Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

03/06/2026

SES Launches Multi-Orbit Satellite Inflight Connectivity on Viva Airlines

SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...

03/06/2026

CFP, ESPN, and TNT Sports Announce 2026-27 College Football Playoff Broadcast Schedule

The College Football Playoff, ESPN, and TNT Sports have announced kick times and...

03/06/2026

RED Digital Cinema to Host Panels and Demos at Cine Gear Expo 2026

RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations. P...

03/06/2026

Roku Launches Soccer Zone for FIFA World Cup 2026

Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...

03/06/2026

Liverpool FC and Wasabi Technologies Renew Multi-Year Partnership

Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...

03/06/2026

Sky News Australia Deploys Grass Valley AMPP for Cloud-Based Newsroom Production

Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...

03/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...

03/06/2026

Clear-Com Deploys Arcadia Central Station and FreeSpeak II at Itaka Arena in Poland

Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...

03/06/2026

Scott Coker Announces Six Executive Hires for New MMA Promotion

Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...

03/06/2026

Telemundo Announces Digital and Social Media Plans for FIFA World Cup 2026

Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...

03/06/2026

Bundesliga Launches AI Assistant 'Captain' in Official App, Developed With AWS

The Bundesliga has announced the launch of Captain, an AI assistant built into t...

03/06/2026

Anthony James Partners Serving as Technology Consultant for UNC Kenan Stadium Modernization

Anthony James Partners (AJP) is serving as technology consultant for a moderniza...

03/06/2026

Audio-Technica Presents 2025-26 Samurai and Presidents Awards

Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...

03/06/2026

iodyne to Demo Multi-Cam Ingest and Color Workflows With RED and Adobe at Cine Gear Expo 2026

iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...

03/06/2026

Women's College World Series 2026: ESPN Brings Out Cinematic Cameras, POVORA CapCams for All-Texas Championship

The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...

03/06/2026

How Comcast Xfinity Made RealTime 4K, Multiview a Reality for World Cup Fans with Vito Forlenza

The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...

03/06/2026

Sonys New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...

03/06/2026

NBA Finals 2026: ESPN's 1080p HDR Experience Drives San Antonio Spurs vs. New York Knicks Title Series

Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...

03/06/2026

New Sponsor Spotlight: Caretta Researchs Evangelos Vrysellas Says Booming Sports-Rights Market May Be Hitting the Brakes

According to Caretta Research, the sports-rights market may be hitting the brake...

03/06/2026

Film Festival Watch: Catch These 11 Must-See Sundance Institute-Supported Films at Tribeca 2026

Retrieval still courtesy of Tribeca. By Jessica Herndon This year, the Tribeca...

03/06/2026

Beat Panner from Sound Particles

Step sequencer-style panning tool revealed Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...

03/06/2026

Eventide to launch the H9 Harmonizer Gen 2

Now features full H90 algorithm library Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...

03/06/2026

Aim Audio's Essence price drop

Significant discount available until 1 October 2026 Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...

03/06/2026

Clarification: SBS's position on definitions of antisemitism

Clarification: SBS's position on definitions of antisemitism 3 June, 2026 Media releases Statement by Mandi Wicks, SBS Director of News and Current Aff...

03/06/2026

Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Airport

Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...

03/06/2026

Clear-Com Powers Itaka Arena with Arcadia Central Station and FreeSpeak II beltpacks

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

03/06/2026

Comcast Xfinity to Deliver 4K Coverage of FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Sony to Show New PTZ Cameras at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Oklahoma City Thunder Tops Nielsen Ranking of Most Viewed NBA Teams

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

SmallHD Introduces OLED 16 4K Production Monitor

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

ANDREW WILSON DELIVERS AUTHENTIC SOUND FOR FILM USING NU...

For more than three decades, Re-recording Mixer Andrew Wilson, AMPS, CAS, has helped bring the natural world to the screen with exceptional audio enjoyed by mil...

03/06/2026

From Stadiums to Campuses to Corporate Studios- Telestrea...

Telestream, a global leader in media workflow technologies, will showcase its latest innovations for modern AV production environments at InfoComm 2026 (Booth N...

03/06/2026

DPA ADVANCES INTEGRATED AUDIO SOLUTIONS FOR PRO AV ENVIR...

DPA Microphones will present a comprehensive portfolio of integrated audio solutions designed to meet the evolving needs of today's professional AV environm...

03/06/2026

Lightware Expands Gemini GVN With Full-Featured USB-C

Lightware announces the GVN-HC-TX220AP, a new transmitter in the Gemini GVN 1G AV-over-IP family that introduces full-featured USB-C for professional 1Gb AV-ove...

03/06/2026

Minno Teams with Evergent to Enhance Faith-Based Streamin...

Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and Minno, the global leader in faith-based content...

03/06/2026

Alfalite brings its LED technology to RTVE iconic Teatro...

Alfalite, Europe's only LED display manufacturer, has completed a new broadcast installation with the deployment of two UHD Finepix 1.5 MATIX AlfaCOB LED di...

03/06/2026

Broadcast Solutions delivers new Ultra HD outside broadca...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is completing a contract to build eight...

03/06/2026

NAB Launches Merkhet Solutions to Advance Deployment of BPS

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

FCC Kicks Off First Spectrum Auction in Four Years

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Utopai Studios Launches Pai 2.0, Cinematic Storytelling AI System

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Roku Introduces NHL Zone

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Study: Record Revenue Expected for FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Frequency Launches In-Scene Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Creamsource Introduces Vortex2 and Vortex2 Soft

Creamsource, known for its tried-and-true Vortex Series of cinematic lighting, has announced the Vortex2 (V2) and Vortex2 Soft (V2S), two compact additions to t...

03/06/2026

Do not read this media release! Andy Lee's smash-hit show returns to ABC this July

Do not read this media release! Andy Lee's smash-hit show returns to ABC thi...

03/06/2026

Faster, More Flexible AI Matting Fuels Boris FX Silhouette

Faster, More Flexible AI Matting Fuels Boris FX Silhouette Jessie Electa Petrov June 2, 2026 0 Comments The 2026 release helps artists tackle complex ...

03/06/2026

La Tl's National League Hockey Expansion Powered by Blackmagic Design

La T l 's National League Hockey Expansion Powered by Blackmagic Design Brie Clayton June 2, 2026 0 Comments Blackmagic Videohub 120 120 12G provi...