Sony Pixel Power calrec Sony

A Deep Dive into AI at HPA Creative Tech UK 2018

26/04/2018

By Debra Kaufman

HPA Creative Tech UK convenes in London on June 27 with a program focused on navigating the frontier of media and technology. Finishing the day's engaging sessions will be a panel on artificial intelligence, with Arvato project manager Yvonne Thomas and FeedForward AI co-founder/director of business strategy Lydia Gregory. Prior to co-founding FeedForward AI, Gregory was head of growth for an AI music startup and Thomas, an engineer, worked at the EBU where she was involved in 3DTV, UHDTV and other standardizations. We sat down with Thomas and Gregory to get a preview of their perspectives on AI.

Thomas notes thatAI is not a new topic. But it's the moment when AI services become more mature and reliable, she says. Together with open APIs and advanced software, it's actually easy to integrate and use those AI services. Gregory adds that AI is getting proficient at such tasks as object recognition. Because AI solutions are mostly hosted in the cloud, they allow for easy scability and accessibility, she says. But, because AI is new, organizations using AI solutions need specialists, who are hard to find and expensive, to operate their systems. Since the AI results are not yet 100 percent accurate, training the system is an on-going job, Gregory adds. AI must be considered a part of the system landscape. If the system can't handle or visualize AI data, AI services are of very low value.

Thomas points out that the media and entertainment industry can benefit from several AI use cases, including using video-centric analytics to enrich metadata to find content more precisely and faster, which helps to monetize it. Second, AI can be used for predictions, meaning that a server can be repaired before it even breaks down, because AI can predict a failure down time, she says. This not only reduces costs but also increases the reliability of a system, especially in a 24/7 operation. Third, AI can increase the level of security by identifying a hack attack early and preventing its continuation.

An example of the first use case is Arvato's MAM system, says Thomas, who is its product manager. Metadata enrichment is essential for a MAM, so that its users can work even more efficiently, she points out. The data-based services we currently use focus on video analytics, including face recognition, speech-to-text, lipsync extraction, scene detection and so on.

Likewise, FeedForward AI has just released Figaro.ai, a solution for intuitive audio search. To find the right track for a video soundtrack, advert or personal listening, we usually have to search through a large database of tracks, and, to do this, we have to use words, says Gregory. There is therefore a semantic gap between the words we use to describe the track and the audio itself. We enable a user to find the right track by using deep learning to create a link between the raw audio and its metadata. Gregory adds that FeedForward AI is working with audio platforms to implement Figaro into their search capabilities. The company also has plans to extend the service to audio with speech, images and video.

Many people in the media and entertainment industry want to get up to speed on artificial intelligence, and both Gregory and Thomas have suggestions on how they might do so. AI is part of almost every conference and the big service providers offer interesting blog posts of their progress, suggests Thomas, who also recommends that those who are curious ought to experiment with AI and be amazed. Gregory suggests, for those who want to delve into the technology, to check out Andrew Ng's Coursera course on machine learning or follow AI market research on TechEmergence.

What does the future hold for AI in our industry? Overall, I am optimistic, says Gregory. New technology has always caused disruption but so far, AI is being used in the media & entertainment industries to augment the creative process. In a world where more content is required more quickly, the ability of machine learning to power solutions that decrease time to market is important. She points out that, many of the current machine-learning-driven solutions focus on the content finishing part of the lifecycle, such as localization, compliance, improving discovering as well as restoration.

Ethics should always be a part of the conversation when talking about AI, says Thomas. Overall, people fear AI although they seem to find it fascinating, she says. Those who look closer recognize its benefits. Even though this means that many jobs will be automated, it doesn't mean an overall job loss. The machines need to be trained and maintained, therefore only the job tasks will change. She also cautioned that, because AI results aren't completely accurate, users must take this into account when examining the resulting data. As to whether machines will take over the industry, she notes that, the limits are being set by humans. If we like them to become more intelligent and self-learning then this is our decision, she says.
LINK: http://www.hollywoodprofessionalassociation.com/?p=158324...
See more stories from hpa

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/07/2025

Sinclair Pays $500,000 to Settle FCC Investigations

WASHINGTON The Federal Communications Commission's Enforcement and Media Bureaus have entered into a consent decree with Sinclair to resolve a variety of in...

01/07/2025

LPTV Broadcasters Association to Hold Webinar on Station Sales

DENVER Low-power television (LPTV) station owners looking to navigate the complexities of selling their assets in todays dynamic media environment are invited t...

01/07/2025

Netflix to Carry Live Programming from NASA+

NASA announced today that live programming from its NASA+ channel will be available on Netflix starting sometime this summer....

01/07/2025

FCC Chair Carr Hires Katie McAuliffe as Policy Advisor

WASHINGTON Federal Communications Commission Chair Brendan Carr has appointed Katie McAuliffe to serve as policy advisor in his office....

01/07/2025

GFiber Demonstrates Network Slicing to Improve Home Internet Performance

MOUNTAIN VIEW, Calif. Alphabet's GFiber pay TV and broadband provider has announced that it recently worked with Nokia to demonstrate network slicing....

01/07/2025

DoubleVerify Debuts Attention Measurement for Social Media

NEW YORK, N.Y. DoubleVerify (DV) has announced the launch of DV Authentic Attention for Social. The product will first launch with Snap, the owner of Snapchat....

01/07/2025

FCC Rejects License Challenges to Three Baltimore TV Stations

WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations and agreed to renew the license for C...

01/07/2025

Magewell Brings NDI into Conferencing Software and More w...

Compact new converter lets users capture live NDI and streaming sources into software over a USB interface Video interface and IP workflow innovator Magewell ...

01/07/2025

Disneys Hercules Brings Mosaic Visuals To Life On Stage W...

Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...

01/07/2025

KIT Plugins release NOIZ One Vox

Vocal-processing plug-in joins NOIZ Hub series Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...

01/07/2025

7 Day Mastering: New course from Mastering.com

New self-paced learning programme announced Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...

01/07/2025

Heather Gray Named Vice President and General Manager of WRAL and FOX 50

Historic appointment ushers in unified leadership for WRAL-TV, New Media, and Digital Solutions RALEIGH, N.C. - 6-27-25 - Capitol Broadcasting Company is prou...

30/06/2025

Discover Weekly Turns 10: Celebrating 100 Billion+ Tracks Streamed and a Decade of Personalized Discovery

There's nothing quite like the magic of finding music that feels made just f...

30/06/2025

Spotify's Editors Pick Their Best Songs of the Year (So Far)

When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...

30/06/2025

SBS On Demand boosts global news offering with launch of France 24 FAST Channel

SBS On Demand boosts global news offering with launch of France 24 FAST Channel 30 June, 2025 Media releases SBS is expanding its international news offeri...

30/06/2025

The Forsytes Season 2 Commissioned by MASTERPIECE on PBS

Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season [June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...

30/06/2025

Artemis II Mission Advances with Successful RS-25 Engine Checkout Tests

The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...

30/06/2025

WRAL-WRAZ Raleigh Names Heather Gray as VP and GM

RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....

30/06/2025

VAB Awards JJ Freeman Engineering Award to Bill Sewell of WTKR/WGNT

The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...

30/06/2025

SBE Recruits 49 New Members

The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....

30/06/2025

Avid Releases Full Integration of MediaCentral, Wolftech News

BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...

30/06/2025

FCC Fines Sinclair $500,000

WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...

30/06/2025

Qu-Bit announce the Bloom v2

Eurorack sequencer module reimagined California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...

30/06/2025

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert

Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy. By Colette Greenstein June 30, 202...

30/06/2025

PremiumBeat Tips and Tricks

PremiumBeat Tips and Tricks Brie Clayton June 30, 2025 0 Comments When editing to impress, you'll need quality music, and if your studio happens t...

30/06/2025

Techivation launch T-De-Esser Pro Mk2

Improved dynamic behaviour, improved audio quality & more Techivation have announced the release of an upgraded edition of their very first premium plug-in,...

30/06/2025

German premiere with live flight demonstration: German industry team showcases electromagnetic combat from the air

German premiere with live flight demonstration: German industry team showcases e...

30/06/2025

Beln Cuesta and Karra Elejalde Star in 'El nio', the New Film by Mariano Barroso

Back to All News Bel n Cuesta and Karra Elejalde Star in El ni o, the New Film ...

30/06/2025

A New Dangerous Troll Awakens: Netflix Unleashes Teaser for 'Troll 2'

Back to All News A New Dangerous Troll Awakens: Netflix Unleashes Teaser for Troll 2Play Video Play Video Entertainment 30 June 2025 GlobalNorwayDenmarkSwe...

30/06/2025

The Focusrite Summer Sale is now on

The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more. Whether you're an artist, a producer, or a podcaste...

30/06/2025

Yellowstone origin story 1923 starring Harrison Ford and Helen Mirren comes to RT One and RT Player

All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...

30/06/2025

Thales 2025 Global Cloud Security Study Reveals Organizations Struggle to Secure Expanding, AI-Driven Cloud Environments

Facebook Twitter LinkedIn 52% report AI security spending is displacing tr...

30/06/2025

Thales Alenia Space to develop SOLiS very-high-throughput laser communications demonstrator

Facebook Twitter LinkedIn Cannes, June 30th, 2025 - Thales Alenia Space, t...

29/06/2025

Roland introduce the Mood Pan

Handpan-inspired instrument announced Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...

29/06/2025

A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment's 'Mandala Murders' Premieres July 25

Back to All News A Secret Society, Ritualistic Killings, and a Century-Old Curs...

28/06/2025

Press Release: NFVF Marks Youth Month by Empowering Future Creatives Through Film & TV Bursaries

Johannesburg, 27 June 2025 - As the nation commemorates Youth Month 2025, the N...

28/06/2025

FCC Chair Brendan Carr Promises Very, Very Busy, Productive Summer

WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...

28/06/2025

Spectrum Awards $1.1 Million in 2025 Spectrum Digital Education Grants

STAMFORD, Conn. Charter Communications has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to...

28/06/2025

Sonnet Announces Echo 20 Thunderbolt 4 SuperDock Now Veri...

LAKE FOREST, Calif. June 19, 2025 What's New: Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...

28/06/2025

IDC Names MASV One of Three Most Innovative Companies in...

MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...

28/06/2025

TV SKYLINE Expands Live Production Capabilities with Late...

Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...

28/06/2025

AgileTV has been selected to develop and implement LIWEST...

AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...

28/06/2025

Scaler 3.1 update from Scaler Music

Music theory plug-in updated Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...

28/06/2025

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K

The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K Brie Clayton June 27, 2025 0 Comments Filmmaker Cameron Mackey relied on Bl...

28/06/2025

Social, Streaming Don't Compete, They Compliment

Social, Streaming Don't Compete, They Compliment Andy Marken June 27, 2025 0 Comments I think we've all arrived at a very special place. Spir...

28/06/2025

Blackmagic Design Captures Filipino Rock Band Drama Singtala

Blackmagic Design Captures Filipino Rock Band Drama Singtala Brie Clayton June 27, 2025 0 Comments Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...

28/06/2025

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural

Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural Brie Clayton June 27, 2025 0 Comments If you've used AI video tools...

27/06/2025

Give Me the Backstory: Get to Know Eva Victor, the Writer-Director Behind Sorry, Baby

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...