ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO Booths Increased access to players, fan connection, showcasing the spectacle' are major goals By Ken Kerschbaumer, Editorial Director
Wednesday, June 25, 2025 - 12:52 pm
Print This Story | Subscribe
Story Highlights
When ESPN's coverage of Wimbledon from the All England Lawn Tennis and Croquet Club (AELTC) begins on June 30, it will be enhanced by Girraphic virtual graphics in the studio during the second week, a new broadcast booth in the Bunker on Centre Court, a new Studio 18 VO room overlooking the outer courts, a new bistro desk on the rooftop, and more player access than ever. Oh, and the interior hallways of the Wimbledon Broadcast Center have been refreshed to showcase the event's history more prominently with, for example, player interviews during practice.
The use of AR elements tops this list of enhancements. AR for tennis is still relatively new for ESPN, which worked with Girraphic on the 2025 Australian Open and 2024 U.S. Open.
According to ESPN Coordinating Producer, Tennis, Brett Jackson, Girraphic is distinguished by its use of color, depth, and the motion derived from different cameras as they fly in and out of virtual elements. Most of the time, you see a virtual graphic and it's a little static and looks like it's floating, he explains. But Girraphic provides that next-level design where you can get into the elements and around elements and, if you go into the camera side, you can actually see the depth of an element.
The plan, he adds, is for those elements to become part of the studio coverage during Week 2 via the jib camera, a Spidercam, and some PTZ cameras. This weekend, we'll work with Girraphic to make sure we're placing the graphics in the proper places, but we're excited to partner with them again as we look to enhance our coverage.
At both the Australian Open and the U.S. Open, the virtual elements were used within the playing environment, but the plan for Wimbledon is to stick to just the studio environment, Jackson says. Wimbledon is an unbelievably beautiful place without us doing anything to it.
The new ESPN Bunker studio at Centre Court has been given a facelift, making it more comfortable for talent and improving the look for viewers at home.
As for the refreshed broadcast booths, both the Bunker and Studio 18 VO room will have a fresher, more modern look and feel for talent as well as for viewers back home. Both booths are in unique and regal locations, and this fresh, clean look is modern and beautiful, adds Jackson. We're very happy with them.
ESPN VP, Production, Linda Schulz, who will be working her first tennis event after nearly 30 years with ESPN, says the new booth environments will make it easier to keep viewers connected to the announcers. At Studio 18, for example, talent can be shot in front of windows overlooking Court 18 and the grounds. The two booths are complemented by a new bistro desk on the rooftop, overlooking Court 18, Court One, and even Henman Hill.
We will look to do different segments up there and showing the great footprint that has been provided to us by AELTC, she says. We want to show the grounds as much as possible. One of the things I wished for when watching coverage previously was to see more of the spectacle. So we'll continue to engage these different studio areas and locations as well as have reporters in and around the grounds.
A rendering of the new Studio 18 VO booth, which has a fresh look and will allow viewers to see the grounds as well as the announcers
Storytelling will be the focus for the next two weeks, Schulz adds, noting that she has been impressed with the level of access AELTC has given ESPN to push boundaries and dive deeper into the event. [Compared with other sports I've done,] it's unusual to have this much opportunity to speak with and see the players in various parts of their experience.
Storytelling is something I'm passionate about, she continues. Across the variety of sports I've worked on, it is a requirement to find the tools that will make those who can't be here feel as if they are here. We have 27 cameras that are ours alone, and that is compounded with the host cameras - and, with [AELTC Head of Broadcast and Production] Paul Davies looking forward to our pushing access, that was music to my ears.
Helping make those access efforts even easier will be a new behind-the-scenes content feed from AELTC that ESPN will feature on ESPN+. It's a mixture of interviews with players from the practice facility as well as other types of coverage, and it will also be voiced, Jackson says. That's one of the new initiatives that we're going to push and promote throughout our own coverage.
In addition, he continues, AELTC provides high-end broadcast and edited elements that we will leverage, including features like the one this year focusing on the anniversary of Arthur Ashe's first Wimbledon championship. That kind of high-level edit and storytelling that they provide is something our production can enhance.
Adds Schulz, That feature was an early example of how we're partnering with AELTC. They took the lead on creating it, but they immediately came to us not only to let us know that they were working on it but to see what we could provide. So we provided content that they didn't have access to. It's really a hand-in-hand situation.
The major tennis championships that ESPN covers - the Australian Open, Wimbledon, and the U.S. Open - are always pushing and pulling each other to innovate and bring coverage to new levels. For rightsholders like ESPN, they also each provide a unique opportunity to build relationships that can produce new and enhanced coverage.
We are always constantly p
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
25/06/2025
Aubrey Plaza getting ready for My Old Ass (photo by George Pimentel/Shutterstock...
25/06/2025
On the set of Leslie McCleave's The Shamrocks with Mount Timpanogos as a backdrop during the 1999 Directors Lab. Photo by Sandria Miller...
25/06/2025
Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponso...
25/06/2025
The combination of L3Harris Falcon radios and Project 25 Trunking waveform delivers a critical interoperable communications capability for the U.S. National Gu...
25/06/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
25/06/2025
YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...
25/06/2025
Copenhagen, Denmark - 25 June, 2025 - Nielsen, a global leader in audience measu...
25/06/2025
LONDON The IBC Show on Tuesday unveiled plans for its 2025 event, scheduled for Sept. 12-15 at the RAI Amsterdam....
25/06/2025
Covert Brings Boss' VFX To New Lenovo Legion Campaign
Brie Clayton June 25, 2025
0 Comments
Creative studio Covert recently contributed VFX to A...
25/06/2025
Study Reveals Stark Gender Gap in Jazz Education A new report from the Berklee Institute of Jazz and Gender Justice and researcher Lara Pellegrinelli finds th...
