
Sonys NAB Presence Highlights Creativity Connected with Hybrid Cloud Workflows, MLS X1 Production Platform Cloud-based production tools set to improve redundancy, ability to combine processing power By Ken Kerschbaumer
Thursday, April 13, 2023 - 9:00 am
Print This Story
Sony's NAB booth theme is Creativity Connected and that is just what they will be doing with everything from next-generation cloud services, a new studio camera and cinematic cameras, Hawk-Eye's first hardware-based replay server as well as hardware-based controls, and even a large section focused on virtual studio production.
Everything that we do is around the creator and putting the right tools in their hands, from the imaging side through production and final product release, says John Studdert, Sony Electronics, Vice President, Professional Sales.
Sony's John Studdert says the company's NAB intros highlight sensible approach to cloud that embraces hybrid operations.
The Sony booth will be divided into four sections, designed to make it easier for visitors to zero in on the areas that are most important to them.
One consistent theme across all of them will be the role IP connectivity is playing.
Even the monitors now have IP connectivity, adds Studdert. We've been building on this for the last few years and the addition of Nevion has really augmented our offering and allows us to further evolve IP workflows for control rooms, REMI operations, and Network Operations.
The move to IP and Sony's efforts around its Ci cloud production platform have transformed the company and this year those two technologies continue to bring new power to Sony's hardware-based and software-based tools.
We're trying to take a sensible approach to the cloud and Ci for Collaboration this year is a perfect example as it also enables hybrid operation, says Studdert. For example, perhaps the processing for live production environments could be on the edge while lighter applications are deployed on the cloud. We're looking at things holistically and for what makes the most sense to the customer.
Something new at the show will be Sony's Media Solution Palette, which was introduced at IBC and offers a mix of on-premises and cloud-based solutions.
A key part of those offerings is Networked Live, an ecosystem of solutions, products, services, and partners that help our customers take full advantage of their resources in production and distribution.
It combines both cloud-based and on-premises resources to give customers the greatest amount of flexibility and scalability, says Deon LeCointe, Sony Electronics, director, networked solutions. There is network and resource orchestration, where you're going to find management and monitoring solutions across LAN, WAN, 5G, and the cloud. Then there is Media Transport which features solutions like Virtuoso and its real-time media transport across various mediums. You also have Hybrid Processing and Operations which features solutions that bridge the gap between hardware, software, and the cloud. A key backbone part of our Networked Live portfolio is VideoIPath, a media networks orchestrator and Broadcast Controller with SDN Control. VideoIPath's already powerful feature set has now been augmented to include a direct interface to AWS Media Connect and AWS Media Live and the live video transport services they offer.
LeCointe says that allows for a video source from the ground to connect to a Media Connect instance on AWS and then be distributed to other Media Connect instances in other regions or back to the ground. VideoIPath can also direct the video output of a Media Connect instance so end users can not only manage their on-premises resources, whether it's an IP environment or an SDI environment from VideoIPath, but also manage AWS Media Connect or Media Live services.
Another important addition to VideoIPath is support for Federation Orchestration, or the ability for multiple instances of VideoIPath to collaborate within and across locations (facilities or trucks).
With VideoIPath installed on each truck and connecting back to master control you've now given yourself the ability to leverage another VideoIPath instance to control the elements that are on that truck, he adds. As each system is autonomous and in charge of its own resources, it continues to function and collaborate, even if problems occur in other parts of the federation. They can securely exchange flows with each other and do it seamlessly as if it was one large system.
The Nevion acquisition in 2020 also continues to reshape Sony and at NAB the new Virtuoso RE media node will be on display, providing a lower-cost media server with redundant internal routing for 10 Gig or 25 Gig uplinks as well as redundant internal element managers.
It has a lower number of inputs and outputs but it's more affordable for those customers who don't have the same kind of carrier-grade Virtuoso MI offers, adds LeCointe.
The MLS X1 allows for switcher processors to be combined or de-coupled depending on what type of production firepower is required.
The new MLS X1 live production platform is also a key part of our Networked Live offering, allowing for up to five production switchers to be networked together and scaled up and down as needed.
One of the powerful benefits of going in this direction is flexibility and the fact that you can deploy this across your facility or your enterprise more efficiently, says LeCointe. For example, a switcher dedicated to a control room for a specific show can now be used for REMI operations during the day and then back to being used for a completely different show at night. RSN or sports venue customers can connect and use resources from each other's facilities. And the resources can also be combined to provide a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
11/11/2026
Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum's Managed WiFi solution within Charlotte's recently renovate...
