Technicolor Group Accelerates its Experiential Entertainment Expansion to Position itself in the Vanguard for the Future of Immersive Storytelling

A STRATEGIC DEVELOPMENT SPEARHEADED BY THE MILL, TECHNICOLOR GROUP'S ADVERTISING AND EXPERIENCE STUDIO

A SOLID TRACK-RECORD IN SUCCESSFUL EXPERIENTIAL DELIVERIES

A TALENTED TEAM OF EXPERTS TO BE REINFORCED BY THE SUPPORT OF SANJAY DAS AS STRATEGIC PARTNER

PARIS - MAY 7, 2024 - Technicolor Group announces accelerating its experiential entertainment expansion by actively building up on the group's legacy of innovation and reinforcing the existing dedicated team. This strategic move comes at a time of rapidly growing demand for experiential entertainment besides theme parks to include museums, retail, marketing, travel, sports, and recreation.

Entertainment is transcending beyond the stage and screen to allow story franchises to invite audiences into a transformative storytelling which includes all senses, in all dimensions, in all directions and all realities as one world. These distinctive and unique experiences are being enabled by the explosive growth of real-time, multi-sensory, perceptual, spatial computing.

Through its advertising and experience studio The Mill, Technicolor Group has already built a solid track-record in crafting and delivering visionary and memorable consumer experiences, bringing brands to life across multiple platforms and dimensions through its unmatched expertise to harness the opportunities of real-time, AI and creative technology.

Remarkable examples of this work include immersive experiences for Corona, AT&T Exhibition Centre, 3D Billboards for Samsung, Jeep, Amazon and HBO House of Dragon , and over 20 projects for the MSG Sphere in Las Vegas, including Marco Brambilla's epic vision for the U2 opening concert. The Mill has also brought its creative and tech expertise to reshape the world of museums with projects like The National Art Pass for The Tate Museum and Cit internationale de la langue fran aise in Paris, created live events such as the Balenciaga Fashion Runway, and organized virtual concerts with Riot Games.

Technicolor Group intends to build up on this track-record and accelerate the expansion of simulation-based attractions and destination enhancement globally.

To this end, the group welcomes Sanjay Das to support, as Los Angeles based Strategic Partner, its Experiential Entertainment Team. Sanjay brings with him a wealth of experience and talent in business leadership and media production that will drive innovation within the group and facilitate the planned expansion.

Known for his dedication to delivering high-quality content and pushing creative boundaries, at companies such as Disney Star TV, in particular in the Middle East region, Sanjay will enhance the groups' capabilities, working across the film, advertising, animation, and games divisions in establishing Technicolor Group's leadership in the immersive storytelling sector.

Sanjay highlights: With its different brands, Technicolor Group is ideally suited to capitalize on the burgeoning demand for immersive entertainment experiences. I am thrilled to leverage my professional expertise to assist the team and further our development.

Commenting on this evolution, Mark Benson, President, The Mill stated: Technicolor Group is committed to innovation in immersive storytelling across all touchpoints and this stated determination to actively expand its offer, together with the appointment of Sanjay Das as Strategic Partner, testifies to this strategic development. Sanjay will work closely with The Mill Head of Business Development, Annabelle Penloup, seeking out new business opportunities in this ever growing and exciting market. This move is very much aligned with The Mill's vision to actively engage with the reshaping of the entertainment landscape and will significantly expand on our legacy of innovation.

LINK:	https://www.technicolor.com/news/technicolor-group-accelerates-its-exp...
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