Sponsored Discovery, by TiVo, arrives in Europe with Vodafone Spain Se trata de una soluci n de promoci n de contenido que conecta a los espectadores con sus contenidos favoritos de forma din mica, a trav s de un sencillo sistema de recomendaciones seg n sus gustos.
TiVo, compa a de Xperi Holding Corporation, ha habilitado su soluci n Sponsored Discovery, en la plataforma de Vodafone TV en Espa a, con el objetivo de ofrecer a los proveedores de contenido una nueva forma de promocionarse en la misma.
Sponsored Discovery es la soluci n de publicidad dirigida de TiVo que promociona contenido de forma din mica, elaborando carruseles de recomendaciones que simplifican las opciones de visualizaci n y dirigen a los consumidores hacia el tipo de contenido que quieren ver y que disfrutan.
Impulsada por la plataforma Personalized Content Discovery de TiVo, estas promociones dirigidas de contenido ya est n ofreciendo recomendaciones a la audiencia de Norteam rica. Este nuevo despliegue en Europa, de la mano de Vodafone Espa a, ampl a la red a m s de seis millones de hogares en todo el mundo.
Walt Horstman, senior vice president, monetization en TiVo, destaca que Sponsored Discovery ya est ayudando a los propietarios de contenidos a encontrar nuevas audiencias, simplificando el proceso de b squeda de p blico potencial, que es cada vez m s complejo. La adopci n de este producto por parte de Vodafone ayudar a sus clientes a encontrar contenidos relevantes y les abrir nuevas v as de ingresos, aportando a n m s valor a la relaci n de Vodafone con TiVo .
For its part, Ignacio Garc a-Legaz, responsable de Vodafone TV en Vodafone Espa a, reconoce que nos entusiasma trabajar con TiVo para incorporar Sponsored Discovery a la plataforma VTV en Espa a. Con ello, nos aseguramos de que nuestros clientes puedan encontrar m s f cilmente contenidos relevantes para ellos, seg n sus intereses y gustos .
Entre enero de 2019 y diciembre de 2020, en determinados servicios de proveedores de contenidos en Estados Unidos, Sponsored Discovery de TiVo proporcion un aumento medio del 153% en la tasa de visualizaci n entre el grupo objetivo (los que recibieron la promoci n de Sponsored Discovery) y el grupo de fondo (los que no recibieron la promoci n).
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Sponsored Discovery, by TiVo, arrives in Europe with Vodafone Spain Se trata de una soluci n de promoci n de contenido que conecta a los espectadores con sus contenidos favoritos de forma din mica, a trav s de un sencillo sistema de recomendaciones seg n sus gustos. 
