Sony Pixel Power calrec Sony

Scaling into infinity Part I

10/05/2023

The digital revolution has brought myriad exceptional benefits, but the one I'd like to focus on is the unifying force of shared common services; the idea that anyone, anywhere, with access to the internet can enjoy the same standard of service and, most critically, the same utility of service no matter their means or circumstance.

Whether you're a multimillionaire or working to make ends meet, this standard design is always prevalent - Amazon doesn't look any different and Google doesn't run any faster.

This is especially true for public services that are designed for all different types of people and users, and when you design something for everyone, that service must be robust and perform.

In this blog series, I look to explore and outline how modern delivery teams can build environments that scale to extreme public demand and continue to scale and perform far into the future.

Performance

Let's quickly establish the objective of performance within a digital context:

The objective of web performance is to increase the rate at which information and services are consumed across the web

This is done by reducing latency, process time and variance across all interactions in a user's session to return the system to an interactive or information state in a more consistent manner

To accomplish this, we work to improve the trail of the distribution since that is how we make systems accessible, reliable, and equitable, i.e., make the 99th percentile just as performant as the 50th.

Less is more with performance. The more we can reduce, the more we can provide. It sounds ironic but it isn't. It's surprisingly quite logical.

Performance is about quality just as much as it is about speed. Quality of outcome, quality of experience and, for many companies, quality of conversion i.e., sales.

So how do we scale for large volumes of users, those in the multi-millions, doing ever more complex workloads? Not forgetting some other important questions that we must also ask ourselves:

When is a user, not only a user?

What are the prime examples of why we might need to scale for these kinds of load profiles, is it more than just an ego session on whose cloud is bigger?

What really is the critical path to having a performant environment, and should we really care about how we get there?

First, it's important to understand the idea of when is a user, not only a user'. What exactly do I mean by this? A user that's going to the front page of a website and looking or accessing data from a CDN (Content Delivery Network) has a nominal impact on any service.

A CDN, for those not in the know, is essentially a cache that stores the resource that a user has requested on the closest possible server to them which significantly reduces latency and processing times. Pretty handy when you're dealing with a lot of users making the same request for the same service. Government information services or landing pages are great examples of services that benefit from this type of component.

A user that is streaming video content or entering long-form data content, such as a survey, will have a much larger profile than a user accessing a cached web page, this much is obvious. What's less obvious is what a user leaves behind, especially in an event-driven solution - something swiftly becoming the norm. Some examples of user baggage:

A chain of synchronous and asynchronous calls and processing events - common in event-driven architecture. These can, in many instances, take hours, days or even weeks to process long after a user has completed their web front-end action. Due to process times of data ingress services.

Network Address Translation (NATs) processing NATs are awesome, they allow provisioning of IP addresses from private networks out into the public internet or permit fancy things such as IP masquerading. However, when dealing with high volumes they can quickly become backed up . This doesn't mean the NAT stops working but the data that NAT is consuming does start to take longer to process.

Data and ETL Pipelines have ingestion rates. Especially true when they are scanning or transforming that data. The rate at which data is generated by inputs and processed by data pipelines frequently creates bottlenecks in production environments that can take measurable time to clear down.

Why do we care so much about User Baggage?

Good question. We care because if we plan to support a large volume of users continuously, and those users are going to create backlogs in our solution, we need to be certain those backlogs are going to get processed at a rate proportionate to how quickly they are being produced. We also need to make sure our event chains and data in transit are backed up, secure and robust.

Example projects that feature high volumes and have large user footprints include:

Population Censuses. Most countries carry out population-wide counts and data-gathering exercises every 10 years. These exercises put enormous write loads on a digital service and are also region-locked due to data legislation which (in turn) prevents global distribution on infrastructure. China has over 494.16 million households for example, to build a platform that could - in a relatively short amount of time - consume such a vast amount of personal data would be a huge task and well exceed the capacity of any cloud provider. Because of this, China decided to carry out a mostly physical census. The UK, however, carried out a digital-first census, with remarkable effectiveness, efficiently scaling for the whole population.

Major political change. Think of the UK exiting the EU, this required the resettlement and processing of over 3.5 million EU migrants and the updating of an import and export economy of $610B, all of which needed to be managed by a brand new digital infrastruc
LINK: https://www.resillion.com/scaling-into-infinity-part-i/...
See more stories from eurofins

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/05/2025

Fired CPB Board Members Sue Trump Administration

WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...

01/05/2025

Riedel Opens Hong Kong Office

HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....

01/05/2025

NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones

MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...

01/05/2025

Screen Australia empowers 100+ distinctive Australian narratives

01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives All The Boys Are Here writer/director Goran Stolevski and It s All...

01/05/2025

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller Locked

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...

