Sony Pixel Power calrec Sony

Adder Technology Enters New Era of Strategic Engagement with Launch of Customer Experience Center

26/02/2026

Adder Technology, a specialist in connectivity solutions and high performance IP KVM, announces the opening of its new Customer Experience Center (CXC) at its global headquarters in the UK. The purpose-built environment marks a decisive step forward in how Adder supports customers evaluating complex technology decisions where connectivity and control are mission-critical.

Neil Hillier, SVP Global Sales and Marketing at Adder, says, The Customer Experience Center defines how we intend to engage with the market moving forward. As an employee-owned business, we are focused on long-term value and meaningful investment. That same mindset is shared by our customers, who are making complex, high-impact decisions that require time, context, and verification. The CXC reflects these priorities and brings them together, truly representing the connection we value with our customers and partners.

Experience On-Demand

Investment in essential, high-value, technology demands structured evaluation, cross-functional alignment, and demonstrable validation before approval. With stakeholders often distributed across geographies, efforts to bring people together can add delays and uncertainty to the process. According to Gartner, buying groups can range from five to 16 stakeholders across multiple business functions, increasing the need for coordinated evaluation and technical clarity.

The CXC provides a dedicated environment where customers can collaboratively explore solutions, verify compatibility, and align stakeholders through focused working sessions. Designed to support both in-person and remote participation, the facility is open year-round and enables meaningful evaluation aligned to customer decision cycles and complements existing time-bound industry events.

Experience with Context

The CXC has been designed to reflect the operational realities of the diverse industries Adder supports. From live broadcast and post-production to mission-critical control room environments in industrial, utilities, and transportation sectors, the facility enables visitors to evaluate IP KVM within representative workflows aligned to the performance, resilience, and integration demands of real-world operations.

Experience Technology Ecosystems

To further enhance customer experience with context, the CXC has been developed in collaboration with leading technology partners to reflect the multi-vendor environments customers operate in today. The CXC features a broad range of complementary solutions including:

Control system unification software by Bitfocus

PTZ cameras for remote viewing by Bolin Technology

Data center infrastructure by Dataracks

Visual production software by Disguise

API integration and control via Stream Deck by Elgato

High-end post-production monitors by EIZO

Bespoke podcast table by Forecast Consoles

Interactive presentation applications by FUTURESoftware

Interactive touch screen displays by iiyama

High-resolution LED display wall from Ledman

Customizable control room consoles from LundHalsey

IP networking switches by NETGEAR

Pixel-perfect monitors by Philips

Visual display software for control rooms by Ultimate Visual Solutions

To access the Customer Experience Center click HERE.
LINK: https://www.sportsvideo.org/2026/02/26/adder-technology-enters-new-era...
See more stories from svg

North America Stories

26/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at All 32 Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...

26/02/2026

Advanced Systems Group Promotes Jody Boatwright to Chief Strategy Officer

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...

26/02/2026

TikTok, MLB Expand Multi-Year Global Content Partnership

As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through...

26/02/2026

Chyron Announces 2026 Designer of the Year Competition

Chyron announces its 2026 Designer of the Year Competition to be awarded during a live stream from the 2026 NAB Show in Las Vegas. This year's competition i...

26/02/2026

Appear's X Platform Now SRT Verified for YouTube Live Content Delivery

Appear, which specializes in live production technology, announces that its X Platform has been officially verified by YouTube for Secure Reliable Transport (SR...

26/02/2026

Adder Technology Enters New Era of Strategic Engagement with Launch of Customer Experience Center

Adder Technology, a specialist in connectivity solutions and high performance IP...

26/02/2026

Alcom Elevates Headend Video Service with Harmonic to Drive Growth

Harmonic announces that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with Harmonic's XOS Ad...

26/02/2026

ESPN, Disney+ to Deliver More Banana Ball Games Than Ever as Collaboration Expands in 2026

ESPN, Disney , and the Savannah Bananas announce a 25-game exclusive package in ...

26/02/2026

SailGP Announces Broadcast Extensions with Globo and BandSports in Brazil for 2026 Season

Brazilian broadcaster Globo has returned as the official broadcast partner of th...

26/02/2026

NDI Appoints JRS as Official Distribution Partner for China

NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor,...

26/02/2026

SVG Students To Watch: Noah Boudolf, Clemson University

The Charleston, SC, native has excelled as a live-camera operator on Tigers broadcasts In the live-sports-video industry, the future is bright. Our series SVG ...

26/02/2026

Behind The Mic: ESPN, Tennis Channel Sign New Deals for 2026 Tennis Analysts

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

26/02/2026

SVG in Indy: Beyond the Colts, Lucas Oil Stadium Stays Busy With NFL Scouting Combine, NCAA Men's Final Four

Supported by partners, the in-venue production team keeps videoboard-show qualit...

26/02/2026

SVG New Sponsor Spotlight: CAMB.AI's Akshat Prakash on AI Translation and the Future of Live Sports Localization

CAMB.AI provides AI speech synthesis and translation with a focus on localizatio...

