freispace and Projective Announce Joint Showcase of Integ...

freispace, the leading ERP-as-a-Service platform for media and entertainment production, and Projective, a leading provider of post-production collaboration technology, today announced they will co-exhibit at the Media Production & Technology Show 2026 in London. Located at Booth K60 from May 13 to May 14 at the Olympia Grand Hall, the partners will demonstrate how their integrated solutions seamlessly connect project scheduling with production asset management to drive unprecedented operational efficiency.

For years, post-production teams have struggled with fragmented workflows and disconnected scheduling systems that hinder creative output. Introducing tools specifically designed to support the complete lifecycle of post-production brings massive operational efficiencies. By integrating freispace's resource management software with Projective's Strawberry production asset management solution, facilities can remove the guesswork from media availability and resource allocation. The combined approach increases content security, saves hours of administrative time, and ultimately empowers creative teams to focus on their craft.

At Booth K60, attendees will experience live demonstrations of the highly optimized combined workflow. freispace will showcase its specialized AI-powered project planning ecosystem alongside its newest innovation, Storage Server Management. This integrated solution allows for the seamless management and planning of both on-premises and cloud servers, bridging the gap between production and IT departments while enabling advanced storage automation.

Storage Management: Manage required server space per project and server within your project planning, and automate provisioning through integrations like Strawberry.

Server Statistics: Gain cross-department insight into project and server usage statistics over time, allowing production coordinators to negotiate overages early.

Media organisations require a unified platform that intuitively operates across departments and serves as a single source of truth says Leonardo Re, CEO and founder at freispace. AI and automation are now critical to creative operations, with a sharp focus on rapid ROI and effortless agility. By bringing together freispace and Strawberry, we empower teams to accelerate content delivery and break free from traditional production silos. The real winners will be those who transform how they work to extract maximum value from every asset and every decision.

At the show, Projective will highlight Strawberry 7, designed to handle the intense demands of modern post-production. Within Strawberry, each project is mounted as a dedicated workspace, eliminating the complexity of traditional shared storage and delivering true operational agility. This latest release introduces a host of media intelligence and groundbreaking AI-powered features for creative teams, including:

Enhanced Search & Discovery: Automate transcripts in over 90 languages, search for specific spoken words, and instantly find visual content, concepts, or emotions across your entire media library.

Media Intelligence for Editors: Use built-in scene detection to locate specific scenes and import spoken sentences directly into Adobe Premiere as subclips, dramatically speeding up the editing process.

Scalable Hybrid Infrastructure: Seamlessly move between on-premise and cloud storage with Strawberry Skies, allowing teams to scale resources without disrupting creative workflows.

Automation is an operational imperative for post-production, says Derek Barrilleaux, CEO of Projective. Too many processes are manual, and by integrating with freispace, workspace creation, access control, and reporting can be automated, opening a path away from point products to holistic integrated solutions that empower media organizations to scale, adapt, and lead.

MPTS attendees are invited to book a demonstration ahead of the show to experience the latest capabilities in post-production scheduling and project management.

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