Sony Pixel Power calrec Sony

Indigenous Bolivian Women Find Empowerment rough Wrestling in Landshapes Music Video

13/11/2016

El Alto is a working class metropolis in the highlands of western Bolivia - a young, thrumming city, grown up on the fringes of the country's capital La Paz, mostly indigenous, built at a staggering 13,620 feet above sea level.

It is also the only place in the world to find cholita wrestling. Every Sunday, female wrestlers, called cholitas - slang for women of indigenous descent - arrive at El Alto's Multifunctional Center to battle in layered skirts, colorful shawls, and pumps, as their bowler hats balance delicately atop their braids.

It started as a gimmick, created by a promoter hoping to draw more attention to Bolivia's professional wrestling scene. But in recent years, it has become more: It has become a way for some indigenous women, who face heightened inequality in El Alto, to define themselves on new terms.

That's what drew Luisa Gerstein to El Alto in 2013, the same year her indie rock band Landshapes released their first album, Rambutan. Hailing from the U.K., Gerstein had seen pictures of the cholita wrestlers in a photo exhibition. She was taken aback by such a powerful image of the cholitas, standing tall in the ring or twisting an opponent through the air. They have quite strict parameters of what's expected of them and they get to tear that apart, which is exciting,

Gerstein said.

Ian Pons Jewell's crew shot the video under tricky conditions inside the El Alto Multifunctional Center. | Ian Pons Jewell

Gerstein reached out to director Ian Pons Jewell to work on shooting a video for In Limbo, a single off the Rambutan album, in Bolivia - a seemingly natural choice for a song that, with its rumbling beat and resonating guitars, emulates the scenery of the altiplano, craggy and crystal clear. In January, Gerstein flew to Bolivia and Pons Jewell met her there a week later. There, they hammered out a story together: A young wrestlers walk from her home in El Alto to a local gym, where she trains for a climactic showdown at the Multifunctional Center.

Mirian Mamani, the wrestler featured in the video, also served as hairdresser. | Ian Pons Jewell

Pons Jewell already had a reputation for making music videos with powerful narratives, adding in subtle religious or political imagery and varying degrees of surrealism. But In Limbo took him a bit outside his comfort zone, he admits.

It was the first time I filmed a video without it being completely controlled and planned, Pons Jewell remembers. Usually there would be a script and a shot list and everything would be kind of planned. But this was kind of new to me.

In fact, there was no telling whether the music video would come together at all. After meeting up with Gerstein in El Alto, Pons Jewell started from scratch - through word of mouth, he was able to locate a digital camera. A producer he met through the owner of the apartment they rented helped get the necessary permits in order. They worked with a few members of the wrestling organization, who Gerstein had met the week before, to find a wrestler with whom they could work closely for the video.

They were connected with a young wrestler named Mirian Lidia Mamani. Gerstein was struck by the fact that unlike most of the wrestlers, Mamani seemed close to Gerstein in age. She stood out to Pons Jewell, too.

We wanted her from the beginning, Pons Jewell remembers. We saw her and just thought she was so beautiful, and had such an incredible face.

Gerstein and Mamani captured arena-side by Pons Jewell. | Ian Pons Jewell

For someone who has never acted before, Mamani tells so much of the story with her face, betraying a stoicism that barely conceals her apprehension. In the video, she passes through a colorful market, and a parade full of horns, cymbals, and women dancing in skirts and bowlers. For a moment, Mamani locks her eyes with a tourist - Gerstein, who receives some kind of shamanic blessing as Mamani looks on.

Partially, Pons Jewell says, Gerstein's character in the video represents the gulf between the locals in El Alto and La Paz and the tourists and backpackers so prevalent in the cities.

After passing Gerstein, Mamani's character enters a gym where she watches other wrestlers train, cracking her knuckles when one of the wrestlers throws a taunt her way. Later, the camera takes viewers inside the Multifunctional Center, a warehouse-like building, packed with spectators on bleachers. The camera surveys the crowd's anxious faces, then turns to a closeup of Mamani peering out from backstage.

In one particularly stunning moment, the camera rotates around the spectacularly attired wrestlers, some of them cholitas, some of them male wrestlers dressed in luchador masks or demonic face paint.

Mamani enters to an apprehensive crowd and faces down a clown in shaggy yellow pants - a wrestler who happened to be Mamanis real-life boyfriend. The camera crew, with one chance to get the shots right and none of the help they'd have in a traditional studio environment, circled the ring. The video ends with Mamanis triumph, after knocking out the clown with a well-timed punch.

The video marked something of a triumph for Pons Jewell, too. He stayed in Bolivia when the crew wrapped filming, and soon was hired to direct the video for Naughty Boy's La La La. That video, also shot in Bolivia, found a massive audience, earning more than 750 million views to date and giving Pons Jewell a breakout.

The Landshapes video also helped him develop what has become another of his trademarks - shooting videos in locales far outside the context of the original music, complicating the music's meaning and deepening its resonance. (See also Pons Jewell's video for L.A. producer Valentino Khan's Deep Down Low, shot in a Tokyo restaurant.)

Luisa Gerstein of Landshapes. | Ian Pons Jewell

Of course, the video for
LINK: https://www.kcet.org/shows/border-blaster/through-wrestling-indigenous...
See more stories from kcet

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Mo Rocca to Receive the 2026 LABF Insight Award at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Marshall Electronics POVs Power Hidden Camera Investigat...

The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...

12/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Office...

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

12/02/2026

Vizrt Launches Sports Production Bundles to Empower US St...

Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...

12/02/2026

Ailanto and Cubbit launch sovereign cloud storage for Swi...

Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...

12/02/2026

Mad About Video counts on Lightware MX2 matrix switcher a...

Mad About Video is a leading specialist in video for live events and installations throughout Malta. In operation since 2011, it has evolved from a company focu...

12/02/2026

JAGGAER supports Betsson Group in further strengthening i...

JAGGAER, a global leader in digital procurement and supplier collaboration solutions, today announced the successful delivery of a procurement digitalization pr...

12/02/2026

LiveU Spotlights Three Broadcast Priorities at NAB Show 2...

At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, designed to help broadcasters and content creators embrace digital first operations, d...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

NVIDIA DGX Spark Powers Big Projects in Higher Education

At leading institutions across the globe, the NVIDIA DGX Spark desktop supercomputer is bringing data center class AI to lab benches, faculty offices and studen...

12/02/2026

Leading Inference Providers Cut AI Costs by up to 10x With Open Source Models on NVIDIA Blackwell

A diagnostic insight in healthcare. A character's dialogue in an interactive...

12/02/2026

GeForce NOW Turns Screens Into a Gaming Machine

The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service. This week brings ...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

DoPchoice to Intro SNAP RABBIT Octa 5 SNAPBAG

With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA DoPchoice continues to refine light shaping tools for professional LE...

11/02/2026

ZEISS Aatma -Contemporary Full Frame Primes with a Soulfu...

World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026 ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...