Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

10/03/2026

Harvey Arnold, Bert Goldman to Be Honored at the 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Senators Urge FCC to Preserve Citizens Broadband Radio Service

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

SCTE TechExpo26 Issues Call for Content, Technical Papers

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Zefr Receives MRC Accreditation

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

NVIDIA and Thinking Machines Lab Announce Long-Term Gigawatt-Scale Strategic Partnership

NVIDIA and Thinking Machines Lab announced today a multiyear strategic partnersh...

09/03/2026

Foos Gone Wild, Combate Global Launch New Televised MMA Fight Series

Foos Gone Wild and Combate Global have teamed up to create a twist on combat sports competition, announcing the launch of a special amateur Mixed Martial Arts (...

09/03/2026

Harmonic Accelerates Streaming and Broadcast Transformations

At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server...

09/03/2026

ESPN Delivers Most-Watched MLB Spring Training Game in 10 years with Team USA vs. San Francisco Giants

ESPN's March 3 spring training matchup between Team USA and the San Francisc...

09/03/2026

Most Valuable Promotions Launches Women's Boxing Platform, Signs Multi-Year Deal with ESPN

Most Valuable Promotions (MVP) announces the launch of MVPW, a new global platfo...

09/03/2026

Behind The Mic: CBS Sports and TNT Sports Share NCAA Division 1 Mens's Basketball Tournament Commentators

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/03/2026

SVG All-Stars: Jenna McKeon, Senior Director, Remote Technical Operations, CBS Sports

From Super Bowl compounds to Final Four setups, the Hofstra graduate helps coord...

09/03/2026

NBC's Paralympic Effort Embraces Cloud for Signal Transport

Stamford plays a key role, but a small team in Cortina and Milan powers local presence and mixed-zone coverage...

09/03/2026

Save the Date: SVG's New Cloud & Content Workflows Summit in NYC on July 28

The event brings together SVG's previous Cloud Production and Content Management Forums into a single, comprehensive day of programming...

09/03/2026

2,000-Year-Old Arena Hosts Paralympics Opening Ceremony, Olympics Closing Ceremony

Updated Mar 9, 2026 Live surround sound has been a part of the plan for Roman a...

09/03/2026

Duality Strings Bundle from VSL

Contains all six dual-ensemble libraries VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...

09/03/2026

The 1975 to receive MPG Award

Outstanding Contribution To UK Music Photo: Samuel Bradley Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...

09/03/2026

Strymon reveal the PCH X1 & X2

Two new high-quality DI boxes announced Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...

09/03/2026

Sonora Cinematic introduce Pure Steel String

Latest MPE-capable Soundbox library released The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...

09/03/2026

Sennheiser's MD 9235 returns

Popular wireless mic head design revived Sennheiser have revealed that the MD 9235, a cardioid mic head designed to pair up with their handheld wireless sys...

09/03/2026

TONEX ONE Double Special Limited Edition from IK Multimedia

Captures two sought-after Dumble combo amps The latest TONEX release captures a pair of sought-after Dumble amplifiers from IK Multimedia's private amp ...

09/03/2026

HUM Audio Devices' new N-Matrix

Flexible all-analogue insert matrix joins line-up HUM Audio Devices don't tend to do things by halves - even the quickest of glances at the likes of the...

09/03/2026

Rhodes introduce Pianology

Captures three sought-after pianos Rhodes latest software release brings together a collection of three virtual pianos: a concert grand, an acoustic upright...

09/03/2026

Techivation's T-Compressor Mk2 arrives

Flagship compressor gets an upgrade Techivation's flagship compressor plug-in has just been treated to a ground-up rebuild that kits it out with some po...

09/03/2026

Kemper's Profiling technology evolves

Profiler OS 14.0 enters open beta Kemper's amp-modelling systems already have a great reputation, but the latest update to their systems' underlying...

09/03/2026

Blinksonic release ECLO.RE/GEN

Procedural stems smasher & recomposition engine Blinksonic have recently launched a new Reaktor-based tool which they say takes a radical departure from yo...

09/03/2026

The IPS Training Weekend 2026

13 - 15 March 2026 at University of Warwick Conference Centre The Institute of Professional Sound (IPS) have announced that The IPS Training Weekend 2026 wi...

09/03/2026

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point testing

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point...

09/03/2026

Judge Rules VOA's Kari Lake Has Acted Unlawfully'

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Utah Scientific Adds Three Companies To Technology Partner Program

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Broadpeak Showcases Premium Live Streaming Advanced Monet...

Broadpeak, a leader in streaming and monetization at scale, will showcase its latest innovations for broadcasters and streaming platforms at NAB Show 2026 (boot...

09/03/2026

UKTV Strengthens Partnership with Samsung to Deliver on Connected TV Strategy

UKTV has agreed a new partnership deal with Samsung that makes UKTV's free linear channels available to internet-only Samsung TV viewers in the UK for the f...

09/03/2026

Sky reveals first look trailer and sets premiere date for Sky Original family sleuth adventure Flavia

Monday 9 March 2026 Sky reveals first look trailer and sets premiere date for S...

09/03/2026

Sky Appoints Damian Saunders as Managing Director of Sky Business

Monday 9 March 2026 Sky Appoints Damian Saunders as Managing Director of Sky Business Sky has today announced the appointment of Damian Saunders as Managing D...

09/03/2026

'The Predator of Seville' premieres on Netflix on 27 March

Back to All News The Predator of Seville premieres on Netflix on 27 March Entertainment 09 March 2026 GlobalSpain Link copied to clipboard Download the im...

09/03/2026

Netflix Debuts the Trailer for 'Love is Blind: Sweden' Season 3

Back to All News Netflix Debuts the Trailer for Love is Blind: Sweden Season 3 Entertainment 09 March 2026 GlobalSweden Link copied to clipboard That wait...

09/03/2026

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE!

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE! We'll Do It LIVE!' A Bold, Fresh Presentation from Bill O'Reilly New York...

09/03/2026

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Energy Management

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Ener...

09/03/2026

RT supports launch of The Replay' Bringing the Voice of Mchel Muircheartaigh Back to Irish Homes and reconnecting lost memories

A powerful new national initiative supporting people living with dementia launch...

09/03/2026

How AI Is Driving Revenue, Cutting Costs and Boosting Productivity for Every Industry in 2026

AI is everywhere and accelerating everything - becoming essential infrastructure...

09/03/2026

ABB Robotics Taps NVIDIA Omniverse to Deliver IndustrialGrade Physical AI at Scale

ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...

07/03/2026

NAB Show: Tedial to Showcase Solutions for Future of Media Operations

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...