Sony Pixel Power calrec Sony

Upfront Notebook: Discovery Puts Reality Talent on Display

11/04/2018

With more than 60 stars of the shows on its networks on the Avery Fisher Hall stage at the conclusion of its upfront event Tuesday, Discovery made the case that after acquiring Scripps Networks it has become a major force in the TV business.

Discovery CEO David Zaslav, introduced on tape by Oprah Winfrey, the company's biggest star, called the event a coming out party for the new enterprise.

We're a different kind of media company. We don't have viewers. We have fans, Zaslav told the audience.

While most other TV companies are caught up in an expensive scripted programming arms race against both traditional competitors and new digital interlopers, Discovery churns out unscripted shows designed to entertain, educate and inspire, he said.

We pretty much don't have actors, Zaslav said. We have authentic talent. He called Discovery's programming Functional content, adding that it is brought to life by the greatest characters in cooking, food, science, animals, home designs, travel and crime.

Close

That programming is drawing viewers. Zaslav pointed to statistics putting Discovery at No. 3 (behinds NBCUniversal and Disney) in share of total U.S. viewers.

The event was originally supposed to be one of Scripps Networks' series of upfront presentations. But instead of the half dozen talent on hand, Zaslav pumped up the volume, having everyone from the Property Brothers to the Pioneer Woman brought to New York.

In a bit of a surprise, the traditional Scripps Networks ad sales message seemed appropriate for the new bigger company.

Jon Steinlauf, the Scripps exec named to run the combined company's advertising sales operation, noted that while the increase in scripted programming has made this the era of peak TV, it's certainly not the era of peak ad viewing.

Steinlauf noted that while TV remains the most powerful marketing and branding tool, it is hard for marketers to reach their audiences live because of the way the dramas and comedies that aren't on ad-free services are time shifted by viewers.

The new Discovery offers 8,000 of new TV a year so there's fresh content on virtually every channel every night, he said. The payoff for you is 97% of your ads are watched live and they're seen by the most important consumers in all of advertising: upscale adults.

As he has in the past at Scripps upfronts, Steinlauf noted that viewers embrace commercials on the company's channels, pointing to research that shows that Scripps networks were No. 1 in ad receptivity followed by Discovery's channels at No. 2.

The way Scripps matches advertiser message to show content and the willingness to build programs specifically for marketers will be a feature of the new company as well.

The biggest laugh during the presentation came when Discovery Channel head Nancy Daniels introduced a new Science Channel show called The Innovators that will look at historic figures who started industries years ago and people changing those fields today. The audience started chuckling when the face of Facebook founder Mark Zuckerberg appeared. Many in the audience had seen Zuckerberg's Senate testimony earlier in the day. Daniels said she'd been following the testimony on her phone, so when the laughter arose, she knew what people were reacting to and ad-libbed that some of the people in the show may have changed our lives for better or worse.

Some other programming highlight included:

Kate Plus Eight star Kate Gosselin returns to TLC in Kate Plus Date (working title) as the single mom returns to the dating world.

Drew Scott of HGTV's Property Brothers comes to TLC as he makes wedding plans with fianc e Linda Phan in Drew and Linda Say I Do.

TLC has also acquired never-before-seen video from the 1996 wedding of John F. Kennedy Jr. and Carolyn Bessette. The two hour special is titled JFK Jr. & Carolyn, A Camelot Wedding.

Investigation Discovery is adding In Pursuit With John Walsh, the longtime host of America's Most Wanted.
LINK: https://www.broadcastingcable.com/blog/upfront-discovery-talent...
See more stories from bandc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...

20/08/2026

Apple at 50: Author and CBS Sunday Morning Correspondent David Pogue on How a Tech Giant Became a Media Powerhouse

The bestselling author and longtime Apple observer explores how product launches...

20/08/2026

Orlando Magic's David Storm Reflects on the Franchises First Year With Its New ST 2110 Control Room and Massive Center-Hung Videoboard

The Orlando Magic entered last season with a dramatically upgraded in-venue prod...

20/08/2026

Indiana Pacers Name DAZN Exclusive Streaming Home Beginning 2026-27 Season

Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...

20/08/2026

Ratings Roundup: Scotty Scheffler Win Tops the Week, ESPN Posts Most-Watched WNBA Game Ever on Cable

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

20/08/2026

NHL Announces Germany Expansion with FC Bayern Partnership and 2027 Global Series Games in Munich and Cologne

The NHL has announced two major developments tied to its Germany growth strategy...

20/08/2026

SoundBridges TURN server tutorial

Set up your own private remote collaboration infrastructure SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...

20/08/2026

Neyrinck revive Avid D-Control surfaces

New V-Control Pro features restore basic functionality Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...

20/08/2026

ROSE AYLING-ELLIS BEGINS FILMING SERIES TWO OF ITVS BAFTA-WINNING THRILLER CODE OF SILENCE

TV, BritBox and Mammoth Screen have announced that filming is now underway on th...

20/08/2026

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

New York August 19, 2026 Nielsen today shared a number of key enhancements t...

20/08/2026

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...

20/08/2026

Charter Completes $34.5 Billion Cox Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

SubtitleNEXT makes a significant leap in localisation eff...

At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...

20/08/2026

Transformation Church Elevates Production Communications...

Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...

20/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC 2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...

20/08/2026

The Boys Season Five Graded with DaVinci Resolve Studio

The Boys Season Five Graded with DaVinci Resolve Studio Brie Clayton August 20, 2026 0 Comments Colorist Siggy Ferstl uses Depth Map to bring a three ...

20/08/2026

Adobe Firefly expands its creative AI studio: generate music, speech, and sound effects in one place

Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...

20/08/2026

Broadpeak launches Multiview as a Service to accelerate m...

Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026 Broadpeak , a leader in streaming ...

20/08/2026

Techex Appoints Stuart Almond as Chief Revenue Officer

Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...

20/08/2026

MediaCity Studios upgrades with Avid

Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...

20/08/2026

MS Now to Launch $7.99 DTC Service

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Nielsen Details Improvements to Audience Measurement Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Study: 174 Billion Illegal Streams During FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Prasad Opens New 8K/4K Film Preservation & Restoration Center

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

IPC Expands Brazilian Presence with New Channel Partner C...

IPC Expands Brazilian Presence with New Channel Partner CCATech Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...

20/08/2026

Zixi Enters Mauritius Market Through Strategic Deployment...

Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...

20/08/2026

Scripps Research scientist to receive $2.76 million NIAID New Innovators Award

LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...

20/08/2026

Audiences reveal appetite for multicultural Australia on-screen

Audiences reveal appetite for multicultural Australia on-screen 20 August 2026 Dr Georgie McClean, Dr Rebecca Huntley (L-R) By Dr Georgie McClean and Dr Rebec...

20/08/2026

How Mavis Studio Is Expanding Live Production Teaching at Sussex

How Mavis Studio Is Expanding Live Production Teaching at Sussex Brie Clayton August 19, 2026 0 Comments Hero image displays a student about to mix be...

20/08/2026

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design Brie Clayton August 19, 2026 0 Comments Reality TV veteran Eric Gardner create...

20/08/2026

Transformation Church Elevates Production Communications With Riedel Artist and Bolero

Wuppertal August 20, 2026 Transformation Church Elevates Production Communicat...

20/08/2026

The music between the notes

The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...