NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measurement. NBC's presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025.
This is the first Super Bowl to be reported using Nielsen's Big Data Panel measurement methodology, which was officially rolled out in September 2025. Big Data Panel provides the most-accurate TV measurement to date.
Super Bowl LX aired from 6:40 p.m. ET to 10:28 p.m. ET on NBC, Peacock, Telemundo, NBC Sports Digital and NFL . It drew a combined average household rating of 39.4, and combined household share of 79.
The halftime show featuring Bad Bunny averaged 128.2 million viewers between 8:15-8:30 p.m. ET. Across the entire telecast, viewership peaked at 137.8 million viewers during the second quarter (7:45-8:00 p.m. ET).
Audience estimates are inclusive of Out-of-Home (OOH) and digital viewing (mobile, PC, MVPD app, vMVPD).
Super BowlNetwork(s)Total
Viewers P2 HHLD
RatingDate
LX NBC, Peacock,
Telemundo 124,934,000 39.4 Feb. 8, 2026
LIX FOX, Tubi,
FOX Deportes,
Telemundo 127,713,000 41.7 Feb. 9, 2025
LVIII CBS, Paramount ,
Nickelodeon,
NAN, Univision 123,714,000 43.5 Feb. 11, 2024
LVII FOX
FOX Deportes 115,096,000 40.7 Feb. 12, 2023
LVI NBC
Telemundo 101,470,000 37.9 Feb. 13, 2022
LV CBS
ESPN Deportes 95,877,000 38.4 Feb. 7, 2021
LIV FOX
FOX Deportes 102,086,000 42.0 Feb. 2, 2020
LIII CBS
ESPN Deportes 98,950,000 41.4 Feb. 3, 2019
LII NBC
Universo 104,016,000 43.1 Feb. 4, 2018
LI FOX
FOX Deportes 111,973,000 45.3 Feb. 5, 2017
SB 50 CBS
ESPN Deportes 112,336,000 46.6 Feb. 7, 2016
XLIX NBC
Universo 114,810,000 47.5 Feb. 1, 2015
XLVIII FOX
FOX Deportes 112,752,000 46.7 Feb. 2, 2014
XLVII CBS 108,693,000 46.4 Feb. 3, 2013
XLVI NBC 111,346,000 47.1 Feb. 5, 2012
XLV FOX 111,041,000 46.0 Feb. 6, 2011
XLIV CBS 106,476,000 45.0 Feb. 7, 2010
XLIII NBC 98,732,000 42.0 Feb. 1, 2009
XLII FOX 97,448,000 43.1 Feb. 3, 2008
XLI CBS 93,184,000 42.6 Feb. 4, 2007
XL ABC 90,745,000 41.6 Feb. 5, 2006
XXXIX FOX 86,072,000 41.1 Feb. 6, 2005
XXXVIII CBS 89,795,000 41.4 Feb. 1, 2004
XXXVII ABC 88,637,000 40.7 Jan. 26, 2003
XXXVI FOX 86,801,000 40.4 Feb. 3, 2002
XXXV CBS 84,335,000 40.4 Jan. 28, 2001
XXXIV ABC 88,465,000 43.3 Jan. 30, 2000
XXXIII FOX 83,720,000 40.2 Jan. 31, 1999
XXXII NBC 90,000,000 44.5 Jan. 25, 1998
XXXI FOX 87,870,000 43.3 Jan. 26, 1997
XXX NBC 94,080,000 46.0 Jan. 28, 1996
XXIX ABC 83,420,000 41.3 Jan. 29, 1995
XXVIII NBC 90,000,000 45.5 Jan. 30, 1994
XXVII NBC 90,990,000 45.1 Jan. 31, 1993
XXVI CBS 79,590,000 40.3 Jan. 26, 1992
XXV ABC 79,510,000 41.9 Jan. 27, 1991
XXIV CBS 73,852,000 39.0 Jan. 28, 1990
XXIII NBC 81,590,000 43.5 Jan. 22, 1989
XXII ABC 80,140,000 41.9 Jan. 31, 1988
XXI CBS 87,190,000 45.8 Jan. 25, 1987
XX NBC 92,570,000 48.3 Jan. 26, 1986
XIX ABC 85,530,000 46.4 Jan. 20, 1985
XVIII CBS 77,620,000 46.4 Jan. 22, 1984
XVII NBC 81,770,000 48.6 Jan. 30, 1983
XVI CBS 85,240,000 49.1 Jan. 24, 1982
XV NBC 68,290,000 44.4 Jan. 25, 1981
XIV CBS 76,240,000 46.3 Jan. 20, 1980
XIII NBC 74,740,000 47.1 Jan. 21, 1979
XII CBS 78,940,000 47.2 Jan. 15, 1978
XI NBC 62,050,000 44.4 Jan. 9, 1977
X CBS 57,710,000 42.3 Jan. 18, 1976
IX NBC 56,050,000 42.4 Jan. 12, 1975
VIII CBS 51,700,000 41.6 Jan. 13, 1974
VII NBC 53,320,000 42.7 Jan. 14, 1973
VI CBS 56,640,000 44.2 Jan. 16, 1972
V NBC 46,040,000 39.9 Jan. 17, 1971
IV CBS 44,270,000 39.4 Jan. 11, 1970
III NBC 41,660,000 36.0 Jan. 12, 1969
II CBS 39,120,000 36.8 Jan. 14, 1968
I CBS 26,750,000 22.6 Jan. 15, 1967
I NBC 24,430,000 18.5 Jan. 15, 1967
Source: Nielsen
NOTES
Super Bowl LX in 2026 was the first Super Bowl reported using Nielsen's Big Data Panel methodology. All prior reporting used Nielsen's Panel-Only measurement.
The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen's OOH measurement covers 100% of the U.S. contiguous television population.
Super Bowl XLVIII included the first Spanish-language broadcast for a Super Bowl.
Super Bowl I (January 15, 1967) aired on both CBS and NBC.
Press Contacts Lauren Pabst, Nielsen
lauren.pabst@nielsen.com
David Schwarz, Nielsen
david.schwarz@nielsen.com
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NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measurement. NBC's presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025. 
