5 Leons Television Broadcasting Can Offer Corporate Video ...
23/10/2015
Although the television industry is still only worth $25B annually, it's been through a roller coaster ride of change in its first 90 years.
Television was invented in the 1920s and became adopted in the 30s, before War broke out and held back innovation. From the 1950s it was full steam ahead as the industry fought to keep up in an era of rapid technological change. Colour television broadcasts started in 1953, the video recorder was developed in the 1940s (which was part funded by a frustrated Bing Crosby who wanted to play golf rather than rehearse for a weekly live show), satellite TV in 1976, High Definition and digital TV in the mid 90s, before 3D TV in the home was mooted in the early 2000s, an idea now largely abandoned.
Now the industry is chasing the 4K dream, which still remains to be seen as a realistic possibility either in the home or for broadcasters.
So what are the lessons corporate video departments can learn from their counterparts in TV-land?
1. Latest Isn't Always Greatest
Most industries dominated by technology are subject to a seemingly endless stream of new kit that just must be purchased right now. TV is no different and each year at the industry's main tradeshow, NAB, TV executives can be seen lustily hoovering up mountains of new product literature.
For all the glitz and razzamatazz, TV producers and broadcasters will tell you that they take all this hype with a large pinch of salt. Instead the savvy TV buyer relies on a careful mix of peer-to-peer endorsements and very detailed buying procedures.
2. But Keep One Eye On The Future
In the last decade or so, television has gone through some monumental shifts that were largely invisible to the average viewer. Around five years ago, TV producers and broadcasters were forced into abandoning their much loved tape based processes in favour of a file-based system for managing, moving and storing video content. That has been quickly followed by a move to online and cloud-based environments, mainly since November 2011
So while there's always a new shiny thing, keep your ear to the ground for the next big thing in the world of corporate video.
3. Metadata Really Does Matter
Metadata is the glue that keeps the often-crazy world of video together. Put simply, video metadata is the data that helps search, find and archive video content. Automatically added metadata can be added at source, like camera type, date of filming or file format. Metadata can also be added manually, which can be helpful to highlight timecode-specific moments or even summarizing a clip.
Get into the habit early on with your video to add and insist contributors add metadata - accurate to the timecode if possible - it will save you so much time in the long run.
4. Rent, Don't Buy
The 21st Century has seen a massive transformation in purchasing habits both in consumer and business spend. No longer do we feel the need to own the music we listen to, the television shows we watch or even the software we use. We subscribe to these services so that we're not tied down, we don't have to use up budget on big-ticket items and can therefore consume immediately.
The same has become true in TV. High-end camera rental has been around for years and TV companies are now starting to lease on-premise equipment and subscribe to the software services they need. This covers them for maintenance and upgrades, as well as offering the flexibility to switch to a better product if it becomes available. It also massively helps when trying to justify the ROI of a video project.
5. Commissioning Isn't Always A Good Thing
When NetFlix decided to reboot the UK classic drama House of Cards, they avoided the usual root to getting a TV show aired by not commissioning it.
Commissioning in the UK and pitching in the US, is the method TV execs generally decide whether a show should get made or not. It involves presenting an idea to a person in charge of a channel or a TV genre, describing how the show would look, who would be in it and why it's great. The decision is based on a) How well the pitch goes, and b) what the TV station is looking for that day. Critics argue that it doesn't allow for innovation and that if it's based on data models, viewers will just keep seeing the same kind of TV shows.
For NetFlix's Chief Content Officer Ted Sarandos, taste-based algorithms, track records and hunches count more the traditional commissioning model. Easy to say after seeing 2013's House of Cards get nominated for nine Prime Time Emmys, but Sarandos publicly said this a full 6 months before the show was aired!
So whether you're making video to communicate more effectively with your audience or just want to make the next House of Cards, take note of the hard lessons the world's television show makers have learned.
Related posts:
4 Qualities Every Successful Corporate Video Needs To Have Want to get more value from corporate video? More views? More engagement? More buyers? Check out our breakdown of essential qualities every successful corporate video needs to have: Pick a purpose Think about the last...
Streams of Consciousness: Using Video in Corporate Company Marketing Strategies Corporate marketing has finally reached the video age Everyone, it seems, is either streaming video content or believing that some time soon they really should be. In 2013, a Nielson study revealed that almost two...
6 Irrefutable Reasons Why Your Marketing Strategy Needs To Include Corporate Video Video is now the tool of choice for marketers and marketing departments from small, medium and enterprise businesses around the world. A study conducted by Nielsen claims 64% of marketers expect video to dominate their strategies in...
Top tips: Video killed the radio star but are you killing video? Video is now one of the most
LINK: | http://aframe.com/blog/2015/10/5-lessons-television-broadcasting-can-o... |
See more stories from aframe |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
L3Harris Chair and CEO Christopher E. Kubasik Discusses 1Q24 On CNBC's "Closing Bell: Overtime"
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
Audinate Adds Major New Features to Dante Connect
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
Bell Media Launches New Portfolio of FAST Channels
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
Study: Broadcast TV Evening News Avoids Serious Economic Issues
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
Hughes Opens Manufacturing Facility and Private 5G Incubation Center in Maryland
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Broadcasting Legend Harry Pappas Dead At 78
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
Televisa Selects Synamedia For Broadcast Distribution Overhaul
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Participate in the Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show Brie Clayton April 26, 2024 0 Comments SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Certificate
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Reports Higher Q1 Profits Despite Broadband, Video Losses
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Environmental Groups Aim To Make Unscripted TV More Sustainable
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia Named Weekend Anchor at Telemundo 40 in Texas
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports Kicks Off FAST Channel for UEFA Champions League on Pluto TV
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Brian Roberts's Pay Rose To $35 Million at Comcast
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
John Lithgow Goes Back to School in Art Happens Here'
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Catchy Comedy Features Gomer Pyle, USMC' Weekend Marathon
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks off today at Cinpolis
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
Interview: Lourdes Portillo, Director of Las madres de la Plaza de Mayo, La Ofrenda
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Career insights instead of everyday school life
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
L3Harris Technologies Reports Strong First Quarter 2024 Results, Increases 2024 Profitability Guidance
Orders1 of $5.5 billion; book-to-bill of 1.06x Revenue of $5.2 billion, up 17%,...
26/04/2024
What Makes A Network Resilient?
Five Considerations For Communications Modernization In The 21st Century In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports Launches New Free Streaming Channel
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Roku Streaming Homes Hit 81.6M
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
Sarah Farrell Named General Manager Of Pinewood Toronto Studios
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and Myriad Solutions
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Picture Shop Announces Chris Evans as Head of Unscripted Brie Clayton April 26, 2024 0 Comments Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Participate in a Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this survey,...
26/04/2024
Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Marty Moe Named President Of Trusted Media Brands
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard Directs Jim Henson Documentary for Disney Plus
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Warner Bros. Discovery Launches Olli First-Party Data Platform
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
The Equalizer' Gets Season 5 on CBS
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW Inks New Deal for Miss USA, Miss Teen USA
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Urging Young Viewers To Vote With Blunt Campaign
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Neil Gaiman's Sandman' Universe Expands With Dead Boy Detectives'
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective opens largest film and TV studio in the heart of London
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...
26/04/2024
Richard Perkett joins Amagi as chief product officer
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...
26/04/2024
Teradek Announces Smaller More Robust Built-in Antennas f...
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
Amagi Names Richard Perkett Chief Product Officer
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
NAB Board Election Results Announced
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
Mattel to Launch First FAST Channels on Samsung TV Plus
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
NextGen TV Launches In Portland, Maine
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...