
Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will be the first team to use the integration, debuting it at T-Mobile Park later this month.
Momento captures personalized photos of fans during notable plays. Fans access the web-based platform, enter their seat number, and can download photos of their reactions as keepsakes. Previously, that content lived on fans' mobile devices; the Tagboard integration now routes it to the videoboard.
Game entertainment teams can curate top fan reactions in Momento and send them to Tagboard, which outputs them as ready-to-air graphics. The integration also opens a path for broadcast producers to feature fan reactions in pre- and post-game coverage alongside highlights.
When fans see Momentos on the big screen, that leads to others wanting a photo of themselves from that moment, said Todd Albright, COO at Momento. That uptick in downloads delivers deeper fan engagement, richer first-party data, and vastly stronger value for teams and their sponsors.
Momento is a prime showcase of why we developed the Partner Development Kit, said Christine Chalk, Chief Product Officer at Tagboard. They created an awesome product that fans and teams love, but needed that bridge to the big screen to take it to the next level. That is where Tagboard shines. We eliminate production friction so teams can elevate the gameday experience without adding complex steps to their gameday workflow.
The integration is available now for sports production teams.
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