Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

25/10/2026

Yamaha CK76 joins stage piano range

New 76-key model joins the CK61 and CK88 Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...

25/10/2026

Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound

Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound Brie Clayton October 25, 2026 0 Comments Panel Features Sonic Union, 72...

25/10/2026

Zebra Streaming Equips OB Truck with Blackmagic Design

Zebra Streaming Equips OB Truck with Blackmagic Design Brie Clayton October 25, 2026 0 Comments Designed to scale, the unit packs a range of gear to d...

24/10/2026

Fox Expands Specialty Cameras Count to Elevate World Series Production

Added to the broadcast lineup are 4K and 8K Nucleus cameras, more AR initiatives, two aerial drones, a fleet of high-speed cameras FOX Sports will broadcast Ga...

24/10/2026

What to Watch for LGBTQ+ History Month: 16 Sundance Institute-Supported Documentaries About Love, Resilience, and Self-Discovery

By Ramona Flume For members of the LGBTQ community around the world, love can ...

24/10/2026

Sample Logic launch Quadra plug-in

Creative morphing multi-effects with XY control Sample Logic have launched Quadra, a multi-effects plug-in built around an XY pad that blends between four s...

24/10/2026

Fox Adds 4K, 8K Nucleus Cameras to World Series Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

Sinclair Corrals 22 Local San Antonio Spurs Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

FCC's Anna Gomez Sounds Alarm Over Election Polling Ahead of Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

Hit Horror Film Buddy Created with DaVinci Resolve Studio

Hit Horror Film Buddy Created with DaVinci Resolve Studio Brie Clayton October 23, 2026 0 Comments Colorist Sam Daley created authentic 90s kids'...

23/10/2026

CBS Sports Adds U.S. Spanish-Language Rights for Concacaf Champions Cup on Paramount+

CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...

23/10/2026

Fubo Closes Seven New RSN Distribution Agreements for 2026-27 NBA Season

Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...

23/10/2026

CBC/Radio-Canada Selects Dalet Pyramid to Modernize News Operations

CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...

23/10/2026

EZDRM Granted Patent for DRM Delivery Over WebRTC

EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...

23/10/2026

Audio-Technica Acquires Hollywood Facility to Expand West Coast Presence

Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...

23/10/2026

Audio-Technica to Exhibit Microphones and Headphones at AES Show Nashville 2026

Audio-Technica (booth 514) will display its studio and live sound microphones and headphones at AES Show Nashville 2026, taking place Saturday, Oct. 31, and Sun...

23/10/2026

Stephen Arnold Music Details Role of Sonic Branding as Teams Take Over Local Sports Broadcasts

As regional sports networks (RSNs) decline, teams and leagues are producing more...

23/10/2026

ACC Study: More Americans Would Take Pride in Visitors Feeling Welcome at LA28 Than in Team USA Winning the Most Medals

Acceleration Community of Companies (ACC) has released The People's Games: W...

23/10/2026

GameTime Productions Uses Stripe TV's Lightbox and Telestripe for Portable Telestration

GameTime Productions is using Stripe TV's Lightbox and Telestripe wireless t...

23/10/2026

CLOUDflex Broadcast Integrates ZoomISO Cloud Into Its Platform

CLOUDflex Broadcast has announced a direct integration with ZoomISO Cloud, Zoom's remote contribution solution for cloud-based media production systems. Dev...

23/10/2026

TMRW Sports Names Chris Zaber SVP of Ticketing and Venue Experience

TMRW Sports has appointed Chris Zaber senior vice president of ticketing and venue experience as the company continues to build out its portfolio of sports prop...

23/10/2026

Wheelhouse and Omaha Productions Invest in BBQ World Cup & Expo

The BBQ World Cup & Expo has announced an investment from Wheelhouse, the content, talent and investment company founded by Brent Montgomery, and Omaha Producti...

23/10/2026

Bally's and BKB Launch Bally's Fightnight by BKB Franchise With ForceIQ Punch Data

BKB Bare Knuckle Boxing and Bally's Corporation have unveiled Bally's Fi...

