Celebrating the power of photography - the Lesoo Photo Project

Celebrating the power of photography - The Lesotho Photo Project Fujifilm, Getty Images and Sentebale have today released a video celebrating the Lesotho Photo Project - a remarkable initiative co-ordinated by Chris Jackson, Getty Images Royal Photographer and supported by Fujifilm.

02.03.2016

Courtesy of Chris Jackson/Getty Images. All rights reserved

Courtesy of Chris Jackson/Getty Images. All rights reserved

Courtesy of Chris Jackson/Getty Images. All rights reserved

Courtesy of Chris Jackson/Getty Images. All rights reserved

Courtesy of Chris Jackson/Getty Images. All rights reserved

Courtesy of Chris Jackson/Getty Images. All rights reserved

Co-founded by Prince Harry and Prince Seeiso of Lesotho in 2006, Sentebale is a charity which aims to rewrite the future for the impoverished population of Lesotho, by providing the thousands of children and young people affected by HIV/AIDS with vital access to education, care and critical psychosocial support enabling them to live healthy and happy lives.

Working alongside Sentebale, the Lesotho Photo Project developed from an idea to bring photography to the vulnerable children of Lesotho, through the medium of workshops, lessons and classes, using Fujifilm instax cameras and instant film.

The children took part in photography lessons, with their images printing and developing instantly thanks to the technology of the Fujifilm instax cameras. A large photography wall was created in the shape of the official Sentebale flower using the children s instax prints and they were encouraged to express their thoughts and feelings through their images.

Supporting both the Corporate Philosophy of Fujifilm to enhance the quality of life of people worldwide and the overall goals of the Sentebale charity, the project provided the children with a unique and special opportunity to express themselves through photography. The instant nature of the cameras empowered the children with a sense of creativity, and additionally, gave them the chance to see their photos instantly.

The Lesotho Photo Project was launched during the first camp held at the Sentebale Mamahoto Children's Centre (the flagship facility that supports all of Sentebale's work with vulnerable children) in October 2015. The Centre has continued to run the project at camps throughout the winter, including a session at the official opening in November 2015. The children take part in photography lessons and use their instax prints to produce the Mamohato Times; a newspaper documenting their experiences at camp. This fantastic project provides a chance for the children to develop their creativity, communication and interpersonal skills, but most importantly have fun and express themselves in a unique and empowering way.

The video is available to view here:

https://www.youtube.com/watch?v=nP47R7Iw43I

and on the official Sentebale website:

http://sentebale.org/celebrating-the-power-of-photography/

An interview with Chris Jackson is also availabile on the official Fujifilm Blog:

http://fujifilm-blog.com/2016/03/02/the-lesotho-photo-project/

All images courtesy of Chris Jackson/Getty Images. All rights reserved

For more information, and high res images, please contact:

Jeannie Corby

PR Executive, FUJIFILM UK LTD

E: jcorby(at)fuji.co(dot)uk

M: 44 (0) 44 (0) 7979 525398

Alice Lycett Green

Head of Marketing & Communications, Sentebale

E: alice(at)sentebale(dot)org

M: 44 (0) 7823 778 654

ABOUT FUJIFILM

FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials).

The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world, and has annual sales in excess of $20bn. In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years.

Fujifilm UK currently employs more than 390 people and is one of the countrys most popular photographic and imaging brands.

ABOUT SENTEBALE

HIV is the second cause of death amongst adolescents aged 10 - 19 globally and is the number one cause of death in Africa.

This is a generation that urgently needs help, for their future and the future prosperity of Africa. In Lesotho, one in three children are orphans and there are believed to be over 40,000 adolescents living with HIV.

Sentebale, co-founded by Prince Harry and Prince Seeiso in 2006, provides healthcare and education to vulnerable children affected by HIV/AIDS and extreme poverty in Lesotho, southern Africa.

Sentebale's flagship programme is the Mamohato Programme, which was developed in response to a serious gap in HIV/AIDS education provision for young people in Lesotho. A study by Sentebale showed that HIV-positive children were isolated and received little support in their homes and communities in relation to the social and psychological challenges they faced; stigma deemed to be the greatest hurdle for these children. The programme offers a residential weeklong camp and follow up monthly clubs that empowers these children to address the stigma and health issues surrounding them enabling them to live healthy and happy lives.

In 2010 the Mamohato programme was highlighted as a model of international best practice by the United Nations. The programme was quoted as being effective, having ethical soundness, cost effective, relevant, innovative and sustainable .

Sen

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