Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

05/11/2025

Atomos Unveils Ninja TX GO HDMI Monitor-Recorder

MELBOURNE, Australia Atomos today introduced Ninja TX GO, a new HDMI monitor-recorder that combines a brighter screen, advanced monitoring tools, professional c...

05/11/2025

FCC Releases Tentative Agenda for November Open Meeting

WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...

05/11/2025

ESPN Releases Schedule for College Football Playoff Games

The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...

05/11/2025

IAB Tech Lab Launches New Measures to Combat Device Spoofing

NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...

05/11/2025

Appear to Open New Singapore Facility

SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...

05/11/2025

Streaming Subscriptions Reach 91% of U.S. Internet Households

DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...

05/11/2025

New RT KIDS docuseries unites teens through football, friendship and fearless conversation

Get ready for six weeks of United FC, a brand-new, feel-good teen docuseries kic...

04/11/2025

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is Inevitable

SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...

04/11/2025

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN and SportsNet Pittsburgh

SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...

04/11/2025

From Concept to Kick-Off: How TAMS Could Transform Sports Workflows

From concept to kick-off: How TAMS could transform sports workflows By Paul Markham Tuesday, October 28, 2025 - 09:43 Print This Story Techex tx darwin pr...

04/11/2025

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women's Package

College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...

04/11/2025

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Men's and Women's Games Across All Platforms

College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...

04/11/2025

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its Platforms

College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...

04/11/2025

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, and Big 12 Men's/Women's Games

College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...

04/11/2025

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,400+ Men's/Women's Games

College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...

04/11/2025

Release Rundown: What to Watch in November, From Selena y Los Dinos to Come See Me in the Good Light

Never-before-seen footage of Selena Quintanilla and her family's band offers...

04/11/2025

Joel Edgerton Is Transfixing in Train Dreams

Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...

04/11/2025

Spotify Reports Third Quarter 2025 Earnings

Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...

04/11/2025

Spotify rapporterar intkter fr tredje kvartalet 2025

Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...

04/11/2025

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in development funding available

SBS calls for bold, thought-provoking factual ideas: up to $50,000 in developmen...

04/11/2025

Adapting Resilience into the U.S. Army's Next Generation Command and Control

Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...

04/11/2025

Nielsen Announces Pricing of Upsized $1.2 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...

04/11/2025

NAB Blog Slams YouTube TV's Heavy Hand' in ABC Retrans Dispute

WASHINGTON The National Association of Broadcasters took aim at YouTube TV and its owner Google in a blog post for its heavy hand in deciding what viewers can ...

04/11/2025

EBU Adopts LiveU For Live News Delivery via Eurovision News Exchange

HACKENSACK, N.J. The European Broadcasting Union (EBU) has awarded LiveU a five-year contract to deliver 24/7 live news content through its Eurovision News Exch...

04/11/2025

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...

04/11/2025

Roku Launches Open Ads API to Boost CTV Campaign Integration

SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...

04/11/2025

Harmonics cOS Virtualized Broadband Platform Will Further...

Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...

04/11/2025

VANTeC Drives Technological Innovation in New EMAV Virtua...

The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...

04/11/2025

ZTransform Taps Project Ace Aaron Shaw to Drive Program M...

ZTransform, a leader in transformational system design, integration, and launch services for broadcasters, sports venues, educational facilities, and corporate ...

04/11/2025

Broadcasting is Too Important to Fail

Fred Baumgartner's op-ed (ATSC 3.0: I Cant Imagine Anyone Defending Our Current Adoption Strategy) on the broadcast industry's transition to ATSC 3.0 dr...

04/11/2025

Q&A with Music Alum Andrew van der Paardt

Q&A with Music Alum Andrew van der Paardt The oboist and English horn player reports back from the pit of the New York City Ballet Orchestra, and tells how he...

04/11/2025

FIRST LOOK images released for Bergerac Series 2 on U and U&DRAMA

Damien Moloney as Jim Bergerac As filming wraps on the highly anticipated second series of Bergerac(6x60'), UKTV today unveils a selection of first look im...

04/11/2025

Matt Smith stars in Sky Original limited event series The Death of Bunny Munro official trailer unveiled ahead of 20 November launch

Tuesday 4 November 2025 To view this content, please enable our use of cookies....

04/11/2025

Netflix and Embratur launch audiovisual tourism guide at the World Travel Market in London to promote Brazil with series and movies

Back to All News Netflix and Embratur launch audiovisual tourism guide at the W...

04/11/2025

Frankenstein' Sightings Grip Hollywood With Halloween Weekend Lightning Drone Storms

Back to All News Frankenstein' Sightings Grip Hollywood With Halloween Wee...

04/11/2025

From SMPTE MTS2025 Towards Automated Perceptual Shot Matching in Motion Pictures

From the recent SMPTE Media Technology Summit in Pasadena, with FilmLight Image Engineer, Daniele Siragusano, and Research Engineer, Julius Tschannerl. Matchin...

04/11/2025

RT announces Camogie: Inside the Championship, a two-part documentary offering all access to the 2025 All-Ireland Championship

Begins Thursday November 6 on RT One and RT Player at 10:15pm Camogie: Inside...

04/11/2025

Deutsche Telekom and NVIDIA Launch Industrial AI Cloud - a New Era' for Germany's Industrial Transformation

In Berlin on Tuesday, Deutsche Telekom and NVIDIA unveiled the world's first...

04/11/2025

How NVIDIA GeForce RTX GPUs Power Modern Creative Workflows

When inspiration strikes, nothing kills momentum faster than a slow tool or a frozen timeline. Creative apps should feel fast and fluid - an extension of imagin...

04/11/2025

November 03, 2025

Douglas W. Phillips and Steven M. Paul join Scripps Research Board of Directors Finance and biomedical leaders bring decades of experience in investment strateg...

03/11/2025

SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew Demsey, IMG SVP, North America Rights

SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...

03/11/2025

Challenging the Norm: How TNT Sports is Evolving Coverage of the Men's and Women's FA Cups With a Fresh Approach

Challenging the norm: How TNT Sports is evolving coverage of the men's and w...

03/11/2025

Inspired Storytelling: TNT Sports' Pete Thomas on Creating Opportunities Out of Challenges for the FA Cups

Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...

03/11/2025

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and Fans

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...

03/11/2025

Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of The Charles Regatta

Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...

03/11/2025

L3Harris and ESL Labs: A Strategic Investment in Canada's Defence Future

Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...

03/11/2025

How Will the FCC's Busy Fall Agenda Impact Broadcasters?

In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...

03/11/2025

NAB's Josh Miely Named VP of Technology, Programming and Education

Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....

03/11/2025

All You Need to Know About MXL

Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...