Ericsson anticipates the challenges of television in the cloud BIT 2016 Junto con representantes clave del sector expone su punto de vista sobre el futuro de la televisi n y el v deo y presentar su gama de soluciones en procesamiento, servicios y experiencia.
Ericsson tiene una presencia destacada durante el sal n BIT Broadcast 2016, tanto por la tecnolog a innovadora que expone, que refuerza su posici n en el sector audiovisual, como por las sesiones t cnicas y debates que ha organizado junto con los principales representantes de la industria.
Entre otros actos, Ericsson ha organizado este martes una sesi n espec fica sobre Publicidad y Monetizaci n de Datos, Data4Ads, que reunir a operadores m viles, cadenas, agencias de publicidad, anunciantes e influencers. Los actores principales del sector explicar n c mo aprovechar las nuevas tipolog as de medios, monetizaci n y comportamientos de la audiencia para impulsar sus objetivos de negocio.
Otro tema clave a debate ser la migraci n del mundo de la televisi n de SDI a IP y los retos que supone esta transformaci n. Un asunto que se abordar el 25 de mayo a las 16:30 en una sesi n interactiva moderada por el director de TV & Media de Ericsson Iberia, Chema Casaos. Asimismo, otro panel de expertos abordar c mo los actores clave de la industria est n abordando las nuevas tecnolog as de cloud y virtualizaci n.
Desde hace un tiempo se da por hecho que 4K va a ser el siguiente gran hito en televisi n, pero eso ahora ha cambiado. Para explicar qu es lo realmente importante a la hora de lanzar un servicio de UHDTV rentable, Mark Horton, Strategic Product Manager de Codificaci n y Compresi n de Ericsson, intervendr en un Speakers' Corner' en el stand de Ericsson el d a 25 de mayo, con cuatro sesiones centradas en High Dynamic Range, la trascendencia que supone para la industria y c mo puede ayudar a los profesionales del sector a conseguir mayor retorno de la inversi n.
Los ltimos avances de Ericsson en enriquecimiento de medios, como gr ficos para retransmisiones deportivas, descubrimiento de contenido, servicios de acceso de valor a adido, TV inmersiva y la experiencia MediaFirst aportar n una nueva visi n del sector.
La completa gama de productos y servicios de Ericsson ser uno de los protagonistas de BIT, donde los visitantes podr n observar y experimentar soluciones de ltima generaci n como red IP de v deo, Red de Suministro Unificado (UDN), Cloud DVR, Digital Out of Home (DOOH) y la suite de innovaci n, incluyendo Ad Solutions, IP Mixer o Integrated Video Insights, este ltimo seleccionado como uno de los productos BIT Innova 2016 m s innovadores de la feria.
Se puede descargar la informaci n completa sobre la participaci n de Ericsson en el BIT Broadcast 2016 here.
Acceso al Especial BIT Broadcast 2016
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Ericsson anticipates the challenges of television in the cloud BIT 2016 Junto con representantes clave del sector expone su punto de vista sobre el futuro de la televisi n y el v deo y presentar su gama de soluciones en procesamiento, servicios y experiencia. 
