
The Red Line at the Salton Sea. | Photo: Courtesy of Doron Gazit.
A plump red tube snakes along the desolate shores of the Salton Sea, past abandoned bird nests, sun-bleached fish carcasses and resort town ruins. Once an inland playground for Hollywood elite, the rapidly shrinking sea nestled in the Coachella and Imperial valleys has morphed into a polluted pool inundated with algae blooms.
To environmental artist Doron Gazit, The Red Line resembles a scarlet artery. But instead of blood, it's pumping air -- the very breath of life.
I see in front of my eyes the environment is being destroyed, explained the Los Angeles-based artist and industrial designer, who originally hails from Israel. With my own language, with my medium, Im trying to draw attention to and raise awareness of all the catastrophes that are happening around us.
In his first-ever museum exhibition, Gazit explores his project The Red Line. The show, which runs April 1 through May 30 at the San Luis Obispo Museum of Art, pairs photographs of Gazit's past work with an installation that winds through the museum and around its blocky exterior like a contented plastic python.
The Red Line marks the first time the museum has hosted such an art installation, exhibition and development director Ruta Saliklis said, noting that the show is part of a broader effort to focus on environmental issues. Its exciting, she said. I like seeing peoples reactions to it and talking about it.
Inflatables form a colorful rainbow, or, airbow, in the Judaean Desert in Israel. | Photo: Courtesy of Doron Gazit.
If you ask Gazit, it all began with the balloon. Specifically, his fascination with inflatables -- I dont use the b-word, he said with a laugh -- found its foundation on the streets of Jerusalem.
I used to sell twisty balloons to make my living as an industrial design student at Jerusalems Bezalel Academy of Arts, Gazit explained. Shortly after, it turned into my inspiration.
Realizing that the balloons were, in fact, three-dimensional lines that he could draw with as effectively as a pen or pencil, he developed long, flexible inflatables known as Airtubes.
In 1984, Gazit was invited to decorate the Olympic Games in Los Angeles, leading to the creation of his company Air Dimensional Design, or, AirDD. Gazits colorful Airtubes have coiled up columns at the U.S. Customs House in New York City, tethered Tokyos Fuji TV building and entwined 17 towers of metal scaffolding at a Luciano Pavarotti concert in Mexicali, Mexico; theyve also appeared at Burning Man, the World Cup, the World Expo, three Olympics and five Super Bowls.
The Red Line at the Dead Sea. | Photo: Courtesy of Doron Gazit.
Over the years, the company based in North Hollywood has branched out into all manner of inflatable shapes, from undulating scrims to waffle-patterned walls to illuminated blooms, tusks and tentacles.
I can take any environment and change it for a one-day event and make it look spectacular, said Gazit, who sees his success as proof that inflatables are no longer just for birthday clowns.
Thats something Ive had to fight for many, many years -- the preconceived notion of what is a balloon. People say its for children, its [a toy thats] good for only two hours, he said. People are now used to the idea that art is being done with glass, with metal, with wood and paper, but balloons still really stay in the category of kids parties.
At least one design popularized by AirDD wouldn't seem out of place at such a gathering.
The company holds the patent for the Fly Guys, dancing humanoid figures that debuted at the closing ceremony of the 1996 Olympic Games in Atlanta. The flailing inflatables, also known as AirDancers or SkyDancers, have since become ubiquitous at gas stations, shopping malls and used car lots; and theyve even been parodied on the animated show Family Guy.
Sculptig the wind on sand dunes in Israel. | Photo: Courtesy of Doron Gazit.
Im surprised -- Im shocked, actually -- to be [connected] to something so popular, Gazit said, noting that he no longer manufactures the Fly Guys. (Rather, he licenses the design to companies such as Above & Beyond, Inflate Co. and Look Our Way Inflatables.) Lately, hes grown less interested in the commercial aspect of his work.
I had to make my living, so I had my company. But all the time -- Im talking more than 30 years -- I did my environmental art, Gazit said. It was only for my family, my friends. I see myself now as an environmental artist coming out of the cabinet.
About nine months ago, Gazit began to work on The Red Line, which examines ecological turmoil on the ground level. Its literally drawing the line, drawing attention to the catastrophes that are happening all over the world, Gazit said. Im trying to raise the consciousness and awareness to climate change, to the drought, to global warming and also mans misuse of the environment.
Doron Gazit and an assistant install The Red Line at the San Luis Obispo Museum of Art. | Photo: Courtesy of the artist.
Although his previous works have mostly featured happy colors such as yellows, oranges and greens, Gazit said red seemed like a more appropriate hue for this project. Now I feel that I need to shout. I need to scream, he said.
Using a method he alternatively refers to as sculpting the wind and visualizing the invisible, Gazit channels air currents through 500-foot-long inflatable vinyl tubes. (Outdoor installations rely on the wind to hold their shape, while he uses a blower known as an air fountain for interior works.) He then photographs his creations before disassembling them and moving on to different sites.
When Im working in nature, nature actually turns out to be my canvas, said Gazit. As much, he seeks out visually striking backgrounds where humankinds impact on the environ
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...
22/10/2026
Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...
22/10/2026
Arqiva has migrated its occasional-use event scheduling and resource-management ...
22/10/2026
NBC Sports will present every alpine World Cup and World Championship race under...
22/10/2026
FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...
22/10/2026
Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...
22/10/2026
Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...
22/10/2026
SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...
22/10/2026
Parks Associates research finds that 39% of U.S. internet households watch live ...
22/10/2026
As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...
22/10/2026
Tech types from broadcasters, streamers, leagues, vendors, and service providers...
22/10/2026
Grant from Kate Capshaw and Steven Spielberg's foundation
will also expand...
22/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...
22/10/2026
The JUPITER-08 polysynth and n/vision wavetable
Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...
22/10/2026
New creative tools and colour display
Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...
22/10/2026
YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors
Disney Re...
22/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...
22/10/2026
Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...
22/10/2026
IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...
22/10/2026
Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...
22/10/2026
Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...
22/10/2026
Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio
Brie Clayton October 21, 2026
0 Comments
Now customers can upgrade to the power...
22/10/2026
Focusrite and Klevgrand launch Altitude Harmony
Today, Focusrite and Klevgrand announce Altitude Harmony the first plugin in our partnership. Altitude Har...
22/10/2026
Starting this Friday, iPhone Duo users can discover amazing apps and games optim...
22/10/2026
Launched today, NVIDIA Minerva is an AIOps platform built to help teams find problems earlier and keep AI factories productive. It brings together telemetry fro...
22/10/2026
Former State Pathologist Dr Marie Cassidy brings a scientific perspective to Ireland's last witch trial in a new one-hour documentary airing Thursday 29 Oct...
22/10/2026
Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...
21/10/2026
Three investigative journalists have been chosen as the finalists for the 2026 Thomson Foundation Young Journalist Award. The successful candidates from Nigeria...
21/10/2026
The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...
21/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger...
21/10/2026
The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...
21/10/2026
The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...
21/10/2026
M-Tron Select & Axxess free until 1 December 2026
Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fr...