26/02/2026

SVG Sit-Down: AWS's Regina Rossi on the Company's New Vertical-Video-Cropping Tool

AWS Elemental Inference could help sports broadcasters learn to love AI This we...

26/02/2026

Cobalt Digital Returns to ISE with Comprehensive Lineup of IPMX-Ready Solutions

Industry's only IPMX-compliant audio monitor takes centerstage along with IPMX multiviewers, gateways, converters and routers Champaign, IL - January 26, 2...

26/02/2026

Cobalt Digital Products Receive IPMX Product Certification Following Inaugural Testing Event

Cobalt among first manufacturers to achieve verified compliance status with IPMX...

26/02/2026

COBALT ARIA AUD-MON Receives Best of Show Awards at ISE 2026

Barcelona - 20 February 2026 Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding...

26/02/2026

AWS Launches New Tool for Vertical Video Conversion

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Broadpeak Launches Multiview For Live Sports at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Griffin Media Rolls Out Bitcentral Core News At KWTV, KOTV

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Adobes New Firefly QuickCut Gives Video Editors a Starting Point

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Disney Gains But YouTube Continues to Dominate Screentime

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

BCNEXXT Adds HLG-Based HDR To Vipe Platform

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

FCC Launches Inquiry Into Broadcast Sports Rights

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Avids New CPO Discusses AI, NAB Show and Newsroom Tech

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Samsung Taps Gracenote for AI-Powered Discovery

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Less Tools, More Visibility: TAG Video Systems at NAB 2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/02/2026

Studio Technologies Dante-Based Solutions Power High-Prof...

With more than four decades of experience in radio broadcasting and live sports production, Daryl Doss, owner of Doss Technical Services and a contract engineer...

26/02/2026

BCNEXXT Deploys Live HLG-Based HDR Playout Within Vipe Pl...

BCNEXXT has deployed live HLG-based HDR playout capabilities within its Vipe platform, enabling broadcasters to integrate High Dynamic Range into live productio...

26/02/2026

TAG Video Systems at NAB 2026

TAG Video Systems (Booth W2323) will unveil new capabilities across its IP-native Realtime Media Platform at NAB 2026. New releases include visual service healt...

26/02/2026

IBC2026 unveils strategic partnership with EIT Culture an...

IBC today announced a new strategic partnership with EIT Culture & Creativity the institutional partnership for culture and creativity, supported by the Europ...

26/02/2026

Clear-Coms Arcadia Central Station and FreeSpeak Icon Bel...

Clear-Com kept the action on track at Red Bull Shay'iMoto, an adrenaline-fueled motorsport spinning event that transformed the streets of Durban, South Afr...

26/02/2026

Alcom Elevates Headend Video Service with Harmonic to Dri...

Harmonic (NASDAQ: HLIT) today announced that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with ...

26/02/2026

Big Blue Marble named as Launch Partner for AWS Elemental...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, today announced that it ha...

26/02/2026

Broadpeak launches Multiview solution to simplify multi-s...

New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility Broadpeak, a ...

26/02/2026

Third Season of 'Love is Blind: Sweden' Drops Extra Episodes Featuring Influencer Reactions

Back to All News Third Season of Love is Blind: Sweden Drops Extra Episodes Fea...

26/02/2026

Human and Spirit Realms Collide in Fantasy Action Series Agent from Above', Premiering April 2

Back to All News Human and Spirit Realms Collide in Fantasy Action Series Agen...

26/02/2026

Watch the Main Trailer for 'Jo Nesbo's Detective Hole'

Back to All News Watch the Main Trailer for Jo Nesbo's Detective Hole Entertainment 26 February 2026 GlobalDenmarkFinlandNorwaySweden Link copied to cl...

26/02/2026

Main Trailer for The Red Line' Exposes How Fear, Scams, and a Broken System Push Ordinary People to the Edge

Back to All News Main Trailer for The Red Line' Exposes How Fear, Scams, a...

26/02/2026

Marwan Kenzari and Rianne van Rompaey in Psychological Thriller 'The Silence'

Back to All News Marwan Kenzari and Rianne van Rompaey in Psychological Thrille...

26/02/2026

Horror Awakens in the Cloud: GeForce NOW Unleashes Capcom's Resident Evil: Requiem'

GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...

25/02/2026

Record Global Audiences Announced as Olympic Baton Passes to French Alps 2030

With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...

25/02/2026

BBC Shrinks IBC Footprint as Remote Production Takes Center Stage

From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...

25/02/2026

Making the Warner Bros. Discovery Sports Winter Olympics Production Work, From Monitoring to Transmission to Comms

Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...

25/02/2026

How Warner Bros. Discovery Sports Used XR to Bring the Peaks of the Dolomites Into View

From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...

25/02/2026

New AWS Elemental Inference' Offers AI-Powered, Real-Time Vertical-Video Conversion

In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...

25/02/2026

Netflix To Livestream Floyd Mayweather Jr. vs. Manny Pacquiao Rematch on Sept. 19 From Sphere

Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...

25/02/2026

Portland Fire, Thorns Announce Landmark Broadcast Partnership with Gray Media's FOX 12 Plus

The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...

25/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at the League's Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...