Technicolor Group: Setting the Stage for 110 Years of Innovation & Creativity

July 24, 2024

Paris, France - Technicolor Group, a pioneer in the cinematic world, proudly celebrates over a century of transforming the film industry through groundbreaking advancements in colour technology. Founded on December 18, 1915, by Herbert Kalmus, Daniel Frost Comstock, and W. Burton Wescott, Technicolor has become synonymous with vibrant and immersive visual storytelling.

A Legacy of Innovation

The journey of Technicolor began with the shared vision of three innovators: physicist Herbert Kalmus, engineer Daniel Comstock, and businessman W. Burton Wescott. United by their passion for innovation, they set out to develop a technology that would revolutionize the way audiences experience movies. The name Technicolor was inspired by their alma mater, the Massachusetts Institute of Technology (MIT), emphasizing the technological roots of their ambitious endeavour.

As Technicolor Group prepares to celebrate its 110th anniversary next year, we are proud to set the stage for a celebration that honours our rich history and looks forward to an innovative future. For over a century, Technicolor has been at the forefront of creative solutions and world-class visual effects. Our year-long celebration campaign will highlight our technological innovations, talents, and achievements.

Today's Technicolor Group

Today, Technicolor Group creates and delivers cutting-edge creative solutions and world-class visual effects across our four companies, bringing immersive experiences to screens, delighting global audiences, and building our clients' businesses. We are organized around business units in film, games, animation, and advertising, connecting these through technological excellence, a passion for innovation, creativity, and artistic integrity.

Our history and the quality of our offering is a testament to our values Collaboration, Transparency, Creativity, and Passion which cross cultures, borders, and business units. These values are embodied in the people we hire, the people we promote, and the people who lead our businesses. The future of our company depends on living up to these values and leveraging them to deliver outstanding products and services to our clients.

Technicolor Group: Our Business Units

The Mill: Renowned for its three-decade legacy of award-winning work for some of the world's most beloved brands, The Mill remains a leader in the advertising industry, pioneering new waves of experiences and creative technologies such as AR, VR, and AI.

MPC: With a legacy of delivering iconic shows like The Lion King and 1917, MPC produces premium multi-channel VFX and CG, investing in new technology platforms and nurturing global talent.

Mikros Animation: Known for high-quality, captivating storytelling, Mikros Animation combines artistic vision with cutting-edge technology to create compelling animated content that resonates with audiences of all ages.

Technicolor Games: At the forefront of the gaming industry, Technicolor Games creates visually stunning and engaging gameplay, collaborating with top game developers to bring creative visions to life.

Historical Legacy and Future Vision

Technicolor's vibrant chapter in cinematic history, propelled by Natalie Kalmus' vision and tenacity, showcased how colour could evoke emotion and create immersive experiences. Her work on over 400 films, including The Wizard of Oz and Gone with the Wind, remains a testament to the transformative power of perseverance and creativity.

Experiential Entertainment Expansion

Building on its legacy of innovation, Technicolor Group is accelerating its experiential entertainment expansion. This strategic move meets the growing demand for experiential entertainment in various sectors, with The Mill crafting visionary consumer experiences across multiple platforms and dimensions.

Commitment to Innovation

Our future transcends visual effects, moving into immersive experiences. We aim to delight global audiences with augmented, virtual, and mixed reality experiences, exploring cutting-edge technology like 3D Mapping Projections, Ambient Interactivity, and AI.

Looking Ahead to Our 110th Anniversary

As we approach our 110th anniversary, we are not just looking back at our rich history; we are setting the stage for an exciting future. Our year-long

celebration campaign will showcase the innovations and achievements that have defined Technicolor Group and will continue to drive us forward.

Join us as we celebrate 110 years of shaping the industry and look forward to a future of continued leadership and groundbreaking achievements. Together, we will continue to innovate, inspire, and captivate audiences worldwide.

ABOUT THE TECHNICOLOR GROUP

Technicolor Group is a creative technology company providing world-class production expertise driven by one purpose: The realization of ambitious and extraordinary ideas. Home to a network of award-winning studios, MPC, The Mill, Mikros Animation and Technicolor Games, we inspire creative companies across the world to produce their most iconic work. Our global teams of artists and technologists partner with the creative community across film, television, animation, gaming, brand experience and advertising to bring the universal art of storytelling to audiences everywhere.

For further information, please contact:

Sara Davies

Snr Director, Global Marketing & Communications

www.technicolor.com

Email: sara.davies@technicolor.com Cell: +44 7930138661

LINK:	https://www.technicolor.com/news/technicolor-group-setting-the-stage-f...
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