Sony Pixel Power calrec Sony

Sony's NAB Presence Highlights Creativity Connected' with Hybrid Cloud Workflows, MLS X1 Production Platform

13/04/2023

Sonys NAB Presence Highlights Creativity Connected with Hybrid Cloud Workflows, MLS X1 Production Platform Cloud-based production tools set to improve redundancy, ability to combine processing power By Ken Kerschbaumer

Thursday, April 13, 2023 - 9:00 am

Print This Story

Sony's NAB booth theme is Creativity Connected and that is just what they will be doing with everything from next-generation cloud services, a new studio camera and cinematic cameras, Hawk-Eye's first hardware-based replay server as well as hardware-based controls, and even a large section focused on virtual studio production.

Everything that we do is around the creator and putting the right tools in their hands, from the imaging side through production and final product release, says John Studdert, Sony Electronics, Vice President, Professional Sales.

Sony's John Studdert says the company's NAB intros highlight sensible approach to cloud that embraces hybrid operations.

The Sony booth will be divided into four sections, designed to make it easier for visitors to zero in on the areas that are most important to them.

One consistent theme across all of them will be the role IP connectivity is playing.

Even the monitors now have IP connectivity, adds Studdert. We've been building on this for the last few years and the addition of Nevion has really augmented our offering and allows us to further evolve IP workflows for control rooms, REMI operations, and Network Operations.

The move to IP and Sony's efforts around its Ci cloud production platform have transformed the company and this year those two technologies continue to bring new power to Sony's hardware-based and software-based tools.

We're trying to take a sensible approach to the cloud and Ci for Collaboration this year is a perfect example as it also enables hybrid operation, says Studdert. For example, perhaps the processing for live production environments could be on the edge while lighter applications are deployed on the cloud. We're looking at things holistically and for what makes the most sense to the customer.

Something new at the show will be Sony's Media Solution Palette, which was introduced at IBC and offers a mix of on-premises and cloud-based solutions.

A key part of those offerings is Networked Live, an ecosystem of solutions, products, services, and partners that help our customers take full advantage of their resources in production and distribution.

It combines both cloud-based and on-premises resources to give customers the greatest amount of flexibility and scalability, says Deon LeCointe, Sony Electronics, director, networked solutions. There is network and resource orchestration, where you're going to find management and monitoring solutions across LAN, WAN, 5G, and the cloud. Then there is Media Transport which features solutions like Virtuoso and its real-time media transport across various mediums. You also have Hybrid Processing and Operations which features solutions that bridge the gap between hardware, software, and the cloud. A key backbone part of our Networked Live portfolio is VideoIPath, a media networks orchestrator and Broadcast Controller with SDN Control. VideoIPath's already powerful feature set has now been augmented to include a direct interface to AWS Media Connect and AWS Media Live and the live video transport services they offer.

LeCointe says that allows for a video source from the ground to connect to a Media Connect instance on AWS and then be distributed to other Media Connect instances in other regions or back to the ground. VideoIPath can also direct the video output of a Media Connect instance so end users can not only manage their on-premises resources, whether it's an IP environment or an SDI environment from VideoIPath, but also manage AWS Media Connect or Media Live services.

Another important addition to VideoIPath is support for Federation Orchestration, or the ability for multiple instances of VideoIPath to collaborate within and across locations (facilities or trucks).

With VideoIPath installed on each truck and connecting back to master control you've now given yourself the ability to leverage another VideoIPath instance to control the elements that are on that truck, he adds. As each system is autonomous and in charge of its own resources, it continues to function and collaborate, even if problems occur in other parts of the federation. They can securely exchange flows with each other and do it seamlessly as if it was one large system.

The Nevion acquisition in 2020 also continues to reshape Sony and at NAB the new Virtuoso RE media node will be on display, providing a lower-cost media server with redundant internal routing for 10 Gig or 25 Gig uplinks as well as redundant internal element managers.

It has a lower number of inputs and outputs but it's more affordable for those customers who don't have the same kind of carrier-grade Virtuoso MI offers, adds LeCointe.

The MLS X1 allows for switcher processors to be combined or de-coupled depending on what type of production firepower is required.

The new MLS X1 live production platform is also a key part of our Networked Live offering, allowing for up to five production switchers to be networked together and scaled up and down as needed.