11/11/2026
As 4K displays normalize in living rooms and economy flights, aging minor league...
11/11/2026
Northwestern University has deployed Grass Valley production switching and camera technology at its new Ryan Field stadium in Evanston, Illinois. The installati...
11/11/2026
Central Christian Church has transformed communication across its live productio...
11/11/2026
Monumental Sports & Entertainment developed the new Cisco Command Center for all of the building's technology
Prior to the start of the busy October schedu...
11/11/2026
The new Manhattan set is the latest addition to a network of studios, home setup...
11/11/2026
With a remodeled set, an expanded camera package, and a Steve Aoki performance, MLB Network's production team raises the bar again at The Chelsea...
11/11/2026
Third collaboration with Grammy-winning composer & conductor
Spitfire Audio have announced the release of Eternity, the third sample library to be created a...
11/11/2026
Eurorack experts launch vinyl-inspired plug-in
When praised Eurorackers Modbap revealed their first software effect recently, they stated it was the first r...
11/11/2026
New York, NY - November 10, 2026 - Neptune BidCo US Inc. (the Issuer or the C...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
New partnership strengthens local access to Hitomi s precision timing solutions, with MatchBox, MatchBox Glass and Spectra on show at Inter BEE 2026
Hitomi Br...
11/11/2026
Frequency, the engine behind many of the worlds leading streaming television channels, and OpenGlass, the first SSP built for advanced CTV advertising, today an...
11/11/2026
Operative today announced the appointment of Brian Beirne as Senior Vice President, Commercial Growth. Beirne returns to Operative at a pivotal moment, as its U...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Flanders Scientific (FSI), an Atomos company, has introduced seven new QD-OLED reference monitors across two new series, the VP and V. Designed for professional...
11/11/2026
Pliant Technologies' highly anticipated CrewCom Flex product line is now shipping in the United States. As the industry's first frameless matrix interc...
11/11/2026
Desert Palms Captured with Blackmagic URSA Cine Immersive
Brie Clayton November 10, 2026
0 Comments
Director Tristan Seniuk premieres immersive short ...
11/11/2026
Avid launches Ready to Play, putting new AI creative capabilities into editors...
11/11/2026
Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Whe...
11/11/2026
Fraud detection and removal tools play an important role in defending advertising budgets against invalid traffic. A robust fraud tool, independently accredited...
11/11/2026
RT lyric fm is partnering with the Department of Climate, Energy, and the Envir...
11/11/2026
RT TODAY show has announced the eight finalists for its festive amateur cook competition Christmas Home Cook'.
Following the success of TODAY TV Home C...
10/11/2026
ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...
10/11/2026
Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...
10/11/2026
Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...
10/11/2026
Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...
10/11/2026
Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...
10/11/2026
The League of Live Stream Theater (LOLST), the nonprofit organization partnering...
10/11/2026
USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...
10/11/2026
Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...
10/11/2026
The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...
10/11/2026
There is a certain irony that Chip Adams was turned down when he first looked in...
10/11/2026
Pliant Technologies' CrewCom Flex product line is now shipping in the United States. As a frameless matrix intercom system and complete matrix IP-based inte...
10/11/2026
PARK CITY, Utah (November 10, 2026) The Sundance Institute today announced the appointment of Allison Graff-Weisner as its new Chief Development Officer (CDO)...
10/11/2026
New tool humanises orchestral MIDI parts
Described as a session musician inside your DAW, VSL's latest plug-in aims to make quick work of making program...
10/11/2026
Free EQ launched alongside four major updates
PSPaudioware have just launched their latest free plug-in, along with a set of updates that bring modern OS co...
10/11/2026
Save 25% throughout November 2026
Following the recent release of Cubase 16, regular SOS contributor John Walden has announced that he will be running a 25%...
10/11/2026
Set to launch in early 2027
The latest version of Ableton's DAW software has just been unveiled, and will be making an official appearance in early 2027...
10/11/2026
IoT devices use a wide range of frequency bands below 6 GHz, from Sub-GHz LPWAN sensors to 5G and Wi-Fi systems. Lower frequencies such as 433 MHz, 868 MHz, 915...
10/11/2026
A ceramic patch GPS antenna may fit mechanically but still perform poorly if it is too small, incorrectly orientated, placed near noisy electronics or installed...
10/11/2026
A GPS antenna ground plane provides the conductive RF reference a ceramic GPS/GNSS patch needs, but that does not always mean the product PCB must provide it. T...
10/11/2026
An external GPS antenna is usually the better option when the product enclosure ...
10/11/2026
New R&S FNH combines spectrum analysis, vector network analysis and power meteri...