25/06/2025
Olivia Trusty was officially sworn in as an FCC commissioner by Chairman Brendan Carr on Monday....
25/06/2025
KRK introduces the Kreate Series Studio Monitors, the newest addition to the brand's wide range of audio offerings. The Kreate monitors bring extraordinary ...
25/06/2025
Collaboration with space-branded real estate specialist brings next level offshoring agility to broadcasters, OTT platforms, media tech and software companies ...
25/06/2025
Sales proceeds from 25 - 26 June 2025 donated to Lambda Legal
Soundtoys have announced that 100% of all sales made on 25 and 26 June 2025 will be donated to...
25/06/2025
No Apollo or UAD hardware required
Universal Audio have announced that their software recreation of Dolby's renowned multiband enhancer - which was laun...
25/06/2025
Recreates AKGs sought-after C24
Warm Audio have announced the launch of a new stereo valve microphone that offers a modern take on AKG's sought-after C2...
25/06/2025
TBS Drama Series Extremely Inappropriate! Uses DaVinci Resolve Studio
Brie Clayton June 25, 2025
0 Comments
Tokyo Broadcasting System's hit comedy...
25/06/2025
ESPN said ABC's telecast of the Oklahoma City Thunder's victory over the Indiana Pacers in Game 7 of the NBA Finals on June 22 was the most-watched fina...
25/06/2025
CLAREMONT, N.C. CommScope has unveiled its new FiberREACH product and has launched the CableGuide 360 platform. Both fall within CommScope's SYSTIMAX 2.0 po...
25/06/2025
LOS ANGELES Allen Media Group streaming platform Local Now today launched 23 news, sports and entertainment channels from Warner Bros. Discovery....
25/06/2025
LONDON Electric Sheep has launched a new AI-powered platform that is designed to provide creators with the hands-on ability to iterate, edit and produce pro-lev...
25/06/2025
NUGEN Audio will host Can You Hear Me Clearly, an online panel discussion on speech intelligibility and why it matters, on Tuesday, July 8 at 2 p.m. EDT (7 p....
25/06/2025
Utelogy Corporation, a global leader in connected workspace management, monitoring, and analytics, is excited to bring Legrand | AV into its Utelligence Allianc...
25/06/2025
Save up to 50% on Kontakt instruments
Emergence Audio have announced that their Infinite Summer Sale promotion is now live, with savings of up to 50% applie...
25/06/2025
How Tulpa Studio Built a Broadcast Ready Workflow on a Budget
Brie Clayton June 24, 2025
0 Comments
Founder Michelangelo Ingrosso reveals how Blackmag...
25/06/2025
Covert Promotes Ben Dubois To Executive Producer/Head Of Client Partnerships
Brie Clayton June 24, 2025
0 Comments
Creative studio Covert has promoted...
25/06/2025
Content Credentials are now available in Adobe Premiere Pro
Colin Smith June 24, 2025
0 Comments
This tutorial demonstrates how to incorporate content...
25/06/2025
The Secret of Resolve's Missing Blend Mode
Simon Ubsdell June 24, 2025
0 Comments
Uncovering an important blend mode missing from both Resolve and...
25/06/2025
CBC Real Estate, a division of Capitol Broadcasting Company (CBC), announced tod...
25/06/2025
Jazz at the Fort Returns, Featuring Yoron Israel and High Standards The performance is part of Berklee's Summer in the City concert series.
By
Kelly Won...
25/06/2025
SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY Tackling the latest in college sports video: NIL, live production, virtual productio...
25/06/2025
ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO B...
25/06/2025
Rohde & Schwarz selected by Collins Aerospace to upgrade oceanic communications ...
25/06/2025
Back to All News
Teaser for Action Thriller Series Trigger' Unleashes Tens...
25/06/2025
Back to All News
Love, Conflict and Family Drama: Netflix Drops The Trailer For...
25/06/2025
Back to All News
The Ripple Effect of K-Content: How Netflix Viewers Are Embracing Korean Culture
A giant Young-hee presides over the Red Light, Green Light g...
25/06/2025
Newly Achieved Certifications Assure Integration Firms that Alfalite LED Display...
25/06/2025
Arqiva will engage with fellow members to explore the latest developments in sensor innovation, environmental monitoring and data analytics
Arqiva is proud to ...
25/06/2025
Continuing its commitment to creating technology that enriches users' lives while helping them stay safe online and protect their privacy, Apple today share...
25/06/2025
Apple Sports - the free app for iPhone that gives sports fans access to real-time scores, stats, and more, delivered with speed and simplicity - today added ten...
25/06/2025
RT has confirmed its Monday night television series, Upfront with Katie Hannon has come to an end and will not be returning in September following three season...
24/06/2025
Have you got what it takes to be Thomson's Young Journalist of the Year 2025? If youre a journalist aged 30 or under, this is your moment. Entries are now o...
24/06/2025
John August with fellow Kibwe Tavares at Sundance Institute's 2016 June Screenwriters Lab. Photo by Brandon Cruz for Sundance Institute...
24/06/2025
The Comprehensive and Customized Program Supports and Sustains Mid-Career Directors & DPs with Support from Netflix...
24/06/2025
Last week, Spotify returned to the Croisette for our 11th year at the Cannes Lio...
24/06/2025
SGL Carbon is expanding its product portfolio with a new battery felt for redox flow batteries. The innovative electrode material, marketed under the name SIGRA...
24/06/2025
Panels of the National Film and Video Foundation in Accordance with the NFVF Act...
ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO Booths Increased access to players, fan connection, showcasing the spectacle' are major goals By Ken Kerschbaumer, Editorial Director 
