Sony Pixel Power calrec Sony

Scaling into infinity Part I

10/05/2023

The digital revolution has brought myriad exceptional benefits, but the one I'd like to focus on is the unifying force of shared common services; the idea that anyone, anywhere, with access to the internet can enjoy the same standard of service and, most critically, the same utility of service no matter their means or circumstance.

Whether you're a multimillionaire or working to make ends meet, this standard design is always prevalent - Amazon doesn't look any different and Google doesn't run any faster.

This is especially true for public services that are designed for all different types of people and users, and when you design something for everyone, that service must be robust and perform.

In this blog series, I look to explore and outline how modern delivery teams can build environments that scale to extreme public demand and continue to scale and perform far into the future.

Performance

Let's quickly establish the objective of performance within a digital context:

The objective of web performance is to increase the rate at which information and services are consumed across the web

This is done by reducing latency, process time and variance across all interactions in a user's session to return the system to an interactive or information state in a more consistent manner

To accomplish this, we work to improve the trail of the distribution since that is how we make systems accessible, reliable, and equitable, i.e., make the 99th percentile just as performant as the 50th.

Less is more with performance. The more we can reduce, the more we can provide. It sounds ironic but it isn't. It's surprisingly quite logical.

Performance is about quality just as much as it is about speed. Quality of outcome, quality of experience and, for many companies, quality of conversion i.e., sales.

So how do we scale for large volumes of users, those in the multi-millions, doing ever more complex workloads? Not forgetting some other important questions that we must also ask ourselves:

When is a user, not only a user?

What are the prime examples of why we might need to scale for these kinds of load profiles, is it more than just an ego session on whose cloud is bigger?

What really is the critical path to having a performant environment, and should we really care about how we get there?

First, it's important to understand the idea of when is a user, not only a user'. What exactly do I mean by this? A user that's going to the front page of a website and looking or accessing data from a CDN (Content Delivery Network) has a nominal impact on any service.

A CDN, for those not in the know, is essentially a cache that stores the resource that a user has requested on the closest possible server to them which significantly reduces latency and processing times. Pretty handy when you're dealing with a lot of users making the same request for the same service. Government information services or landing pages are great examples of services that benefit from this type of component.

A user that is streaming video content or entering long-form data content, such as a survey, will have a much larger profile than a user accessing a cached web page, this much is obvious. What's less obvious is what a user leaves behind, especially in an event-driven solution - something swiftly becoming the norm. Some examples of user baggage:

A chain of synchronous and asynchronous calls and processing events - common in event-driven architecture. These can, in many instances, take hours, days or even weeks to process long after a user has completed their web front-end action. Due to process times of data ingress services.

Network Address Translation (NATs) processing NATs are awesome, they allow provisioning of IP addresses from private networks out into the public internet or permit fancy things such as IP masquerading. However, when dealing with high volumes they can quickly become backed up . This doesn't mean the NAT stops working but the data that NAT is consuming does start to take longer to process.

Data and ETL Pipelines have ingestion rates. Especially true when they are scanning or transforming that data. The rate at which data is generated by inputs and processed by data pipelines frequently creates bottlenecks in production environments that can take measurable time to clear down.

Why do we care so much about User Baggage?

Good question. We care because if we plan to support a large volume of users continuously, and those users are going to create backlogs in our solution, we need to be certain those backlogs are going to get processed at a rate proportionate to how quickly they are being produced. We also need to make sure our event chains and data in transit are backed up, secure and robust.

Example projects that feature high volumes and have large user footprints include:

Population Censuses. Most countries carry out population-wide counts and data-gathering exercises every 10 years. These exercises put enormous write loads on a digital service and are also region-locked due to data legislation which (in turn) prevents global distribution on infrastructure. China has over 494.16 million households for example, to build a platform that could - in a relatively short amount of time - consume such a vast amount of personal data would be a huge task and well exceed the capacity of any cloud provider. Because of this, China decided to carry out a mostly physical census. The UK, however, carried out a digital-first census, with remarkable effectiveness, efficiently scaling for the whole population.

Major political change. Think of the UK exiting the EU, this required the resettlement and processing of over 3.5 million EU migrants and the updating of an import and export economy of $610B, all of which needed to be managed by a brand new digital infrastruc
LINK: https://www.resillion.com/scaling-into-infinity-part-i/...
See more stories from eurofins

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

13/05/2026

New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs

New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs Joel Pennington May 13, 2026 0 Comments New NVIDIA RTX-accelerated features streamlin...

13/05/2026

dB Broadcast Delivers New IP-based Cloudbass Sports OB Tr...

Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...

13/05/2026

Ikegami Announces its Broadcast Asia 2026 Innovations

Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...

13/05/2026

XRSA and FISE Partner to Deliver Immersive Action Sports...

FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...

13/05/2026

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Built-In Power Zoom Lens

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...

13/05/2026

Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Commencement Ceremony

Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...

13/05/2026

CBS Boston to Air CCBL Baseball

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Study: Free Streaming Emerges as TV's New Normal

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Amagi Announces Major Enhancements To CLOUDPORT

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

FCC Releases Updates to TVStudy Software

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Nexstar Names Elizabeth Ryder EVP, General Counsel

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Foundry releases Nuke Stage- simplifying virtual producti...

Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...

13/05/2026

Tradfluencer - The Sharon Shannon Story

A definitive portrait of one of Ireland's most influential musicians New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm Watch the...

13/05/2026

Hermes Unlocks Self-Improving AI Agents, Powered by NVIDIA RTX PCs and DGX Spark

Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...

13/05/2026

NVIDIA, Ineffable Intelligence Team Up to Build the Future of Reinforcement Learning Infrastructure

Reinforcement-learning agents - AI systems that learn by trial and error - can c...

12/05/2026

Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026

Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...

12/05/2026

G&D and CT Square Establish Joint Venture for India and Middle East Distribution

Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...

12/05/2026

Telemundo Reports Record Advertiser Demand for FIFA World Cup 2026 Coverage

With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...

12/05/2026

NHLs Stanley Pup Returns for Third Year on June 8

The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...

12/05/2026

NBCUniversal Outlines Ad Technology and Content Strategy at 2026 Upfront

NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...

12/05/2026

FOX Sports Funds Fandom Research Initiative at Harvard Kennedy School

FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...

12/05/2026

TNDV and Live Media Support NCAA Final Four Weekend for 13th Consecutive Year

TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...

12/05/2026

European Football Alliance Signs Distribution Agreement with Fubo Sports Network

The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...

12/05/2026

ESPN, TelevisaUnivision Ink Deal to Produce Additional Spanish-Language Super Bowl LXI Telecast

For the first time, Spanish-speaking fans in the U.S. will have two separate tel...

12/05/2026

CP Communications Manages RF Spectrum for Kentucky Derby Week

CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...

12/05/2026

LiveU and DRONERESPONDERS Announce Partnership for Public Safety Drone Video Transmission

LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...

12/05/2026

BMC TV Selects Open Broadcast Systems 5G Flyaway for Horse Racing Transmissions

Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...

12/05/2026

NEP Europe to Deliver Broadcast Solutions for Eurovision Song Contest 2026 in Vienna

NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...

12/05/2026

Grass Valley Expands Collaboration with Ravensbourne University London on Media Production Education

Grass Valley has announced continued collaboration with Ravensbourne University ...

12/05/2026

Stats Perform Launches Opta Pulse AI-Assisted Video Creation Platform

Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...

12/05/2026

FOX Sports and Sesame Workshop Announce Collaboration for FIFA World Cup 2026

FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...

12/05/2026

Little Show, Giant Heart: NHL in ASL Earns Two Sports Emmy Nominations in 2026

To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language NHL in ASL (American Sign Language) may be just one show, but the...

12/05/2026

At Its Annual Brandcast, YouTube Aims To Show Why Sports Is No Longer Just the Game

Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...

12/05/2026

Your Next Double Feature: Old Joy and Past Lives

A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...

12/05/2026

It's Your Party of the Year(s): A Look Back at Your Entire Music History on Spotify

Spotify is where fans and artists come together, turning discovery into somethin...

12/05/2026

Black Lion Audio introduce the Auteur 8DAT

Features patented Marco-MMC clocking technology Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...

12/05/2026

Reason 14 now available

New Track Panel, sequencer upgrades & more Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...

12/05/2026

One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pitch

One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...

12/05/2026

Rohde & Schwarz presents its advanced solutions for power electronics testing at PCIM Expo 2026

Rohde & Schwarz presents its advanced solutions for power electronics testing at...

12/05/2026

Ad-Hoc News: aconnic AG announces improved fund raising plan to support business and refinance debt

aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...

12/05/2026

CNN Pushes Into Lifestyle Products with CNN Weather' App Launch

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Marshall Electronics Cameras Elevate Elite Equestrian Com...

Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...

12/05/2026

IBC2026 registration opens as international media industr...

Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...

12/05/2026

Ross Video Showcases Unified Production Workflows at Broa...

Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...

12/05/2026

With over 50bn euros in assets under management and recor...

500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...