01/05/2025

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF Brie Clayton May 1, 2025 0 Comments CAD Studios relies on large format, full fram...

30/04/2025

Inside the Archives: Preserving and Saving At-Risk Films Takes a Village

Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

30/04/2025

Slam poet Huda the Goddess wins 2025 Les Murray Award

Slam poet Huda the Goddess wins 2025 Les Murray Award 30 April, 2025 Media releases Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...

30/04/2025

SBS, NITV and NIDA partner to empower the next generation of screen creatives

SBS, NITV and NIDA partner to empower the next generation of screen creatives 30 April, 2025 Media releases SBS, National Indigenous Television (NITV) and ...

30/04/2025

Why Now is the Perfect Time to Join HPA

By Joyce JC Cataldo The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...

30/04/2025

On-Demand Imagery: Enhancing Monitoring and Analysis with Advanced Streaming Platforms

An image of Valencia, Spain, in the OneAtlas Living Library...

30/04/2025

WPSD-TV Taps Bitcentral To Modernize Playout

NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...

30/04/2025

Baris Zavaroglu Appointed CEO of Zero Density

AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...

30/04/2025

The Avit Group Elevates Audio-visual Experiences with Mar...

The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...

30/04/2025

NXTGENbps brings portable, sustainable battery solutions...

NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...

30/04/2025

Van Dyke Scores Hit with Hockey Comedy Shoresy Shot on Ze...

Van Dyke skates and operates on Shoresy | photo by Dave Ferguson Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...

30/04/2025

PlayBox Neo presents Next-Generation Smart Media Solution...

Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...

30/04/2025

QuickLink StudioEdge Transforms Remote Contributions for...

ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...

30/04/2025

UK Pavilion exhibitors continue to impact at CABSAT and S...

The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...

30/04/2025

Lightware Reinforces ESG Commitment with Participation in...

Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...

30/04/2025

LiveU to Demonstrate LiveU IQ in UK For The First Time at...

LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...

30/04/2025

Calrec MPTS 2025 Preview

Stand: A40 Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...

30/04/2025

Buckinghamshire New University opens advanced virtual pro...

Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...

30/04/2025

Collective Newsroom chooses nxtedition for seamless workf...

Independent news producer in India focuses on delivering stories nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...

30/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CA...

Connecting the present, building the future FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...

30/04/2025

DAD by NTP Technology Highlights Upcoming Expansion Optio...

DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...

30/04/2025

CVP and Canon unveil 2025 Canon Stories in Motion Young F...

CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...

30/04/2025

beIN scores world first with new beIN STREAM using Syname...

Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...

30/04/2025

The Canadian Premier League launches new digital experien...

The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...

30/04/2025

FCC's Carr Says Regulator Wants to Empower Local Broadcasters'

WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...

30/04/2025

Filipino Sports Streamer Leverages Quickplay Shorts for Video Prep

TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...

30/04/2025

TVB President and CEO Steve Lanzano to Retire

NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....

30/04/2025

Collective Newsroom Deploys Nxteditions Newsroom System

The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...

30/04/2025

IAB Double-Clicks on AI Efforts

NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...

30/04/2025

SES Open Orbits Selected by Two National Carriers to Equip their Fleets with Truly Seamless Connectivity Services

Uzbekistan Airways is the latest airline to choose SES's network, while Thai...

30/04/2025

Loaded Uses Blackmagic Design for shroud Subathon Live Streams

Loaded Uses Blackmagic Design for shroud Subathon Live Streams Brie Clayton April 29, 2025 0 Comments Blackmagic Studio Cameras and Micro Studio Camer...

30/04/2025

Help shape the future of video creator tools with MIDiA

Help shape the future of video creator tools with MIDiA Brie Clayton April 29, 2025 0 Comments After a successful debut in 2024, MIDiA is calling once...

30/04/2025

Tania Len and Kelli O'Hara to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...

30/04/2025

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College of Music 2025 Commencement

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...

30/04/2025

Re-imagined series of Bergerac set to return to U and U&DRAMA in 2026

Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies D...

30/04/2025

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations at AOC Europe

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...

30/04/2025

Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices' 10BASE-T1S solutions

Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...

30/04/2025

Riedel Communications Expands Asia-Pacific Presence with New Office in Hong Kong

Wuppertal April 30, 2025 Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...

30/04/2025

Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Saga Inspired by Thailand's First Unicorn Startup

Back to All News Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...

30/04/2025

Get Ready to Get Wild: Netflix Announces 'Mating Season', a New Adult Animated Rom-Com from the Horny Minds of 'Big Mouth'

Back to All News Get Ready to Get Wild: Netflix Announces Mating Season, a New ...

30/04/2025

Flamingo TV Bonaire B.V. Takes a Bold Step Forward in Network Transformation with Harmonic

SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...