Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Digital Alert Systems Releases Version 6.1 for DASDEC-III

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

WISYCOM TRANSFORMS WIRELESS WORKFLOW AT SUTTER HEALTH PAR...

Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...

07/10/2026

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...

07/10/2026

Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them From the Cloud

Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...

07/10/2026

2026 NAB Show New York Exhibitor Insight: Matrox Video

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Skydance Completes Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Exclusive: SDI Remains Primary Infrastructure for Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Zixi, Grass Valley, Uplynk and BroadView Software Set Out IP Framework for Distribution

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

DHD SX2 and XS3 Audio System Selected for Broadcast Media...

UK-based broadcast engineer Andrew Kemp has chosen a dhd.audio SX2 and XS3 as the basis of a transportable media-training resource. With a quarter-century of ex...

07/10/2026

Techex to Demo Hybrid Satellite-IP Delivery at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Fred Vigeant to Lead Pennsylvania's WPSU

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Brazil's SBT Uses Pebble Automation for Expanded Playout

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Florida Panthers and AJP Complete Next-Generation Broadcast Production Facility

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Emmys Will Move to Prime Video Next Year

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Netflix Taps IMG as Production Partner for 2027 Women's World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

2026 NAB Show New York Exhibitor Insight: Appear

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

University of Utah Adds State-of-the-Art Sports Production Facility

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Sinclair, New Media to Launch Subscription Digital News Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Cobalt Digital to Bring End to End ST 2110 IPMX Solutions...

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York Highlights include complete path from SDI to IP, C-band tran...

07/10/2026

Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras

Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras Brie Clayton October 6, 2026 0 Comments Fantasy series relied on Blackmagic ca...

07/10/2026

Nevion announces Providius NVRT integration with eMerge switches for expanded broadcast network observability

Nevion announces Providius NVRT integration with eMerge switches for expanded br...

07/10/2026

DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives

DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives Brie Clayton October 6, 2026 0 Comments DriveShelf for Mac catalogs eve...

07/10/2026

COW Jobs: Cinematographer, Video Editor - Baltimore, MD

COW Jobs: Cinematographer, Video Editor - Baltimore, MD Brie Clayton October 7, 2026 0 Comments Cinematographer / Video Editor September 23, 2026 ...

07/10/2026

Behind the Scenes at Berklee Homecoming 2026

Behind the Scenes at Berklee Homecoming 2026 Follow Marley Striem BM '25 behind the scenes as she manages a team of students and liaises with artists duri...

07/10/2026

Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of Top Music Business Schools

Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of T...

07/10/2026

RT STATEMENT: RT FUNDING BUDGET 2027

RT has been informed that, as stated in Budget 2027, the Government has made the decision to cut the agreed public funding of RT by 20 million for 2027. In ...

07/10/2026

Experts raise alarm over dangerous' fertility treatments in Ireland in new RT Investigates Documentary

Undercover filming shows add-on treatments with potential safety concerns on sal...

07/10/2026

Get ready to laugh out loud, RT comedy show No Worries If Not is back

Join Emma Doran, Justine Stafford, Killian Sundermann, Se n Burke and Michael Fry on RT 2 and RT Player tomorrow at 10.30pm A host of guest stars include Siob...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/10/2026

Op-Ed: The Story Object Model for Sport? The Game Is Already in Play

A response to Mark Turner and the SVG AI Innovation Lab SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...

06/10/2026

Cobalt Digital to Demonstrate ST 2110/IPMX Ecosystem at NAB Show New York

Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...

06/10/2026

LiveU and Airwise Partner on End-to-End Drone Video Solution for Public Safety

LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...

06/10/2026

Tottenham Hotspur and San Antonio Spurs team up with ScorePlay and TwelveLabs to host the Spurs Hackathon in Austin

Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...

06/10/2026

SPORTEL Monaco 2026 Conference Program Announced

SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20. Sessions include: Mast...

06/10/2026

Zixi Appoints John Towers as Chief Financial Officer

Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...

06/10/2026

Memphis Grizzlies and DAZN to Simulcast 15 Games on ABC24

The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...

06/10/2026

Timberwolves, KARE 11, and DAZN to Simulcast 15 Games Free Over-the-Air

The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...

06/10/2026

SVG Sit-Down: Sportel Executive Director Marine Picoulet on What to Expect in Monaco This Month

Sportel 2026 is set to be held in Monaco in less than two weeks (beginning Octob...

06/10/2026

SVG Sit-Down: iodyne's Michael Gitig on Meeting a Team's Rising Content-Delivery Demands

The company's Pro Data portable storage unit enabled the Dallas Cowboys prod...

06/10/2026

Warm Audio launch the Mod Series

Three new compact pedals announced Warm Audio have just introduced a new guitar pedal line-up that offers compact, pedalboard-friendly versions of some of t...

06/10/2026

WaveMachine Labs Drumagog 6 arrives

Drum-replacement tool gets major overhaul WaveMachine Labs have announced that the latest version of their drum-replacement software is now available, and i...

06/10/2026

Arturia update the AstroLab

Firmware update implements user-requested features Arturia's stage-going keyboard series has just received a significant update that addresses some of t...

06/10/2026

Adhoc notification: SGL Carbon reports preliminary sales and earnings figures for the first nine months and raises its forecast for 2026

(4:51 PM) Wiesbaden, October 06, 2026. Based on business performance to date, pa...

06/10/2026

SBS invites audiences and communities to help shape the future of its language services

SBS invites audiences and communities to help shape the future of its language s...

06/10/2026

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC

Manufacturer receives honors from both TV Tech and TVB Europe for advancements in compression technology AMSTERDAM September 30, 2026 - Cobalt Digital has ...

06/10/2026

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York

Cobalt Digital NAB NY Booth 226 // Journalists: Click to visit Cobalt Highlight...

06/10/2026

Rich Welsh Joins Molinare as Chief Innovation Officer

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

John Towers Joins Zixi as CFO

Share Copy link Facebook X Linkedin Bluesky Email...