Sony Pixel Power calrec Sony

Tipping Point: NVIDIA DRIVE Scales AI-Powered Transportation at CES 2023

05/01/2023

Autonomous vehicle (AV) technology is heading to the mainstream.

The NVIDIA DRIVE ecosystem showcased significant milestones toward widespread intelligent transportation at CES. Growth is occurring in vehicle deployment plans as well as AI solutions integrating further into the car.

Foxconn joined the NVIDIA DRIVE ecosystem. The world's largest technology manufacturer will produce electronic control units based on the NVIDIA DRIVE Orin systems-on-a-chip and build its electric vehicles using the NVIDIA DRIVE Hyperion platform.

The Polestar 3, which is powered by NVIDIA DRIVE Orin, made its U.S. debut, showcasing its new driver-monitoring system. Working with intelligent sensing company Smart Eye, the automaker is using AI to improve in-cabin safety and convenience.

The Polestar 3 makes its U.S. debut in the Smart Eye CES booth. Also appearing stateside for the first time was the Volvo EX90 fully electric SUV. Volvo Cars' new flagship vehicle features centralized, software-defined compute powered by DRIVE Orin and NVIDIA DRIVE Xavier, and will begin deliveries in early 2024.

The Volvo EX90 was on display at the automotive technology company, Luminar's booth (CES LVCC West Hall booth 5324). Luminar, an NVIDIA DRIVE ecosystem member, is providing its lidar technology to enable next-generation safety and, in the future, highway autonomy.

The Volvo EX90 in the Luminar booth at CES. Elsewhere on the show floor, NVIDIA DRIVE ecosystem members such as Aeva with Plus, Imagry, Infineon with Lucid, u-blox and Valeo showcased the latest innovations in intelligent transportation.

These announcements mark a shift in the autonomous vehicle industry, from early stages to global deployment.

Foxconn Enters the AV Arena Building safe, intelligent vehicles with highly automated and fully autonomous driving capabilities is a massive endeavor.

NVIDIA DRIVE offers an open, AI-enabled AV development platform for the industry to build upon. By adding Foxconn as a tier-one platform scaling partner, NVIDIA can greatly extend its efforts to meet growing demand.

In addition, Foxconn's selection of DRIVE Hyperion will speed time to market for its state-of-the-art EVs with autonomous driving capabilities and lower its time-to-cost strategy.

The DRIVE Hyperion sensor suite is already qualified to ensure diverse, redundant real-time processing, which increases overall safety.

Inside AI Smart Eye driver monitoring software helps keep attention on the road. The industry is placing greater focus on interior safety and convenience features as AI takes over more driving tasks.

Driver monitoring is a key part of Polestar's broader driver-understanding system, which includes features such as adaptive cruise control, lane-keep assist and pilot assist as standard. These coordinated systems run simultaneously on the centralized DRIVE Orin AI compute platform.

The Polestar 3, launched in October, features two closed-loop driver-monitoring cameras and software from Smart Eye (booth 6353) which track the driver's head, eye and eyelid movements, and can trigger warning messages, sounds or an emergency-stop function if a distracted, drowsy or disconnected driver is detected.

End-to-End Innovation The rest of the CES show floor was brimming with new vehicle technologies poised to deliver more convenient and safer transportation.

Lucid showcased its flagship sedan, the Air, in partner Infineon's booth (booth 3829), breaking down the technologies that make up the award-winning EV. At its core is the NVIDIA DRIVE centralized compute platform, which powers its software-defined DreamDrive advanced driver assistance system.

The award-winning Lucid Air electric sedan. In addition to personal transportation, NVIDIA DRIVE is powering safer, more efficient public transit, as well as delivery and logistics.

Israeli startup Imagry (booth 5874), a developer of mapless autonomous driving solutions, announced that its DRIVE Orin-based platform will power two autonomous bus pilots in its home country in 2023. Lidar maker Aeva (booth 6001) showcased the latest vehicle from autonomous trucking company Plus, built on DRIVE Orin.

AV sensing and localization technology also exhibited significant advances. Global tier-one supplier Valeo (booth CP-17) demonstrated how it's using the high-fidelity NVIDIA DRIVE Sim platform to develop intelligent active lighting solutions for low-light conditions. U-blox (booth 10963), which specializes in global satellite navigation satellite system solutions, showed the latest in AV localization, integrated into the NVIDIA DRIVE Hyperion architecture.

With every corner of the AV industry firing on all cylinders, CES 2023 is signaling the start to the widespread deployment of intelligent transportation.
LINK: https://blogs.nvidia.com/blog/2023/01/05/nvidia-drive-ai-transportatio...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Mo Rocca to Receive the 2026 LABF Insight Award at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Marshall Electronics POVs Power Hidden Camera Investigat...

The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...

12/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Office...

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

12/02/2026

Vizrt Launches Sports Production Bundles to Empower US St...

Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...

12/02/2026

Ailanto and Cubbit launch sovereign cloud storage for Swi...

Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...

12/02/2026

Mad About Video counts on Lightware MX2 matrix switcher a...

Mad About Video is a leading specialist in video for live events and installations throughout Malta. In operation since 2011, it has evolved from a company focu...

12/02/2026

JAGGAER supports Betsson Group in further strengthening i...

JAGGAER, a global leader in digital procurement and supplier collaboration solutions, today announced the successful delivery of a procurement digitalization pr...

12/02/2026

LiveU Spotlights Three Broadcast Priorities at NAB Show 2...

At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, designed to help broadcasters and content creators embrace digital first operations, d...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

NVIDIA DGX Spark Powers Big Projects in Higher Education

At leading institutions across the globe, the NVIDIA DGX Spark desktop supercomputer is bringing data center class AI to lab benches, faculty offices and studen...

12/02/2026

Leading Inference Providers Cut AI Costs by up to 10x With Open Source Models on NVIDIA Blackwell

A diagnostic insight in healthcare. A character's dialogue in an interactive...

12/02/2026

GeForce NOW Turns Screens Into a Gaming Machine

The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service. This week brings ...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

DoPchoice to Intro SNAP RABBIT Octa 5 SNAPBAG

With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA DoPchoice continues to refine light shaping tools for professional LE...

11/02/2026

ZEISS Aatma -Contemporary Full Frame Primes with a Soulfu...

World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026 ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...