasting Legend

Members of the broadcast and tech communities share four decades of memories of the technology leader The 2026 Milano Cortina Olympics are upon us, and every O...

05/02/2026

NBC Sports Has an Army of Technology Providers Supporting Winter Olympics Production

Key vendors include Appear, Audio-Technica, Canon, Chyron, Cisco, Comcast Techno...

05/02/2026

Spotify Partners With Bookshop.org and Debuts Page Match Feature to Bridge Physical, E-book, and Audio Formats

Since bringing audiobooks to Spotify in 2022, we've helped listeners discove...

05/02/2026

How to Use Page Match to Seamlessly Switch Between a Book and Its Audiobook on Spotify

Today, Spotify announced two new updates to give book lovers a more personalized...

05/02/2026

HC-130J Aircraft Enhances Coast Guard Readiness

A U.S. Coast Guard HC-130J aircraft during a test flight at L3Harris' facility in Waco, Texas....

05/02/2026

Al Seer Marine and L3Harris Deepen Strategic Agreement to Advance Maritime Unmanned Systems in the Middle East

Al Seer Marine and L3Harris have announced a strategic partnership combining UAE...

05/02/2026

Well-Thought-Out UX: The Quiet Power Behind Our Latest Improvements

AI should balance automation (replacing tasks) and augmentation (empowering humans). Automate the mundane and augment the creative by applying the right AI type...

05/02/2026

Football And Younger Viewers Drive Ad Supported TV Viewing To 2025 High, Nielsen's Q4 2025 Ad Supported Gauge Finds

During this period, streaming comprised the majority of ad supported TV (45.6%),...

05/02/2026

New Orlando TV Station Focuses On Puerto Rican Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Teads, Google TV Partner To Grow CTV HomeScreen Ad Availability

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Advanced Systems Group Appoints Industry Veteran Derek Pe...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...

05/02/2026

Taurus Technologies Elevates Podcast Production with Brig...

Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...

05/02/2026

NBC Sports Selects Production Infrastructure and Signal P...

NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15 NBC Sports to Utilize Grass Valley's Frame Rate Conver...

05/02/2026

Atomos Unveils All New Shogun AV-19

Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...

05/02/2026

Vizrt revolutionizes corporate communications with AI-pow...

Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...

05/02/2026

Appear Appoints Simon Frost as Chief Marketing Officer to...

Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...