
Sonys NAB Presence Highlights Creativity Connected with Hybrid Cloud Workflows, MLS X1 Production Platform Cloud-based production tools set to improve redundancy, ability to combine processing power By Ken Kerschbaumer
Thursday, April 13, 2023 - 9:00 am
Print This Story
Sony's NAB booth theme is Creativity Connected and that is just what they will be doing with everything from next-generation cloud services, a new studio camera and cinematic cameras, Hawk-Eye's first hardware-based replay server as well as hardware-based controls, and even a large section focused on virtual studio production.
Everything that we do is around the creator and putting the right tools in their hands, from the imaging side through production and final product release, says John Studdert, Sony Electronics, Vice President, Professional Sales.
Sony's John Studdert says the company's NAB intros highlight sensible approach to cloud that embraces hybrid operations.
The Sony booth will be divided into four sections, designed to make it easier for visitors to zero in on the areas that are most important to them.
One consistent theme across all of them will be the role IP connectivity is playing.
Even the monitors now have IP connectivity, adds Studdert. We've been building on this for the last few years and the addition of Nevion has really augmented our offering and allows us to further evolve IP workflows for control rooms, REMI operations, and Network Operations.
The move to IP and Sony's efforts around its Ci cloud production platform have transformed the company and this year those two technologies continue to bring new power to Sony's hardware-based and software-based tools.
We're trying to take a sensible approach to the cloud and Ci for Collaboration this year is a perfect example as it also enables hybrid operation, says Studdert. For example, perhaps the processing for live production environments could be on the edge while lighter applications are deployed on the cloud. We're looking at things holistically and for what makes the most sense to the customer.
Something new at the show will be Sony's Media Solution Palette, which was introduced at IBC and offers a mix of on-premises and cloud-based solutions.
A key part of those offerings is Networked Live, an ecosystem of solutions, products, services, and partners that help our customers take full advantage of their resources in production and distribution.
It combines both cloud-based and on-premises resources to give customers the greatest amount of flexibility and scalability, says Deon LeCointe, Sony Electronics, director, networked solutions. There is network and resource orchestration, where you're going to find management and monitoring solutions across LAN, WAN, 5G, and the cloud. Then there is Media Transport which features solutions like Virtuoso and its real-time media transport across various mediums. You also have Hybrid Processing and Operations which features solutions that bridge the gap between hardware, software, and the cloud. A key backbone part of our Networked Live portfolio is VideoIPath, a media networks orchestrator and Broadcast Controller with SDN Control. VideoIPath's already powerful feature set has now been augmented to include a direct interface to AWS Media Connect and AWS Media Live and the live video transport services they offer.
LeCointe says that allows for a video source from the ground to connect to a Media Connect instance on AWS and then be distributed to other Media Connect instances in other regions or back to the ground. VideoIPath can also direct the video output of a Media Connect instance so end users can not only manage their on-premises resources, whether it's an IP environment or an SDI environment from VideoIPath, but also manage AWS Media Connect or Media Live services.
Another important addition to VideoIPath is support for Federation Orchestration, or the ability for multiple instances of VideoIPath to collaborate within and across locations (facilities or trucks).
With VideoIPath installed on each truck and connecting back to master control you've now given yourself the ability to leverage another VideoIPath instance to control the elements that are on that truck, he adds. As each system is autonomous and in charge of its own resources, it continues to function and collaborate, even if problems occur in other parts of the federation. They can securely exchange flows with each other and do it seamlessly as if it was one large system.
The Nevion acquisition in 2020 also continues to reshape Sony and at NAB the new Virtuoso RE media node will be on display, providing a lower-cost media server with redundant internal routing for 10 Gig or 25 Gig uplinks as well as redundant internal element managers.
It has a lower number of inputs and outputs but it's more affordable for those customers who don't have the same kind of carrier-grade Virtuoso MI offers, adds LeCointe.
The MLS X1 allows for switcher processors to be combined or de-coupled depending on what type of production firepower is required.
The new MLS X1 live production platform is also a key part of our Networked Live offering, allowing for up to five production switchers to be networked together and scaled up and down as needed.
One of the powerful benefits of going in this direction is flexibility and the fact that you can deploy this across your facility or your enterprise more efficiently, says LeCointe. For example, a switcher dedicated to a control room for a specific show can now be used for REMI operations during the day and then back to being used for a completely different show at night. RSN or sports venue customers can connect and use resources from each other's facilities. And the resources can also be combined to provide a
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...