One of the powerful benefits of going in this direction is flexibility and the fact that you can deploy this across your facility or your enterprise more efficiently, says LeCointe. For example, a switcher dedicated to a control room for a specific show can now be used for REMI operations during the day and then back to being used for a completely different show at night. RSN or sports venue customers can connect and use resources from each other's facilities. And the resources can also be combined to provide a
LINK: https://www.sportsvideo.org/2023/04/13/sonys-nab-presence-highlights-c...
See more stories from svg

Most recent headlines

13/12/2025

YouTube TV to Launch Genre Packages

In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...

13/12/2025

Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network

SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

12/12/2025

Hailey Gates and Alia Shawkat Welcome You to the Village of Atropia

Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

12/12/2025

Spotify and ATP Tour Launch First Episode of New Video Series

Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...

12/12/2025

Arkansas TV Drops PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...

12/12/2025

Wisycom and DPA Microphones Appoint Rene Moerch as Group...

Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...

12/12/2025

SMPTE Releases Updated Engineering Report on Artificial I...

SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...

12/12/2025

Keepit and Ingram Micro form strategic relationship in Po...

Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...

12/12/2025

Atomos Enhances FUJIFILM GFX ETERNA 55 with RAW Capabilit...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...

12/12/2025

Professional Wireless Systems Provides Comprehensive RF S...

Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...

12/12/2025

AIMS Announces Inaugural IPMX Product Testing and Certifi...

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...

12/12/2025

DHD Gears for Hamburg Open 2026 with Latest Audio Product...

DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...

12/12/2025

Chaos Brings macOS Support and AI Tools to V-Ray for Blen...

Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...

12/12/2025

UltraLEDs Launches Precision LED Tape for Professional Fi...

Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use. P...

12/12/2025

Zixi Appoints Roi Sasson as Vice President Engineering

Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...

12/12/2025

BitFire and Appear Partner to Advance Cloud and Edge Work...

BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...

12/12/2025

HPA Announces Tech 2026 Retreat Agenda

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

BitFire, Appear Form Strategic Partnership Integrating IP-Based Solutions

HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...

12/12/2025

TV Tech, TVBEurope to Explore MXLs Impact on Media Production

The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...

12/12/2025

Wrapbook Acquires TV and Film Production Scheduling Platform Cinapse

LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...

12/12/2025

Ross Video Expands South Asian Operations

DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...

12/12/2025

Rise AV Launches Asia Pacific Council and Mentoring Program

LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...

12/12/2025

Tubi To Introduce Matter Casting For Fire TV

SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...

12/12/2025

HPA Announces Tech Retreat Highlights

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

Cheers to AI: ADAM Robot Bartender Makes Drinks at Vegas Golden Knights Game

In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...

12/12/2025

President of Ireland Catherine Connolly visit to RT Raidi na Gaeltachta in Casla, Connemara

Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...

12/12/2025

TV Host and social media sensation Eric Roberts revealed as sixth contestant for Dancing with the Stars 2026

Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...

12/12/2025

December 11, 2025

Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...

11/12/2025

AI for Sustainability: Lessons from Sarajevo

Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...

11/12/2025

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tuesday Tech Talks'

SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...

11/12/2025

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of All Sports-Media Trades

2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...

11/12/2025

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with Sam McCleery and John Kosner

SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...

11/12/2025

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to Amazon's NBA on Prime Video'

A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...

11/12/2025

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of Monsters, Inc.'

How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...

11/12/2025

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Truck Fleet to 1080p, HDR, and ST 2110

SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...

11/12/2025

Spotify and The Game Awards Debut Gaming-Inspired Spotify Singles From Labrinth, Evanescence x GUNSHIP, and Bilmuri

Having the right song soundtrack your moves can make all the difference when gam...

11/12/2025

Celebrate Taylor Swift's Record-Breaking Year and New Docuseries with Exclusive Playlist Cover Art Stickers

It's been a big year for Taylor Swift. Her highly anticipated album The Life...

11/12/2025

L3Harris Ramps Up Production of Next-Gen Missile Tracking Satellites at Expanded Florida Facility

New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...

11/12/2025

L3Harris Delivers First Meadowlands Production Unit to US Space Force

The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....

11/12/2025

L3Harris Demonstrates Interoperable Network to Unify Department of War and U.S. Government Agencies

The L3Harris demonstration united tactical communications devices, counter-UAS c...

11/12/2025

2025: L3Harris Year in Review

Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain. With an unrelenting commitment to excellence, our...

11/12/2025

Nielsen reveals exclusive new data and insights in annual Tops of Sports report

A Majority of the World's Population (51%) Identify As Soccer Fans The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...

11/12/2025

Zixi Names Roi Sasson Vice President, Engineering

WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....