23/10/2026

Yahoo Sports Launches Perfect 5 Fantasy Game for NBA on Prime Broadcasts

Yahoo Sports has launched Perfect 5, a free-to-play fantasy basketball game tied to each week's marquee NBA on Prime matchups. It is designed to run alongsi...

23/10/2026

NEP Connected Solutions' Steve Grigely on Continued Remote Production Expansion

At the SVG Remote Production Summit at Techwood Studios in Atlanta, Steve Grigel...

23/10/2026

Dirtcam, Expanded Specialty Cameras Highlight Fox Sports World Series Production

Fox Sports will broadcast game one of the 122nd World Series tonight from Milwaukee as the Milwaukee Brewers and Tampa Bay Rays square off. And with a crew of 4...

23/10/2026

Prime Video Tips Off Second NBA Season With AI-Driven Prime 360 Photorealistic Virtual Camera System

Emmy-winning Culver City studio, bicoastal Game Creek Video mobile units return ...

23/10/2026

FOX Sports Gives Series Sound a Refresh With New People on the Audio Team, New Parabolics

A playoff season featuring three series sweeps allows broadcast crews extra time...

23/10/2026

fedDSP launch ECO delay plug-in

Creative and versatile echo effect fedDSP have released ECO, a delay plug-in designed to cover everything from straightforward repeats to more experimental ...

23/10/2026

UJAM release DETUNICORN

A FREE hypersaw synth in time for Halloween UJAM have announced Detunicorn, a free collectable synthesizer plug-in designed to produce the thick, detuned hy...

23/10/2026

Adhoc notification: SGL Carbon sells its former Carbon Fiber facility in Moses Lake (USA)

(4:10 PM) Wiesbaden, October 23, 2026. As part of the restructuring of the forme...

23/10/2026

SMPTE to Hold Tech Summit in Conjunction With NAB Show NY Starting in 2027

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

DirecTV to Showcase Unique Sport Equinox on Oct. 26

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Territory Group Launches Lux Meridian, New AI-Native Film and Television Production Studio

Territory Group Launches Lux Meridian, New AI-Native Film and Television Product...

23/10/2026

SipRadius provides rapid response to PHP concerns

SipRadius, widely recognized for making content processing and connectivity secure and seamless, has responded promptly to the global issue of PHP vulnerabiliti...

23/10/2026

Comcast Plans Restructure, Layoffs

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Locality Appoints Saul Stetson as SVP, Head of Product

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

University of North Florida Athletics, Cox Media Sign Multiyear Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

CBC/Radio Canada Taps Dalet to Modernize News Operations

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

SWIT Introduces Compact, Gold Mount Batteries

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Hearst Television VP, Finance Stanley Herriott Sets Retirement

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Ayrton Launches Falconer

A Brand New, Ultra-high-performance Remote Followspot Control System Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...

23/10/2026

Scripps Research Nobel laureates Ardem Patapoutian and K. Barry Sharpless among first honored by new Wertheim Laureate Prize

LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...

23/10/2026

Vegas Pro Delivers Professional Color Management and Faster Renders

Vegas Pro Delivers Professional Color Management and Faster Renders Jessie Electa Petrov October 22, 2026 0 Comments The 2027 release from Boris FX st...

23/10/2026

Blackmagic Design Announces Price Increases Due to Rising Memory Costs

Blackmagic Design Announces Price Increases Due to Rising Memory Costs Brie Clayton October 22, 2026 0 Comments New prices across a range of products ...

23/10/2026

Berklee Welcomes Marcus Gilmore for Signature Series Performance

Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...

23/10/2026

Season 30 of The Voice Features a Record Number of Berklee Alumni

Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...

23/10/2026

Supercast Launches Email Newsletter Feature, Allowing Top Creators to Reach Fans in New Ways

Supercast Launches Email Newsletter Feature, Allowing Top Creators to Reach Fans...

23/10/2026

The Dyers Caravan Park: A Merry Elfing Christmas (w/t) coming to Sky and NOW

Can Danny and Dani's grand plans save Christmas, or are they heading for a festive fiasco?Friday 23 October 2026 The Dyers' Caravan Park: A Merry Elfin...