
Fox Sports Taps iRacing To Fill NASCAR Void; Real-World Drivers To Face Off in Virtual World Fox will broadcast the first live event on Sunday By Ken Kerschbaumer, Editorial Director
Friday, March 20, 2020 - 3:57 pm
Print This Story | Subscribe
Story Highlights
Fox Sports, NASCAR, and iRacing are giving NASCAR icon Dale Earnhardt Jr. a chance to race once again on FS1 (as well as the Fox Sports app). Earnhardt and a number of other legends will jump into virtual cars to race on a virtual version of the Homestead-Miami Speedway. And the competition will help feed the real hunger of sports fans longing for live competition on TV in the midst of the coronavirus pandemic.
iRacing competitions feature it all, including digital wrecks that can knock drivers out of the race.
For iRacing President Steve Myers, a company that has been around for 16 years has an opportunity to deploy its PC racing-simulation software to make a difference, beginning at 1:30 p.m. ET on Sunday.
We've been working really hard to be in this position, he says, so that we can step in and provide not only NASCAR fans but also drivers a sense of normalcy.
The deal came about after Fox Sports NASCAR analyst Jeff Gordon called Earnhardt, who has been a great friend to iRacing over the year, to try to connect Myers with Fox Sports CEO/Executive Producer Eric Shanks to discuss the possibility of getting iRacing onto big-time TV.
We sketched out an idea, and they loved it right away, says Myers. Dale has been a big advocate, and I can go on and on about how he has helped us. And now the entire industry has bought into this: we actually had to change the format to have two heats because we had too many drivers and we wanted only 35 cars on the track.
iRacing is well-versed in production of a broadcast-quality virtual show, having streamed Tuesday night racing for 11 years. In such competitions as the NASCAR Coca-Cola iRacing Series, 40 of the best simulation racers compete for $300,000 over 20 races, including $100,000 for the season points winner. The Tuesday-night race this year averaged 280,000 live views this week vs. 248,000 last year.
The iRacing headquarters facility in Chelmsford, MA, features a new $200,000 control room built in November and houses all the racing computers, a production switcher, and other gear.
We hired people from the broadcast world like producers and have others [serve as] camera [operators] and spotters, says Myers. We can connect and do everything remotely, but we host all of the stuff ourselves, create the website and software, and have our own servers and database.
On Sunday, all the drivers will compete from their homes, and all that is required is a typical videogame racing system that can be picked up at Best Buy (although some pros do have full racing cockpits with wraparound screens; others wear VR goggles). iRacing has laser-scanned all the racetracks to make sure all the bumps are accounted for (as well as light poles and other features).
The most unusual aspect of the race on Sunday is that it will feature real drivers competing in a simulation that can make use of some of their skills but not all of them.
Some are going to be doing this for the first time this week, Myers notes. Those guys will be fun to watch as they will realize there is a reason guys in the esports series get $100,000: it's a hard skill to master. And the first-timers will struggle at first because they have to get used to racing without all of their senses. But, if they treat it with the same patience they do racing in the real world, they will be fine.
Fox NASCAR broadcasters Jeff Gordon, Mike Joy, and Larry McReynolds will call the action from the iRacing virtual Homestead-Miami Speedway. Clint Bowyer, who expanded his role with Fox Sports earlier this year, will serve as in-car analyst, competing in an iRacing simulator in the Fox NASCAR Charlotte, NC, studio.
The race production is done at our headquarters, Myers explains, and then the signal is sent to Fox in the same way a signal leaves from a production truck at a regular event. Fox will add in the talent while we do all the cameras and graphics.
The race is expected to last around 90 minutes, depending on things like crashes and wrecks. Race control will determine how wrecks that occur at the back of the pack affect race stoppages.
Myers says that, regardless of whether or not iRacing is on TV, he and the team will be offering NASCAR racing every Sunday until real-world racing returns.
Says Brad Zager, executive producer/EVP/head of production and operations, Fox Sports, This is a unique opportunity to offer competitive and entertaining racing to our viewers as we all work through these challenging times together.
Adds Myers, We are establishing a trustworthy relationship with Fox Sports, and, if we do a good job, there are some opportunities down the road.
Of course, it wouldn't be a sports event this weekend without some extra precautions. It has taken the world about a week to understand the importance of following CDC guidelines.
Zager says the well-being of all involved is paramount: We are following CDC guidelines to maintain a safe work environment, as the well-being of all those involved is paramount. We value our relationships across the NASCAR community and appreciate all of the effort that it took in bringing this project to life.
Myers notes that the iRacing office is down to essential personnel only and that cleanliness guidelines are being followed. The only wrinkle in plans for the rest of the season would be if the government prevents essential personnel from getting to the office.
Besides Earnhardt and Bowyer, who is 2008 NASCAR Xfinity Series champion, the competitors will include NASCAR Hall of Fame driver Bobby Labonte, two-time and defending NASCAR Cup Series champion Kyle
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
03/08/2026
(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...
03/08/2026
Recreates a 1977 Hohner Clavinet D6
After launching a software recreation of their own electric piano, Rhodes set about capturing another classic instrument...
03/08/2026
A modern solution for an old technique
Peak Tamer is a new standalone application that automatically applies gain automation to keep rogue peaks under cont...
03/08/2026
Plug-in gains object metadata automation export
Sound Particles have just released an update that adds a new Metadata Automation function to their their rec...
03/08/2026
SGL Carbon and X-energy today announced a binding agreement to double SGL's production capacity for medium-grain isotropic graphite ( NBG-18 ), a specialize...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...
03/08/2026
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...
03/08/2026
Jason Flemyng, Tessa Peake-Jones, Lee Ingleby and Georgia Tennant join the cast ...
03/08/2026
Building on the momentum of a landmark year for soccer in North America, Leagues...
02/08/2026
Classic EQ design goes virtual
Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...
02/08/2026
The Government's Missing Dimension
This article was originally published on the National Preparedness Commission website on 25 June 2026.
----------------...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...
01/08/2026
Early Registration Opens for the 2026 SMPTE Media Technology Summit
Brie Clayton July 31, 2026
0 Comments
Initial Program Announced Alongside New Medi...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
31/07/2026
The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick)
Dear Friends,
This has been an extraordinary year for our ar...
31/07/2026
Offers 360-degree sound placement in any DAW
Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...