Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

03/10/2026

MLB Network's Secaucus Facility Transforms Into Production Hub for Live Game Coverage on JioStar in India, BBC in UK

The broadcaster's capability as an internal production house continues with ...

03/10/2026

Ratings Roundup: NFL Ratings Down Slightly Through 3 Weeks; Ravens-Cowboys in Rio Is Top NFL International Game Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

03/10/2026

Release Rundown: What to Watch in October, From Wicker to Once Upon a Time in Harlem

Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...

03/10/2026

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...

03/10/2026

FCC Updates EEO Rule WordingNo Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

EDO: Spanish-Language TV Ads Outperform Spots in English

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences with AJA

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...

02/10/2026

NESN, SportsNet Pittsburgh Debut New-Look Scorebug, Graphics for NHL Season

Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...

02/10/2026

NBC Sports Leans Into Image Quality, Drones, Distinct Camera Positions, REMI as College-Football Slate Hits Big Stretch

NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...

02/10/2026

SVG GameDay, Ep. 33: National Football Leagues Tim Tubito - Fan Entertainment at Home & Abroad

In-venue and creative video staffers at the professional and collegiate level ha...

02/10/2026

GameTime Productions Delivers National Broadcast Production for AUSL Season

GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...

02/10/2026

Audio-Technica Introduces HP-HBM50x Replacement Headband for ATH-M50x

Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...

02/10/2026

ASG Helps Black Lava Studios Build 9.1.6 Immersive Audio Facility

Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...

02/10/2026

Cobalt Digitals PACIFIC Line Wins Two IBC Best of Show Awards

Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line. TV Tech recognized the ...

02/10/2026

ESPN and TMRW Sports Extend Multi-Year U.S. Media Rights Deal for TGL

ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...

02/10/2026

Devlin Design Group and Clickspring Design Announce Strategic Alliance

Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...

02/10/2026

CSMG Named Exclusive Media Rights Representative for the NCHC

The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...

02/10/2026

NAB NY 2026: Mediaproxy To Showcase AI Monitoring and Browser-Based Multiviewer

Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...

02/10/2026

Mesh Broadcast Services Installs Calrec Argo M in Eclipse Mobile Production Unit

Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...

02/10/2026

Richmond AFL Deploys Vizrts Viz Libero Teams for Coaching and Content

Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...

02/10/2026

Oak View Group Names Cisco as Official Technology Partner for Infrastructure Management Across OVGs Venue Network

Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...

02/10/2026

Clear-Com Arcadia Central Station Installed at Audiovisual Training Centre in d

Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...

02/10/2026

Sportel Announces Awards Jury, Highlighted by Multiple Champions

A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...

02/10/2026

Bantaray Mobile Sports Production Relies on AJA FiDO Converters for Niche Sports Broadcasts

California-based Bantaray Mobile Sports Production has built its mobile producti...

02/10/2026

Overtime Raises New Strategic Investment Led by Eldridge Capital Management

Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...

02/10/2026

Milwaukee Bucks Launch Bucks+ Streaming Service For 2026-27 Season

The Milwaukee Bucks have launched Bucks , a direct-to-consumer streaming service that expands access to Bucks games during the 2026-27 season for fans statewide...

02/10/2026

Roland update Zenology GX for iPad

v1.9.3 introduces AUv3 support Roland have just released an update that kits their free iPad-based software synth out with AUv3 support, meaning it can now ...

02/10/2026

MOTU Digital Performer 12 now available

Dolby Atmos support, AI-powered stem separation & more The latest version of MOTU's DAW software is now available, and marks a major step forward with t...

02/10/2026

iFi audio reveal the GR2 MT

Portable DAC created in collaboration with Steve Levine British hi-fi experts iFi audio have unveiled a new Master Tuned variant of their praised iDSD GR2 p...

02/10/2026

New SBS podcast How Australia Works helps migrants to navigate Australia's democracy

New SBS podcast How Australia Works helps migrants to navigate Australia's d...

02/10/2026

NFVF Announces Appointment of New Chief Executive Officer

01 October 2026 | Johannesburg, South Africa - The National Film and Video Foundation (NFVF), an entity of the Department of Sport, Arts and Culture (DSAC), is ...

02/10/2026

Inside the Pirate Ecosystem: How Illegal Streaming Devices Put Consumers at Risk

In our latest blog, Tim Pearson looks at streaming piracy from a different lens, focusing on digital trust, consumer risk, and the future of subscriber protecti...

02/10/2026

Reps. Raskin, Whitesides Call for Investigation into Trumps Taxpayer-Funded Political Ads

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

WHYY Completes Acquisition of Penn State's WPSU

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

FCC Updates EEO Rule Wording No Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AJA Video Helps Bantaray Mobile Tap Into Niche Sports Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Haymaker VFX acquires SWISS

Haymaker VFX acquires SWISS Brie Clayton October 2, 2026 0 Comments Stockholm-based, globally recognized creative team becomes part of Haymaker VFX in...

02/10/2026

Treasure & Dirt Shot with URSA Cine 17K 65

Treasure & Dirt Shot with URSA Cine 17K 65 Brie Clayton October 2, 2026 0 Comments DP Edward Goldner, ACS, relied on 65mm sensor to capture vast deser...

02/10/2026

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt 5 Adapter

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt...

02/10/2026

Mediaproxy brings AIdriven monitoring and browserbased multiviewing to NAB Show New York

Mediaproxy brings AI driven monitoring and browser based multiviewing to NAB Sho...

02/10/2026

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC Brie Clayton October 1, 2026 0 Comments Manufacturer receives honors from...

02/10/2026

Emergent Names Tom Shelburne Head of Business Development, North America

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Mesh Broadcast Services Adds Calrec Argo M Console

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

International Swimming League Names Gravity Media Official Broadcast Partner

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Big Blue Marble Adds Live Multiview to its Cloud Video Kit

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AI Independence, Interoperability Fuel IP-Based Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Photo Gallery: 34th Annual Broadcasting+Cable Hall of Fame

Share Copy link Facebook X Linkedin Bluesky Email...