Ericon HEVC encoding technology wins Fierce Innovation Award

Ericssons E2E UHD Live Broadcast Ecosystem HEVC Card wins the coveted Fierce Innovation Award for Best Encoding and Transcoding Solution in the Pay-TV and online video category

Winning HEVC Card enables Pay-TV providers to meet growing consumer demands for Ultra High Definition (UHD) TV content, while providing significant cost efficiencies for the delivery of 4K UHD

Ericsson also selected as a Finalist for its MediaFirst Video Processing for same award and category

Ericsson (NASDAQ:ERIC) today announced that its E2E UHD Live Broadcast Ecosystem HEVC Card has won the award for Best Encoding and Transcoding Solution in the Pay-TV and Online Video category at this years Fierce Innovation Awards.

Recognized by a panel of global TV industry experts as one of the most innovative new solutions in the TV sector, the HEVC Card from Ericsson combines high-performance video compression technology with its market leading contribution encoder platforms, the AVP 2000 Contribution Encoder and AVP 3000 Voyager. The solution removes the need for complex AVC quadrant based UHDTV contribution and enables up to 40 percent bandwidth savings for TV service providers. The card also drives greater network efficiencies, as it only requires the use of one encoder and receiver to deliver optimal picture quality.

In addition to winning the award, Ericsson was also selected as a Finalist for the same category for its MediaFirst Video Processing offering. This suite of video processing solutions simplifies delivery and enables Pay-TV customers to deliver services faster to market.

Consumers are increasingly demanding higher quality content, and the market needs innovative technology solutions that can support the delivery of this, said Giles Wilson, Chief Technology Officer, Business Unit Media, Ericsson. Wilson adds: We believe our HEVC Card offers a much-needed solution and are proud for this to be recognized by this Fierce Award. With UHD standards constantly evolving, the HEVC card will play a crucial role in enabling media companies to build on its processing power and resources to support future high dynamic range and wider color gamut.

NOTES TO EDITORS

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Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the worlds mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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LINK:	http://www.ericsson.com/thecompany/press/releases/2016/12/2067059...
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